• 유통과학연구
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• 제21권6호
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• pp.51-68
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• 2023

Purpose: This study aims to explore the impact of green products' claim skepticism on green purchase intention and further investigates the moderating role of environmental concern in the relationship. This study, by drawing the persuasion knowledge model expected that ambiguity avoidance penalizes less familiar brands than familiar brands. Further, the present study building on Hofstede's cultural dimension, specifically, uncertainty avoidance, undertook a scenario to understand any difference that exist between uncertainty avoidance cultural groups. This study also investigates gender differences in green claim skepticism and proclivity to purchase green products. Research design, data, and methodology: For analyzing the relationship relevant hypotheses were designed, and R-programming software was used. To test the hypotheses two independent sample t-test and regression analysis were carried out. Results: The results suggest that consumers' skepticism toward green claims influenced the intention to purchase eco-friendly products. The study finding also confirms the effect is moderated by environmental concern. Also, the findings of two scenarios reveal that consumers in high uncertainty avoidance culture exhibited a greater level of skepticism for green print advertising and green packaging claims when the brand in the advertising and packaging was unfamiliar than when it was familiar. Conclusions: To alter the negative effect of skepticism the consumer should believe the environmental claims are valid so that they can contribute to solving sustainability issues.

• The Journal of Asian Finance, Economics and Business
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• 제9권5호
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• pp.561-573
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• 2022

This study aims to obtain empirical evidence of the absence of testing the effect of professional ethics, emotional intelligence, and internal auditor performance on professional skepticism. According to this study, internal auditors can use professional skepticism to better understand red flag fraud. Questionnaires were used as the research instruments in this study. The participants included 186 auditors. Using structural equation modeling, this study confirms the hypothesis. The results show that the application of professional ethics and emotional intelligence has a positive effect on professional skepticism. The findings show that 1) professional skepticism can improve internal auditors' understanding of the red flags of fraud, 2) professional ethical norms influence how people behave and accomplish jobs, and 3) how constructive findings are produced by an audit procedure that adheres to the requirements of an audit expert, not just an espionage agent trained to infiltrate. As a result, internal auditors' higher performance in performing functions as a building agent rather than a secret agent like intelligence can be attributed to this. This study provides evidence that 1) not only does the use of professional ethics increase professional skepticism, but high emotional intelligence also plays a role, and 2) professional skepticism can improve internal auditors' understanding of red flags of fraud.

• 영어영문학
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• 제64권3호
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• pp.361-381
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• 2018

Shakespeare reflects/refracts the controversial spirit of his age in the epistemological and political skepticism of his Roman plays: Titus Andronicus, Julius Caesar, Coriolanus, and Antony and Cleopatra. Skepticism doubts all received truth and suspends judgment, and it often takes the form of mental jousting on both sides of a question. Renaissance skepticism was strengthened by rhetorical education. Arguing on both sides of the question (in utramquem partem) was a practice taught in Shakespeare's grammar school in order to enhance students' mental abilities in logic and dialectic. This rhetorical exercise seldom leads to a third-term resolution: it just reveals all the apparent and hidden aspects of a problem at issue. Shakespeare's Roman plays, especially his Julius Caesar, demonstrate this skeptical attitude, leaving the judgment to the audience.

• 한국콘텐츠학회논문지
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• 제15권4호
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• pp.139-152
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• 2015

소비자와 소통하기 위한 브랜디드 콘텐츠를 중심으로 하는 콘텐츠 마케팅이 현대 마케팅의 주요 트렌드로 각광받고 있는 시점에서, 브랜드의 무대후면영역 정보를 적극적이고 전략적으로 노출하는 시도, 이른바 비하인드씬(behind-the-scene) 콘텐츠가 마케터들의 주목을 받고 있다. 본 연구는 브랜드의 비하인드씬을 연극적 접근이론을 통해 '무대후면영역' 노출로 개념화 하였고, 브랜드 무대후면영역 노출의 효과를 실증적으로 규명하고자 하였다. 또한 소비자가 평소에 가지는 광고회의 성향이 소셜미디어를 통해서 접하는 브랜디드 콘텐츠의 평가에도 적용되는지 탐구하였으며, 광고회의 성향이 브랜디드 콘텐츠를 통한 브랜드의 무대후면영역 노출 시에 미치는 조절 효과를 살펴보았다. 연구결과, 브랜드의 무대후면영역을 접한 소비자는 그렇지 않은 소비자에 비해 상대적으로 높은 수준의 정보태도, 브랜드태도, 구매의도를 나타냈다. 또한 광고회의 성향이 낮은 소비자는 높은 소비자에 비해 브랜디드 콘텐츠에 긍정적으로 반응하였으며, 브랜드 무대후면영역에 노출되었을 시 소비자의 정보태도와 브랜드 태도는 광고회의 성향에 따라 조절됨을 파악하였다.

• 한국엔터테인먼트산업학회논문지
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• 제14권6호
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• pp.61-76
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• 2020

미디어 환경이 급변하면서 온라인 광고 시장의 규모가 급성장하고 있다. 하지만 성장세에 비해 소비자들의 온라인 광고에 대한 신뢰도는 기존 매체보다 매우 낮은 편이며 광고 회피 현상도 일어나고 있는 실정이다. 광고 회피의 요인에는 매체, 광고의 유형, 소비자의 특성 등이 있으며 그중에서도 소비자의 광고 회의주의에 대한 영향력이 중요시되고 있다. 따라서 본 연구에서는 가장 큰 규모의 미디어 플랫폼 유튜브와 광고주에게 광고 전략에 대한 시사점을 제시하기 위하여 광고 회의주의를 중심으로 광고 소구, 관여도, FCB Grid 이론을 적용했으며 소비자의 광고 회피를 낮출 수 있는 방향을 제시하고자 하였다. 이를 위해 연구 1에서는 Kobaco의 2차 자료를 활용했으며 연구 2에서는 1차 자료의 Process macro 조절 회귀분석을 통해 광고 회의주의가 광고 태도 형성 과정에서 어떤 역할을 하는지 알아보았다. 또, FCB Grid 모델에서 ANOVA 분석을 통해 광고 회의주의 수준이 높은 소비자에게 어떤 광고 유형이 긍정적인 광고 태도를 나타내는지 측정하였다. 연구 1의 결과 광고 회피도가 높은 소비자는 광고 태도, 브랜드 태도, 제품에 대한 태도가 낮게 나타났다. 그리고 성별에 따라 차이가 나지는 않았지만 연령이 높아지고, 온라인 동영상 시청시간이 낮아질수록 광고 회피도는 높아지는 것으로 나타났다. 연구 2의 결과 감전전이 소구가 정보 소구보다 광고 태도에 더 큰 영향을 주는 것으로 나타났으며 광고 회의주의와 관여도의 조절효과는 유의한 것으로 나타났고 관여도가 낮고, 감정전이 소구가 높은 상황일 때 광고 회의주의 수준이 높은 소비자의 광고 태도가 낮은 소비자보다 높게 나타났다. FCB Grid 모델에서 광고 회의주의 수준이 높은 소비자들은 저관여와 고관여 제품에서 감정전이 소구 방식의 광고가 적합한 것으로 나타났다. 이러한 결과는 미디어 플랫폼 유튜브와 광고주들이 브랜드 태도, 구매 의도에 영향을 미치는 광고 회피 현상의 요인인 광고 회의주의에 대해 중요하게 생각해야 하며 광고 회의주의 수준이 높은 소비자들에게 제품의 유형에 따라 적합한 광고를 제시해야 한다는 것을 의미한다.

• The Journal of Asian Finance, Economics and Business
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• 제8권9호
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• pp.53-66
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• 2021

The global financial crisis in 2008 eroded trust towards the banking industry overall. To make such institutions more transparent, the International Accounting Standard Board developed the International Financial Reporting Standard 9 (IFRS 9). After the announcement of IFRS 9, academic research has primarily focused on examining the stability of banks due to early loan-loss recognition guidelines under the new system. There appears to be a lack of understanding of how IFRS 9 has influenced institutional depositors' opinions of bank trustworthiness. Hence the goal of this study is to determine how the adoption of IFRS 9 by banks has impacted perceptions of transparency, trust, and skepticism, from the perspective of large institutional depositors. This research was conducted in the context of Malaysian banks that follow the IFRS 9 guidelines. A framework is proposed using the signaling theory, leading to the development of a set of hypotheses. The hypotheses are tested with data collected from 654 financial analysts working in Malaysian companies that are large institutional depositors. The results indicate that the adoption of IFRS 9 has led to higher levels of perceptions of bank transparency and trust, and lower levels of skepticism towards such banks.

• 한국응용과학기술학회지
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• 제38권4호
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• pp.1195-1208
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• 2021

본 연구는 체육교사로서 회의감의 근원적 문제를 찾는데 목적이 있다. 이를 위해 이준호 체육교사를 연구 참여자로 선정하고 생애사 연구방법을 활용하였다. 그 결과, 1) '스테레오타입과 문화', 2) '훈육의 변화', 3) '혼란과 자책', 4) '참교사가 아닌 보통교사'의 내용이 도출되었다. 그 결과, 이준호 교사를 괴롭혀온 회의감은 '변화의 아이러니'로 설명될 수 있었으며, 그것은 '비동시성의 동시성'이라는 근원적 배경에서 비롯된 것임을 확인시켜주었다. 결국, 학교 내 존재하는 '비동시성의 동시성'의 모순으로 인해 이준호 교사의 감정적 소진은 필연적 귀결이었으며 그것은 한편으로 그가 이 시대의 평범한 체육교사임을 보여주고 한국사회 평범한 체육교사들의 삶과 고민을 이해하는데 도움을 주었다고 판단된다.

• Asian Journal for Public Opinion Research
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• 제8권3호
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• pp.351-376
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• 2020

A low level of transparency and trust in the release of government information during the COVID-19 pandemic could decrease the chance of success in handling the coronavirus outbreak. This worldwide pandemic has damaged not only human health but also created an economic and social crisis. Indonesia is no exception. Unfortunately, an analysis of a mixed-method survey of 500 participants found that public perception of transparency in the government's release of COVID-19 information is still at a low level. This perceived low level of transparency generates minimum trust in the information. Only 8% of participants trust the government's information regarding the virus. Even though the Indonesian government launched an official website, www.covid19.go.id, which is intended as a primary source of valid information about COVID-19 in Indonesia, most survey participants had never used the website. However, contrary to the low levels of perceived transparency and trust, most participants said that the messages from the government are clear and easy to understand. This contradiction resulted from skepticism toward the government. Therefore, this research presents a better understanding of how the level of transparency and trust is also related to the level of skepticism of the government.

• 기본간호학회지
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• 제3권1호
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• pp.128-140
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• 1996

This study is to understand and to explain how nursing students experience in the clinical nursing practice using grounded theory approach. Ten nursing students were participated in the study. Seven of them were junior students at the junior college of nursing, and the rest were the senior students at the university. The data were collected by in-depth individual interviews by investigators during May and June in 1995. The results of the study were as follows ; Twenty-eight concepts and 9 categories were emerged by the constant comparative analysis. The 9 categories include 'the need of role model', 'non-educational practical setting', 'knowledge deficit', 'emotional changes', 'the attitudes of clinical practice', 'fatigue', 'skepticism', 'pride', and 'the product of clinical practice'. The core category which encompasses all 9 categories was emerged as 'the process of formulating the nursing view'. Five hypotheses were derived from the analysis. 1) The desirable role model would enhance to pride of nursing in students. 2) Non-educational practical setting would increase skepticism of nursing in students. 3) Knowledge deficit would negatively affect on experience of clinical practice. 4) The pride of clinical practice would formulate a positive nursing view. 5) The skepticism of clinical practice would formulate a negative nursing view. The results of this study are to use as basic data for students attending clinical experience.

• Journal of Periodontal and Implant Science
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• 제49권3호
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• pp.137-137
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• 2019