• 유통과학연구
• /
• 제11권1호
• /
• pp.45-53
• /
• 2013

Purpose - The environment-friendly agricultural product market in Korea sees continual high growth. Recently, the Korean government has been actively fostering environment-friendly agriculture as an engine of future growth. Korean people have increasingly become more health-conscious and interested in food safety issues. Many distribution and retailing companies have responded with various promotional activities. However, most of these are not strategic and appear to have unsatisfactory outcomes. The main purpose of this paper is to suggest effective marketing strategies for environment-friendly agricultural products. To achieve this aim, the study empirically investigates the effects of consumer characteristics and trust on the purchase intention of environment-friendly agricultural products. Research design, data, methodology - Based on the theory of planned behavior, and previous studies related to the purchase intention and consumption of environment-friendly agricultural products, we set up five study hypotheses. These related to the demographic characteristics of consumers, purchase intention, and behavior of the products. We then set up a study model and four study hypotheses relating to health consciousness, environmental consciousness, consumer trust level, purchase intention, and behavior of the products. The data were collected using a questionnaire given to consumers living in Seoul and southern Geonggi Province. The final sample size is 403 and mean age is 44.3. SPSS 15.0 for Windows and Amos 7.0 were used as statistical analysis tools. Meaningful results were derived using frequency analysis, correlation analysis, a t-test, and structural equation modeling. Results - Empirical results of this research are as follows. (1) First, it is shown that consumers consider such attributes as intimacy and health to be important when they buy environment-friendly agricultural products. (2) We also found that consumers recognize the value of environment-friendly agricultural products as high, but their trust level as low. (3) Consumer groups consisting of married couples, with higher education, higher income, and higher age are shown to have a higher intention of buying environment-friendly agricultural products than any other consumer group. (4) It is estimated that the level of consumer trust positively affects the purchase intention of environment-friendly agricultural products. The path coefficient (.138) between consumer trust and purchase intention is statistically significant at the α = .05 level. (5). It is also estimated that environmental consciousness positively affects purchase intention. The path coefficient (.245) between environmental consciousness and purchase intention is statistically significant at the α = 0.05 level. The standardized path coefficients of consumer trust and environmental consciousness with purchase intention are .556 and .288 respectively. Therefore, consumer trust affects purchase intention more than environmental consciousness. (6) Finally, purchase intention is estimated to positively affect purchase behavior. Conclusions - Based upon empirical results, this research suggests that marketers of environment-friendly agricultural products should focus more on increasing consumer trust levels, emphasizing the training and education of employees. The government also should pay attention to a standardized certification system for environment-friendly agricultural products. Marketers of environment-friendly agricultural products should consider the consumer groups of married couples, with higher education, higher income, and higher age as a major target segment.

• 유통과학연구
• /
• 제13권3호
• /
• pp.61-67
• /
• 2015

Purpose - Exports have long been regarded as significant drivers of sustainable competitive advantage and growth among small and medium enterprises (SMEs). The export activities of SMEs are particularly important in the context of export-oriented economies such as Korea. Although many studies have examined the determinants of exports, it is difficult to find empirical studies about the determinants of the export performance of regional SMEs. This study investigates the determinants of export performance in the regional SME context based on an integrated approach that combines the environment factor of industrial organization theory, competitive strategy theory, and the competences of the resource-based view. Research design, data, and methodology - To empirically analyze the determinants of export performance in the regional SMEs, data were collected from firms in the Daegu metropolitan area. Data were collected directly through questionnaire surveys; in addition, secondary financial data were also taken from the KIS-VALUE database. Out of the 175 responses that were received, 143 were considered to be worth examining. After testing the reliability and validity of the variables through multiple items such as environmental turbulence and competitive strategy, hypotheses were verified by using five multi-regression models. These models were: a control model with organizational size and age, an environmental model with technology and market turbulence, a competency model with R&D and foreign distribution channels, a strategy model with product and market differentiation, and an integrated model including all of these variables. Results - First, as a control variable, the organization size has significant positive effects on export performance. Second, technology turbulence based on industrial organization theory has significant positive effects on export performance, but market turbulence does not affect export performance. Third, the foreign market distribution competency of the resource-based view has strong positive effects on export performance, but the R&D competency does not affect export performance. Fourth, the product differentiation strategy from competitive strategy theory positively impacts export performance, but market differentiation does not affect export performance. Finally, in the integrated model, only the foreign distribution competency of the resource-based view has a significant effect on export performance. Conclusions - The empirical results of this study verified the usefulness of the rationales behind the three theories to explain the export performance of the regional SMEs, especially the importance of the foreign market distribution competency from the resource-based view. With regard to practical considerations, this study's implications suggest that the use of technological environmental changes by industries is better than the use of market changes. Further, the use of the product differentiation strategy is more effective than the use of the market-driving strategy, and the distribution channel competency plays a stronger role than the technology-oriented competency with regard to the export performance position of regional SMEs. Future studies should examine relational perspectives, such as trust among channel partners. Therefore, the configuration approach is more useful in enhancing pragmatism by comparing high- and low-export companies.

• 한국의류학회지
• /
• 제35권9호
• /
• pp.1049-1059
• /
• 2011

This study investigates the current state of companies that manufacture and sell outdoor wear. A survey was conducted to identify what problems they had and what aspects they needed to supplement through a comparison and analysis of their block patterns. Companies that manufactured outdoor wear and those that sold them were separately surveyed to understand their current state. The manufactures included 4 companies and 14 sellers. The survey used interviews to cover the areas of target consumers, development patterns, production lines, body size, nominal size, production size, and functional materials for each item, and aspects that need improvement. The survey period was from September $3^{rd}$ to $10^{th}$ 2008. There were three block patterns for jackets, T-shirts, and pants. The investigator collected the patterns used by three outdoor clothing manu-facturers for comparison and assessment. As a result, the mean age of the target consumers set by the outdoor clothing manufacturers and sellers was 25.3-50.7 and 29.2-42.5, respectively, which shows that the outdoor clothing had a wider distribution of target consumers than the sellers. It is imperative for them to segment and differentiate the target consumers and concepts. The basic body measurements the companies used to draw the upper and lower garment patterns were the bust circumference for the upper garment patterns and the waist circumference for the lower garment patterns. The basic nominal size was 95 for the upper garment and 70 for the lower garment. Also analyzed were the block patterns according to the items to understand the pattern characteristics of each of the companies. There were a total of 35, 36, and 30 items for the jackets, T-shirts, and pants, respectively, to measure size. The items were then compared with one another in mean and standard deviation. The analysis indicate that the block patterns were not fit for women in their twenties or thirties to wear and required revisions in the length of the upper garment, the height of sleeve cap, bust circumference, hip length, and pant length.

• 한국생산제조학회지
• /
• 제23권6호
• /
• pp.609-617
• /
• 2014

We have studied a chip-on-board LED lighting optical system for various luminous-intensity-distribution angles of the LED. An optical system that can accept different LEDs was made to reduce the systems's weight and size as we selected the chip-on-board LED, which is easy to apply to optical systems, unlike existing package-on-board LEDs. The luminous-intensity-distribution angles were $45^{\circ}$, $60^{\circ}$, $90^{\circ}$, and $120^{\circ}$. We researched these four types of optical systems. The $45^{\circ}$ and $60^{\circ}$ units were developed into reflectors, and the $90^{\circ}$ and $120^{\circ}$ units, into lenses. We checked the performance of the designed optical system through simulation and made a mock-up. Then we made a prototype of the chip-on-board LED high bay for use with the mock-up. After measuring its performance, we tested the luminous-intensity-distribution angles and compared them with simulation data. The resulting prototype was developed considering brightness, light uniformity, age, and economics which are suitable for a factory environment.

• 한국산업융합학회 논문집
• /
• 제24권5호
• /
• pp.617-623
• /
• 2021

The objective of this study is to simulate valve flow coefficient and flow characteristics such as velocity and pressure distribution for butterfly valve. The size of the valve used in this study is 125A. The range of the valve opening angle was α=15°~70°, and it was changed by 5°. At the range of α=15°~30°, the valve flow coefficient K_𝜐 gradually increased, and after α=30°, it increased rapidly. In the range of α=20°~70°, the pressure change in the -2.9cm~+2.9cm region in the pipe greatly depended on the opening angle and the position within the pipe. However, after +2.9cm, the pressure at the rear end of the valve was shown to depend only on the opening angle. At α=20°, Vortex shedding occurred for the first time at time t=0.25sec and continuously occurred in rear end of the valve over time. After α=45°, in the flow pattern at the rear end of the valve, the upward flow at the lower end of the valve and the flow at the upper end met each other to form a mixed flow. This flow phenomenon was shown to form a more intense mixed flow in the rear end region as the opening angle increased. Vortex flow occurred for the first time at α=15°, and the opening angle increased, the occurrence and disappearance of this flow phenomenon occurred periodically according to the certain flow region. The pattern of the pressure distribution in the region at the rear end of the valve showed a tendency to agree well with the results of the vorticity distribution.

• 한국임상보건과학회지
• /
• 제1권1호
• /
• pp.9-17
• /
• 2013

Purpose. This study is to find the degree of variations and trends of hospital services utilization for hypertensive disease, and have done the comparative analysis of the factors affecting occurring some variations. For this, this study uses the data for patients-survey and health-survey of a regional society by Korea Institute for Heath and Social Affairs in 2008; The regional units are classified into 160 of medium size medical service areas. Methods. I understand the level of variation by using index of Extremal Quotient(EQ) and Coefficient Variation(CV), and analyze critical factors influencing some differences in hospital services utilization by using multi-regression model. Results. The main results are followed:The first, in case of rate of hospital services utilization according to standarization of sex and age by small area, I find the variations of EQ 5.3 and CV 0.3; In Ho-nam, especially, the variation of high rank of 10 of age shows higher distribution. The second, the results analyzing the factors influencing on hospital services utilization by multi regression model are that a number of bed hospitals is significant positive relationship and EQ-5D of health behavior is significant negative one. Conclusions. To increase equity of hospital services utilization for hypertensive disease, this study requests the appropriate supply management of bed hospitals by region, efficient allocation of resources, and revitalization of the health promotion program.

• The Journal of Asian Finance, Economics and Business
• /
• 제6권4호
• /
• pp.147-158
• /
• 2019

The purpose of this study is to identify differences based on demographic characteristics and travel-related characteristics: first, whether travelers used a domestic travel agency and second whether travelers purchased a full-package travel program. A sample selection probit model was used to provide simultaneous evaluation of the different characteristics of outbound travelers. The present study investigates how tourists make decisions based on two travel-pattern choices. It then goes on to explore the characteristics of outbound travelers from South Korea. The data is drawn from a nationwide survey in South Korea, and a total of 859 surveys were used for analysis. Due to the interdependent nature of the choices, a sample selection probit model was used to estimate outbound tourists' use of domestic travel agency and purchase of full travel package. Significant determinants of domestic travel agency use are identified as age, gender, marital status, party size, children, length of travel, and travel distance, while those of full travel package purchase are age, marital status, and travel purpose. Estimated results provide manifestations of differing travel needs of outbound travelers. the results of this study demonstrate differences between travel-agency users and full-package travel-program consumers and provide determinants that affect the purchase of full-package travel.

• 한국의상디자인학회지
• /
• 제22권3호
• /
• pp.75-87
• /
• 2020

As the online industry is vitalized by the fashion market, there is a tendency to believe that the recruitment of manpower in the online distribution field is increasing. Thus, this study attempts to analyze the job types and job functions for recruitment in the fashion industry based on job search sites and based on this, suggest an educational direction within the department of fashion design. First, when examining the size (number of employees) of fashion companies that posted jobs, the fashion companies with 30 or fewer employees accounted for 60.7% of the postings, and the location of the fashion companies was most commonly in Seoul with 144 companies located in Gangnam (Seocho-gu, Gangnam-gu). As for the recruitment conditions of the fashion companies, "academic level-irrelevant" was the highest with 42.6%, and in terms of gender and age, 59.3% of the cases were marked as "gender and/or age-irrelevant". Examining the types of jobs for recruitment in the fashion industry, fashion designers were the most popular at 52.6%, followed by on and off-line companies' MD, VMD, and stylist in that order. In the results of examining job function change, it is thought that the fashion design department should have basic educationon in that respect.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권4호
• /
• pp.309-316
• /
• 2020

This research aims to revisit the hypothesis that bribery hurts firm performance in the context of a perceptibly corrupt country. Specifically, we use micro-data from Vietnamese small and medium firm surveys in 2013 and 2015 to examine whether bribery impedes firm revenue growth and labor productivity growth. An issue arising in this type of research is the potential endogeneity between firm bribing behaviors and firm performance. To go around the issue, we follow the literature to instrument bribery variable with the average probability of bribery in other provinces. We further employ the Analysis of Variance technique (ANOVA) to unveil if the effect of bribery is dependent on bribing purposes. The regression results show that firm performance is significantly influenced by firm size, firm age and firm bribing behavior. Larger firms are more likely to grow faster while firm performance tends to be negatively related to firm age. Particularly, we find that bribery significantly impedes firm revenue growth and labor productivity growth. The analysis of variance shows that the effect of bribery on firm performance may vary across bribing purposes. Our findings, therefore, support the sand-the-wheels hypothesis that bribery hurts firm performance even in a highly corrupt business environment.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권12호
• /
• pp.159-167
• /
• 2021

The objective of this study is to examine the effect of family ownership and family CEO on the dividend policy of family firms by using the demographic characteristics of the CEO as a moderator. Dividend policy is a decision taken by the firm in determining whether the profits earned by the firm will be distributed to shareholders in the form of dividends or will be reinvested in the company as retained earnings for future internal resources. Using samples from non-financial family firms listed on the Indonesian Stock Exchange in 2013-2017, 93 firms were selected based on adequate data. We also used logit regressions to provide robustness. The results show that family ownership and family CEO have a positive effect on the dividend payout ratio. This finding supports the family income hypothesis. Among CEO demographic characters, CEO age significantly strengthens the positive effect of family CEO on dividend payout ratio. While CEO tenure does not significantly strengthen the positive effect of family CEOs on dividend payout ratios. Meanwhile, leverage, ROA, and firm size significantly affect the dividend payout ratio, but firm age does not significantly affect the dividend payout ratio.