• 한국식생활문화학회지
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• 제28권6호
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• pp.594-602
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• 2013

This study investigated consumer perception and purchase behavior regarding Han-gwa (traditional Korean confection) in housewives residing in the Seoul and Gyeonggi area. This study was conducted by self-administered questionnaires. Out of 839 questionnaires, 713 questionnaires (85.0%) were used for statistical analyses including frequency analysis, the Chisquare, and one-way ANOVA. Based on the data collected, independence variables were divided less than 40 years (<40), 40s, 50 years or higher (50) by age. The major findings were as follows; Firstly, 72.1% of the total respondents had the experience of purchasing Han-gwa. Gangjeong was the most popular item among purchased. As the purpose of purchasing, holiday gift and snack was on the highest rank. Hypermarkets / discount stores (48.9%) was the most common place for the place of purchase. Secondly, there was a significant difference in the perception of Han-gwa by age; respondents aged 50 years or older showed more positive perception in Han-gwa in 3 factors among total of 11 factors. Thirdly, for the popularization of Han-gwa, 'too sweet taste (44.2%)' and 'small portion size (22.9%)' were pointed to be improved by respondents. Results of this study indicate that 1) Yu-gwa and Yak-gwa require new product development based on age segmentation, and health and food safety are important variables considered when housewives purchase Han-gwa.

• 유통과학연구
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• 제20권5호
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• pp.35-47
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• 2022

Purpose: To explain the effect of product quality, price perception, online distribution, and social media promotion on attitudes, customer satisfaction, and local brand love. Research design, data and methodology: The population of this study are Indonesians who have purchased local Indonesian brand products. The size of the sample used was 240 people with purposive sampling method. The analytical technique used is Path Analysis using SEM-PLS. Results: product quality, price perception, online distribution have a positive effect on attitudes, but social media promotion has a positive and insignificant effect on consumer attitudes; product quality, price perception, online distribution, and social media promotion have a positive and significant effect on customer satisfaction, and attitudes have a positive and significant effect on local brand love; and customer satisfaction has a positive effect on brand love for local brands. Conclusion: Therefore, it is important for local brand product businesses to pay attention to product quality, price perception, online distribution, and social media promotion in order to be able to build positive attitudes, customer satisfaction and ultimately have an impact on local brand love. In online distribution, with online distribution, it is easy for marketers to deliver multimedia content through online methods.

• 한국인터넷방송통신학회논문지
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• 제16권1호
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• pp.43-53
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• 2016

본 연구는 배경의 밝기와 색상 자극의 크기에 따라 인지될 수 있는 색상 속성이 차이가 있을 수 있다는 가정 아래, 배경의 밝기를 차등적으로 적용하여 Peripheral vision에 해당하는 $10^{\circ}$와 $20^{\circ}$의 자극을 colour matching하는 실험을 진행 하였다. 실험결과, 배경의 밝기 및 실험 자극으로 사용된 Munsell 색상 속성의 조합에 따라 동일한 색상임에도 불구하고 colour를 각기 다르게 인지할 수 있다는 경향성을 볼 수 있었으며, 자극의 크기에 대한 색상 인지 관련 선행 연구 결과와 다르게 배경의 밝기의 변화에 따라 색상 자극의 크기가 상대적으로 작다고 하더라도 더욱 colourful하거나 더욱 밝게 인지될 수 있다는 결과를 얻을 수 있었다. 본 연구에서 진행된 실험 결과를 바탕으로 향후 영상의 크기가 변환 될 때 발생할 수 있는 화질 열화를 개선할 수 있으며 2D 뿐만 아니라 3D나 홀로그램 영상처리 시, 시감적 특성을 반영한 효과적인 입체 영상 재현에도 기여할 수 있다.

• 대한영양사협회학술지
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• 제4권1호
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• pp.40-52
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• 1998

This study was undertaken to identify medical staffs’ perception about nutrition care and dietitian's role in hospitals. Questionnaires were sent to 874 medical staffs at 50 general hospials size over 100 beds, located in Seoul and Pusan, A total of 649(74.3%) of medical staffs returned questionnaries from 47 general hospitals. The results of this study can be summarized as follows. 1. 89.6% of medical staffs responded that they required the help of the dietitian when the patients needed the nutrition acre and also most of them(87.0%) held positive perceptions about the necessity of the nutrition support team. 2. When the medical staffs prescribed the special diet of the patients' nutrition care, 90.0% of them preferred that diet would be order after consulting with dietitian. 3. Half of the medical staffs(52.1%) responded that they were scarced of the knowledge about the clinical nutrition and then 66.4% of them recognized the need of nutrition education at the medical school. 4. The medical staffs responded that dietitian must have the knowledge about food, nutrition and medical science(52.5%) and the competence of discussion with medical staffs about nutrition the patients(30.8%).

• 복식문화연구
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• 제14권3호
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• pp.381-386
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• 2006

This research is to find out what type of young women's body and how young women perceived their body. What's the most favorable style of young women and how the degree of body satisfaction affect to choose their dresses. This was find out how 123 young women with age 20 to 22, live in Seoul perceive their body and how their body perception or body satisfaction affect when they choose the clothing, and also what clothing style they prefer the most. And also how their body size was classified up to KS drop method. All respondents are classified into 3 groups of somatotypes. N. H and A types are. N. H somatotype are bigger than A somatotype. Their body perception was 3.65. They are satisfied feel comfort. They love very body conscious styles, tightly fitted style. Actually when they choose the right style, the somatotype was very important considerable variable. When the degree of body perception or body satisfaction is high, they are positive and easy to accept the current fashion.

• 제어로봇시스템학회논문지
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• 제16권5호
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• pp.481-488
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• 2010

Most public guide robots installed in public spots such as exhibition halls and lobbies of department store etc., have poor capability to distinguish the users who require services. As to provide suitable services, public guide robots should have a human detection system that makes it possible to evaluate intention of customers from their movement direction. In this paper, a DPS (Directional Perception System) is realized based on face detection technology. In particular, to catch human movement efficiently and reduce computational time, human detection technology using face rectangle, which is obtained from the human face, is developed. DPS determines which customer needs services of public guide robots by investigating the size and direction of face rectangle. If DPS is adapted, guide service will be provided with more satisfaction and reliability, and power efficiency also can be added up because public guide robots provide services only for the users who expresses their intentions of wanting services explicitly. Finally, through several experiments, the feasibility of the proposed DPS is verified.

• 한국인터넷방송통신학회논문지
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• 제9권4호
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• pp.129-138
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• 2009

TV방송에서의 문자그래픽(방송자막)은 영상정보에 대한 시청자의 이해를 돕고 프로그램의 가치를 높여주는 영상구성 요소로써의 역할이 확대되고 있다. 본 논문은 TV화면의 대형화와 영상의 고품질화에 적합한 글자 표현을 위해 방송문자의 글꼴, 크기, 색상, 이동속도 등 문자의 속성에 변화가 필요한 점을 찾고 그 개선 방법에 관한 연구이다. 논문에서는 이론적 고찰과 함께 전문가 그룹을 대상으로 한 델파이조사를 기반으로 TV화면의 분자가 지닌 제 특성요소와 시각적 인지도가 어떤 연관을 가지고 있는지를 고찰하고 OSMU(One Source Multi Use) 환경에서의 각 매체별 특성을 고려한 개선안을 제안한다.

• 한국식품조리과학회지
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• 제22권5호통권95호
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• pp.573-582
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• 2006

The perception and attitude of dietitians on processed meats with seasoning were investigated. Questionnaires were distributed to 176 dietitians at school foodservice operations in Kyungnam province. In the survey results, about half (Ed-better to give the exact number of percentage) of the dietitians answered that it is ‘necessary’ to develop processed meats with seasoning. Regarding desired product characteristics, the dietitians were asked about-reduced additive use, good hygienic quality, nutritious and healthy quality, low salt content and adequate supply of nutritional information. Over half of the dietitians-(65.5%) preferred Korean style processed meats with seasoning. The cooking types chosen as new developments for Korean processed meats with seasoning were grilled (36.2%), fried (19.8%), and roasted (18.6%). The dietitians wanted no or only a little increase in the price compared to current commercial products, 1kg (50.6%) size as the package unit and 7 days (45.1%) shelf life under refrigerated or frozen storage.(Ed-confirm the highlighted changes) A majority of the dietitians (64.2%) responded positively to buy the processed meats with seasoning if the products meet their needs.

• 인간식물환경학회지
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• 제21권6호
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• pp.493-500
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• 2018

The distribution of standing wreaths has reached about 7.1 million per year and the size of the standing wreath market is estimated to be at least 700 billion won. Among them, 20 to 30 percent are estimated to be reused, resulting in damage to flowerfarms' sales of 110 to 160 billion won per year. Due to the unique characteristics of conventional 3-tier standing wreaths in terms of transportation and installation, companies that lack design expertise have monopolized local distribution markets, and the issue of illegally using standing wreaths has been raised. These issues have highlighted the need for developing new designs and establishing a distribution system to expand the consumption of flowers. This study was carried out to identify consumers' perception of reused standing wreaths and the current systems introduced to prevent the distribution of reused standing wreaths such as the real-name standing wreath production system, the authenticity certificate system, and new standing wreaths. The results of a consumer survey showed that consumers' perception of reused standing wreaths has been high and that reused standing wreaths need to be actively regulated to establish fair trade order and protect consumers' rights. Although the effectiveness of the real-name system, the authenticity certificate system, and new standing wreaths was found to be insufficient, the introduction of these systems was essential and necessary for continuous promotion through broadcasting media.

• 감성과학
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• 제21권1호
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• pp.115-128
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• 2018

디자인 과정과 실제 공간을 사용함에 있어 공간감을 이해하는 것이 매우 중요한 역할을 하는데, 동일한 공간이라도 어떻게 디자인하느냐에 따라 공간의 깊이감에 대한 지각이 달라질 수 있다. 공간의 3차원적인 속성인 넓이, 깊이, 높이 중 넓이와 높이감에 대한 이론과 연구들에 비해 깊이감에 대한 이론이나 연구는 상대적으로 적은데 이는 넓이나 높이에 비해 공간의 깊이감이 초래하는 효과에 대한 관심이 부족했던 원인으로 보인다. 본 연구는 Computer Graphic으로 제작한 실내공간을 대상으로 시선추적장치를 이용하여 깊이감에 대한 지각과정을 이해하고자 하였다. 44명의 실내디자인 전공 학생들이 실험에 참가하여 마주보이는 벽면에 깊이감을 자극하는 구성요소를 달리한 3개의 이미지를 보며 가장 깊어보이는 공간을 탐색하였다. 그 결과 3개의 이미지간에 주시시간의 차이가 나타났고, 가장 깊어 보이는 공간에 대한 응답에 따라서도 주의집중에 통계적으로 유의미한 차이가 발견되었다. 본 연구는 깊이감에 영향을 끼치는 요인과 기존 정설에 대한 정량적인 타당성을 제시하고, 이상적인 공간의 깊이감을 얻을 수 있는 디자인 방법 개발 등에 도움이 될 것으로 본다.