• 대순사상논총
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• 제22권
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• pp.345-385
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• 2014

The object of this thesis is to consider the meaning of sincerity(誠), reverence(敬) and faith(信) through Cha gyungseok's historical record. Cha gyungseok(車京石, 1880-1936) is a key disciple of Kang Jeungsan Sangjenim(姜甑山, 1871~1909) to whom Cha kyungseok has begun to follow since 1907, completing his wandering around Yeonghak-gye(英學契), Iljin-hoe(一進會) and Cheondo-gyo(天道敎) after the loss of his father[Cha Jikoo(車致九), 1851-1894] in Tonghak peasants revolution. To examine the meaning of sincerity, reverence and faith as cardinal points in Daesoonjinrihoe(大巡眞理會) creed, this research has taken note of Cha kyungseok's sincerity, reverence and faith who is said to be thought of himself as a head of Reconstruction Work for the Tonghak spitit's resolution of grievances, despite the Sangjenim's intention of using him for different usage due to his sincerity, reverence and faith. Especially, emphasis was given to the illumination of Cha gyungseok's change of sincerity, reverence and faith through closely reviewing his life prior to the encounter with Sangjenim, the process of following Sangjenim and his whereabouts after the ascension of Sangjenim. In addition, through Jeonkyeong(典經), this research also examines Cha kyeong seok's sincerity, reverence and faith along with his ambition contained in that sincerity, reverence and faith. Up to his ascension, Sangjenim has never saved his advice on Cha gyungseok's ambition. Leaving Sangjenim's advice behind, Cha gyungseok moves on to become a head of the Reconstruction Work for the Tonghak spitit's resolution of grievances without deserting the dream of being the Son of Heaven. Although, he showed his prowess as a religious sect leader called Bocheon-gyo boasting its 6 million believers and as a provisional emperor of the country named Sikuk, he ends his life as a head for the Resolution of grievances of kings, princes, generals and premiers due to the change of faith on Sangjenim and interruption of Japanese Imperial Government, without accomplishing his dream. The feature of past disciples suggests the direction of cultivation for our cultivators. Through Cha gyungseok's sincerity, reverence and faith, we could look back upon the meaning of sincerity, reverence and faith and conclude that a real sincerity, reverence and faith is the heart-mind trying to participate in Reconstruction Work of Heaven and Earth with a pure mind, contrary to the one coming out of greed.

• Asia Marketing Journal
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• 제25권1호
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• pp.26-36
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• 2023

This study examines the effects of disclosing sales commissions pertaining to an influencer discount code on perceived sincerity of an influencer and attitude toward using the discount code. In Study 1, consumers participated in a two-cell (commission disclosure: absent vs. present) between-subjects experimental design. In Study 2, consumers participated in a two (commission disclosure: absent vs. present) by two (discount level: low vs. high) between-subjects experimental design. The findings of Study 1 demonstrate that the sales commission disclosure pertaining to discount codes results in a higher perceived sincerity of the influencer. The results of Study 1 also reveal that the perceived sincerity of the influencer mediates the effect of the disclosure (vs. no disclosure) on attitude toward using the discount code. Further, the findings of Study 2 demonstrate the robustness of these disclosure effects regardless of whether the discount level is low or high.

• 패션비즈니스
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• 제25권5호
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• pp.57-72
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• 2021

With the growing importance of CSR, more fashion brands have actively engaged in CSR activities, and consumers' perception of their motives has become a critical issue. This study investigates the influence of perceived CSR motives on fashion consumers' perceived sincerity, trust, and behavioral intentions. In addition, the effect of 'CSR timing' and 'information source' on these variables was examined. In a 2×2 between- subjects design with scenarios, 515 adult consumers responded to an online survey questionnaire. The study identified three CSR motives: value-driven motive, instrumental motive, and strategic motive. The SEM results showed that the value-driven and instrumental motives influenced trust and behavioral intentions. In particular, perceived sincerity mediates value-driven motive and trust. A comparison of latent means revealed the effect of CSR timing on value-driven and strategic motives, trust, sincerity, and behavioral intentions. This study provides an insight into the relationship between consumers' perception of CSR motives and their reactions, and the importance of CSR timing.

• 동아시아식생활학회지
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• 제22권1호
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• pp.120-132
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• 2012

The purpose of this study was to investigate thet 5 dimensions of brand personality that could affect brand attachment, and actual and ideal self-congruence in the family restaurant. Also, this study investigated the effects of actual and ideal self-congruence on brand attachment. Questionnaires were given to a sample of customers who visited one of the 4 famous national brands of family restaurants in Daegu. A total of 332 questionnaires were analyzed with SPSS/$PC^+$and LISREL. There were four major empirical research findings. First, sincerity, competence, sophistication and ruggedness affected brand attachment. And second, sincerity, competence and sophistication affected actual self-congruence. Third, sincerity and sophistication affected ideal self-congruence. And fourth, actual self-congruence affected brand attachment. However, the excitement dimension of brand personality did not affect brand attachment,; dimensions of excitement and ruggedness did not affect actual self-congruence,; dimensions of excitement, competence and ruggedness did not affect ideal self-congruence. Also, ideal self-congruence did not affect brand attachment. Based on these findings, marketers of family restaurants were recommended to strengthen the dimensions of sincerity, competence, and sophistication, and to weaken the ruggedness dimension.

• 한국의류학회지
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• 제48권2호
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• pp.254-268
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• 2024

Human agents are increasingly being replaced by chatbots. However, like humans, chatbots can also make mistakes in service delivery by failing to provide accurate answers to customer questions while research on service recovery has been highly focused on human employees. Recognizing the necessity of research on effective chatbot service recovery strategies, this study investigated the relationships among service recovery messages (courteous apology vs. humorous apology), perceived sincerity, recovery satisfaction, and continuous usage intention. An online experiment was conducted with the participants randomly assigned to one of two experimental conditions (courteous apology vs. humorous apology). After using the chatbot developed for this study, the participants completed a questionnaire. The analysis results revealed that, in comparison to the humorous apology, the courteous apology had a higher positive predictive effect on perceived sincerity, Furthermore, perceived sincerity and recovery satisfaction sequentially mediated the relationship between the chatbot's courteous apology and continuous usage intention. In conclusion, this study demonstrates that the courteous apology was a more effective approach as a chatbot service recovery strategy. This study offers insights into crafting recovery service messages for chatbots.

• 대한영양사협회학술지
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• 제13권1호
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• pp.38-49
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• 2007

The purpose of this study was to determine the attributes and factors of brand personality for contract foodservice management companies. Self-administered questionnaires were distributed to five students at universities operating under the top five companies in contract foodservice management. The following statistical analyses were conducted for the data assessment: descriptive analysis, t-test, ANOVA, reliability analysis, and factor analysis, using the SPSS Win(12.0) package program. From these analyses we divided a company's brand personality into the following five functional and emotional elements: sensibility, sincerity, confidence, competence, and excitement. Based on these five elements a total of 26 scales were developed to measure brand attributes of the companies. The variance was explained by 19.29% of sensibility, 17.65% of sincerity, 15.71% of confidence, 14.06% of competence, and 13.62% of excitement. The calculated Cronbach's alpha was more than .90 for all the scales measuring the five attributes, indicating good internal consistency. There were significant differences in sensibility(p<.01), sincerity(p<.001), creditability(p<.01), competence (p<.001), and excitement(p<.001) among the companies. In regards to overall brand personality, company a had a higher mean score for sincerity, while the other companies had higher mean scores for competence. Among the brand personalities, 'confidence' had the highest mean score with 3.36, followed by 'cooperation' (3.17), 'successful'(3.12), 'leadership'(3.11), and 'down-to-earth'(3.02).

• Safety and Health at Work
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• 제9권1호
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• pp.59-62
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• 2018

Background: Several grip strength tests are commonly used for detecting sincerity of effort. However, there is still no widely accepted standardized sincerity of effort test. Therefore, this study aimed to examine whether grip strength test in three wrist positions could distinguish between maximal and submaximal efforts. Methods: Twenty healthy individuals (10 men and 10 women) with a mean age of $26.7{\pm}3.92years$ participated in this study. All participants completed two test conditions (maximal and submaximal efforts) in three wrist positions (neutral, flexion, and extension) using both hands. Each participant exerted 100% effort in the maximal effort condition and 50% effort in the submaximal effort condition. The participants performed three repetitions of the grip strength test for each session. Results: The results showed that there is a significant main effect of the type of effort (p < 0.001), wrist position (p < 0.001), and hand (p = 0.028). There were also significant types of effort and wrist position interactions (p < 0.001) and effort and hand interactions (p < 0.028). The results also showed that grip strength was highest at the wrist in neutral position in both the maximal and the submaximal effort condition. Grip strength values of the three wrist positions in the maximal effort condition were noticeably greater than those in the submaximal effort condition. Conclusion: The findings of this study suggest that grip strength test in three wrist positions can differentiate a maximal effort from a submaximal effort. Thus, this test could potentially be used to detect sincerity of effort in clinical setting.

• 대순사상논총
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• 제48집
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• pp.269-303
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• 2024

동학에서는 인간이 한울님으로 성화(聖化)된 상태를 '인내천(人乃天)'이라고 한다. 동학의 성·경·신은 마음에 모시고 있는 한울님을 믿고, 한울님을 공경하면서 그 가르침을 지극정성으로 실천함을 요체로 삼아 인내천의 구현이 관건이 되고 있다. 이에 반해 대순사상 삼요체는 종교의미의 성·경·신으로 동학 도덕 의미의 성·경·신과 구별된다. 대순사상 삼요체의 성·경·신은 도덕적 자각을 벗어나서 절대자로서 상제를 신앙한다. 이에 대순사상 삼요체로서 성·경·신은 상제 의지가 실현된 지상 선경을 그 목표로 삼는다. 지상 선경 건설에 동참하는 인간은 성·경·신 실천을 중시한다. 대순사상에서는 상제에 대한 정성과 공경 그리고 믿음을 다할 때 후천의 모든 복록이나 수명까지 무위이화로 주어진다고 말한다. 이에 대순사상 삼요체 성·경·신은 상제 모시는 종교적 신앙에 따라 상제의 강림과 천지공사(天地公事)에 그 바탕을 두고, '무자기(毋自欺)'의 교리 차원과 '무위이화(無爲而化)'의 철학 차원으로 구체화한다. 이 글에서는 대순사상 삼요체 성·경·신을 동학사상 인내천에서 강조하는 도덕 의미와 구별되는 신앙 의미에서 이루어지게 이에 대한 비교분석을 꾀하고자 한다. 그동안 대순사상 성·경·신 삼요체에 대한 연구는 많이 이루어졌지만, 동학 인내천과 비교하여 상제 신앙과 대비하는 분석은 제대로 이루어지지 않았다. 이에 동학사상의 도덕 의미와 대순사상의 종교 의미를 비교 분석하고자 니니안 스마트(Roderick Ninian Smart, 1927~2001)의 종교현상학 방법을 활용한다. 이를 통해 종교현상의 질적 차원에 대한 비교분석을 목표로 동학인내천의 윤리적 차원 및 법적 차원과 대순사상 삼요체의 교리적 차원 및 철학적 차원을 대비하고자 한다. 아울러 공통기반의 영성구현이 인간존엄의 삼투연동 계기임을 규명한다.

• International Journal of Computer Science & Network Security
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• 제22권3호
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• pp.147-154
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• 2022

Actually, brand personality is more and more important in marketing field. Considering the employee as consumer this paper will study the effect of employee brand personality on the intention to send a job application. In this research we tried to make the difference by following the qualitative methodology. we did ten interviews with IT engineering student in terminal classes and after thematique analysis tow thems emerged in relation with the brand personality factors which are sincerity and excitement. people are attracted by firms inspiring confidence and sincerity an exciting environment this is an important finding for firms who want to attract talented people. however, it important for enterprises in the IT filed to focus all their communication actions on the sincerity and excitement

• 산업진흥연구
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• 제8권3호
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• pp.221-230
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• 2023

고등교육의 지속적인 발전에 따라 대학생의 학업만족도는 교육의 질과 학생의 발달을 평가하는 중요한 지표 중 하나가 되었다. 이에 본 연구는 중국 대학생의 학업태도, 성실성, 학업만족도에 있어 성별의 역할을 탐색하고자 하였다. 연구대상은 의도적 표집방법을 활용하여 선정하였으며, 설문조사를 통하여 자료를 수집하였다. 중국 광저우 지역 대학생을 대상으로 400부의 설문지를 배포하였으며, 388부의 설문지를 최종 분석에 활용하였다. 통계분석을 위해 SPSS PC++ Win. ver. 26.0과 SPSS PROCESS macro ver. 4.2를 활용하였으며, 빈도분석, 신뢰도 분석, 상관분석, 조건부 간접 효과 분석을 실시하였다. 연구결과는 다음과 같다. 첫째, 학업태도는 성실성, 성별, 학업만족도와 유의미한 정적 상관관계가 있었다. 둘째, 성별은 학업태도가 성실성을 통해 학업만족도에 미치는 영향을 조절 매개하였다. 본 연구 결과는 대학생의 학업태도와 성실성을 활용하여 학업만족도를 향상시키기 위해서는 성별에 따라 상이한 전략이 필요함을 시사하였다. 이를 토대로 대학생의 학업만족도를 향상시킬 수 있는 방안을 제시하였다.