• Title/Summary/Keyword: signified

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The Study on the Color of Art Deco Fashion in Paris ($1920\~1930$) (아르데코 패션의 색채에 관한 연구)

  • Cho Kyu Hwa;Park Hye Weon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.15 no.4 s.40
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    • pp.381-392
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    • 1991
  • The purpose of this is to investigate the color of Art Deco Fashion in Paris. (1920-1930) Through the age of Art Deco style, the enormous modern cities were built up and numerous life-constructions were designed conspiciously in Paris. Under this situation, the usage of the 'color' became very important element of design area and also it bestowed new form upon the modern design. The black beauty of Art Deco style was the outcomes of cubism, black-arts, and pragmatism. And the black beauty was regarded as the proper color to represent simplicity. Simplicity was the best way to express Art Deco style. The color and light of metal were used adequately to express a geometrical and streamline form; it was raised as a new beauty in this period. The primary colors were used to recognize the simplified forms effectively. New pastel colors, which signified differently with Art Nouveau were born centering around the Youth Culture like a summer resort and a sun bath. Also they expressed neon signs and atmosphere of beach by means of the tropical colors. At last the color of Art Deco style opened the new age. And it was started to use the various colors in design field from at this time.

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The Symbolic Meanings of Louis XVI's Costumes in the Portraits

  • Kim, Ju-Ae
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.12
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    • pp.1409-1417
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    • 2011
  • This study examines King Louis XVI costumes and his portraits according to symbolic meanings. This study analysis of costumes comes from portraits related various domestic and overseas literature, preliminary study papers, and web sites. Omnipotence, activity, nobility, openness and benevolence were distinguished in the symbolic meaning expressed in the portraits of King Louis XVI. Louis XVI in a portrait was drawn with god or expressed as a martyr and symbolically showed the omnipotence of god. Louis XVI was symbolized as almighty god by maximizing the authority and dignity of the king through the hands of justice that were used as a background or portrait accessory and a costume with the symbol of House of Bourbon. Kings of many generations were expressed as authoritative through portraits. However, Louis XVI showed a proletarian aspect in ordering portraits to reflect the daily working image of communicating with citizens. Active images such as the king riding a horse or administering the state affairs were emphasized in a political and military perspective; in addition, the benevolence of the king was symbolically presented through a family portrait. This symbolically signified that the king is a warm-hearted person who passionately takes care of state affairs and loves the people through a noble element coming from pastel colors and attributes of red colors. Historically, the political incompetence and indifference of kings was fragmentally emphasized; however, these portraits considered the king as one who tried to fulfill duties as the true king with a great interest in politics and the people.

Application of waste tire rubber aggregate in porous concrete

  • Shariati, Mahdi;Heyrati, Arian;Zandi, Yousef;Laka, Hossein;Toghroli, Ali;Kianmehr, Peiman;Safa, Maryam;Salih, Musab N.A.;Poi-Ngian, Shek
    • Smart Structures and Systems
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    • v.24 no.4
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    • pp.553-566
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    • 2019
  • This study aimed to categorize pervious rubberized concrete into fresh and hardened concrete analyzing its durability, permeability and strength. During the globalization of modern life, growing population and industry rate have signified a sustainable approach to all aspects of modern life. In recent years, pervious concrete (porous concrete) has significantly substituted for pavements due to its mechanical and environmental properties. On the other hand, scrap rubber tire has been also contributed with several disposal challenges. Considering the huge amount of annually tire wastes tossing out, the conditions become worse. Pervious concrete (PC) gap has graded surface assisted with storm water management, recharging groundwater sources and alleviate water run-offs. The results have shown that the use of waste tires as aggregate built into pervious concrete has tremendously reduced the scrap tire wastes enhancing environmental compliance.

The Expressive Characteristics and Meanings of Modern in Fashion -Focusing on Vogue and The New York Times- (현대 패션에 나타난 모던의 표현특성과 의미 -보그와 뉴욕타임즈를 중심으로-)

  • Nam, HyeJin;Ha, Jisoo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.45 no.2
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    • pp.317-334
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    • 2021
  • This study aims to examine the expressive characteristics and meanings of modern in contemporary fashion, especially focusing on Vogue and The New York Times. First, modern signified originality born out of borderless fusion and compromise. It was also expressed to signify diversity and tolerance not bounded by conventions, TPO, areas, ethnic groups, seasons, or gender. Second, modern meant functionality encompassing the comfort of body and mind. It was used to refer to convenient mobility and activity fit for the lifestyle of busy modern people. Third, lightness and naturalness were used as new meanings of beauty in modern fashion. In the fashion of the twenty-first century, the principal meaning of modern was lightness, which was sought after in everything including materials, modes of wearing, and ways of thinking. Finally, modern fashion was expressed as a democratic tool for social reform and used in the meaning of enlightenment to benefit society as well as oneself. The results of this study indicate that constant changes in trends, lifestyles, and psychology of contemporary society have the potential to give new meaning to the concept and the use of the term modern.

A protein interactions map of multiple organ systems associated with COVID-19 disease

  • Bharne, Dhammapal
    • Genomics & Informatics
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    • v.19 no.2
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    • pp.14.1-14.6
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    • 2021
  • Coronavirus disease 2019 (COVID-19) is an on-going pandemic disease infecting millions of people across the globe. Recent reports of reduction in antibody levels and the re-emergence of the disease in recovered patients necessitated the understanding of the pandemic at the core level. The cases of multiple organ failures emphasized the consideration of different organ systems while managing the disease. The present study employed RNA sequencing data to determine the disease associated differentially regulated genes and their related protein interactions in several organ systems. It signified the importance of early diagnosis and treatment of the disease. A map of protein interactions of multiple organ systems was built and uncovered CAV1 and CTNNB1 as the top degree nodes. A core interactions sub-network was analyzed to identify different modules of functional significance. AR, CTNNB1, CAV1, and PIK3R1 proteins were unfolded as bridging nodes interconnecting different modules for the information flow across several pathways. The present study also highlighted some of the druggable targets to analyze in drug re-purposing strategies against the COVID-19 pandemic. Therefore, the protein interactions map and the modular interactions of the differentially regulated genes in the multiple organ systems would incline the scientists and researchers to investigate in novel therapeutics for the COVID-19 pandemic expeditiously.

Authority of Image in Internet Space

  • Jang, Seo-Youn;Lim, Chan
    • International journal of advanced smart convergence
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    • v.8 no.1
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    • pp.153-158
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    • 2019
  • Language and letter are represented by a combination of its signifier and signified. All symblos are commonly calling direct attention to people who are living in the physical world. However, in cyberspace, the image takes control once inhabited by the language. Cyberspace with anonymity and deoent physical nature has something with physical laws. In this space the statue transcends the imaginary realm. Ideology gives a greater connotation by giving a series of regulation to images floating in cyberspace. Even if various media have the same image, the meaning of the image changes depending on which ideology is used. The impact of this on the public is great. In this study, I discuss the ideology in cyberspace where is supposedly wide open to who visits and spreads all the thoughts without suppression and the human body. The main ideas would be who owns the ideology and what does it want to control and how the people would react to the ideology. This paper would eventually head the prototype that visualizes above ideas. Though the interactive media it will also show the subject in the real world is accept the images floating in the cyberspace without any doubts.

The Influence of Experiential Marketing and Location on Customer Loyalty

  • SOLIHA, Euis;AQUINIA, Ajeng;HAYUNINGTIAS, Kristina Anindita;RAMADHAN, Kartiko Rizkika
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.1327-1338
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    • 2021
  • This study aims to examine how experiential marketing and location influence customer loyalty mediated by customer satisfaction. This study's population was Cafe Excelso Rinjani customers in Semarang, Indonesia. The sampling employed a purposive sampling technique, with the following criteria: customers who visited and enjoyed Cafe Excelso Rinjani and aged more than 17 years. Data analysis used multiple regression analysis, and a single test was utilized to test for mediation. The results revealed that experiential marketing positively and significantly affected customers satisfaction. It showed that the better the experiential marketing was done, the more customer satisfaction would be. Location positively and significantly influenced customer satisfaction. It indicated that the more strategic the location, the more customer satisfaction increased. Meanwhile, experiential marketing had no impact on customer loyalty. Location positively and significantly affected customer loyalty at Cafe Excelso Rinjani Semarang. It denoted that the more strategic the location, the more customer loyalty increased. Besides, customer satisfaction had a positive and significant effect on customer loyalty. It signified that, when customer satisfaction increased, customer loyalty would increase. Finally, customer satisfaction perfectly mediated the influence of experiential marketing on customer loyalty, and customer satisfaction mediated the effect of location on customer loyalty.

The Changes in the Meaning and the Composition of Pyeonjeon in Joseon Dynasty (조선시대 '편전(便殿)'의 의미와 구성의 변화)

  • Lee, Jong-Seo
    • Journal of architectural history
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    • v.30 no.6
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    • pp.81-92
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    • 2021
  • It is generally believed that Seonjeong-jeon and Heejeong-dang respectively served as Pyeonjeon of Chang-deok Palace in the earlier and the later period of Joseon dynasty. However, such belief is based on the concept of Pyeonjeon that emerged after the time of King Soonjo's reign(1800~1834). The concept and functions of Pyeonjeon varied among times ranging from Koryo to late Joseon dynasty. In the earlier Koryo dynasty, the word Pyeonjeon signified both "Pyeonjeon in relation to Jeong-jeon" or "Pyeonjeon as a casual office for the king". The ambiguity of the word was resolved when Bopyung-cheong and Jogye-cheong were established in the earlier Joseon dynasty. These buildings in Chang-deok Palace (and only Bopyung-cheong in Gyeong-bok Palace) held rituals related to events in Jeong-jeon, as well as their exclusive political rituals. Thus, the meaning of the term "Pyeon-jeon" became restricted to its second meaning, namely a casual building for the king's everyday office work and small banquets. However, the ambiguity reemerged from around the time of King Seong-jong's reign(1469~1494). In this period, Pyeonjeon as in relation to Jeong-jeon was often referred to as "Jeong-jeon", or "Beop-jeon" from the mid-16th century. In the 19th century, Pyeonjeon as king's casual office took over the characteristics and functions of Beop-jeon. Thus, the popular notion of "Pyeon-jeon" was newly established and passed onto nowadays.

Structuralist Methodological Characteristics of Brand Identity Symbolization in Nike Advertising

  • Ji-Young, KWAK;Wan-Young, LEE;Jun-Su, KIM
    • Journal of Sport and Applied Science
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    • v.7 no.1
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    • pp.11-20
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    • 2023
  • Purpose: This study sought to examine the symbolization of brand identity in Nike golf advertisements and to provide implications for sporting goods ads. Research design, data, and methodology: The study employed Socher's semiotic theory to analyze characteristics embedded in Nike video advertisements. In specific, the study selected 'No cup is safe' among Nike video ads and analyzed structures of ad message and presented metaphors of ad messages. Results: As a study on the semiotic analysis of communication by case, this study investigated how the brand identity pursued by Nike in the advertisement is symbolized by identifying the signifier and signified in the advertisement. As a result of the study, it was possible to segment and analyze a total of 8 advertisement scenes, from the most important tee shot in golf, setting the aiming, sending to the center of the fairway, and applying the general situation of ball in and hole out to the cases of Tiger Woods and McIlroy, thereby helping the general public. Conclusions: Summary of above results showed that it was also conveying the message of metaphor and metonymy that 'I can be like Tiger Woods and McIlroy' by using Nike golf products. Further implications were discussed.

Trying to Place Beckett's View on Death in Western Thanatology (서구 죽음학에서 베케트 죽음관 자리매기기)

  • Hwang, Hoon-Sung
    • Journal of English Language & Literature
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    • v.58 no.4
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    • pp.611-632
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    • 2012
  • Beckett's life-long struggling with death may be illuminated in terms of the Western tradition of thanatology as well as Philippe Ariès's anthropological classification of death. Among the Western tradition, Beckett's oeuvre incarnates memento mori, timor mori, nihilism, theatrum mundi, life as afterlife, and the transsubstantiation of the self. Among the five views of death Ariès suggests, Beckett appears to foreground the death of the self and the invisible dirty death. In a world devoid of transcendental Signified, Beckett's resident is "a poor player/That struts and frets his hour upon the stage." Our contemporary vision of death is dominated by the dirty death and timor mori resurrected from the cultural icon of danse macabre in the late Mediaeval age as vividly dramatized in W;t by Margaret Edson. Beckett stands in no man's land: Lucky complains of divine aphathia as well as scopes at the possibility of God's existence like Hamm. Beckett's way of getting out of the dilemma is laughing a mirthless and dianoetic laugher. To bourgeois class who shudder at the sight of Grim Death after forgettable years of indulgence and addiction to capitalist consumption, Beckett seems to preach, your life is a death-in-life, you are not born yet until you are baptized with existential awakening as Gregor Samsa in Kafka's Verwandlung, or Tolstoy in Confession.