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http://dx.doi.org/10.5850/JKSCT.2021.45.2.317

The Expressive Characteristics and Meanings of Modern in Fashion -Focusing on Vogue and The New York Times-  

Nam, HyeJin (Dept. of Textiles, Merchandising & Fashion Design, Seoul National University)
Ha, Jisoo (Research Institute of Human Ecology, Seoul National University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.45, no.2, 2021 , pp. 317-334 More about this Journal
Abstract
This study aims to examine the expressive characteristics and meanings of modern in contemporary fashion, especially focusing on Vogue and The New York Times. First, modern signified originality born out of borderless fusion and compromise. It was also expressed to signify diversity and tolerance not bounded by conventions, TPO, areas, ethnic groups, seasons, or gender. Second, modern meant functionality encompassing the comfort of body and mind. It was used to refer to convenient mobility and activity fit for the lifestyle of busy modern people. Third, lightness and naturalness were used as new meanings of beauty in modern fashion. In the fashion of the twenty-first century, the principal meaning of modern was lightness, which was sought after in everything including materials, modes of wearing, and ways of thinking. Finally, modern fashion was expressed as a democratic tool for social reform and used in the meaning of enlightenment to benefit society as well as oneself. The results of this study indicate that constant changes in trends, lifestyles, and psychology of contemporary society have the potential to give new meaning to the concept and the use of the term modern.
Keywords
Modern; Modernism; Modernity; Vogue; The New York Times;
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