• 제목/요약/키워드: shopping-around

검색결과 107건 처리시간 0.031초

소매점 유형별 서비스 마케팅 전략에 관한 연구

  • 이문규;이인구
    • 한국유통학회지:유통연구
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    • 제2권1호
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    • pp.9-34
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    • 1997
  • The marketing environment around the Korean retail stores is becoming increasingly voltage due to the recent changes in the marketplace. These changes are not only offering business opportunities but also posing competitive threats for many retailers these days. The key to survival and growth of these retail stores lies in developing and delivering quality services. This article reports the findings of a field survey which measured customers current perceptions of six different types of stores in terms of various service dimensions. The store types examined in the study were: traditional markets, department stores, shopping centers$.$supermarkets, convenience stores, discount stores, and membership wholesale clubs. The study also makes an attempt to determine service dimensions which have significant impact on customer perceptions across different store types. By analyzing the gap between how stores are perceived and how they should be perceived, the article discusses and suggests strategic directions for each type of retail stores.

Applying Metricized Knowledge Abstraction Hierarchy for Securely Personalized Context-Aware Cooperative Query

  • Kwon Oh-Byung;Shin Myung-Geun;Kim In-Jun
    • 한국지능정보시스템학회:학술대회논문집
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    • 한국지능정보시스템학회 2006년도 춘계학술대회
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    • pp.354-360
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    • 2006
  • The purpose of this paper is to propose a securely personalized context-aware cooperative query that supports a multi-level data abstraction hierarchy and conceptual distance metric among data values, while considering privacy concerns around user context awareness. The conceptual distance expresses a semantic similarity among data values with a quantitative measure, and thus the conceptual distance enables query results to be ranked. To show the feasibility of the methodology proposed in this paper we have implemented a prototype system in the area of site search in a large-scale shopping mall.

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동력분산형 고속전철에 IT 및 스마트센서의 적용에 관한 연구 (Study on the Application of IT and Smart Sensors to the High-Speed EMU)

  • 장덕진;강송희;송달호
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2008년도 춘계학술대회 논문집
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    • pp.1201-1208
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    • 2008
  • Ubiquotuous technology should be adopted in railroad business to provide passenger's security and convenience. In this project, IT and smart sensor technologies are reviewed, benchmarked, designed, and implemented. The target system is the next generation high speed train to be developed and operated in Korea with the maximum speed of 400km/h. Wireless sensor network with smart sensors is implemented around a train car. PC-like IT terminal will be designed and implemented so an individual passenger can use it to do information retrieval through the Internet, personal data processing, the e-learning, shopping on the railroad, and so on. These provision will give comfort, convenience, and safety of a passenger during his/her trip.

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유통구조 변화가 소비자 행동에 미치는 영향에 관한연구-신유통업태 출현에 따른 가전제품 구매행동을 중심으로- (A Study of consumer behavior for electric appliance according to emergencing price-off store)

  • 문숙재;조성은;김연정
    • 가정과삶의질연구
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    • 제16권1호
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    • pp.13-26
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    • 1998
  • The purpose of this study of identify the changing trends of consumer behavior to emergencing Price-off store. Therefore this study analyzed contributing factors to consumer market selection behavior focused on electric appliances. for these research the data were collected through the questionnaire and 407 respondents were housewives in Seoul and Gyeongi-do. Their data were analyzed using Frequency Mean and $x^2$-test. The Major findings of this study were as follows. 1) The percentage of purchasing the national brands of electric appliances were majority. In general the frequency prefered shopping store were the general agents department store discount store and wholesale club were in order. 2) When consumer buy the electric appliance in wholsesale club the buying percentage of iron was the highest. And the percentage of selection of foreign goods brands were very high. 3) The most important factors to determine the using Price-off store was the presence of this market around the housing and easing and easiness of parking.

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경주시 도시경관과 그 이미지에 관한 연구 (A Study on the Townscape and Image of Kyungju City)

  • 이규목
    • 한국조경학회지
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    • 제20권4호
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    • pp.39-53
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    • 1993
  • The purpose of this study is to interpret the townscape of Kyungju based on the urban images captured by citizens. 58 verval interviews and 50 sketch maps were collected and analized comparing with York which was a similar old city in England. In the verbal questions, elements like tombs, historic remains, families and historic values were frequently mentioned mainly because of their social and historic meaning. But in the sketch maps, physical elements like railroad station, city hall, roundabouts and streets were more frequently appeared probably because of their visibility. As a whole, many tombs which were built long ago in and around the city were commonly mentioned in verbal questions, sketch maps and even in nicknames. As the most dominant factors, it can be compared with York Minster in York. But whereas the shopping streets in York were very attractive to the people, many streets in Kyungju were regarded as dirty and inharmonious elements in townscape. In conclusion, we can call Kyungju 'the city of tombs', but to evoke the sense of place in the city the streets should be improved and activated as the center of city life.

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읍 중심부 상가건물 디자인 개선방향에 관한 연구 - 거창읍 중앙로타리 주변을 대상으로 - (A Study on the Improvement of Commercial Building Design in the Central Area of a Small Town - Focused on the Central Rotary District in Geochang-eup -)

  • 주우일;권현철;김근성
    • 한국농촌건축학회논문집
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    • 제11권4호
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    • pp.1-8
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    • 2009
  • Townscape design is now considered to be the most important part in city management as a means to improve the life quality of its dwellers. Therefore, the recognition of local autonomous entities and local residents on townscape has been greatly changed. As a part of this effort, the plan to improve the townscape of the central rotary district in Geochang-eup has been examined in multilateral ways. In this plan, first, improvement for proper buildings was studied. Second, betterment for street furniture around the central rotary was considered. Third, making a landscape square around it was also investigated. Based on those considerations, this article intends to suggest directions for improving the commercial buildings of the central rotary district which has the greatest symbolicity in Geochang-eup. To achieve the goal, this paper conducted a survey to the dwellers beforehand in order to investigate their recognition on creating townscape for the central rotary district and collected their opinions on it. According to the result, among the elements of townscape in the shopping district around the rotary, the externals of the buildings such as signboards, color, and shape and the pleasantness part like the maintenance of telegraph poles occupied the highest portion on the street. And It is proposed 4 Alternative plans for the improvement of commercial building design in the central rotary district of geochang-eup.

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SP Data를 이용한 주차장선택행태 분석에 관한 연구 (쇼핑통행을 중심으로) (A Study on the Parking Place Choice Behaviors Using Stated Preference Data (the case of shopping trips))

  • 정성용;윤용득;배영석;이재륜
    • 대한교통학회지
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    • 제19권3호
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    • pp.19-32
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    • 2001
  • 본 연구에서는 주차정책의 변화에 따른 운전자의 주차행동 변화를 예측하고, 나아가서 주차시설별 주차수요의 예측이 가능한 주차장 선택모형을 개발하기 위하여, 대구광역시 운전자의 선호의식자료를 이용한 다항로짓과 네스티드로짓 주차장 선택모형을 추정하고, 모형에 대한 탄력성분석을 실시하였다. 설명변수로서는 성별 연령 등의 대안특유 사회경제적 변수와 주차장 탐색 및 입고시간, 목적지까지의 도보거리, 주차요금, 불법주차 단속횟수 등의 주차관련 특성변수를 적용하였다. 모형의 추정결과에 의하면, 각 설명변수에 대한 추정 파라메타의 부호는 논리적으로 타당하였으며, 모형의 적합도 역시 양호하게 나타났다. 또한, 주차정책변수의 변화에 대한 모형의 탄력성 분석을 실시한 결과에 의하면, 주차비용의 탄력성이 가장 높았고, 주차시설 접근시간보다 목적지까지의 도보거리의 탄력성이 높은 것으로 나타났다. 이는 주차시설의 입고 편의성보다 주차시설과 목적지간의 근접성이 더욱 중요하다는 것을 의미한다. 따라서, 앞으로의 주차시설은 목적지 주변에 소형주차장을 분산하여 공급할 필요가 있을 것이다. 상기와 같이, 본 연구의 결과는 주차정책 수립을 위한 중요한 기초자료를 제공할 수 있을 것으로 기대된다.

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청주시 상권면모와 재래시장 활성화 방안 (Changes of the Trade Areas of Commercial Centers in Chongju City and Revitalization of Traditional Markets)

  • 김진덕
    • 한국경제지리학회지
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    • 제3권1호
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    • pp.21-34
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    • 2000
  • 청주시 상권은 도시성장에 따른 공간구조의 개편, 소비행태와 유통환경의 변화속에 대형마트 등의 잇단 진출로 급속하게 변화하고 있다. 성안길의 도심권에 번화가와 사무실 밀집지역이 발전하였으며, 상당공원을 중심으로 남 북 서방향으로 난 주요간선도로를 따라 상권이 확대되고, 특히 대단위 주거밀집지역인 가경동 터미널부근, 용암 분평 산남동의 상업지역, 율량동지역의 상권이 새로운 부심상권으로 자리잡아 가고 있다. 이러한 상권의 변화속에 대형 유통업체의 지역내 진출, 전자상거래 확대 등으로 과거 육거리시장을 중심으로 하는 전통적인 재래시장 소규모 유통업체들의 경영악화가 가중되고 있다 지역주민들의 소비생활 편의제고라는 긍정적인 면도 있으나 지역 소매상권의 붕괴, 판매자금의 역외유출 등과 같은 문제점을 유발하고, 인터넷 상거래의 발달은 지역 중소유통업체의 경영위기를 더욱 가중시키고 있다. 따라서 많은 어려움을 겪고 있는 재래시장의 활성화를 위하여 재래시장 유형별, 시장상인, 개별점포와 시장단위, 자치단체 및 관련 법률의 제 개정사항 등과 같은 정책대안을 제시하는데 본 연구의 목적이 있다.

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유통 서비스에 대한 고객 평가에 있어 소비자 흥정 선호의 조절효과 (The Moderating Effect of Bargain-proneness in Customer Evaluation of Retail Service)

  • 김용철
    • 유통과학연구
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    • 제17권4호
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    • pp.69-76
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    • 2019
  • Purpose - The purpose of this study is to examine the effect of basic value satisfaction on service quality evaluation and customer loyalty and the moderating effect of Bargain-proneness in this process. Specifically, I analyzed the influence of basic value satisfaction, the mediating effect of service quality evaluation, and the moderated mediation effect of Bargain-proneness. Research design, data, and methodology - Data collection for this study was conducted for adults over 18 years of age with shopping experiences in traditional market within a month around the traditional market in the metropolitan area. A total of 250 questionnaire response data was obtained. Hypotheses were tested using SPSS. The PROCESS macro method was used to verify the mediating effect of the service quality evaluation on the relationship between basic value satisfaction and customer loyalty. Hierarchical regression analysis was performed to analyze the moderated mediation effect of the bargain-proneness tendency. Results - Empirical results showed that the basic value satisfaction affected service quality evaluation and customer loyalty. Specifically, it has been found that it directly affects customer loyalty and indirectly influences through service quality evaluation. The moderated mediation effect of the bargain-proneness tendency in the process of basic value satisfaction affecting customer loyalty through service quality evaluation has been verified. In other words, the higher the bargain-proneness tendency, the more influence the basic value satisfaction has on the favorable service quality evaluation. Conclusions - This study contributed to the distribution literature in that it attempted a new empirical study considering the variable 'bargain-proneness tendency', which had not received much academic attention in the past. Furthermore, this study contributed academically in that it presented important moderating variables that should be paid attention in the field of distribution studies. In this study, bargain-proneness was used with a focus on traditional markets, but this variable could play an significant role in future offline distribution studies that should pay attention to meet hedonic needs of shopping. These results suggested that traditional market practitioners should focus on the basic value and that the bargain-prone consumer segment should be considered as a target.

LBS 서비스를 제공하는 전주를 이용한 전기차 충전 플랫폼의 설계 제안 (Design of Charging Platform for an Electric Vehicle using Electric Pole to support Location-Based Services)

  • 차병래;최근영;김남호;이성호;박선;신병춘;김종원
    • 스마트미디어저널
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    • 제9권1호
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    • pp.67-74
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    • 2020
  • 최근 들어 전기차에 대한 수요 및 공급이 증가함에 따라, 전기차와 관련된 산업이 발전하고 있다. 특히, 전기차 충전 인프라에 대한 시장이 급격히 확대되고 있으며, 전기차 충전소 편의성에 대한 사용자 요구가 늘어나고 있다. 한전의 전주를 이용한 충전소는 전국 공용주차장 인근에 설치된 전주를 활용할 수 있기에 충전소 근처 가까이에 상업시설과 편의시설들이 많다. 그러한 상황에서, 전기차를 충전하는 동안 사용자는 쇼핑이나 각종 업무를 볼 수 있다. 본 논문에서는 전주를 이용한 충전소에서 사용자가 편리하게 쇼핑이나 업무를 볼 수 있도록 위치기반 서비스를 제공하는 전기차 충전 플랫폼의 설계를 제안하였다.