• 한국생활과학회지
• /
• 제23권3호
• /
• pp.545-556
• /
• 2014

The most rapidly growing manufacturing could be cosmetics industries due to this phenomenon. In this study, the cosmetic distribution structure not to mention Korea, Asia's largest market, China and Japan are based on references. Purpose of study is to provide a basis for marketing strategy through the research process and results. Korea cosmetics market has been exerting a tremendous power of LG Household & Health and Amore Pacific as a major company. Cosmetics industry is rapidly booming around the mid-priced brand through internet shopping, TV shopping, and road shops. Cosmetics preferences were analyzed targeted at tourists by distributing questionnaire to 1500 in road shop and Myeong-dong from September 14 to October 13, 2013. The answers for the questions of the most awareness cosmetic brands in Korea are appeared in order of Laneige, Innisfree, The Face Shop. The satisfaction of the use of Korea cosmetic are 61.85% and the reasons are that in a variety of color cosmetics are 32.58%, the reaction of around that you look prettier are 29.34%. Therefore purchasing products are 49.14% of the color cosmetics and 24.93% of the functional products. Within the result of the survey, although the quality versus the price for the Korean cosmetic brands has been competitive advantage over yet from the advertising of Korea wave stars, the foreign purchasers have been willing to buy the color cosmetics and high-end performance products being the research and development of the continuously higher quality of the performance if the preceding even if being more expensive purchase price.

• Architectural research
• /
• 제15권4호
• /
• pp.183-190
• /
• 2013

The 'one-day-shopping' concept that we experience today in a modern mega mall changed the propensity to consume compared to the past. The idea of a mega mall originated in the U.S. and the first suburban shopping malls as we know them today were built in the 1950s. The convenience of these malls had a great impact not only on consumers but also on the retail industry in general and the new mega mall idea has since spread around the world, with the largest ones located in China and Southeast Asia. Meanwhile, Korea had the fastest-growing economy during the last three decades and with that boom the compositional structure of domestic retail facilities became extremely diverse. Today, there are 36 new mega mall development plans to be completed before 2016, which represent a rapid and dynamic change in consumerism lifestyle in Korea. In this regard, this study will re-evaluate the first mega mall in Korea, the COEX Mall, and identify initial errors regarding its circulation plan and provide an ideal design strategy for future commercial mega malls based on literature review and comparison analysis.

• 한국의류학회지
• /
• 제21권2호
• /
• pp.442-454
• /
• 1997

The purpose of this study was 1) to identify the effects of lifestyle activities and decision -making related variables (shopping orientations, use of information sources and importance of store attributes) on the outshopping behavior of female consumers in Seoul and satellite cities, and 2) to investigate the differences in the effects of those variables on the outshopping behavior among 4 clothing categories (formal wear, separates, casual wear, underwear). The data were collected via a questionnaires from 508 adult females of ages over 20's living in Seoul and satellite cities around Seoul and were analyzed by factor analysis and discriminant analysis. The results of this study were as follows: 1) Some of the factors of 4 decision-making related variables significantly discriminated the outshoppers and inshoppers. The most influential factors were attitude toward imported products, time-oriented and price-oriented attitude of shopping orientations. 2) There were significant differences in the effects of 4 variables on outshopping behaviors among 4 clothing categories. More factors were effective in discriminating the outshopping behavior for formal wear or separates purchase.

• 복식
• /
• 제50권8호
• /
• pp.29-41
• /
• 2000

This study was intended to grasp the actual condition of adult women's wearing foundation garments for the Korean adult women in their 20s to 40s. For this purpose, questionnaire research was conducted for 639 adult women in their 20s to 40s living in Seoul and Kyonggi Province. As for the reason for the purchase of foundation garments, It was found that the highest proportion of the responding adult women would buy brassieres when they were needed because the old ones were threadbare, followed by the purchase of brassiere when they caught their eyes in shopping around. As for the reason for the purchase of girdles, the highest proportion of the responding adult women could buy girdles when they were needed because their old ones were wornout, and next when bargain sale began at the department store or the large shopping center. The highest proportion of the responding adult women thought the source of information on foundation garments as the window display, followed by magazine. The adult women in their 30s collected information on foundation garments through the window display when buying brassieres or girdles. As for the product evaluation criteria of foundation garments, the highest proportion of the responding adult women thought highly of the feeling of wear in brassieres and girdles, followed by dimensions in brassieres and bodily correctability in girdles. As for the place of buying brassieres or girdles, the responding adult women showed it to be the department store. followed by the discount store and the well-known agency.

• 한국의류산업학회지
• /
• 제12권4호
• /
• pp.422-430
• /
• 2010

Shopping is the activity not only purchasing goods/services but also pursuing the emotional satisfaction. Browsing can be defined as shopping behavior looking around the store without purchasing intention. Through the browsing activity, consumers are able to collect the information and be ready for the possible purchases while marketers have an opportunity to inform consumers of products/ stores/ brands. The more browsing activity, the more stimuli for buying, the more unplanned/ impulse buying. Therefore, this is the time that consumer's browsing activity is getting importance in the area of fashion marketing. The purpose of this study was to examine attracting and hindering factors related to browsing activity especially for purchase of fashion items, using a qualitative research method. An in-depth interview was conducted with 10 female shoppers ranged age 21-50. Included in the questions were consumer's opinions about VMD, convenience, traffic, salesman's attitude, companions, prices, sizes and fitting arrangement. The results of this study provide fashion store managers with the detailed and practical information to draw the consumers in the store.

• Asia pacific journal of information systems
• /
• 제32권2호
• /
• pp.307-326
• /
• 2022

Currently, Mobile-commerce is active around the world, and consumers' online activities have changed significantly from pc-base to mobile-base. Unlike IT advanced countries such as the United States, which experienced PC-based online commerce (hereafter, PC-commerce) before Mobile-commerce, developing countries such as Vietnam have a relatively short history of PC-commerce. Consumers' experience with PC-commerce may affect their acceptance and use of Mobile-commerce. In this study, we tried to see if different online commerce histories differently affect consumers' online purchasing behavior. We selected the United States and Vietnam, with longer PC-commerce experience and shorter one, respectively. Data were collected for the following four groups: 1) the U.S. PC-commerce (n=256), 2) the U.S. Mobile-commerce (n=283), 3) the Vietnamese PC-commerce (n=159), and 4) the Vietnamese Mobile-commerce (n=225). As results, it was first confirmed that different e-commerce histories in developed and developing countries make the online shopping process different. Second, navigability has a huge impact on consumers' decision support satisfaction in Vietnam where PC-commerce history is shorter. Third, we identified that pre-purchase phase is more related with decision support satisfaction and that purchase phase is more related with task support satisfaction.

• 대한지리학회지
• /
• 제48권4호
• /
• pp.545-556
• /
• 2013

본 연구에서는 서울시 424개 단위지구의 쇼핑 위락통행의 결절지역을 설정하고 상층으로 연계되는 지역체계 특성을 도출하였다. 이를 위해 결절지역의 수직구조를 나타내는 고층인자분석을 이용하여 쇼핑 위락 통행을 분석한 결과, 쇼핑통행보다는 위락통행이 더 큰 비중을 차지하며 1차 계층의 각 결절지역은 주요 발착지가 중앙에 위치하고 인접한 주변 단위지구에 발지 또는 착지가 연계되는 패턴을 보인다. 인자의 고유치가 클수록 공간적 범위가 넓게 나타나며 외곽에 위치한다. 고층으로 갈수록 결절지역을 형성하는 공간적 범위가 넓게 나타나며, 3차 계층 이상에서 양극인자에 따른 비지적 연계와 강남 강북 간 연계가 확연해진다. 또한 일반적인 쇼핑 위락 중심지로 여겨지는 종로 중구, 강남구, 영등포구를 중심으로 하는 결절지역의 연계가 뚜렷하게 나타나지 않는다. 특히 종로 금천 결절지역은 2차 계층 이후 타 결절지역과의 독립성을 유지하면서 상층으로 연계된다.

• 대한토목학회논문집
• /
• 제28권2D호
• /
• pp.147-154
• /
• 2008

도심 내의 보행공간은 도시민의 다양한 활동이 이루어지는 공간이다. 상업가로는 그 중에서도 도시 활동이 가장 활발한 장소이지만 이용자가 원하는 물건을 찾기 위해서는 많은 시간과 비용을 지출하여야 하며 이는 도심의 경제적 활성화를 저해하는 요소로서 작용될 수 있다. 이에 상업가로를 이용하는 보행자에게 실시간으로 의미있는 경로를 제공하고 보행 이동을 보조할 수 있는 방법을 개발하고자 하였다. 우선 기존의 네트워크 표현기법을 고찰하였고 물리환경적 측면, 방향전환에 따른 보행자의 공간에 대한 인지도, 시야와 접근성의 제약에 의한 인지도 3가지 관점으로 보행자의 공간 인지를 구분하여 네트워크에 반영하고자 노력하였고 이를 시뮬레이션 하였다. 그 결과 다양한 인지요소들을 반영한 경로탐색이 가능하였으며 적절한 경로를 산출할 수 있는 방법을 제시하였다.

• 보건교육건강증진학회지
• /
• 제18권1호
• /
• pp.109-125
• /
• 2001

The purpose of this study was to provide the basic data for establishing school education environment protection measures, on the basis of comparing and analyzing the realities and students' recognition degree of the environment and hygiene around the middle and high schools located in the rural areas. These study data were investigated by the self-administered questionnaires, taking as subject the 805 students in the middle and high schools located rural areas. And the results were as follows: First, as the result of having investigated the distribution degree of harmful environment within the purification zone around schools, it was found out that students responded: within the purification zone around the middle school, there were cartoon rooms (46.2％), electronic game rooms (45.9％), and singing rooms (45.0％). within the purification zone around the high school, there were electronic game rooms (46.3％), singing rooms (42.3％), billiard halls (41.4％), PC rooms (40.1 ％), and Soju-room (35.2％). Secondly, as having analyzed student's recognition degree of the harmful environment around the school, it was found out that middle school students responded that sexual utensils-treating shops (3.74 points) were most harmful, and next corrupted bathhouses (3.52 points), and Soju-room (3.47 points), and high school students also responded relating to harmfulness in a similar sequence. Thirdly, in case of students' recognition degree of the harmful environment around the school according to general characteristics, 1) girl students had a higher ratio of recognition that the environment around the school was harmful than boy students (p〈0.001). 2) groups of students whose living standard was high had a higher ratio of recognition that the environment around the school was harmful than groups of students whose living standard was low (p〈0.05). 3) groups of students whose school was located near the park or the residential street had a higher degree of recognition that the environment around the school was harmful than groups of students whose school was located near the factory or the shopping area (p〈0.01). 4) groups of students whose school was located near the park or the residential street had a higher degree of recognition that the environment around the school was harmful than groups of students whose school was located near the amusement area or the shopping area (p〈0.05). Fourthly, 1) relating to the harmful shops where they experienced most highly the behavior of drinking and smoking, middle school students responded that they did so in the electronic game room (22.5％) and high school students did so in the singing room (31.4％), and high school students had a very high experience ratio of drinking and smoking, compared with middle school students (p〈0.001). 2) relating to the harmful shops where they could get in contact with lewd articles, both of middle school students (5.3％) and high school students (8.3％) responded that they could do so in the video room. 3) relating to the harmful shops where they experienced unsound opposite sex acquaintance, both of middle school students (5.8％) and high school students (16.6％) responded that they did so most highly in hotels, and high school students had a remarkably high experience ratio of unsound opposite sex acquaintance, compared with middle school students (p〈0.05). 4) relating to the harmful shops where they experienced violence, middle school students responded that they did so in the electronic game room (14.0％) and then in the singing room (3.7％), and high school students responded that they did so in the electronic game room (9.3％), the nightclub (4.6％), Soju-room (4.1 ％), and high school students had a remarkably high experience ratio of violence, compared with middle school students (p〈0.05). 5) relating to the harmful places where they experienced drugs both of middle school students (0.8％) and high school students (2.4％) responded that they did so in the hotels. Fifthly, when going to the harmful shops, students had the experience of being guided and regulated roughly 1 time - 2 times, and middle school students (16.4％) and high school students (16.7％) had almost similar experience ratios of being guided and regulated. Conclusively, there was a limit in controlling the environment and purification zone only by legal regulations and institutional controls, the self-control purification effort for the school and the surrounding environment was required greatly, in order to protect students from harmful environment. In addition, the constant study to establish the educational environment purification measures must be carried out.

• 한국실내디자인학회논문집
• /
• 제13권2호
• /
• pp.159-167
• /
• 2004

To realize the above concepts of underground space, several underground facilities are concentrated upon and around subway stations in harmony with underground pedestrian walkways. As a result, the reduction of transit time and pedestrian distance make it easy to get to an object. In this study, underground space is considered not just as pedestrian walkways, but as space for various activities and as a positive element in connection with its circumstances. The purpose of the study is to understand underground space's elements and develop more aesthetic and efficient design of the space to give mental composure and familiarity to users. The development of underground connection space is one of the methods to improve the quality of the whole downtown area. This paper studied the general characteristics of connection space and space improvements after spot inspections and suggested several aspects useful for substantial design as essential data for development of underground connection space.