• Title/Summary/Keyword: shopping-around

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소매점 유형별 서비스 마케팅 전략에 관한 연구

  • 이문규;이인구
    • Journal of Distribution Research
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    • v.2 no.1
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    • pp.9-34
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    • 1997
  • The marketing environment around the Korean retail stores is becoming increasingly voltage due to the recent changes in the marketplace. These changes are not only offering business opportunities but also posing competitive threats for many retailers these days. The key to survival and growth of these retail stores lies in developing and delivering quality services. This article reports the findings of a field survey which measured customers current perceptions of six different types of stores in terms of various service dimensions. The store types examined in the study were: traditional markets, department stores, shopping centers$.$supermarkets, convenience stores, discount stores, and membership wholesale clubs. The study also makes an attempt to determine service dimensions which have significant impact on customer perceptions across different store types. By analyzing the gap between how stores are perceived and how they should be perceived, the article discusses and suggests strategic directions for each type of retail stores.

Applying Metricized Knowledge Abstraction Hierarchy for Securely Personalized Context-Aware Cooperative Query

  • Kwon Oh-Byung;Shin Myung-Geun;Kim In-Jun
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2006.06a
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    • pp.354-360
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    • 2006
  • The purpose of this paper is to propose a securely personalized context-aware cooperative query that supports a multi-level data abstraction hierarchy and conceptual distance metric among data values, while considering privacy concerns around user context awareness. The conceptual distance expresses a semantic similarity among data values with a quantitative measure, and thus the conceptual distance enables query results to be ranked. To show the feasibility of the methodology proposed in this paper we have implemented a prototype system in the area of site search in a large-scale shopping mall.

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Study on the Application of IT and Smart Sensors to the High-Speed EMU (동력분산형 고속전철에 IT 및 스마트센서의 적용에 관한 연구)

  • Chang, Duk-Jin;Kang, Song-Hee;Song, Dahl-Ho
    • Proceedings of the KSR Conference
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    • 2008.06a
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    • pp.1201-1208
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    • 2008
  • Ubiquotuous technology should be adopted in railroad business to provide passenger's security and convenience. In this project, IT and smart sensor technologies are reviewed, benchmarked, designed, and implemented. The target system is the next generation high speed train to be developed and operated in Korea with the maximum speed of 400km/h. Wireless sensor network with smart sensors is implemented around a train car. PC-like IT terminal will be designed and implemented so an individual passenger can use it to do information retrieval through the Internet, personal data processing, the e-learning, shopping on the railroad, and so on. These provision will give comfort, convenience, and safety of a passenger during his/her trip.

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A Study of consumer behavior for electric appliance according to emergencing price-off store (유통구조 변화가 소비자 행동에 미치는 영향에 관한연구-신유통업태 출현에 따른 가전제품 구매행동을 중심으로-)

  • 문숙재;조성은;김연정
    • Journal of Families and Better Life
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    • v.16 no.1
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    • pp.13-26
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    • 1998
  • The purpose of this study of identify the changing trends of consumer behavior to emergencing Price-off store. Therefore this study analyzed contributing factors to consumer market selection behavior focused on electric appliances. for these research the data were collected through the questionnaire and 407 respondents were housewives in Seoul and Gyeongi-do. Their data were analyzed using Frequency Mean and $x^2$-test. The Major findings of this study were as follows. 1) The percentage of purchasing the national brands of electric appliances were majority. In general the frequency prefered shopping store were the general agents department store discount store and wholesale club were in order. 2) When consumer buy the electric appliance in wholsesale club the buying percentage of iron was the highest. And the percentage of selection of foreign goods brands were very high. 3) The most important factors to determine the using Price-off store was the presence of this market around the housing and easing and easiness of parking.

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A Study on the Townscape and Image of Kyungju City (경주시 도시경관과 그 이미지에 관한 연구)

  • 이규목
    • Journal of the Korean Institute of Landscape Architecture
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    • v.20 no.4
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    • pp.39-53
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    • 1993
  • The purpose of this study is to interpret the townscape of Kyungju based on the urban images captured by citizens. 58 verval interviews and 50 sketch maps were collected and analized comparing with York which was a similar old city in England. In the verbal questions, elements like tombs, historic remains, families and historic values were frequently mentioned mainly because of their social and historic meaning. But in the sketch maps, physical elements like railroad station, city hall, roundabouts and streets were more frequently appeared probably because of their visibility. As a whole, many tombs which were built long ago in and around the city were commonly mentioned in verbal questions, sketch maps and even in nicknames. As the most dominant factors, it can be compared with York Minster in York. But whereas the shopping streets in York were very attractive to the people, many streets in Kyungju were regarded as dirty and inharmonious elements in townscape. In conclusion, we can call Kyungju 'the city of tombs', but to evoke the sense of place in the city the streets should be improved and activated as the center of city life.

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A Study on the Improvement of Commercial Building Design in the Central Area of a Small Town - Focused on the Central Rotary District in Geochang-eup - (읍 중심부 상가건물 디자인 개선방향에 관한 연구 - 거창읍 중앙로타리 주변을 대상으로 -)

  • Joo, Woo-Il;Kweon, Hyeon-Cheol;Kim, Keun-Sung
    • Journal of the Korean Institute of Rural Architecture
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    • v.11 no.4
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    • pp.1-8
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    • 2009
  • Townscape design is now considered to be the most important part in city management as a means to improve the life quality of its dwellers. Therefore, the recognition of local autonomous entities and local residents on townscape has been greatly changed. As a part of this effort, the plan to improve the townscape of the central rotary district in Geochang-eup has been examined in multilateral ways. In this plan, first, improvement for proper buildings was studied. Second, betterment for street furniture around the central rotary was considered. Third, making a landscape square around it was also investigated. Based on those considerations, this article intends to suggest directions for improving the commercial buildings of the central rotary district which has the greatest symbolicity in Geochang-eup. To achieve the goal, this paper conducted a survey to the dwellers beforehand in order to investigate their recognition on creating townscape for the central rotary district and collected their opinions on it. According to the result, among the elements of townscape in the shopping district around the rotary, the externals of the buildings such as signboards, color, and shape and the pleasantness part like the maintenance of telegraph poles occupied the highest portion on the street. And It is proposed 4 Alternative plans for the improvement of commercial building design in the central rotary district of geochang-eup.

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A Study on the Parking Place Choice Behaviors Using Stated Preference Data (the case of shopping trips) (SP Data를 이용한 주차장선택행태 분석에 관한 연구 (쇼핑통행을 중심으로))

  • 정성용;윤용득;배영석;이재륜
    • Journal of Korean Society of Transportation
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    • v.19 no.3
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    • pp.19-32
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    • 2001
  • A parking facility choice model. which can be applied to analyze of the driver's parking behavioral changes in response to the local government's parking policy changes and to predict parking demand by the facility types, is developed. Under the context of the stated preference discrete choice model, socioeconomic variables and parking alternative characteristic variables are introduced as explanatory variables. A parking facility choice model for the shopping trip purpose is derived using multinomial logit model and nested logit model and the stated preference data collected in Taegu metropolitan area. The result shows that the sign of all the estimated parameters are logically consistent and the model's goodness of fit is reasonably good. As a result of the elasticity analysis of the model, the elasticity of parking cost is highest, and the elasticity of walking distance between parking place and the destination is higher than parking place searching and ingress time. This means that the parking places are supplied around the destination in the form of small-size parking place. The findings in this study is expected to provide a fundamental data for various short-term parking policy analyses and for parking facility's demand estimations.

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Changes of the Trade Areas of Commercial Centers in Chongju City and Revitalization of Traditional Markets (청주시 상권면모와 재래시장 활성화 방안)

  • 김진덕
    • Journal of the Economic Geographical Society of Korea
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    • v.3 no.1
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    • pp.21-34
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    • 2000
  • Trade areas of the commercial centers in Chongiu City are rapidly changing as the urban spacial structure is transformed, consumer behaviors are changed and large shopping stores are located in the area. The City's CBD has been in the Sung-an-gil district. The trade areas of the CBD have expanded along the major roads in the directions of north, south and west from the Sang-dang park. Especially, two newly formed secondary commercial centers are noticeable: one is the center around the express bus terminal in Gagyong-dong, and the other is formed in the Yongam, Bunpyong and Sannam district. As such changes are intensified, small retailers in the traditional markets that are mainly concentrated in the Yukgerri market place have faced hardship in business and management. The commercial hardship has been hastened up by openings of large discount stores and expanding tendency of internet shopping businesses. Acknowledging the changes in the business environment of traditional markets, this paper attempts to suggest policies to gentrificate the declining market areas in the CBD. The suggested polices are differentiated according to the types of traditional markets, stores. and merchants. And also suggestion is provided regarding amendments of the City's codes.

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The Moderating Effect of Bargain-proneness in Customer Evaluation of Retail Service (유통 서비스에 대한 고객 평가에 있어 소비자 흥정 선호의 조절효과)

  • Kim, Yong-Cheol
    • Journal of Distribution Science
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    • v.17 no.4
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    • pp.69-76
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    • 2019
  • Purpose - The purpose of this study is to examine the effect of basic value satisfaction on service quality evaluation and customer loyalty and the moderating effect of Bargain-proneness in this process. Specifically, I analyzed the influence of basic value satisfaction, the mediating effect of service quality evaluation, and the moderated mediation effect of Bargain-proneness. Research design, data, and methodology - Data collection for this study was conducted for adults over 18 years of age with shopping experiences in traditional market within a month around the traditional market in the metropolitan area. A total of 250 questionnaire response data was obtained. Hypotheses were tested using SPSS. The PROCESS macro method was used to verify the mediating effect of the service quality evaluation on the relationship between basic value satisfaction and customer loyalty. Hierarchical regression analysis was performed to analyze the moderated mediation effect of the bargain-proneness tendency. Results - Empirical results showed that the basic value satisfaction affected service quality evaluation and customer loyalty. Specifically, it has been found that it directly affects customer loyalty and indirectly influences through service quality evaluation. The moderated mediation effect of the bargain-proneness tendency in the process of basic value satisfaction affecting customer loyalty through service quality evaluation has been verified. In other words, the higher the bargain-proneness tendency, the more influence the basic value satisfaction has on the favorable service quality evaluation. Conclusions - This study contributed to the distribution literature in that it attempted a new empirical study considering the variable 'bargain-proneness tendency', which had not received much academic attention in the past. Furthermore, this study contributed academically in that it presented important moderating variables that should be paid attention in the field of distribution studies. In this study, bargain-proneness was used with a focus on traditional markets, but this variable could play an significant role in future offline distribution studies that should pay attention to meet hedonic needs of shopping. These results suggested that traditional market practitioners should focus on the basic value and that the bargain-prone consumer segment should be considered as a target.

Design of Charging Platform for an Electric Vehicle using Electric Pole to support Location-Based Services (LBS 서비스를 제공하는 전주를 이용한 전기차 충전 플랫폼의 설계 제안)

  • Cha, ByungRae;Choi, GeunYoung;Kim, NamHo;Lee, SeongHo;Park, Sun;Shin, Byeong-Chun;Kim, JongWon
    • Smart Media Journal
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    • v.9 no.1
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    • pp.67-74
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    • 2020
  • As the demand of electric vehicles has been increased recently, their related industries are developing. In particular, the market of electric vehicles charging infrastructure is expanding rapidly and users have much demand in convenience of electric vehicles charging site. Because an charging site using electric pole of KEPCO can make use of that installed nearby public parking lots, there are many commercial construction and convenient facilities near around it. In this situation, users can do shopping or their personal business during charging. In this paper, we proposed the design of charging platform for electric vehicles to support LBS for users to do shopping or personal business conveniently.