• Journal of the Korean Society of Costume
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• v.51 no.3
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• pp.129-139
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• 2001

The purpose of this study is to suggest the standard size specification of the apparel item as finding out apparel products'sizing problem in the domestic and foreign interned shopping malls. Though that, to suggest basic data of web page offered sizing system given to consumer higher satisfaction and based on ISO (International Organization For Standardization), domestic industry standard and service related size. The summarized findings are as follow. 1. The result of size description research, the size description system between internet site were very different, in addition in the department shopping malls it was different by manufacturing industry. Also in domestic and foreign shopping malls, It was not correspond to ISO and domestic industry standard, used Numeric and Alphabetical size. In the foreign shopping mall it distinguish body type and age group. 2. The result of consumer's satisfaction, the superior fashion malls were Samsung, LG, Fashionpia in the domestic shopping mall, were Gap, JCPenny, Jcrew in the foreign shopping malls. In the total group, 1-5 grades were ranked in the foreign shopping malls. 3. Satisfaction of the foreign fashion mall was higher than that of the domestic fashion malls. Exactly, foreign fashion mall described size chart, size description, product size and body size measuring method but domestic fashion malls didn't describe that. Domestic fashion malls need sizing system development given to consumer higher satisfaction. In addition sizing system based on ISO and domestic industry standard and subdivided to body type and ale group must be studied. Aloe, fashion information, coordination information and product explanation must be reinforced.

• Journal of Fashion Business
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• v.28 no.3
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• pp.90-103
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• 2024

The advancement of information and communication technologies has led to the rise of social media, giving rise to a new type of celebrity known as the "social media influencer". Social media influencers exert their influence not only by promoting products for various companies and brands but also by launching their own businesses. In other words, influencers leverage their credibility to create value in multiple markets as human brands, based on their unique characteristics and diverse images. Nowadays, social media influencers have become a type of human brand, supported by followers who enthusiastically engage in the influencers' businesses, a phenomenon also known as social shopping. Based on the human brand theory and doppelgänger effects, this study aims to investigate the impact of influencers' credibility, specifically their expertise, trustworthiness, and attractiveness on consumers' social shopping behaviors. Additionally, it examines the influence of consumers' desire to imitate influencers on their social shopping behaviors. A survey conducted with 300 female social media users revealed that trustworthiness and attractiveness significantly influenced imitation intentions and social shopping behaviors, while expertise did not show significant effects. Furthermore, imitation intentions had a significant impact on social shopping behaviors. These findings suggest that the attributes consumers perceive in influencers as human brands evoke a desire to imitate them, ultimately leading to social shopping behaviors.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.6
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• pp.940-949
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• 2000

The purposes of this study were to examine the differences in consumers’perceived shopping situations by store format and to examine the effects of shopping situations on the within-store emotion and in turn on purchase behaviors of fashion products. Shopping situations included 16 general situations and 15 within-store situations, and four different store formats were selected for the study. Data were obtained from an on-site questionnaire survey to a convenience sample of young consumers. Four hundred fifty six responses were analysed. There were significant differences in shopping situations(3 general and 6 within-store) by store type. Eight shopping situations affected the within-store emotion, which, in turn, affected the purchase of fashion products.

• Asia pacific journal of information systems
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• v.13 no.1
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• pp.23-46
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• 2003

Today ordinary consumers have the option of buying the products/services through Internet commerce, home shopping, or traditional commerce. This study compares the means-ends objective measures comprising the customer satisfaction with each type of commerce. Means objective variables consist of product variety, impulsive buying, comparison shopping, product information, and accuracy of transaction. Ends objective variables include convenience, safety, time saving, cost reduction, and shopping enjoyment. Results of data analysis indicate that ends objective variables are directly related with the behavioral intention of customers, and that each type of commerce has its own pros and cons which in turn provides the basis for differentiated customer satisfaction.

• Fashion & Textile Research Journal
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• v.12 no.3
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• pp.327-337
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• 2010

The current study investigates e-CRM, Shopping-mall Image, Perceived Value, Immersion, Satisfaction, Purchase Intention in the Fashion e-Commerce. The e-CRM(Customer Relationship Management) was applied to see the effect on the relation quality toward the fashion shopping-mall via relation performance. To fulfill the study objectives, a total of 521 questionnaires(Korean 278 vs, American 243) were conducted to the customers with first-hand experience with fashion merchandise in Internet shopping-mall. The judgement sampling method was employed on sample population ages from 20s to 40s over two month period. The result showed that purchase intention of an individual differs by consumer type and different factors affect purchase intention of the fashion merchandise for each consumer type.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.4
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• pp.100-106
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• 2023

Bundling has become a general promotion strategy in mobile shopping context. Previous research on bundling has mostly focused on bundle frame or price frame. Even though consumers are searching and purchasing the product in mobile channels, little research has investigated the effects of bundling in mobile shopping. The objectives of this study is to examine how different product image of bundle affects consumer's perception and purchase intention differently, and how brand familiarity moderate this influence. A sample of 140 subjects participated in a within-subjects experiment. A bundling composed of two different product image (a single product vs. bundled products) was evaluated by individuals. Brand familiarity (familiar brand vs. unfamiliar brand) were manipulated to test a set of hypotheses. We found that the effectiveness of bundling does not depend on the type of product image and brand familiarity. The findings of our study provide some implications for researchers and marketers. Although there have been studies on the effects of bundle framing on consumer behavior, we suggest new insights regarding bundling based on product image and mobile shopping context.

• Journal of Korea Multimedia Society
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• v.12 no.12
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• pp.1809-1818
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• 2009

In order to correctly understand the Internet fashion shopping mall, which is expected to continuously grow up, and to strengthen marketing activities in cyber space, a more scientific and systematic research is necessary. Most of the early researches of the Internet fashion shopping mall were focused on technical parts so they studied the environmental and physical characteristics of the Internet fashion shopping mall, but recently, the Internet fashion shopping mall is activated and accordingly, the interest in Internet shopping users is going up. Under this circumstance, the research to understand the characteristics of Internet shopping consumers becomes necessary. Therefore, the research was conducted by a survey, focusing on college students who use Internet a lot. The survey covered the experience and the type of using the Internet fashion shopping mall, the extent of satisfaction, strengths, and weaknesses of the Internet fashion shopping mall, the use of a cyber fitting system, and the possibility of the development of the Internet fashion shopping mall having a cyber fitting system. As a result of the study, it was found that: most of the students used the Internet fashion shopping mall; they used a fashion-specialized mall most; they pointed out economy of time as the biggest strength of using the Internet fashion shopping mall; they thought the biggest weakness of the Internet fashion shopping mall is that they can not try on clothes so they can not check whether clothes go well with them or not; and regarding the intention to use a cyber fitting system if available and the possibility of the development of the Internet fashion shopping mall, they replied that they would use it and the malls with the system would be developed. Based on the results, this study proposes a cyber fitting system as an improvement of the Internet fashion shopping mall.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.3
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• pp.334-347
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• 2013

This study obtains information required for a comprehensive understanding of the brand-switching behavior by cosmetics consumers and for the establishment of effective strategies to make customers more loyal to the company. The study examines the relationships between customer shopping orientation and brand switching motives with respect to cosmeceuticals. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of 1,258 females between the ages of 20's and 30's residing in Seoul and the Gyeonggi area who use whitening products, sunscreen, or other anti-aging cosmetics. The results showed that shopping orientation influenced brand-switching motives in regards to purchasing cosmeceuticals. The orientation of depending on information and seeking fashion trend were the major factors to induce brand-switching behavior in purchasing whitening products, sunscreen, and anti-aging treatments. However, there were differences in the type of factors of shopping orientation and in their intensity of affecting brand-switching motives depending on the specific cosmeceuticals. In particular, in the case of sunscreen, as compared to other products, the customer shopping orientation should be considered from more diverse perspectives in order to formulate effective marketing strategies related to brand switching. In light of these results, customer shopping orientation with respect to cosmeceuticals is a variable that influences the cause brand switching. Therefore, differentiated marketing strategies that reflect the different characteristics of shopping orientation according to each item of cosmeceuticals are recommended to improve the satisfaction level of the companies' target market. Current consumer needs for practical benefits and for new products should be simultaneously reflected in the plans for new product development of each type of cosmeceutical.

• Journal of Digital Convergence
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• v.19 no.4
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• pp.73-88
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• 2021

The development of modern industry is changing the consumption pattern of consumers. With the advent of COVID-19, consumers' consumption using online e-commerce has begun to become more active. Online shopping malls where e-commerce takes place have four types of platforms: stand-alone, rental, open market and store farm. Among them, by comparing the stand-alone and store farm types, this study was conducted how the platform type affects consumers' purpose of using the online shopping mall and their intention to revisit the online shopping mall. This study analyzed 202 surveys within the last six months. According to the results of the study, reliability and information had a significant impact on psychological benefits. In addition, promotion and convenience have had a significant impact on economic benefits. The psychological and economic benefits, have been found to have a significant impact on the intention of revisit. However, there is no difference depending on the platform type.

• Korean Journal of Human Ecology
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• v.23 no.5
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• pp.873-890
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• 2014

The purpose of this study was to examine the relationship among consumer's perceived risk of apparel purchase in internet shopping mall, control, and impulse buying. The subjects were 319 female college students in Gyeongsang provinces. The obtained data were analyzed by reliability analysis, analysis of frequency, factor analysis, cluster analysis, one-way ANOVA, Duncan's multiple range test, correlation analysis, and t-test. The major results of this study were as follows: First, three factors of consumer's perceived risk of apparel purchase in internet shopping mall were identified: size risk, trust risk, and social/psychological risk. Second, the subjects were categorized into three different types of groups according to perceived risk: high perceived risk type, middle perceived risk type, and low perceived risk type. Third, three control(self-control, goal-control, and desire for control) and three impulse buying(impulsive buying for showing off, impulsive buying for excitement, and impulsive buying due to memory) were identified. Fourth, there was significant difference between strong control group and weak control group on three factors of impulse buying. Fifth, a significant positive correlation was found size risk and three factors of control and a significant negative correlation was found self-control and three factors of impulse buying.