• Title/Summary/Keyword: shopping satisfaction

Search Result 702, Processing Time 0.027 seconds

A Study on Brand Personality Image, Shopping Value, Customer Satisfaction and Recommendation Intention in the IT Environment (IT환경에서 온라인쇼핑몰의 브랜드 개성이미지와 쇼핑가치, 고객만족 및 추천의도에 관한 연구)

  • Kim, Kyung-Hee
    • The Journal of the Korea institute of electronic communication sciences
    • /
    • v.9 no.8
    • /
    • pp.945-953
    • /
    • 2014
  • This study attempts to explore the connectivity among brand personality, shopping value, customer satisfaction and recommendation intention by deriving brand personality image factors of online shopping malls. The analysis results are as follows. First, the brand personality of shopping malls were derived as 'vital', 'familiar', 'credible', 'competent', and 'sophisticated.' Second, shopping value was derived as hedonistic and practical shopping values. Third, it was shown that brand personality of shopping malls has significant impacts on shopping value. In addition, customers' shopping value, customer satisfaction and recommendation intention have significant impacts on each other. It is expected that this study can provide basic information for constructing differentiated marketing strategies in the domestic online shopping malls whose competition is heating up.

The Effect of Merchandise Characteristics of Internet Fashion Shopping Malls on the Shopping Values, Purchase Satisfaction, and Repurchase Intention of Female Consumers (인터넷 패션 쇼핑몰의 상품특성이 여성 소비자의 쇼핑가치, 구매만족도 및 재구매도의도에 미치는 영향)

  • Hong, Byong-Sook;Lee, Eon-Jin;Ma, Hyo-Yeon
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.33 no.11
    • /
    • pp.1828-1838
    • /
    • 2009
  • This study analyzes how the merchandise characteristics of internet fashion shopping malls influence the shopping values, purchase satisfaction, and repurchase intentions of female consumers. The survey was conducted from October $11^{th}$ to $29^{th}$ in 2008, and 401 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the merchandise characteristics of internet fashion shopping malls were merchandise information, merchandise assortment, and merchandise price. The merchandise information and merchandise assortment of internet fashion shopping malls influence the shopping values of female consumers. The merchandise information and shopping values of female consumers effect the purchase satisfaction and repurchase intention in internet fashion shopping malls.

Effects of Cosmetics Shopping Mall Attributes on Revisit Intentions of Total Mall and Specialty Mall at Internet (인터넷쇼핑몰 유형별 쇼핑몰속성이 화장품 쇼핑몰 재방문의도에 미치는 영향)

  • Park, Eun-Joo;Kim, Ji-Eun
    • Fashion & Textile Research Journal
    • /
    • v.12 no.1
    • /
    • pp.38-45
    • /
    • 2010
  • Cosmetics retailers would benefit from studies that examine which shopping-mall attributes can be manipulated to favorably affect consumer satisfaction and revisit intention at Internet. The purposes of this study were (1) to examine the dimensionality of shopping-mall attribute for cosmetics retailers, (2) to determine which dimensions of shopping-mall attribute were significant predictors of consumer satisfaction and revisit intention and (3) to find out the moderating effect of consumer satisfaction through shopping-mall attributes on revisit intention to buy cosmetics across the types of shopping-mall at Internet (i.e., total mall and specialty mall). Data were collected from 209 online cosmetic shoppers among high school girls. Factor analysis identified five dimensions of shopping-mall attributes at Internet, such as Convenience, Price, Loading speed, Sales promotion, and Service. Only two dimensions(i.e., convenience and service) were significant predictors of online shopper satisfaction in both total mall and specialty mall. The moderating effect of consumer satisfaction on revisit intention was significant in both two mall types at Internet. For total mall, price was a significant predictor through consumer satisfaction on revisit intention, while loading speed was a significant predictor directly on revisit intention for specialty mall. In light of the major findings, this study sets forth strategic implications for consumer satisfaction and revisit intention to buy cosmetics in the setting of electronic commerce.

A study of the relationship between consumer satisfaction and behavioral intention in relation to sales promotion in online fashion shopping malls (온라인 패션 쇼핑몰 판매촉진에 대한 소비자 만족도와 행동 의도의 관련성 연구)

  • Min-kyung Kim;Sang In Lee
    • The Research Journal of the Costume Culture
    • /
    • v.31 no.4
    • /
    • pp.519-532
    • /
    • 2023
  • The online shopping market is expanding, with online shopping malls now subdivided into personal computer(PC) and mobile versions. Meanwhile, various efforts to promote online sales are being carried out in a bid to improve performance, and detailed research is required to inform such strategies. The purpose of this study was to classify online shopping mall types into PC fashion malls and mobile fashion malls with the aim of assessing sales promotion satisfaction and investigating the relationship between sales promotion satisfaction and consumers' behavioral intentions. Data were collected by a survey firm in June 2023, and 248 copies of the data were used for analysis. SPSS 28.0 was used to process the data, and frequency analysis, factor analysis, reliability analysis, and regression analysis were performed. The satisfaction factors for various sales promotions used by PC and mobile fashion shopping malls were empirically subdivided in consideration of consumer perspectives, and potentially effective marketing strategies were presented. Differences were observed in the type of satisfaction with sales promotion between PC fashion shopping malls and mobile fashion shopping malls and in the effect of sales promotion satisfaction on behavioral intention. Based on the study's findings, effective sales promotion strategies that can increase satisfaction and enhance behavioral intention may be developed and implemented through the use of various and different sales promotion strategies in PC and mobile fashion shopping malls.

Fashion shoppers' perceived risk and satisfaction at overseas online malls based on their internet shopping values (해외 인터넷 쇼핑몰에서 패션상품을 직접 구매하는 소비자의 쇼핑 가치에 따른 위험 지각과 만족도)

  • Kim, Yongsook
    • The Research Journal of the Costume Culture
    • /
    • v.24 no.1
    • /
    • pp.41-53
    • /
    • 2016
  • The purposes of this study was to identify fashion shoppers' perceived risk and satisfaction while shopping at overseas online shopping malls based on their internet shopping values. A self-administered questionnaire was used for data collection and an internet survey was conducted from April 12~15, 2015. Most consumers purchased one or two fashion items at overseas online malls directly, motivated by low prices, and spent 200,000~400,000 won during the last one year. The factors of consumers' internet shopping values were information, hedonics, and practicality. Factors of perceived risk were delivery and refund, price and approval, and product and shopping mall. Consumers were divided into three categories: heavy pursuit shoppers, intermediate shoppers, and uninformed shoppers based on their internet shopping values. Heavy pursuit shoppers were primarily female; they spent more, felt a deeper patronage with overseas online shopping malls and their perceived risk regarding delivery and refund was higher than the other shoppers. The group of uninformed shoppers were primarily male. They spent less, had low patronage with overseas online shopping malls, and their perceived risk regarding delivery and refund was lower than other shoppers. Overall satisfaction was positively affected by information provided while shoppers were surfing the overseas online shopping malls and practicality. Satisfaction was negatively affected by perceived risk regarding price and approval and difficulty in finding specific products while shopping at overseas online shopping malls.

A Study on the Effect of On-line Shopping Values on Customer Satisfaction and Intention to Re-use (온라인 쇼핑 가치 특성이 구매만족과 재이용의도에 미치는 영향 연구)

  • Jun, Byoungho;Choi, Jaewoong;Kim, Jaeyoung
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.13 no.1
    • /
    • pp.147-158
    • /
    • 2017
  • Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. The primary purpose of this study is to investigate the influence of consumer's on-line shopping values on satisfaction and intention to re-use. Economic value, emotional value, convenience value, social value, product variety were identified as affecting factors of satisfaction and intention to re-use of on-line shopping purchasing based on prior studies of on-line shopping behavior. This study tested the hypothesized model using the data from 132 consumers who have purchased products in on-line shopping mall. According to the result, economic value, emotional value, product variety are significantly related to the consumer satisfaction but convenience value, social value are not. Consumer satisfaction of online purchasing was also shown to be related to the intention to re-use. It can provide practical guidelines on effective operation strategies for consumer loyalty.

The Effect of Brand Trust of Home Meal Replacement on Repurchasing in Online Shopping

  • CHA, Seong-Soo;SEO, Bo-Kyung
    • Asian Journal of Business Environment
    • /
    • v.9 no.3
    • /
    • pp.21-26
    • /
    • 2019
  • Purpose - This study aims to investigate the effect of brand image and trust of a home meal replacement (HMR) industry on customer satisfaction and repurchase during online shopping. Research design, data, and methodology - With 217 questionnaires, this study was conducted by AMOS 20.0, and the Structural Equation Model (SEM) as statistical method was used for examining the hypotheses in this study. Factors such as brand image and brand trust in customer shopping for HMR products online were tested, and relationships between satisfaction and repurchase were studied. Results - Brand image and brand trust in terms of online shopping for HMR were found to affect satisfaction significantly; in addition, the path where satisfaction leads to repurchase was found to be significant. However, brand image and brand trust for HMR in online shopping differed depending on customer age groups. The path-coefficients from brand image of HMR in online shopping to satisfaction were more significant in the older age group; meanwhile, the path-coefficient from brand trust to satisfaction was significant in the younger age group. Conclusions - Results of the study suggested the importance of the attributes for buying HMR products online and provided meaningful implications of difference between age groups when they choose the products.

Consumer Satisfaction and Intention to Revisit Internet Shopping Sites - Total Shopping Sites vs. Fashion Specialty Sites - (인터넷 패션쇼핑몰 유형별 소비자 만족도와 재방문 의도 - 종합몰과 전문몰을 중심으로 -)

  • Choi, Kyung-A;Jeon, Yang-Jin
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.31 no.2 s.161
    • /
    • pp.300-307
    • /
    • 2007
  • The purpose of this study was to identify and to compare the internet service factors affecting shopping satisfaction and intention to return between total shopping sites and fashion specialty sites. Data were obtained from 208 men and women aged between 20-40 who used internet. Factor analysis, Multiple regression, chi square test and F test were applied. The results were as follows. First, there were some demographic differences between two site shoppers. Young, low-income, student consumers were more likely to visit fashion specialty site than older, high-income, non students were. Second, consumer satisfaction and revisit to the total shopping sites were influenced by site composition, purchasing convenience, and after-purchase service. For the fashion specialty sites, consumer satisfaction was affected by site composition and after-purchase service while consumer intention to return was only by site composition. Thus, big sized total shopping sites should provide all kinds of online services to satisfy consumers. Small sized, fashion specially sites had better concentrate on site design or fashionable, creative product merchandising to get a competitive edge for young customers.

Impacts of Fashion Products Attributes and Mobile Shopping Mall Attributes on Impulse Buying Behavior and Satisfaction in Mobile Fashion Shopping Mall (모바일 패션 쇼핑몰에서 패션제품 속성과 모바일 쇼핑몰 속성이 충동구매 행동 및 만족에 미치는 영향)

  • Park, Eunjoo;Kang, Eunmi
    • Fashion & Textile Research Journal
    • /
    • v.18 no.2
    • /
    • pp.158-166
    • /
    • 2016
  • This study investigates the impact of fashion product attributes and mobile shopping mall attributes on impulse buying behavior and mobile shopping satisfaction. The findings provide new information to marketers on marketing strategy for mobile shopping malls. We obtained 283 usable questionnaires from college students. Data were analyzed by frequency analysis, correlation analysis, factor analysis using SPSS for Window 21.0 and confirmatory factor analysis and structural equation model analysis by AMOS 21.0. The results were as follows. The utility of fashion products attributes had the greatest impact on impulse buying behavior when buying fashion products in a mobile mall. Utility had a negative effect on impulsive buying behavior and exhibitionistic had a positive effect on impulsive buying behavior. Next, continuous management of mobile shopping mall attributes influenced impulse buying behavior. In addition, impulse buying behavior showed that the positive effect on satisfaction. Fashion product attributes had a greater impact on impulsive buying behavior than mobile mall properties when buying fashion products in the mobile mall; in addition, impulse buying facilitated customer satisfaction.

A Study on the Effect of Shopping Value of On-Line Shopping-Mall on Shopping-Mall Satisfaction - Mediating Effect of Price Sensitivity (온라인 쇼핑몰의 쇼핑가치가 쇼핑몰 만족에 미치는 영향에 관한 연구 -가격민감도를 조절효과로-)

  • Yim, Ki-Heung;Kwon, Jin-Hee
    • Journal of Digital Convergence
    • /
    • v.12 no.11
    • /
    • pp.49-55
    • /
    • 2014
  • Many changes in growth in the lifestyle of consumers for online shopping mall has surfaced. consumers will appear brand product will tend to buy products at more affordable prices and a department store's brand product sale increase in online shopping mall. This study verified the effects of Utilitarian shopping value and Hedonic shopping value, the shopping value, on the shopping-mall satisfactions, and the moderating effects of Price sensitivity. The result states that the shopping value affect the shopping-mall satisfaction, In terms of Price sensitivity, the group with higher Price sensitivity of utilization showed more significant result on the Utilitarian shopping value affects on the shopping-mall satisfaction, the group with higher Price sensitivity of utilization showed more significant result on the Utilitarian shopping value and Hedonic shopping value.