• 한국의류학회지
• /
• 제21권6호
• /
• pp.1082-1093
• /
• 1997

The purpose of this study was to identify characteristics and consumer attitude on purchasing apparel through Cable TV home-shopping. The questionnaire was administered to 4y5 May through September in 1996 and the data were analyzed by using frequency, factor analysis, crosstab, 1-test, ANOVA, MANOVA, scheffe with utilizing SPSS/PC+ The results of this study were as follows: 1. The most favorite media in purchasing apparel through home-shopping was Cable TV in all over ages except 50's. Women showed Cable TV the most interested, whereas men showed printed media and computer on-line shopping as home shopping media. 2. Home-shopping favor in region' was higher than that of Seoul. In the degree of favor, college students showed the highest, followed by part time employees, housewives and full time employees. Those who lived individual houses in other than Seoul area showed higher purchasing intention. 3. Sweater item was shown as the highest purchasing interested item and coat/business suit items were shown as lower among 10 different apparel items. 4. Five dimensions of Perceived benefits of apparel purchasing through Cable TV were derived by factor analysis such as variety of merchandise information, purchase convenience, efficiency, saving time, and convenience of physical inactivity. The convenience of physical inactivity showed the most important benefit through Cable TV home-shopping. Perceived risk of apparel purchasing through Cable TV was factor analyzed as merchandise related risk, size and appearance related risk, delivery related risk, TV watching related risk, and unplanned purchasing related risk. The sixte and appearance related risk was shown as the highest risk.

• 패션비즈니스
• /
• 제3권2호
• /
• pp.67-76
• /
• 1999

The purpose of the study was to investigate customer shopping orientations of non-store shoppers and identify differences shopping orientations among groups determined by amount and frequency of purchase by various direct marketing media. The subjects were male and female consumers who aged over twenty and resided in Seoul, Kungki or Masan area. A questionnaire was developed by the researchers, and distributed to 770 people. A sample of 747 consumers responded to the questionnaire, and 732 questionnaires were used for analysis. Frequency count and percentage, factor analysis, analysis of variance (ANOVA) and Tukey's test were used for statistical analysis. Consumer shopping orientations were classified into 4 factors: pleasure, economy/value, and convenience I & II. Among groups of heavy shoppers, light shoppers, and non-shoppers, there were significant differences in their shopping orientations. Also, within groups, there were significant differences among their shopping orientation factors. All three groups had significantly stronger orientation toward convenience I than pleasure and convenience II. Also, within other purchase groups (fashion-good purchasers, other-good purchasers, and non-purchasers) showed the same shopping orientations as the former groups. On the basis of the above results, this study is expected to be useful for catalog retailers to develope effective marketing strategies and provide their customers new buying motives.

• 한국생활과학회지
• /
• 제14권4호
• /
• pp.683-692
• /
• 2005

This study was intended to analyze the clothing shopping orientations and purchasing practices for men's dress shirts. It was conducted by means of convenience sampling survey with male office workers who usually wear dress shirts at work and who also live in Seoul, Geonggi, and Chungcheong area. The data collected were analyzed by frequency analysis, cross-tabulation analysis, factor analysis, t-test, and ANOVA using SPSS. The results are as follows: 1) Clothing shopping orientations were classified into six factors: brand oriented; planned; enjoying; expediency oriented; negative shopping; and low price oriented. There were partially significant differences in clothing shopping orientations according to the surveyees' age. 2) The surveyees prioritized low price and expediency in clothing shopping, but they also showed low interest in brands. 3) The criteria for purchasing were in the order of size, color, comfort, and design. There were also partially significant differences in the estimation criteria for dress shirts according to marital status and age. 4) Most respondents tended to purchase 3 or 4 pieces of dress shirts a year, paying 30,000 to 50,000 won for a piece, usually at department stores. 5) When they purchase a dress shirt, they always considers its size. In the case of married men, however, it is the laundry tag that they do care about.

• Asian Journal of Business Environment
• /
• 제2권2호
• /
• pp.13-21
• /
• 2012

Purpose - The purpose of this research was to suggest purchasing decision factors through understanding the context of purchasing behavior and to figure out variables related to purchasing decision, purchasing cognition, and attitude. Research design / data / methodology - By random sampling, 200 consumers who are over 20, have purchased Digital·home appliance on TV home shopping, and have lived in the Seoul area were chosen as sample subjects. Questionnaires data were obtained from all subjects by self-administration method. Results - Result of analysis could be summarized as following. Analysis of the cognition of digital/home appliance product features, and influence of digital/home appliance product feature to purchasing intention are presented in the following order; price (3.50), diversity (3.10), brand (3.00). Also, analysis of the cognition of TV home shopping feature and influence of TV home shopping feature to purchasing of digital/home appliance are presented in the following order; awareness (3.63), safety of delivery (3.38), safety of transaction (3.28), product test (3.27). Conclusions - Purchasing attention of TV home shopping features presented difference in awareness, safety of delivery, safety of transaction, and product testing factors. In order to vitalize home shopping, impossibility of quality confirmation should be overcome and reinforcement of brand power should be considered.

• 한국정보시스템학회지:정보시스템연구
• /
• 제20권4호
• /
• pp.205-232
• /
• 2011

With the rapid growth of internet technology, social commerce has played an important and central role in the online shopping area. Thus, we focus on the factors that influence on the adoption of social commerce. This study analyzes the relationship between perceived risk and the shopping motive in social commerce, and investigates whether the shopping motive significantly impact the purchase intention of the social commerce. The perceived risk is comprised of social risk and psychology risk, and the shopping motive is formed from personal motive and social motive. Finally, we analysis a moderating effect of collectivism. The results indicated that the personal motive was negatively affected by the social risk and psychology risk, and social motive was negatively affected by the psychology risk. The social risk and psychology risk had negative effect on the purchase intention, and personal motive and social motive had positive effect on the purchase intention of the social commerce. Finally, low collectivism seems to have the negative effect of the purchase intention by the perceived risk. The implications of integrating perceived risk and shopping motive into the proposed social commerce adoption model are discussed.

• 한국의류학회지
• /
• 제27권5호
• /
• pp.588-599
• /
• 2003

The convenience of TV home shopping is known to provoke compulsive buying, which is chronic and repetitive purchasing behavior that comes about as a response to negative events or feelings. The purpose of this study was to identify whether there is a difference in the degree of compulsive buying between the purchasers of fashion goods and the purchasers of non-fashion goods on TV home shopping shows and the determinants of compulsive buying and their relative importance. Utilizing the convenient sampling method, the sample of the study was composed of women aged over 20 living in the Seoul metropolitan area. Out of 380 distributed questionnaires, 270 useful questionnaires were returned. The data were analyzed using t-test, Pearson correlation, and multiple regression. The results indicated that TV home shoppers who purchased fashion goods showed higher degree of compulsive buying than those who purchased non-fashion goods and the determinants of compulsive buying are sample＇s age, mean age of the sample＇s children, credit usage, expenditure on fashion goods, frequency of purchase of fashion goods on TV home shopping shows, and promotional tools used by TV home shopping retailers. Regarding the relative importance of the determinants, credit usage was the most influential factor followed by expenditure on fashion goods and the length of exposure to TV home shopping shows.

• 한국의류학회지
• /
• 제21권4호
• /
• pp.699-709
• /
• 1997

The purpose of this study is to investigate consumer shopping orientation toward foreign brands in the context of clothing involvement, ethnocentrism, country-of-origin effects and demograpic variables. Prior to this paper, shopping orientation was studied in connection with ethnocentrism and country-of-origin effects. The questionnaire was distributed to 300 female consumers over twenty years old living in Pusan area and finally 213 data serfs were used for statistical analysis. By factor analysis, 6 clothing involvement factors were identified; fashion interest, symbolism, pleasure interest, inclination to harmony, aesthetic expression and perceived risk. A result of canonical correlation analysis about shopping orientation factors and clothing involvement factors is as follows. Two shopping orientation factors (follow to foreign brands and country-of-orion consciousness) positively correlate with three clothing involvement factors (fashion interest, symbolism and pleasure interest) , and two shopping orientation factors (preference to domestics and country-of-orion consciousness) positively correlate with author clohting involvement factor (percived risk). Anocova procedure revealed that five shopping orientation factors were related to clothing involvement factors, groups according to ethnocentric disposition, country-of-origin effects and demograpics respectively, even though there are some differences. Based on the conclusions, marketing strategies were developed.

• 한국산업정보학회논문지
• /
• 제10권4호
• /
• pp.97-109
• /
• 2005

본 연구는 메타 분석적 방법론을 통해 최근 국내에서 소개된 인터넷 쇼핑몰에서의 고객 신뢰에 관한 연구를 종합적으로 분석한다. 이를 위해 기존 연구의 흐름을 조사하고, 메타 분석적 절차에 따른 연구 방법을 적용한다. 분석 결과, 신뢰의 원인변수와 결과변수 대부분에 대한 통계적 유의성이 통합적으로 입증되었다. 아울러 해당 분야에 대한 실증연구가 아직도 더 많이 필요한 것으로 드러났다.

• 대한지리학회지
• /
• 제31권3호
• /
• pp.508-528
• /
• 1996

우리나라에서 대도시지역은 인구가 집중되고 있는 반면에 농촌지역은 인구의 감소현상으로 국토공간의 불균등 현상이 심화되고 있다. 따라서 농촌지역의 중소도시 역시 정체내지는 쇠퇴하여 도시의 계층, 중심지기능, 상품의 구매행위 등 지역의 중심지체계와 생활권의 변화를 겪고 있다. 더욱이 고속교통기관의 신설, 신공업도시의 접근, 공업단지의 입지 등은 지역도시의 중심성과 그 배후지역의 체계를 크게 왜곡시키고 있다. 본 연구는 경주시지역(구 경주시와 월성군)에 대한 중심지계층과 생활권의 현상과 변화에 대한 구명이다. 경주시지역은 최대중심지 경주시가 관광도시이기는 하나 그외 지역은 순수한 농업지역의 중심지들로 구성되어 있다. 그러나 최근 경부고속도로와 승용차의 보급으로 해안지역의 외래 관광객의 급증, 인접하는 공업도시 포항과 울산의 급성장 등으로 경주시지역 중심지체계에 많은 변화가 예상된다. 이와같이 급변하는 농촌지역의 중심지계층과 그 생활권의 연구는 학문적으로나 실용적으로 매우 의미 있는 연구이다.

• 한국의류산업학회지
• /
• 제18권3호
• /
• pp.317-326
• /
• 2016

The main purposes of this study were to segment Chinese consumers who purchase fashion products through internet commerce according to internet shopping values, to compare their online word-of-mouth acceptance and dissemination behavior, and to examine the demographic characteristics and purchase behavior of the segments. 715 questionnaires were collected through internet survey from January $19^{th}$ to March $16^{th}$, 2015 and a total of 488 were used for the final data analysis. The respondents were twenty to thirty nine years old men and women living in all over China. Hedonic and utilitarian shopping values were identified through factor analysis and based on the shopping values, the respondents were categorized into four groups-ambivalent shopping value group, hedonic shopping value group, utilitarian shopping value group and indifferent group. Among these groups, there were significant differences in terms of online word-of-mouth acceptance as well as dissemination level and motivation. In overall, ambivalent shopping value group showed high online word-of-mouth acceptance as well as dissemination motivation. The groups also showed significant differences in clothing selection criteria, frequently purchased internet shopping sites, online clothing shopping frequency and information sources. The groups also differed in terms of age, residential area, education level, occupation and income. However, there were no significant differences in gender and marital status among the groups.