• The Research Journal of the Costume Culture
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• v.19 no.5
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• pp.1019-1030
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• 2011

The aim of this study was to develop a pattern of flight attendant uniform shirts to provide better comfort for their work postures. Flight attendants' work postures were evaluated to determine the problems of clothing and mobility during their work. The pattern of the flight attendants' uniform shirt was altered by applying dynamic wearing ease(DWE). DWE was calculated from four standardized dynamic postures and a static posture. An experimental garment was made with the altered postures. The researcher redesigned the pattern of the uniform shirts, which minimizes physical limitations in movements. The fit and mobility of the shirts were evaluated. Results of this study are as follows. First, the five representative work postures were selected by "clothing stress" and "repetitiveness." These postures included raised arms, twisting midriff and shoulder postures. Five representative postures were selected by using the ergonomic posture assessment device index(OWAS). Second, the experimental garment was developed by applying DWE across the back and at armhole depth, back length, and side length. Third, the fit and mobility of the experimental garments and the original uniform shirts were compared at the flight working environment set and 5 dynamic body postures of raising arms. The experimental garments made with an altered pattern provided better fit and mobility than the original sample shirts.

• The Research Journal of the Costume Culture
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• v.19 no.5
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• pp.917-928
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• 2011

The hot-wave of campaign for fashion brands has itself become a fashion trend now. In order to participate in this popular trend, every brand has launched a new campaign of developing T-shirts each season with a social issue as the design concept. Such a campaign plan is related to the brand's image-making. Each brand has its own slogan based on various themes related to social issues. Since the environment is the hottest social issue these days, most campaigns' T-shirts also focus on the image of environmental-friendliness. The purpose of this study is to elucidate environmentally-friendly fashion culture in daily life so that "environmental-friendliness" would be positively cognized by people in everyday life. For that, the design of these T-shirts following the environmental campaign will be developed and their utilization potential will be clarified. The detail contents of the study are as follow. First, the meaning of the environmental campaign and trends of environmental campaigns in Korea and overseas will be explored in order to identify their theoretical contents. Second, the environmental campaigns will be classified by case. Analysis of the expression and characteristic of each case will determine the utilization plan. Third, design directions will be suggested based on the characteristics produced from the case study. As the study conclusion, five environmental campaign T-shirts will be produced.

• Journal of the Korean Society of Costume
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• v.61 no.1
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• pp.20-33
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• 2011

This study aims to analyze the expressive aspect of men's shirts through examining the characteristics of men's shirts with the trend of men's clothing well represented and considering the image based on high fashion. As a method of study, I have conducted the theoretical study through the literature data, and the content analysis through photographs from S/S collection in 2005 to F/W collection in 2010. Especially, in the recent men's shirts, the materials of glossy silk, wavering chiffon and jersey tend to appear and various images are represented with the tasteful decoration such as ruffle, pin tuck and embroidery together with pastel color. Thus, the result of this study is as follows: Firstly, the masculine and romantic images are researched as the image emphasizing the beautiful and soft masculine beauty which doesn't lose the masculinity even though they are seasonedwith the feminine elements. Soft masculine beauty is emphasized by using romantic image decoration of frills, beads and pin tuck or silk, jersey and openwork materials etc. Secondly, practical fusion images have been studied as the images emphasizing the freshness with practicality through grafting more than two items onto one shirt. Many designs have appeared representing new shapes by grafting more than two items onto one shirt or obscuring the border line between the items. Thirdly, the avant-garde chic images have been researched as the image emphasizing the chick image through representing unique and odd designs by excessively expressing the silhouette in general shapes of shirts. I come. to find that the mainly the designs, emphasizing the uniqueness and the distinction with transformed shapes of sleeves, cuffs and the length of shirts in exaggerated manners, are appearing. Thus, I intend to provide a reference material which will be useful for the newly created design and researches of figurative characteristics in the future fashion.

• International Journal of Human Ecology
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• v.7 no.2
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• pp.43-52
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• 2006

This study analyzed and compared the color characteristics of preferred textiles for blouses and shirts of college students. After the survey of preference in fabrics for blouses and shirts of college students according to season, colors of preferred fabrics were analyzed. Spectral data were measured and a chromaticity diagram was drawn. The color of shirt fabric that college students preferred in the spring/fall was PB (Purple-Blue) and light shades, and in summer, PB color and pale shades. Generally achromatic black or a simple color that is close to an achromatic color, light and soft shades were preferred. For blouse fabric, PB, d (dull) and g (grayish) tones were preferred in spring/fall, G (Green) and It., d. were preferred in summer. Achromatic white and medium, soft shaded chromatic especially greenish colors were preferred. In spring fall, regardless of the clothing item, PB was the most preferred color. Y (Yellow) was the most preferred color for shirts, and for blouses, R (Red) was the most preferred. For achromatic color, black is preferred for shirts, white is preferred for blouses. In summer, the color of preferred shirt fabric was PB, and blouse fabric had a lot of G color. College students prefer simple colors which are close to achromatic colors, and light and soft color were preferred for shirt fabric and they preferred various, medium shaded and closer to pure colors for blouses because college students tend to consider the aesthetic side as important and usually wear blouses less often than shirts.

• Fashion & Textile Research Journal
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• v.17 no.6
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• pp.881-894
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• 2015

The silver generation have clothing style of optimal daily life comparing than young generation because they do not participate a specific sport event but daily- life exercise. As the human body ages, the figure of the silver generation shows different body shape because upper body changes to curved figure including the belly and waist part. Therefore, clothing characteristics for the silver generation should be considered with proper function, design and textiles to optimize body movement. This study investigated various exercise types according to motion analysis of the silver generation in order to develop the design of the active T-shirts reflecting the structural properties and providing the optimum exercise circumstance. The results to consider design needs are as followed; As the T-shirts design for the flexible exercise which required frequent movement of upper body such as bending and waist twisting during body stretching, a stretch fabric applied to the waist part considering T-shirts allowance and length to make extreme elongation and support for well-fitting appearance of the T-shirts. As the T-shirts design for the instantaneous reactionary exercise, high elastic four-way stretch fabric is applied to the part of arm hole to optimize skeletal and muscle movement for entire body and arm work. As the T-shirts design for the endurance exercise such as climbing, cycling, and walking, the shoulder line of the back part has cutting line allowance to make optimum movement of the upper body but no change of the waist part.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.3
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• pp.465-479
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• 2016

Some groups do ethical activities (such as ethical slogan t-shirt campaigns) only to complete the requirements for ethical duty; consequently, some people question the effectiveness of those products. The attributes of ethical slogan t-shirts should be considered seriously to reduce skepticism when planning a campaign. Researchers can also suggest a new purpose for ethical t-shirts using an ethical message. In study 1, we conduct a conjoint analysis that suggests realistic multi-attribute choice decisions. The suggested multi-attributes wear design aesthetic (high/low), price (high/low), where we donate (close/far), and the size of firm (big/small). In addition, participations were divided into two groups according to eco-friendly attitudes to confirm differences in choices between two groups. Study 1 showed that price is the most important attribute, but design aesthetic also remains important. In addition, a group that has a high eco-friendly attitude thought "where we donate" was more important than other groups. In study 2, a pre-post approach investigated wearers' attitude changes. We also divided participants into two groups and one group wear high level design aesthetic t-shirts (and vice-versa) to measure the attitude change difference. As a result of study 2, the wearers partially changed their eco-friendly attitudes. The group that wore high design aesthetic t-shirts showed a greater difference than other groups. Through this study, we conclude that customers seriously considered the design aesthetic. Finally, wearing ethical slogan t-shirts can change the attitudes of wearers.

• Journal of the Korean Society of Costume
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• v.65 no.7
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• pp.75-85
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• 2015

The purpose of this study is to examine ways to vitalize cause related marketing (CRM) by proposing character T-shirts The campaign will employ Neo-Pop art, a genre popular with both companies and consumers. Study results are as follows: First, campaign T-shirts on the issue of human alienation resulting from digitalization can be utilized to generate financial profit that can be returned to society. This can lead to the acts of exchange for profit generation, public image improvemen of companies, and enhancement of their external status. As for the non-financial aspect, the campaign could lead to increased awareness of social issues and present opportunities to take actions of improvement. Second, the financial objective of character T-shirts dealing with environmental issue of sustainability involves brand distribution network support and revitalization of promotion such as shopping basket of love and eco-friendly store matching program for eco-friendly campaign. As for the non-financial aspect, it can help raise consumers' awareness of cause related activities such as crowd funding and fundraising and prepare opportunities of direct participation. Third, the financial objective of character T-shirts dealing with natural disaster relief activities on the global level involves brand recognition level increase and enhancement of positive association of companies through emergency relief and articles support as a result of drastic increases in casualties from nature disasters. As for the non-financial aspect, it can induce people's participation in relief activities and lead to the establishment of crisis response procedures. The information on the development of pop-art character T-shirts proposed in this study is expected to be used as basic information on cause marketing of fashion companies in the future, while providing inspiration to related fashion design.

• The Research Journal of the Costume Culture
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• v.22 no.2
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• pp.209-224
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• 2014

This study aims to compare the ease of shirt patterns in the men's wear market that have been constantly developing, and to analyze the fitness and appearance through the 3D virtual try-on system. The study selected three industrial patterns and two educational materials of classic-fit and slim-fit shirts for a total of ten items. The experiments involved virtual wearing, a stress contact point perspective map, and appearance evaluations. First, the ease differed significantly in the chest, waist, and sleeve cap height according to the patterns. Second, based on the stress, contact point, and transparency, there was ease in the order of Nam, D-brand, J-brand, Park, and S-brand in the classic-fit shirts while the order of D-brand, Nam, J-brand, Park, and S-brand resulted in the slim-fit shirts. Third, in the appearance evaluation, higher points resulted in the order of J-brand, Park, S-brand, D-brand, and Nam in both classic-fit and slim-fit. The results showed that proper ease differs greatly by shirt-fit and target age. Also, the shirts with more ease tended to be evaluated less favorably in the appearance evaluation. Based on the results, the study suggests that the proper ease in chest circumference is 18cm for the classic-fit shirts and 6 cm for the slim-fit shirts.

• The Research Journal of the Costume Culture
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• v.18 no.4
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• pp.741-754
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• 2010

The current study aims to link Korean tradition to modern culture; to re-produce patterns of lotus depicted in Minwha, The study also aims to discover the beauty of Korean tradition and to modernize it. The current study is based upon document searches(including research papers) and the Internet searches. Through these searches, it investigates the concept of Minhwa, the origin of lotus depiction and its symbolic meanings, the traits of such pattern. Based upon this investigation, the study attempts to modernize the patterns of lotus and apply the modernized patterns to designing shirts. The process which employs the lotus patterns illustrated in Minhwa to shirt design includes four sub-processes: selecting, allocating, coloring, and selecting production techniques. The sub- process of selecting patterns is two folded: the first stage covers carbon-copying the distinctive features of lotus, lotus leaf, lotus bud, lotus pip, and lotus stem; the second stage is making these features suitable to shirt sizes. For the process of coloring those shirts, Piccaso's work(Pablo Picasso, 1881~1973) has been selected and the colors in his work have been adopted to dye the rest of the shirts as well as the lotus features. The process of selecting production techniques includes ornament tail in order to modernize the patterns allocated in the shirts. Once these processes are completed, the shirts are made on a scale of real-life size. These processes of creating shirt design by modernizing traditional patterns will hopefully contribute to researchers expanding the domain of shirt design.

• Journal of the Korean Home Economics Association
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• v.41 no.10 s.188
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• pp.45-55
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• 2003

This study was performed to find ways to improve the wearing comfort of high school boys' summer uniforms. The subjects were 640 boy students of high schools in Cheongju and Ansung city. The data was collected self-administered questionnaires to measure the actual wearing condition and the wearing satisfaction. Factor analysis, t-test, and F-test were used for data analysis. The results were as fellows: 1) Most students were wearing shirts made of polyester/rayon blended fabrics and pants made of wool/polyester blended fabrics. 2) Most students were wearing round neckline T-shirts or running shirts as underwears of the shirts, and trunks as pants. 3) About a half of respondents had altered their summer uniforms, and main alteration of their uniforms was focused on making their pants narrow. 4) The wearing satisfaction of uniforms were classifies into three factors: aesthetic, moving function, thermal comfort wearing sensation. 5) They evaluated the wearing sensation of school uniforms of shirts and pants with low satisfaction. 6) There were partially significant differences in three factors of the wearing satisfaction according to the uniform's fabrics, the wearing of underwear and the alteration of uniform.