• 제목/요약/키워드: shipping logistics

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항만물류서비스의 품질과 고객만족에 관한 연구 -부산.광양항의 해운선사를 중심으로- (An Empirical Study on the Port Logistics Service Quality and Customer Satisfaction -With a Focus on the Shipping Companies of Busan and Gwangyang Ports-)

  • 송채헌;송선옥
    • 통상정보연구
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    • 제6권2호
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    • pp.361-384
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    • 2004
  • Recently the port logistics service has been recognized as a important function of the international logistics, therefore, a lot of papers have been issued concerning the measurement of the service quality of that. But in spite of variety of papers, we can not find out the papers concerning the model of the synthetic customer satisfaction. And also the most of papers concerning the customer satisfaction of service quality have been focused not by cognitive evaluation of the customer, but by affective response. In this thesis, the authors are postulating the model and hypothesis to achieve the research by using the Gr$\"{o}$nroos's model. In order to research the relationship between the port logistics service quality and the customers satisfaction, we are selecting the shipping companies located in Busan and Kwangyang as purchaser and the loading and unloading companies as supplier, and the questionnaires was performed to them. In the result of the empirical study, the technical quality of the port logistics service are affecting directly on the customer satisfaction, but the functional quality are affecting not directly on the customer satisfaction. And also the customer response(affective response) has been proved that it has been exercised as a intermediate role between the port logistics service quality and the customer satisfaction. Therefore it is proved that the affective response of the customer has been exercised a crucial role in the course of supplying the port logistics service.

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우리나라 해운기업의 인터넷 마케팅 전략에 관한 연구 (A Study on the Internet Marketing Strategy in the Korea Shipping Company)

  • 김진영;신영란;신한원
    • 수산해양교육연구
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    • 제25권2호
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    • pp.287-300
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    • 2013
  • With the advent of the Internet era, most industries are actively taking part in the web-based electronic commerce markets. To come up with the trend, Korean shipping companies have built their own websites and tried to take advantage of the state-of-the-art technology. This paper aims to analyze recent developments in e-commerce of shipping industry and, Also the study suggests several solutions to invigorate the virtual transactions. To analyze recent developments, this paper carries out a cases study on the websites of 5 major shipping companies in Korea. Each sites are evaluated with respect to 4C's(Contents, Commerce, Community, Connection) analysis.

Lead-lag Relationship between the Shipping Freight Rate and Agricultural Commodity Import Price in Korea

  • Ha, Jae-Young;Shin, Youngran
    • 한국항해항만학회지
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    • 제45권2호
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    • pp.69-74
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    • 2021
  • This study aims to investigate the lead-lag relationship between the agricultural produce import price in Korea and the corresponding shipping freight rate. Since the Korean economy has pursued an export-driven growth strategy, mainly based on the manufacturing sector, the country has to depend on the vast majority of its agricultural produce consumption after import from foreign countries. Moreover, compared with other high-value products, transportation cost occupies a substantial share of the agricultural commodity price, resulting in changes in the shipping freight rate being a pivotal determinant of agricultural produce import. In this respect, this study explores the possible association between agricultural produce import in Korea and shipping freight rate and the lead-lag relationship. Using a monthly dataset of agricultural produce import prices and freight rates for Handysize and Panamax dry-bulkers for the period between January 2010 and November 2020, this study determines that the shipping freight rate, in general, leads the agricultural commodity price.

경매를 활용한 근거리 분할 물류운영이 물류비용에 미치는 영향에 관한 연구 (A Study on the Effects of Auction-Based Short Distance Division Logistics Operation on Logistics Costs)

  • 김병찬
    • 디지털산업정보학회논문지
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    • 제12권3호
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    • pp.299-309
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    • 2016
  • This study proposed a logistics plan for sending supply to be distributed to areas other than producing areas to wholesalers and allocating supply to be distributed to areas near producing areas to local distribution center in the vicinity instead of shipping the entire quantity to wholesalers for fruits auction to increase the competitive edge of the domestic fruits and vegetables logistics market in the ear of infinite competition. A video auction-based short distance division logistics operation model was developed to enhance competitiveness related to the circulation of fruits and vegetables, reduce logistics costs, and rationalize logistics by distributing the items sent to wholesalers through field auction and the shipments at local distribution center to neighboring areas through video auction connected to wholesalers real-time. The study especially came up with a logistics rationalization plan by examining and analyzing the stages and costs of transportation between producing areas and wholesalers on the circulation routes of fruits.

한국기업의 중국 물류시장 진출전략에 관한 연구 (A Study on the Korean Companies' Entry Strategy in China Logistics Market)

  • 최석범
    • 통상정보연구
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    • 제11권2호
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    • pp.83-110
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    • 2009
  • China's logistics industry is an growing one at a very higher rate, owing to the rapid expansion of the country's industrial base and the rise of domestic consumer markets. Essential to the development of china's economy, policy makers have paid constant attention to the logistics sector which is attracting growing volumes of both foreign and domestic investment. The inefficiencies are exacerbated by a number of factors such as transportation bottlenecks, regulatory constraints and local barriers to entry. Foreign and foreign-invested logistics companies have typically cornered the express delivery (for example DHL, FedEX), sea freight forwarding and specialized logistics services (for example Hanjin Shipping). The purpose of this paper is to contribute to the activation of Korean companies' entry into China's logistics market by studying the strategies and types for Korean companies enter into China's logistics Market.

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Assessing Critical Factors of Brand Equity for Container Liner Shipping Companies using Analytic Hierarchy Process

  • Jang, Hyun Mi;Kim, Sang Youl;Park, Ho
    • 한국항해항만학회지
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    • 제38권2호
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    • pp.177-184
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    • 2014
  • Recently, brand equity is paid much attention in various industries. However, container liner shipping companies are still unfamiliar with this concept, and also the brand equity model has not been tested yet in shipping context. This study, therefore, aims to measure the relative importance of brand equity factors of container liner shipping companies by employing AHP (Analytic Hierarchy Process). This study concludes that perceived quality, in particular cost-related service quality, is the most influential factor of brand equity, while weak support is found for brand association. In addition to this, group comparisons were conducted between shipping companies, freight forwarders and academics. The results will be useful as they firstly define brand equity and its role in shipping context, highlighting the significance of brand management to container liner shipping firms. This evaluation is not an end in itself, but will eventually be utilised as a tool to build competitive advantage which cannot be easily imitated by competitors.

기업의 물류특성과 물류관리유형의 적합성에 따른 물류성과에 관한 실증연구 (An Empirical Study on Corporate Logistics Characteristics, Logistics Management Type and Logistics Performance)

  • 김태형;김용표;신용존
    • 한국항해항만학회지
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    • 제35권1호
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    • pp.101-112
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    • 2011
  • 최근 물류를 가장 효과적으로 수행할 수 있는 물류관리의 한 형태로 제3자 물류가 가장 유용한 수단으로 관심을 받고 있다. 그러나 물류의 이러한 추세 속에서도 물류를 아웃소싱하지 않고 자사가 직접 물류활동을 수행하면서, 그에 못지않게 경쟁력을 확보하면서 물류를 수행하는 기업도 적지 않다. 이를 상황적합이론 관점에서 보면, 기업이 처한 물류 환경 및 특성에 따라 적합한 물류관리 유형은 달라지게 되며, 이러한 적합관계에 따라 물류성과도 달라지게 된다. 본 연구는 이러한 맥락에서 기업의 물류특성과 물류관리유형 간의 적합관계와 이들의 적합관계에 따른 물류성과의 차이를 실증적으로 분석하였다. 실증분석 결과 물류업무의 중요성과 물류업무 비중 및 수출비중이 높을수록 제3자 물류가 적합관계를 이루며, 물류비 비중이 높을수록 자사물류가 적합관계를 이루는 것으로 나타났다. 그리고 기업의 물류특성과 물류관리 유형간의 적합관계를 이루는 기업이 그렇지 않은 기업보다 물류비용 절감효과와 물류운영 효율성이 높은 것으로 나타났다.