• Journal of Navigation and Port Research
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• v.38 no.2
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• pp.177-184
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• 2014

Recently, brand equity is paid much attention in various industries. However, container liner shipping companies are still unfamiliar with this concept, and also the brand equity model has not been tested yet in shipping context. This study, therefore, aims to measure the relative importance of brand equity factors of container liner shipping companies by employing AHP (Analytic Hierarchy Process). This study concludes that perceived quality, in particular cost-related service quality, is the most influential factor of brand equity, while weak support is found for brand association. In addition to this, group comparisons were conducted between shipping companies, freight forwarders and academics. The results will be useful as they firstly define brand equity and its role in shipping context, highlighting the significance of brand management to container liner shipping firms. This evaluation is not an end in itself, but will eventually be utilised as a tool to build competitive advantage which cannot be easily imitated by competitors.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.66
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• pp.263-284
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• 2015

This study has analyzed the efficiency of 10 leading global shipping companies listed in the New York Stock Exchange from2010 to 2014 in order to find the changes of the productivity of shipping industry. The paper observed the Malmquist Productivity Index by using Efficiency and Productivity Analysis System Version 1.0. The data used in this study is the Guggenheim Shipping ETF mainly including the companies of shipping, management, and shipbuilding areas. The results from this statistical analysis indicate that the 10 selected companies have experienced a severely negative growth in 2010. Nevertheless, these companies have accomplished a significant growth of productivity. In particular, the energy transport companies operating Tanker and LNG ships carried out remarkable growth. The reason why the productivity of liner shipping companies did not show the improvement of productivity for five years was attributed to the fact that the P3(Project 3) or M2(Maersk-MSC) including Maersk, MSC, and CMA-CGM were excluded in this research because of the difficulty of attaining reliable source data. The method of this study could be extended to Korean shipping corporations and other global airlines to investigate a changes of certain industries.

• Journal of Fisheries and Marine Sciences Education
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• v.25 no.2
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• pp.287-300
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• 2013

With the advent of the Internet era, most industries are actively taking part in the web-based electronic commerce markets. To come up with the trend, Korean shipping companies have built their own websites and tried to take advantage of the state-of-the-art technology. This paper aims to analyze recent developments in e-commerce of shipping industry and, Also the study suggests several solutions to invigorate the virtual transactions. To analyze recent developments, this paper carries out a cases study on the websites of 5 major shipping companies in Korea. Each sites are evaluated with respect to 4C's(Contents, Commerce, Community, Connection) analysis.

• Journal of Navigation and Port Research
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• v.42 no.5
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• pp.365-370
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• 2018

Currently, container transport services play a substantial role in global cargo transportation, by serving as an intermodal between exporter and importer. Container shipping has become increasingly important over the past few decades, due to obvious advantages. However, Vietnam's container market has shown severely ongoing competition among numerous domestic and foreign shipping lines, resulting in serious consequences occurring such as freight rates substantially decreasing within the last 10 years. Vietnam's sea lanes have become more defensive, to cover losses of shipping companies. Selection of criteria for competitive evaluation of container transport companies is necessary, to facilitate addressing the problems within the enterprise, especially relating to its position in the market and from here, business management can implement strategic plans and reasonable policy, to survive and grow.

• Proceedings of KOSOMES biannual meeting
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• 2017.04a
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• pp.166-166
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• 2017

Nowadays, container transport services play a substantial role in global cargo transportation by serving as an intermodal between the exporter and importer. Container shipping has become increasingly important over the past few decades due to its obvious advantages. However, Vietnam's container market has shown severely ongoing competition among numerous domestic and foreign shipping lines resulting in serious consequences occurring such as the freight rates substantially decreasing within the last ten years. In fact, Vietnam's sea lanes have become more defensive to cover the losses of shipping companies. Selection of criteria for competitive evaluation of container transport companies is necessary to help recognize the problems within the enterprise especially relating to its position in the market and from here, business management are able to put strategic plans in place and reasonable policy in order to be able to survive and grow.

• Journal of Navigation and Port Research
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• v.30 no.8 s.114
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• pp.675-683
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• 2006

From Quality Management System in early 1990, through Safety Management System in 1998, to Maritime Security System in 2002, the shipping/port industries had no choice but to accept such management systems as occasion demands or compulsory in recent 10 years. Furthermore some companies have introduced other system such as Environment Management System(ISO 14000), Occupational Health & Safety Assesment Series(OHSAS 18000) additionally. But most companies have introduced & implemented the quality, safety & security management system generally. This paper is to suggest the effective measurement & improvement plan of Quality Management System.

• Journal of the Society of Naval Architects of Korea
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• v.60 no.2
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• pp.86-94
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• 2023

Tonnage taxation has contributed to developing the Korean maritime industry through tax relief for shipping companies. The current tonnage taxation relies on the net tonnage as an earning-capacity indicator in a merchant ship. Although the tonnage tax accords with horizontal equity, it does not match vertical equity because of the different taxable capacities of an individual company. Nowadays, maritime transport uses a dedicated vessel, and each shipping freight embeds a different value of time. It means the tonnage taxation regime should consider the added value of each shipping freight. Meanwhile, as the environmental regulations led by the International Maritime Organization are being strengthened, the Korean merchant fleet must be eco-friendly soon after. This study explores the alternative to renewing tonnage taxation by utilizing the Greenship certification and considering the ability-to-pay principle. Because the Greenship certification scheme encourages shipping decarbonization, maritime transport by a certified ocean-going vessel comes to be treated as an activity for the green economy. Special taxation for the green economy may contribute to shipping sustainability and market competitiveness.

• Journal of Navigation and Port Research
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• v.33 no.8
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• pp.595-602
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• 2009

The aim of this study is to identify the difference of the customer satisfaction before and after establishment of Busan Port Authority with focus on container terminals in Busan Port. As a result, the customer satisfaction varies according to customer types, and it has been changed followed by container port environment. Therefore suitable strategies have to establish, i.e. berth number for large shipping company, connectivity for feeder company, and activity of customer attraction for terminal operating company.

• Journal of Navigation and Port Research
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• v.45 no.1
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• pp.1-8
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• 2021

The purpose of this study was to explore the regulations and operational problems of on-board training, and to investigate and analyze the satisfaction level of consignment on-board training among students who completed their training at Korea Maritime & Ocean University. In terms of satisfaction differences by gender, female students generally had a higher relative satisfaction level than male students. The different types of satisfaction in the navigation and engineering categories, the overall practical effect and satisfaction level of the training records shows that the satisfaction level of the trainee is much lower than that of the trainee, so relevant educational institutions and shipping companies need to take measures to improve the satisfaction level of this part. The most important part of the comprehensive company evaluation completed by trainees asked whether they thought the training was equivalent in labor to the employees. Results suggest shipping companies must make a clear distinction between employees and trainees, while establishing relevant internal procedures so that the on-board training process can be carried out in accordance with the purpose of the on-board training consignment.

• Journal of Korea Port Economic Association
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• v.26 no.4
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• pp.168-187
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• 2010

The mutual risk management in port is really important for operating the enterprise between container terminals who provide port service and shipping liners who use the port service. This study is performed to contribute to obtain the competitive power of domestic shipping and harbor industry by getting solution of mutual risk management which can make Win-Win strategy on each other as an alternative idea. We suggested two kinds of management models to promote common benefits between container terminals and shipping liners. It is necessary to push positive support and cooperation from government and belonging related organizations for activating the Gwangyang port. In this study, we presented the efficient method to manage mutual risks between container terminals and shipping liners.