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http://dx.doi.org/10.5394/KINPR.2009.33.8.595

The Differences of Customer Satisfaction before and after Establishment of Busan Port Authority  

Kim, Dong-Yol (Graduate school of Logistics, Incheon University)
Kwak, Bong-Whan (Graduate school of Logistics, Incheon University)
Yeo, Gi-Tae (Graduate school of Logistics, Incheon University)
Publication Information
Journal of Navigation and Port Research / v.33, no.8, 2009 , pp. 595-602 More about this Journal
Abstract
The aim of this study is to identify the difference of the customer satisfaction before and after establishment of Busan Port Authority with focus on container terminals in Busan Port. As a result, the customer satisfaction varies according to customer types, and it has been changed followed by container port environment. Therefore suitable strategies have to establish, i.e. berth number for large shipping company, connectivity for feeder company, and activity of customer attraction for terminal operating company.
Keywords
Customer satisfaction; Customer needs; Port authority; Container terminal; Terminal operation; Shipping company;
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