• 제목/요약/키워드: shipper behavior

검색결과 4건 처리시간 0.017초

철도물류정보서비스 품질이 화주의 만족에 미치는 영향에 관한 연구 (A Study on the Effects of Railway Logistics Information System Quality on the shipper's Satisfaction)

  • 양재훈
    • 한국철도학회논문집
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    • 제14권4호
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    • pp.376-382
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    • 2011
  • 오늘날 웹사이트의 서비스 품질은 기업의 효율적인 업무수행과 고객의 소비행동에 중요한 영향을 미치는 핵심요인으로 인식되고 있다. 본 연구는 현재 한국철도공사에 의해 제공되고 있는 철도물류정보서비스에 대한 서비스품질(신뢰성, 유용성, 외형성, 편리성)과 해당 정보서비스를 이용하는 화주의 만족도와의 관계를 검증하기 위한 연구이다. 회귀분석 결과, 신뢰성과 유용성은 화주의 만족도에는 유의한 정(+)의 효과를 미치는 것으로 검증되었으나, 편리성과 외형성은 영향을 미치지 않는 것으로 나타났다. 본 연구의 목적은 화주의 만족도를 향상시키기 위한 철도물류정보서비스의 제공 전략을 제시하는데 있다.

정기선 해운서비스의 구매의사 결정에 관한 연구 - 정보탐색을 중심으로 - (An Empirical Study on the Shipper′s Decision Making Process of Liner Shipping Services : Primarily on the Information Search)

  • 이정관;신한원
    • 한국항해학회지
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    • 제24권1호
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    • pp.73-84
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    • 2000
  • Shipping industry continues to face dramatic changes in its environment ranging from development in containerization, computerization and telecommunications to the emergence of global marketplace. Perhaps the most significant trend - representing both a threat and opportunity - is the increasingly competitive nature of shipping service market. In order for the shipping companies to cope with those improvements and challenges, they should analyze and clarify customer's DM(decision making) process for the purchase of container shipping service. The major research findings from the study were found as follows; 1) The degree of shipper's involvement in purchasing shipping services was found to be a discriminating variable affecting the information sources consisting of personal and non-personal information sources. 2) The positive relationship was found between the experiences on shipping services and non-personal information sources. 3) It was observed that as people had more experience searching for information, the more in depth their searches became. 4) There existed a positive relationship between knowledges on shipping services and information search. 5) According to the SEM analysis, the shipper's information search on shipping services was also found to have a great influence on the shipper's purchasing behavior. The shipper's search was resulted in positive customer satisfaction.

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A Research Program for Modeling Strategic Aspects of International Container Port Competition

  • Anderson, Christopher M.;Luo, Meifeng;Chang, Young-Tae;Lee, Tae-Woo;Grigalunas, Thomas A.
    • 한국항만경제학회:학술대회논문집
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    • 한국항만경제학회 2006년도 국제학술대회
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    • pp.1-12
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    • 2006
  • As national economies globalize, demand for intercontinental container shipping services is growing rapidly, providing a potential economic boon for the countries and communities that provide port services. On the promise of profits, many governments are investing heavily in port infrastructure, leading to a possible glut in port capacity, driving down prices for port services and eliminating profits as ports compete for business. Further, existing ports are making strategic investments to protect their market share, increasing the chance new ports will be overcapitalized and unprofitable. Governments and port researchers need a tool for understanding how local competition in their region will affect demand for port services at their location, and thus better assess the profitability of a prospective port. We propose to develop such a tool by extending our existing simulation model of global container traffic to incorporate demand-side shipper preferences and supply-side strategic responses by incumbent ports to changes in the global port network, including building new ports, scaling up existing ports, and unexpected port closures. We will estimate shipper preferences over routes, port attributes and port services based on US and international shipping data, and redesign the simulation model to maximize the shipper's revealed preference functions rather than simply minimize costs. As demand shifts, competing ports will adjust their pricing (short term) and infrastructure (long term) to remain competitive or defend market share, a reaction we will capture with a game theoretic model of local monopoly that will predict changes in port characteristics. The model's hypotheses will be tested in a controlled laboratory experiment tailored to local port competition in Asia, which will also serve to demonstrate the subtle game theoretic concepts of imperfect competition to a policy and industry audience. We will apply the simulation model to analyze changes in global container traffic in three scenarios: addition of a new large port in the US, extended closure of an existing large port in the US, and cooperative and competitive port infrastructure development among Korean partner countries in Asia.

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물류센터 선진화를 위한 발전 방안에 대한 소고 (A Contemplation on Measures to Advance Logistics Centers)

  • 선일석;이원동
    • 유통과학연구
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    • 제9권1호
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    • pp.17-27
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    • 2011
  • 세계화의 진전으로 기업 간의 경쟁은 날로 치열해지고 있으며 그동안 단순 비용으로만 인식되던 물류분야가 비용과 서비스 제고 측면에서 제3의 이익원으로 인식되고 있다. 이에 물류경로 상에서 공급자와 판매자 및 수송과 보관의 연계를 원활하게 수행하도록 하는 핵심 인프라인 물류센터의 관심이 고조되고 있으며 본 연구에서는 물류센터의 활성화 및 발전을 위한 방안을 모색하고자 한다. 먼저 이론적 고찰을 통하여 선행연구 및 물류센터의 개요 및 역할, 현황 등에 대하여 알아보았으며 물류센터의 문제점 파악과 더불어 물류시설의 수요조사 및 표준화 구축을 위한 가이드 제시, 관련 법령 및 제도 정비, 규제 보완, 불공정 거래 척결을 위한 방안 등의 정책 개선, 공동화, 정보화 등을 통한 효율적 운영을 위한 시스템 구축, 안전관리, 원가산정을 통한 비용개선, 파트너쉽 구축, 재정적 지원, 부처별 협력 등의 발전방안을 제시하였으며, 이러한 방안은 물류센터의 활성화 및 선진화에 도움이 될 것으로 기대한다.

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