• Management Science and Financial Engineering
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• 제13권1호
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• pp.73-91
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• 2007

We investigate factors that influence the choice of high-share brands(HSBs) vs. low-share brands(LSBs) among various product and consumer characteristics related to brand-share perceptions. Specifically, using 8 product categories varying in terms of purchase decision involvement, we show how the influencing factors vary across the categories. At the general level that cover all the 8 categories, our hierarchical Bayesian regressions analysis shows that factors that favor high-share brands are purchase decision involvement, search goods, experience goods, price-quality relationship, positive network externalities, and price-prestige beliefs. Conversely, consumers who value variety seeking and need for uniqueness favor low-share brands. The effects of these factors, however, vary across product categories. The identification of these characteristics can help brand managers establish a more effective brand-share strategy in such areas as setting an optimal market share goal, extending a brand, and developing ad copy. Furthermore, our consumer segmentation analysis demonstrates the general market has two distinct segments - (1) a segment composed of HSB buyers(86%) and (2) a segment composed of LSB buyers(14%). The two segments are also shown to have different significant factors that explain their brand choice. Our segmentation analysis can help marketers establish a marketing strategy that targets a specific segment of interest.

• 아태비즈니스연구
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• 제2권1호
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• pp.23-48
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• 2011

Generally, higher brand equity ends up with higher market share and higher profitability. However, superior brand equity does not guarantee the success in the market. That is, consumer choice is closely related to brand equity but we need more than brand equity to explain this complex phenomenon. We adopt the customer equity concepts: value equity, brand equity, and retention equity. By incorporating value equity and retention equity into customer equity, it is possible to avoid the problems of using the brand equity only. In the paper, we apply this customer equity concepts to cellular phone and investigate the effects of antecedent variables such as exposure, knowledge, positive experience and negative experience on the components of customer equity. In addition, as surrogate measure of customer lifetime value, the weighted measure of purchase intention, consideration set inclusion, and next purchase is used as dependent variable. We estimate the effects of components of customer equity at the brand level and aggregate level using SURE model. Estimation results show that Apple has currently low market share but has high future potentials and Korean firms have currently high market share but has rather low future potentials.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2003년도 춘계학술대회
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• pp.211-222
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• 2003

The health industry is highly value-added, compared to other industries. The reason is that increase of income growth and the expanded human life expectancy bring about positively needs of products at health industry. This is related with increase in expenses of health care and R&D investment of health industry. After 1995, the share of GDP at drug & biomedical industry is increased. Especially, the share of GDP at biomedical is 0.12% in 1995 1$^{st}$ quarter, but 0.17% in 2002 3$^{rd}$ quarter, 0.24% in 2008. Biomedical's contribution about GDP growth is to jump into 6.01% in 2008. The share of GDP at drug will continuously expand, compared to other manufacture industries. Also, drug's contribution about GDP growth will increase, compared with before. Conclusionally, total shares of GDP at drug St biomedical industry are to increase, compared with before. Also, this health industry's contribution is to expand as value-added industry and increase of sales.

• 정보처리학회논문지C
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• 제17C권5호
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• pp.399-406
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• 2010

유비쿼터스 네트워크 환경에서 다양한 데이터 서비스가 가능해지면서 악의적인 공격자나 내부 사용자에 의한 보안 취약성 및 프라이버시 침해로 인한 문제를 해결하기 위해 다양한 콘텐츠나 대용량 데이터의 안전한 보안 관리 문제가 주요 이슈로 떠오르고 있다. 기존 다항식 기반을 이용한 Ito, Saito, Nishizeki 할당 방식은 분산된 비밀정보를 복원하기 위해 Share 모두가 필요하게 된다. 반면, 본 제안 방식의 경우, 임계치 이상의 Share가 모아지면 비밀정보를 복원할 수 있다. 또한, 데이터를 분산 복원하는 분산 DBMS 운영상의 효과 특히, 데이터베이스(DB) 서버 및 Share 선택의 규칙성이 있고 조합적 구조인 Combinatorial Design상의 파라메터 t,v,k를 이용함으로써 구현상의 유연성(flexibility)을 갖는다. 본 논문에서는 Share의 할당 문제를 해결하고자 비밀분산 방식을 이용하여 데이터를 분산저장관리 할 때 Share의 할당을 위해 t-(v,k,1) 디자인이 갖는 행렬구조를 적용시킴으로써 새롭게 Share 할당법을 구성하고 데이터 분산저장관리에의 응용에 대해 검토한다.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.863-873
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• 2021

The purpose of this research is to examine the effect of family share ownership on the value of family companies and differences in the value of the firm - a family firm managed by family members and a family firm managed by non-family members. This research is also related to agency problems, namely share ownership and professional management can increase company value. This research uses the firm value as the dependent variable that is measured using Tobin's Q. Meanwhile the independent variable in this research is family ownership, and firm size is the control variable. The purposive sampling method was used to determine the sample for this research. The object of this research is 78 family companies listing on the Indonesian Stock Exchange in 2017. The hypothesis is tested by using multiple linear regression analysis which meets the analysis requirements test or classic assumption test. The results show that majority family ownership does not affect the value of the firm and there is no difference in the firm value of family firm led by family members and the firm value of family firm managed by non-family members.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.53-59
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• 2021

This research aims to examine the model of investor herding behavior in making investment decisions in the Indonesian capital market, which is influenced by social and information impacting on the value of the Book Value Per Share (BVPS). The latest stock market conditions show that most investors make the same error pattern in making investment decisions that result in losses. The experiment involves two independent variables, namely, information about BVPS and social influence. This study used a 2×2 factorial design laboratory experimental method. Data collection was carried out through treatment of a sample of 100 individual investors listed on the Indonesia Stock Exchange. Univariate Two-Way Analysis of Variance (ANOVA) statistical tool was used to test the independent variable on the dependent variable. Research results showed that the social influence originating from expert investors is more influential than the Book Value Per Share (BVPS) information on the behavior of herding investors in making investment decisions. These findings suggest that investors know their psychological factors, thereby increasing self-control and investment analysis skills. Further research can use psychological bias and other indicators of accounting relevant information such as Earning Per Share (EPS) to test herding behavior in investment decision making in the capital market.

• The Journal of Asian Finance, Economics and Business
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• 제7권5호
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• pp.249-258
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• 2020

This study examines and analyzes the effect of innovation on the price to book value mediated by managerial ownership in Indonesian companies. In order to achieve the goals and objectives, the company increases its value by increasing shareholders. Improving the welfare of shareholders can be done through investment and financial policies, and is reflected in share prices in the capital market. The higher the share price, the better the owner's welfare, and the company's value will also increase. The population of this study is the manufacturing companies - as many as 162 - listed on the Indonesia Stock Exchange in 2012-2017. By using a purposive sampling method, 25 companies met the criteria for the sample. The data comes from the companies' annual report taken from the Indonesia Stock Exchange website. The data is further analyzed using partial least square (PLS). The results of the study showed that innovation has a significant effect on price to book value. The companies with high marketing innovation produce high company performance as well. The companies get a commensurate reward from marketing innovation activities to carry out continuous marketing innovations. In addition, managerial ownership does not mediate the relationship between innovation and price to book value.

• The Journal of Asian Finance, Economics and Business
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• 제9권3호
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• pp.11-22
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• 2022

The iron and steel sector is caught between two worlds: "carbon reduction" and "development." The goal of this study is to show that optimizing asset structure to boost intangible assets, particularly brand assets, is a viable strategy to achieve low-carbon development. This study uses panel data from 38 A-share companies in China's iron and steel industry from 2010 to 2020, as well as World Brand Lab data, to create a comprehensive impact index of enterprise value from the standpoint of an asset structure optimization, and to test the impact of intangible assets and brand equity on enterprise value. The findings show that: the asset structure of iron and steel enterprises is closely related to enterprise value, implying that iron and steel industry development necessitates a transformation of quantity control and quality improvement; the proportion of intangible assets in the asset structure of iron and steel enterprises plays a positive and critical role in enterprise value under surplus conditions. The iron and steel industry begins to shift from tangible to intangible assets; there is heterogeneity in the iron and steel industry transformation. Given certain technological levels, the share of brand assets contributes significantly to the increase in enterprise value.

• 한국콘텐츠학회논문지
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• 제20권4호
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• pp.348-357
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• 2020

기업가정신에 대한 논의가 활발해지고 있지만 실제 중소기업이나 벤처기업에서 활용할 수 있는 방법론에 대해서는 많은 논의가 이루어지지 않고 있으며, 성과 측정이나 활용에 대한 연구는 부족한 실정이다. 따라서 본 연구에서는 중소기업이나 벤처기업에 적용 가능한 기업가적 지향성과 R&D 역량, 시장점유율, BSC 미래가치 창출 간의 관계를 실증 분석하였다. 한국직업능력개발원의 '인적자본기업패널(Human Capital Corporate Panel, 이하 HCCP)'중 최근의 7차연도(2017) 데이터를 SmartPLS3.0을 활용하여 구조방정식(SEM) 모형으로 요인분석과 가설 검증을 하였다. 실증 분석 결과 기업가적 지향성은 R&D 역량과 BSC의 미래가치 창출에 정(+)의 영향을 미치며, 기업가적 지향성은 R&D 역량을 매개로 시장점유율의 정(+)의 영향을 미쳤다. 반면에 기업가적 지향성과 시장점유율 간의 관계는 통계적으로 유의하지 않게 나타났다. BSC의 미래가치 창출도 기업가적 지향성과 시장점유율 간의 관계를 매개하지 못했다. 따라서 본 연구에서는 시장을 선도하는 기업이 되기 위해서는 구성원의 기업가적 지향성을 통해 R&D 역량을 키워나가는 것이 필요하다는 것을 증명하였다. 또한, 기존에 성과관리의 측정 도구로 사용된 BSC는 기업가적 지향성과 시장점유율간의 관계를 매개하지 못했다는 것은 시사하는 바가 크다고 할 수 있다. 혁신을 지향하는 미래의 기업들은 기업 수준의 기업가 정신을 측정하고 성과를 관리할 수 있는 새로운 지표에 대한 고민이 필요할 것이다.

• 대한수학회지
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• 제42권1호
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• pp.85-99
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• 2005

In this paper, we investigate some properties of the entire function of the hyper order less than ${\frac}{1}{2}$ sharing one value CM with its k-th derivative.