• Journal of Fisheries and Marine Sciences Education
• /
• v.24 no.3
• /
• pp.406-415
• /
• 2012

The objective of this paper was to analyze the relationships between the factors of selection attributes and the behavior intention focusing on Domestic tourists in Chuja island. This paper utilized the path analysis to investigate the factors of selection attributes affecting the visitors' satisfaction and re-visit intention through service value as mediating factor. This study showed the most important thing among the factors influencing service value in research model was 'uniqueness of island'. Finally, this paper presented that the selection attributes had affected overall satisfaction and re-visit intention through the mediation of service value. In addition, this study calculated total effect including indirect and direct effect of the choice attributes on behavior intention. This result can give the stakeholders related to Chujado island a implication for a better policy of tourism development.

• Knowledge Management Research
• /
• v.18 no.1
• /
• pp.159-176
• /
• 2017

Recently, the popularity of smartphones has led to a dramatic increase in the frequency of use of App(Application) services. LBS (Location-Based Service) App service adopts various methods such as push marketing and useful information by region through providing location-based service based on the location of the consumer. In particular, an enterprise or an App management company can provide necessary information to the consumer through the necessary information among the customer related knowledge information obtained by utilizing the location information of the consumer in real time. Nevertheless, since LBS is a service that can be performed only when the company obtains consent to provide location information voluntarily by the consumer, there is a case of privacy infringement due to consumers' use of personal information. The purpose of this study is to identify the characteristics of privacy related variables and the knowledge structure for consumer value formation based on the theory of privacy calculation. We also compared the characteristics of Korea with those of China in privacy issue. As a result of the analysis, it was confirmed that factors such as information utilization ability and information control ability were influential as a key factor of privacy calculation. In addition, perceived value influences the reputation of the LBS App service.

• International Journal of Internet, Broadcasting and Communication
• /
• v.16 no.1
• /
• pp.226-232
• /
• 2024

This study attempted to demonstrate the role of perceived value and trust in the relationship between mobile banking service quality and use satisfaction. A survey was conducted on customers of Mongolian banks, and an analysis was conducted based on the collected data With the development of the fintech industry, the Internet-based mobile banking market is striving to provide convenient services to consumers. The result led to the introduction of an online-oriented Internet bank that can operate 24 hours a day regardless of time and space. The characteristic of operating only with the Internet has a positive aspect of providing services quickly and conveniently, but at the same time, including concerns about security and personal information leakage. This can make you hesitate to use the service. Therefore, we attempted to find out how the quality of mobile banking service affects the perceived value and satisfaction of using trust. A survey was conducted to verify the contents of the research model and hypothesis. This is to secure data to be used for empirical analysis of research hypotheses. The survey was conducted with 124 consumers in Ulaanbaatar, the capital of Mongolia. Based on the analysis results, we understood the satisfaction of consumers using mobile banking and suggested ways for consumers to improve their actual satisfaction using mobile banking. Specifically, service quality sensitivity, security, convenience, and design had a positive effect on perceived value or trust, ultimately leading to consumer satisfaction.

• Journal of Korean Society for Quality Management
• /
• v.36 no.3
• /
• pp.76-86
• /
• 2008

This paper examines when a consumer in existent telecommunication 2G applies to new telecommunication service 3G from the viewpoint of an option pricing theory. To improve telecommunication quality of service, the consumer applies to 3G. The application means an exchange of 2G for 3G with extra costs such as searching and conversion costs. Since the option to exchange is a right that the consumer can exercise or not, application to 3G is deemed an exercise of the option to exchange at most suitable value of the option. The timing to exercise the option depends on the extra costs and the additional communication benefit from new telecommunication quality of service. These affect an optimal timing to apply to 3G. The optimal applying or switching timing to 3G is when an economic value of the option to exchange is equal to an economic value of the extra costs plus the additional telecommunication quality from new telecommunication service. The option analysis used in this paper is applicable to various industries.

• Korean Journal of Environmental Biology
• /
• v.32 no.2
• /
• pp.102-111
• /
• 2014

Ecological restoration is regarded as a major strategy for preventing biodiversity loss and thereby enhancing ecosystem service. This study was performed to evaluate ecosystem service value that the restored ecosystem provides. Ecosystem service was evaluated for provisioning and regulating services. The former service was evaluated by comparing similarities in a viewpoint of floristic composition to the reference site between the restored and the unrestored sites. Species composition of the restored site was found to be more similar to the reference site than that of the unrestored site and thereby restoration practice contributed for enhancing the provisioning service. Regulating service was evaluated based on microclimate control, soil amelioration, and improvement of water holding capacity. The value of ecosystem services in terms of microclimate control, soil amelioration, and improvement of water holding capacity was higher in the restored site than in the unrestored site. In consequence, ecological restoration of coal mine spoils contributed for enhancing the ecosystem service value of the corresponding site and thereby is rewarding the cost invested for restoration.

• Journal of Information Technology Applications and Management
• /
• v.30 no.6
• /
• pp.53-68
• /
• 2023

Through the COVID-19 pandemic, the demand for non-face-to-face communication systems has surged, leading to an increased prevalence of virtual interactions across various domains, such as tasks, meetings, orders and deliveries, and even student education. Against this backdrop, interest in the metaverse platform has been on the rise, with metaverse services like Zepeto, Roblox, and Minecraft expanding beyond gaming to encompass educational fields as well. This study aims to identify authenticity factors influencing metaverse platform-based educational services and examine their impact. The authenticity components are defined as integrity, empathy, interactivity, presence, and uniqueness. The study investigates the effects of these authenticity components on both service value and service satisfaction. To achieve this, a survey involving 320 metaverse users was conducted, and the model was subjected to statistical validation. The findings of this research underscore that perceiving metaverse education services, still in the early stages of introduction, as authentic educational methods for learners positively influences satisfaction with the educational service.This study holds significance as it lays the theoretical groundwork for enhancing the authenticity of educational services in virtual space. It defines and proposes authenticity elements for customer satisfaction in metaverse educational services, which are still in their nascent stages. Moving forward, it is anticipated that various studies will be conducted to enhance the value of metaverse education services and achieve higher customer satisfaction as customer experiences evolve and deepen.

• Journal of The Korean Association For Science Education
• /
• v.36 no.4
• /
• pp.617-628
• /
• 2016

This study aims to explore pre-service biology teachers' value orientation in terms of scientific observation and representation in plant cell microscope observation experiment. This study focuses on the pre-service teachers' value orientation in relation to objectivity. To achieve this aim, we used a hypothetical situation that pre-service teachers should teach tacit knowledge related to observation and representation during the cell observation class. We presented a hypothetical situation to fifty pre-service biology teachers and collected their answer about that hypothetical situation. These answers were categorized inductively based on constant comparative analysis. The result shows that four types of pre-service teachers' value orientation, 'presence confirmation', 'mechanical objectivity', 'students' subjectivity', and 'trained judgement', are confirmed. This result also shows that various value orientation could be reflected on teaching an experiment and tacit knowledge related to the experiment. Also, many pre-service teachers value 'mechanical objectivity' in observation and image representation. Also, pre-service teachers' value orientation and perception of objectivity in scientific practice could have an influence in teaching science, this result could give provide suggestions on science teachers' education in terms of scientific practice.

• Journal of Information Technology Services
• /
• v.8 no.4
• /
• pp.201-214
• /
• 2009

Today many corporations converge clients' needs and IT technology, and then they are developing new service model in order to survive global situation. The changes of manufacturing industry from simple manufacture to industry for focus on services is getting speeded up, because not only growth of service part but also enlargement in creating value in services is expected. And services through collaboration with knowledge based service and only manufacturing industry is important. In this situation, this thesis is willing to propose methodology for Inter-Industry Collaboration Service Model. The proposed methodology includes procedures which develops service model, plans for Inter-Industry Collaboration Service Model and evaluating framework. Also, this applied case studies. I look forward to offering useful guideline on the proposed methodology in this study to corporations that try to create new service model through Inter-Industry Collaboration Service Model.

• Journal of Information Technology Services
• /
• v.10 no.2
• /
• pp.119-139
• /
• 2011

The concept of ubiquitous is being applied on diverse industry fields as a new growth engine in Korea. With constructing u-City, new services which are called 'ubiquitous services' are developed actively. Even though there are active movement to develop u-service, there is no clear definition of what service can be defined as ubiquitous service. Given that this study proposes a u-service value classification framework focusing on services' characteristics. We conducted experts' group interviews to analyze new operating or developing services whether it can be ubiquitous. Study results show that some services are hard to be defined as u-service, so this study offers possible improvement alternative. The u-service value classification which offers clear definition of u-service can be used for the practitioners offering measurement framework of u-service level.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.19 no.5
• /
• pp.199-206
• /
• 2018

The study objective was to understand the effects of self-efficacy and occupational value on the major satisfaction of pre-service childcare teachers. A questionnaire survey was conducted targeting 281 pre-service childcare teachers in A city. In the study results, first, pre-service childcare teachers highly perceived the self-regulatory efficacy and confidence of self-efficacy, the intrinsic value of occupational value, and the general satisfaction and perception satisfaction of major satisfaction. Second, there were statistically significant correlations between self-efficacy, occupational value, and major satisfaction of pre-service childcare teachers. Third, the self-efficacy and occupational value of pre-service childcare teachers had positive effects on the major satisfaction. Based on these study results, there should be more diverse research for the formation of proper self-efficacy and correct occupational value, so that students majoring in childcare could perceive the importance of major satisfaction and also perform their childcare jobs with high-quality.