• Title/Summary/Keyword: service quality.

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User Experience (UX) Analysis of Advertising Platform Mobile Applications for Culture and Arts Content: Critical case study based on the UX Honeycomb model (문화예술 광고 플랫폼 앱의 사용자 경험(UX) 연구: 허니콤 모델을 통한 비판적 사례분석)

  • An, Hye-Jin;Lee, Seung-Ha
    • The Journal of the Korea Contents Association
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    • v.22 no.9
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    • pp.1-18
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    • 2022
  • This study critically analyzed the user experience (UX) of mobile applications, focusing on the advertising platforms of mobile applications for culture and arts content. This study aims to examine the direction for growth of the related mobile applications and propose alternative approaches to improve usability. In this study, a mobile app named 'Moviepre' was selected, and a heuristic evaluation was performed for in-depth exploration. For the selected case, the UX Honeycomb model was reconstructed to analyze useful, usable, desirable, findable, accessible, and credible elements of the case. First, since the users' preference for the price factor did not show a significant correlation with the usefulness of the content and the interface, it is necessary to make sure that the mobile application has unique values to gain a competitive advantage in the market. Second, by adopting customer path stages for analysis, the result indicated that users continuously interact with the service from the first moment they are aware of the mobile application. Third, if the user feels uncomfortable, it is likely that these factors hinder the establishment of a long-term relationship between the users and the mobile application. Finally, brand identity should be clearly established, and brand image strategy needs to be developed to satisfy users' expectations that high-quality culture and arts content will be available through the mobile application.

A Study on the Causes and Improvement Plans for Firefighters' Casualty Accidents During Rescue Activities related to the Water - 4M Analysis - (수난구조활동 중 소방공무원 순직사고의 원인과 대응방안에 관한 연구 - 4M분석기법을 중심으로 -)

  • Park, Chanseok
    • Journal of the Society of Disaster Information
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    • v.17 no.4
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    • pp.710-721
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    • 2021
  • Purpose: The purpose of this study is to prepare an environment that can provide high-quality 119 rescue services by analyzing the causes of casualties at the water rescue and suggesting improvement plans to prevent them. Method: 5 major cases were analyzed among firefighters' casualty accidents during rescue activities related to the water over the past 10 years for case study. And the causes of the accidents were analyzed in terms of 4 values (Man, Machine, Media, Management) through the 4M analysis technique. Result: ① man: the main causes are lack of awareness of on-site safety, etc ② machine: the problem of the absence of the equipment itself, etc ③ media: the lack of information on the rescue site and the poor rescue environment conditions, ④ management : the main causes were the absence and inadequacy of the response manual for each rescue site, Conclusion: ① man: knowledge of SOP and reinforcement of education and training, etc. ② machine: there are measures such as the introduction of equipment suitable for the changing rescue site, ③media: providing sufficient information about the rescue activity environment and conducting regular road training, ④ management: policy suggestions such as establishment and dissemination of on-site safety management plans and manuals were derived.

A Study on the Activation of Public Transportation by Analysis of Factors Influencing Satisfaction of Commuting Hours in the Metropolitan Area (광역권 통근시간 만족도 영향요인 분석에 따른 대중교통 이용 활성화 방안연구)

  • Byoung-Jo Yoon;Yeon-Gyu Kim;Han-Joo Lim
    • Journal of the Society of Disaster Information
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    • v.19 no.3
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    • pp.729-736
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    • 2023
  • Purpose: The purpose of the Activation of Public Transportation by Analysis of Factors Influencing Satisfaction of Commuting Hours in the Metropolitan Area. Method: This study analyzed the factors affecting wide-area commuting time and satisfaction for office workers who perform wide-area commuting. Result: in the case of commuting satisfaction for wide-area commuting hours by region, commuting time satisfaction was relatively low in the metropolitan area as the average commuting time was high, and commuting time satisfaction was relatively high in the non-metropolitan area as the average commuting time was low. Conclusion: In the future, the government will establish or improve express railways and wide-area buses to reduce wide-area commuting time, and build urban highways to shorten passenger car use time, which will reduce commuting time, but qualitative indicators are more important. In other words, even if commuting time is long, life satisfaction increases, so quality of life is important, and it is necessary to improve commuting time satisfaction rather than simple indicators of commuting time, so both qualitative and quantitative aspects of commuting time need to be improved.

A Study about the Legal Nature of Negotiations between NHIS and Pharmaceutical Company (국민건강보험공단과 제약사 간 의약품 관련 협상 행위의 법적 성격에 관한 고찰)

  • DUCKGYU JANG
    • The Korean Society of Law and Medicine
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    • v.23 no.4
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    • pp.3-28
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    • 2022
  • Recently, the targets and clauses of negotiation between 'National Health Insurance Service (NHIS)' and Pharmaceutical companies has been expanded. Due to newly adopted 'Quality management clause', 'Compulsory supply maintenance clause' and 'Penalty for breach of contract clause', not only 'Ministry of Health and Wellfare (MOHW)'s 'drug listing' and 'Price cap' announcement, but also 'negotiation between NHIS and pharmaceutical companies' can be a legal sanction to the suppliers. Once secretary of MOHW order NHIS to negotiate with pharmaceutical company, NHIS notify this order to the company and enter into the negotiation. 'The order' exists in the public domain between the government (MOHW) and public institutions (NHIS) and does not constrain the legal rights of companies (Therefore companies cannot pile a lawsuit about the order). However, 'the notice' or 'negotiation' is an act which has a counterpart, can be a target of administrative litigation if the company get some disadvantages from the talks. Negotiations can be divided into four types according to "the target (whether it is listed on the insurance benefit list)" and "the purpose (whether the target is price or conditional)." In particular, negotiations on listed drugs, whose goal is to set unfavorable conditions for companies, can be illegal if there is no price. So we need to consider compensation for the company as an incentive to negotiate.

A Comparative Study on Educational Consultancy in Korea and United Kingdom (한국과 영국에서의 교육컨설팅 비교 연구)

  • Joo, Chulan
    • Korean Journal of Comparative Education
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    • v.20 no.3
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    • pp.75-96
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    • 2010
  • In Korea school-based management has been introduced for upgrading the quality of education from mid 1990's. Due to the change schools began to seek educational consulting services. However, educational consultancy still lies in the rudimentary stage. Recognizing the problems, it compares educational consultancy between Korea and United Kingdom. The study utilizes diverse methods such as literature review, interviews, document analysis. It covered the issues such as history and background, consultants, clients, tasks and processes, and support system for consultancy in both countries. The major findings are as follows. First, they had similar origin and motive for educational consultancy, but differences in the government's approach. Second, educational consultants in both countries have similar backgrounds and qualifications. But there are big differences in consulting firms and agencies. Third, there are also big differences in terms of clients. Fourth, there are differences in terms of consultancy tasks, but similar in consultancy process. Fifth, there are also big differences in service fees and incentives. However, there are similar problems in terms of consultancy training program and professional association of educational consultants. Based upon the findings it could draw implications such as providing more financial resources for Korean schools to purchase consultancy services.

Personalized Speech Classification Scheme for the Smart Speaker Accessibility Improvement of the Speech-Impaired people (언어장애인의 스마트스피커 접근성 향상을 위한 개인화된 음성 분류 기법)

  • SeungKwon Lee;U-Jin Choe;Gwangil Jeon
    • Smart Media Journal
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    • v.11 no.11
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    • pp.17-24
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    • 2022
  • With the spread of smart speakers based on voice recognition technology and deep learning technology, not only non-disabled people, but also the blind or physically handicapped can easily control home appliances such as lights and TVs through voice by linking home network services. This has greatly improved the quality of life. However, in the case of speech-impaired people, it is impossible to use the useful services of the smart speaker because they have inaccurate pronunciation due to articulation or speech disorders. In this paper, we propose a personalized voice classification technique for the speech-impaired to use for some of the functions provided by the smart speaker. The goal of this paper is to increase the recognition rate and accuracy of sentences spoken by speech-impaired people even with a small amount of data and a short learning time so that the service provided by the smart speaker can be actually used. In this paper, data augmentation and one cycle learning rate optimization technique were applied while fine-tuning ResNet18 model. Through an experiment, after recording 10 times for each 30 smart speaker commands, and learning within 3 minutes, the speech classification recognition rate was about 95.2%.

Towards Carbon-Neutralization: Deep Learning-Based Server Management Method for Efficient Energy Operation in Data Centers (탄소중립을 향하여: 데이터 센터에서의 효율적인 에너지 운영을 위한 딥러닝 기반 서버 관리 방안)

  • Sang-Gyun Ma;Jaehyun Park;Yeong-Seok Seo
    • KIPS Transactions on Software and Data Engineering
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    • v.12 no.4
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    • pp.149-158
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    • 2023
  • As data utilization is becoming more important recently, the importance of data centers is also increasing. However, the data center is a problem in terms of environment and economy because it is a massive power-consuming facility that runs 24 hours a day. Recently, studies using deep learning techniques to reduce power used in data centers or servers or predict traffic have been conducted from various perspectives. However, the amount of traffic data processed by the server is anomalous, which makes it difficult to manage the server. In addition, many studies on dynamic server management techniques are still required. Therefore, in this paper, we propose a dynamic server management technique based on Long-Term Short Memory (LSTM), which is robust to time series data prediction. The proposed model allows servers to be managed more reliably and efficiently in the field environment than before, and reduces power used by servers more effectively. For verification of the proposed model, we collect transmission and reception traffic data from six of Wikipedia's data centers, and then analyze and experiment with statistical-based analysis on the relationship of each traffic data. Experimental results show that the proposed model is helpful for reliably and efficiently running servers.

Analysis of Resident's Satisfaction and Its Determining Factors on Residential Environment: Using Zigbang's Apartment Review Bigdata and Deeplearning-based BERT Model (주거환경에 대한 거주민의 만족도와 영향요인 분석 - 직방 아파트 리뷰 빅데이터와 딥러닝 기반 BERT 모형을 활용하여 - )

  • Kweon, Junhyeon;Lee, Sugie
    • Journal of the Korean Regional Science Association
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    • v.39 no.2
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    • pp.47-61
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    • 2023
  • Satisfaction on the residential environment is a major factor influencing the choice of residence and migration, and is directly related to the quality of life in the city. As online services of real estate increases, people's evaluation on the residential environment can be easily checked and it is possible to analyze their satisfaction and its determining factors based on their evaluation. This means that a larger amount of evaluation can be used more efficiently than previously used methods such as surveys. This study analyzed the residential environment reviews of about 30,000 apartment residents collected from 'Zigbang', an online real estate service in Seoul. The apartment review of Zigbang consists of an evaluation grade on a 5-point scale and the evaluation content directly described by the dweller. At first, this study labeled apartment reviews as positive and negative based on the scores of recommended reviews that include comprehensive evaluation about apartment. Next, to classify them automatically, developed a model by using Bidirectional Encoder Representations from Transformers(BERT), a deep learning-based natural language processing model. After that, by using SHapley Additive exPlanation(SHAP), extract word tokens that play an important role in the classification of reviews, to derive determining factors of the evaluation of the residential environment. Furthermore, by analyzing related keywords using Word2Vec, priority considerations for improving satisfaction on the residential environment were suggested. This study is meaningful that suggested a model that automatically classifies satisfaction on the residential environment into positive and negative by using apartment review big data and deep learning, which are qualitative evaluation data of residents, so that it's determining factors were derived. The result of analysis can be used as elementary data for improving the satisfaction on the residential environment, and can be used in the future evaluation of the residential environment near the apartment complex, and the design and evaluation of new complexes and infrastructure.

An Empirical Study on the Effect of International Standard Certification Execution and CRM Satisfaction on Business Performance in B2B Transaction (B2B거래에서 국제표준인증 실행과 CRM만족도가 사업성과에 미치는 영향에 대한 실증적 연구)

  • Kim, Chang-Bong;Park, Sang-An;Jung, Jin-Young
    • Korea Trade Review
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    • v.42 no.2
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    • pp.319-344
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    • 2017
  • The international standard certification evaluates the extend to which the supplier satisfies the international standard certification standards of the supplier of the product and the service, recognizes the quality assurance ability and reliability of the supplier, thereby resolving the international trade regulation that can occur to various fields and strengthening the network of the global partnership it is making an important contribution. Therefor, in this study, the survey was conducted on 153 companies of Korean import and export companies. The research method was empirically analyzed by the structural equation model. The results of the hypothesis test of this study are as follows. First, resource management factors among the international standard certification factors in the global trade supply chain integration had a positive effects on CRM satisfaction. Second, the measurement, analysis and improvement factors of international standard certification factors had a positive effects on CRM satisfaction. Third, CRM satisfaction has a positive effects on business performance. Through this study, it is concluded that the Korean import and export companies have an important role in improving the business performance of the global trade partners.

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Busan Tourism Industry applying OECD Tourism Policy and ICT Convergence Platform (OECD 관광정책과 ICT 융합 플랫폼을 적용한 부산관광산업)

  • Lim, Yong-Suk;Jung, Ho-Jin;Lee, Jung-Won
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.12
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    • pp.871-879
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    • 2017
  • The purpose of this study is to propose a Busan tourism industry in which the 2016 OECD Tourism policy and ICT convergence platform are applied. OECD proposed 3 policies to promote the tourism industry: First, to maintain the competitiveness of the tourism industry as well as improve its efficiency and sustainability, second, to establish a seamless traffic system, and third, to build a response to the sharing economy. Centering on the OECD's three policies, we propose the developmental possibilities of tourism in Busan. At the same time, we suggest the necessity to build an ICT convergence platform that will help foster the industry. In building an ICT convergence platform, we especially focus on the necessity of: 1. Sharing and creating experience-based interactive contents on the software side, and 2. Developing high quality user experience (UX) and providing a data analysis-based customized service on the hardware side. In addition, we insist on the establishment of the Tourism Promotion Agency for the continuous performance and management of Busan tourism industry. The study ultimately suggests that the construction of ICT convergence platform based on OECD tourism policy can result in the expected outcomes of high effects with low cost for both consumers and suppliers related to the tourism industry.