• The Journal of Economics, Marketing and Management
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• v.12 no.4
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• pp.37-49
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• 2024

Purpose: This research is motivated by the rise of live-streaming commerce in service industries, aiming to explore factors affecting service product purchases in live-streaming commerce. Extracted independent factors include information provision, vicarious experience, social interaction, visibility, and emotional transmission. Additionally, this study aims to discern the moderating effect of brand reputation in the relationships between independent factors and customer intention to purchase service products in live-streaming commerce. Research design, data and methodology: This study employed a questionnaire survey to collect data and analyzed collected data with statistical analysis methods, including exploratory factor analysis and multiple regression analysis. Results: The analysis results say three factors significantly influenced purchase intentions in live-streaming commerce: information provision, emotional transmission, and price discount. Brand reputation also significantly affects customers' intention to buy service products in live-stream commerce.

• Knowledge Management Research
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• v.17 no.2
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• pp.1-26
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• 2016

As entry barriers at the legal service market in Korea have been recently lifted, the legal service market has dramatically changed from a seller's market to a buyer's market. Externally, the Korean legal service market has been open to foreign law firms and internally, lawyers graduating from law schools have been increasing. In addition, as even the general public can easily access, through the official sites of government organizations, to the basic legal information such as laws and judicial precedents, the degree of information asymmetry has also decreased. These phenomena require the legal service industry to be a more client-oriented and more quality-oriented one. Having said that, legal service providers also need to continue to make strenuous efforts to measure and improve the service quality from the customers' perspective. Under these circumstances, this study introduced a certain type of model which may be of help of measuring and improving the quality of legal service of law firms, in particular, with a focus on those firms providing corporate legal service. This study used a Quality Function Deployment (QFD) in order to measure and thereby improve the quality of corporate legal service in the law firm industry. Above all, this study showed, by using SERVQUAL, each and every service attributes of quality measurement of the corporate legal service and also calculated the degree of importance of service quality at each process of providing corporate legal service. Next, this study introduced all supporting factors necessary for the provision of corporate legal service and calculated the degree of importance of each and every supporting factors in the service process. This study may be of help to provide the substantial and systematic approaches to the corporate legal service providers who would like to set up a certain methods of measuring and further improving the quality of corporate legal service from the customers' perspective.

• International journal of advanced smart convergence
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• v.4 no.1
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• pp.18-30
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• 2015

As the speed of networks that subscribers can use has greatly increased, demand for high-quality broadcast content, such as from Internet Protocol Television (IPTV) and Video on Demand (VoD), is likewise increasing. Therefore, while broadcasters are increasing content and channels, they are striving to improve consumer quality of experience (QoE) to differentiate themselves from competitors, including by producing higher physical-quality content. Recently, subjective measurement methods have been internationally standardized as the most reliable approach for measuring and evaluating IPTV QoE. However, a majority of these methods are performed in experimental environments and are based on the extremely brief viewing period of approximately ten seconds using original reference videos. It is actually difficult to apply standard evaluation methods based on a ten-second viewing interval to assess real broadcast watching of IPTV or other services that involve a longer time (i.e., more than thirty minutes). In this paper, we therefore propose a method that accommodates actual viewing environments. Using the mean opinion score, we experimentally analyze the effects of evaluation interval changes under actual conditions in which IPTV service is provided. In addition, we propose improvements by applying the results into actual live broadcast IPTV service and by analyzing consumer service QoE.

• Journal of the Korean Operations Research and Management Science Society
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• v.41 no.4
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• pp.95-112
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• 2016

The purpose of this study is to develop a quantitative model to evaluate the performance of the servitized business model. We aim to quantitatively analyze the decisions of participants in the servitized supply chains, and provide methods to maximize the performance. We consider servitized supply chains consisting of a manufacturer and a service provider, that can be integrated, separated or coordinated based on the relationship between the manufacturer and the service provider. The decision models in each case are developed, and performance and profitability are analyzed. Utilizing the decision models in different cases, we compare the performances of different business models of the servitization. Since our models can be applied to analyze a wide range of the servitization business models, we expect this study can contribute to promote servitization in manufacturing companies by providing methods to evaluate the profitability of the servitization business model.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.25 no.3
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• pp.210-219
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• 2018

Purpose: The purpose of this study was to investigate the effects of emergency setting visitors' knowledge and behavior patterns in relation to prevention of respiratory tract infections. Methods: A descriptive survey was used. The participants were visitors to the emergency service in 'D' general hospital in 'D' city, and the data were collected from July 1 to September 1, 2016. The collected data were analyzed using frequency analysis, t-test, ANOVA, $Scheff{\acute{e}}$ test, Pearson correlation coefficients, and multiple regression analysis. Results: Factors influencing prevention of respiratory tract infections were visitors' education level, methods of dissemination of prevention information, and participants' knowledge with regard to preventive methods. The explanatory power was found to be 35% in the regression model. Conclusion: The findings indicate that visitors' education level, knowledge of infection prevention, and the dissemination of information regarding infection prevention by the hospital play an important role in the prevention of respiratory tract infections in emergency services in the hospital. These results highlight the need for a customized education program for prevention of respiratory tract infections in emergency settings. Programs should take into consideration the educational background of visitors, and provide them with appropriate information regarding infection prevention.

• Communications for Statistical Applications and Methods
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• v.19 no.1
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• pp.169-175
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• 2012

The sensitivity of the performance measures such as the mean and the standard deviation of the queue length and the blocking probability with respect to the moments of the service time are numerically investigated. The service time distribution is fitted with phase type(PH) distribution by matching the first three moments of service time and the M/G/c retrial queue is approximated by the M/PH/c retrial queue. Approximations are compared with the simulation results.

• Journal of the Korean Operations Research and Management Science Society
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• v.28 no.3
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• pp.169-184
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• 2003

In the IS-95 packet service system, the radio channels are generally classified into the dedicated and the common traffic channels. In this paper, a common traffic channel access method is proposed for the COMA packet service system to enhance the radio resource utilization while guaranteeing QoS to the users. The proposed method is based on the permission probability for the common traffic channel user. To derive permission probability, optimization models are developed for two different QoS constraints. Approximation methods are also developed.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.05a
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• pp.282-283
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• 2004

• Communications for Statistical Applications and Methods
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• v.10 no.3
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• pp.741-747
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• 2003

There are many method to evaluate the economic value and non-economic value for information service. But we have a difficult problem to estimate the economic value of information objectively because we don't have a comparable value correspondent to the value of information service. Here, we proposed a method to evaluate for the value of information with the survey and discussed the model of the measure of non-economic value with weighted wages.

• Proceedings of the Korea Concrete Institute Conference
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• 2000.04a
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• pp.682-687
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• 2000

In this research the remaining service life of the concrete due to the steel corrosion was predicted by three cases; causing carbonation, using sea sand, using deicing salts. In case of deterioration by carbonation, effective carbonation depth, effective coverage depth and relative humidity are considered for predicting method. In case of using sea sand, predicting method is made of rust growth equation from polarization resistance method. In case of using deicing salts, predicting method is made of transformation of Fick's law. Three methods are very useful in predicting service life of concrete.