DOI QR코드

DOI QR Code

A Study on Analyzing Profitability in Servitized Supply Chains based on Service Provision Methods

서비스화 공급사슬에서 서비스 제공 형태에 따른 이익 분석방안에 대한 연구

  • Woo, Chang-Wan (Dept. of Business Administration, The Graduate School of Chung-Ang University) ;
  • Seo, Yong Won (Dept. of Business Administration, Chung-Ang University)
  • 우창완 (중앙대학교 대학원 경영학과) ;
  • 서용원 (중앙대학교 경영경제대학 경영학부)
  • Received : 2016.09.28
  • Accepted : 2016.11.04
  • Published : 2016.11.30

Abstract

The purpose of this study is to develop a quantitative model to evaluate the performance of the servitized business model. We aim to quantitatively analyze the decisions of participants in the servitized supply chains, and provide methods to maximize the performance. We consider servitized supply chains consisting of a manufacturer and a service provider, that can be integrated, separated or coordinated based on the relationship between the manufacturer and the service provider. The decision models in each case are developed, and performance and profitability are analyzed. Utilizing the decision models in different cases, we compare the performances of different business models of the servitization. Since our models can be applied to analyze a wide range of the servitization business models, we expect this study can contribute to promote servitization in manufacturing companies by providing methods to evaluate the profitability of the servitization business model.

Keywords

References

  1. 김진민, 박진수, 박태광, 김광재, 홍유석, "제품-서비스 통합시스템(Product-Service System)에서의 수익분배 모형", 한국경영과학회지, 제36권, 제4호(2011), pp.81-89.
  2. 장몽접, 서용원, "서비스 공급사슬에서 공급자의 비합리성을 고려한 소매상의 의사결정과 공급사슬 성과에 관한 연구", 한국생산관리학회지, 제27권(2016), pp.267-285.
  3. 주현택, 임호순, "양면시장 모형에 기반 한 서비스화 투자 결정과 동태적 균형 분석", 한국경영과학회지, 제38권, 제2호(2013), pp.159-178. https://doi.org/10.7737/JKORMS.2013.38.2.159
  4. Baines, T.S., H.W. Lightfoot, and J.M. Kay, "Servitized manufacture : Practical challenges of delivering integrated products and services," Proceedings of the Institution of Mechanical Engineers, Part B : Journal of Engineering Manufacture, Vol.223, No.9(2009), pp. 1207-1215. https://doi.org/10.1243/09544054JEM1552
  5. Banker, R.D., I. Khosla, and K.K. Sinha, "Quality and competition," Management Science, Vol.44, No.9(1998), pp.1179-1192. https://doi.org/10.1287/mnsc.44.9.1179
  6. Bernstein, F. and A. Federgruen, "A general equilibrium model for industries with price and service competition," Operations Research, Vol.52, No.6(2004), pp.868-886. https://doi.org/10.1287/opre.1040.0149
  7. Bitner, M.J. and A.R. Hubbert, "Encounter satisfaction versus overall satisfaction versus quality," Service quality : New Directions in theory and Practice, Vol.34(1994), pp.72-94.
  8. Cachon, G.P. and M.A. Lariviere, "Supply chain coordination with revenue-sharing contracts : strengths and limitations," Management science, Vol.51, No.1(2005), pp.30-44. https://doi.org/10.1287/mnsc.1040.0215
  9. Cai, X., J. Chen, Y. Xiao, and X. Xu, "Optimization and coordination of fresh product supply chains with freshness-keeping effort," Production and Operations Management, Vol.19, No.3(2010), pp.261-278. https://doi.org/10.1111/j.1937-5956.2009.01096.x
  10. Dodds, W.B. and K.B. Monroe, "The effect of brand and price information on subjective product evaluations," NA-Advances in Consumer Research, Vol.12(1985), pp.85-90.
  11. Giannoccaro, I. and P. Pontrandolfo, "Supply chain coordination by revenue sharing contracts," International Journal of Production Economics, Vol.89, No.2(2004), pp.131-139. https://doi.org/10.1016/S0925-5273(03)00047-1
  12. Holbrook, M.B. and K.P. Corfman, "Quality and value in the consumption experience : Phaedrus rides again," Perceived Quality, Vol.31, No.2(1985), pp.31-57.
  13. Kim, K. and D. Chhajed, "Product design with multiple quality-type attributes," Management Science, Vol.48, No.11(2002), pp.1502-1511. https://doi.org/10.1287/mnsc.48.11.1502.265
  14. Kurata, H. and S.H. Nam, "After-sales service competition in a supply chain : Optimization of customer satisfaction level or profit or both?," International Journal of Production Economics, Vol.127, No.1(2010), pp.136-146. https://doi.org/10.1016/j.ijpe.2010.05.005
  15. Lewis, M., A. Portioli Staudacher, and N. Slack, "Beyond products and services : opportunities and threats in servitization," In Proceedings of the IMS International Forum, Vol.1(2004), pp.162-70.
  16. Li, L., L. Jiang, and L. Liu, "Service and price competition when customers are naive," Production and Operations Management, Vol. 21, No.4(2012), pp.747-760. https://doi.org/10.1111/j.1937-5956.2011.01304.x
  17. Li, X., Y. Li, X. Cai, and J. Shan, "Service Channel Choice for Supply Chain : Who is Better Off by Undertaking the Service?," Production and Operations Management, (2015).
  18. Perry, M.J., "Manufacturing's Declining Share of GDP is a Global Phenomenon, and It's Something to Celebrate," U.S. Chamber of Commerce Foundation, (2012).
  19. Perry, M.K. and R.H. Porter, "Can resale price maintenance and franchise fees correct sub-optimal levels of retail service," International Journal of Industrial Organization, Vol.8, No.1(1990), pp.115-141. https://doi.org/10.1016/0167-7187(89)90037-4
  20. Ren, G. and M.J. Gregory, "Servitization in manufacturing companies : a conceptualization, critical review, and research agenda," (2007).
  21. Robinson, T., C.M. Clarke-Hill, and R. Clarkson, "Differentiation through service : A perspective from the commodity chemicals sector," Service Industries Journal, Vol.22, No.3(2002), pp.149-166. https://doi.org/10.1080/714005092
  22. Seo, Y.W., Y.S. Kim, D. Kim, Y.M. Yu, and S.H. Lee, "Innovation patterns of manufacturing and service firms in Korea," Total Quality Management and Business Excellence, Vol.27, No.7-8(2016), pp.718-734.
  23. Tsay, A. and N. Agrawal, "Channel dynamics under price and service competition," Manufacturing and Service Operations Management, Vol.2, No.4(2000), pp.372-391. https://doi.org/10.1287/msom.2.4.372.12342
  24. Vandermerwe, S. and J. Rada, "Servitization of business : adding value by adding services," European Management Journal, Vol. 6, No.4(1988), pp.314-324. https://doi.org/10.1016/0263-2373(88)90033-3
  25. Verstrepen, S., D. Deschoolmeester, and R. J. van den Berg, "Servitization in the automotive sector : creating value and competitive advantage through service after sales," In Global Production Management, (1999), pp.538-545.
  26. Ward, Y. and A. Graves, "Through-life management : the provision of integrated customer solutions by aerospace manufacturers," Report available at: http://www.bath.ac.uk/management/research/pdf/20, (2005).
  27. White, A.L., M. Stoughton, and L. Feng, "Servicizing : the quiet transition to extended product responsibility," Tellus Institute, Boston, Vol.97(1999).
  28. Zeithaml, V.A., "Consumer perceptions of price, quality, and value : a means-end model and synthesis of evidence," The Journal of marketing, Vol.52, No.3(1988), pp.2-22. https://doi.org/10.2307/1251446