• 제목/요약/키워드: service clues

검색결과 54건 처리시간 0.022초

헤어살롱 서비스스케이프 차별화 성공사례 ("Servicescape" Differentiation in a Hair Salon)

  • 이상현;박철주
    • 유통과학연구
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    • 제13권9호
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    • pp.71-79
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    • 2015
  • Purpose - The purpose of this paper is to find out the effect of changes in the differentiated "servicescape" on the business performance in the hair salon industry using a case study. For this, we selected hair salon M located in Suwon. The shop is innovatively different from existing shops in terms of spatial layout and functionality. We conducted in-depth research, beginning with the launch of the shop concept through investment and ongoing stable sales. Research design, data, and methodology - The M hair salon is a start up shop providing a differentiated servicescape (physical environment where the service takes place) located in Suwon, Yeongtong-gu. We conducted research to investigate how spatial layout and functionality of the servicescape impact customers' perceived quality. The interview period and case analysis was May 2014 through March 2015, covering 11 months. To conduct the case analysis, we analyzed the spatial layout and functionality of existing shops and interviewed customers and experts about the difference between hair salon M and existing shops. Results - Our results found clues to the positive effect of spatial layout and functionality among servicescape factors on perceived service quality at the salon. The shop showed a fast payback of the principal investment, growth potential in contrast to competitors near the salon, and 45 percent returning customers. The problem with the spatial layout at existing shops was that customers were aware of the way other people were looking at them, since viewing angles overlapped, therefore there was a limitation to the relationship intensity with an exclusive hair designer. In contrast, the layout of the stands at the M salon kept the number of dressing stands limited to maximize the customer's emotional response. Additionally, because of the new layout of dressing stands hiding other customer voices and appearance in the salon, customers perceived their service space as independent. Therefore, they did not have to focus on their personal emotional response, which was one of the advantages of the new layout. Conclusions - This study conducted case study analysis by offering a new perspective focusing on spatial layout, previously not considered as an independent variable of quality evaluations and customer satisfaction in existing literature on hair salon management. Therefore, this study contributes to the field by offering an opportunity to discover the causal relationships between the overlooked physical environment and a customer's perceived quality. However, a process objectifying the results of the study through empirical analysis and hypotheses is needed to overcome the limitations of the case study approach and generalize the results. Moreover, it would be beneficial to conduct further empirical study of the relationship between the spatial layout provided in the case and a customer's emotional response and change in mood. In addition, an analysis is needed regarding how customers feel about the factors using the Kano Model. These suggestions would be considered in further study.

대인관계 발달 단계에 따른 온라인기반 대인관계에 미치는 영향요인 - 소셜네트워크 서비스(SNS) 사용자를 중심으로 - (Influence Factors of Online-Based Interpersonal Relationships by Developmental Level -Centered on Social Networking Service Users -)

  • 허송지;김자영;장희진;고혜영;박수이
    • 한국게임학회 논문지
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    • 제12권2호
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    • pp.75-89
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    • 2012
  • 본 논문은 대인관계 형성과 발달에 근본적인 목적을 두고 있는 SNS 관련 서비스에서 효율적으로 온라인 기반 대인관계를 발달시키기 위한 단서를 찾기 위해, 대인관계의 발달 단계에 따라 관계에 영향을 미치는 요인의 상관관계를 연구하였다. SNS를 통해 '온라인 기반 생성 관계'를 경험해본 사람들을 관계 발달 정도에 따라 두 가지 집단으로 구분하여 설문조사를 하였고, PLS 통계법을 이용하여 결과값을 도출하였다. 연구 결과, 초기 관계에서는 사회적 매력, 육체적 매력, 호혜성, 컨텐츠 퀄리티, 공동공간감, 정보 게시성과 유사성 등 7가지 요인이 대인관계에 영향을 미쳤다. 그리고 발달된 관계에서는 사회적 매력, 육체적 매력, 호혜성, 컨텐츠 퀄리티, 웹외양과 공동공간감 등 6가지 요인이 대인관계에 영향을 미쳤다. 본 연구는 온라인 대인관계 발달의 특성을 통해 SNS 관련 서비스에 대인관계 촉진을 위한 서비스 설계의 기반 연구로 활용 될 수 있을 것이다.

한국선급 입급선 항만국통제의 출항정지 분석에 관한 연구 (A Study on Ships of KRS Registered the analyses of Detentions for Port State Control)

  • 임명환;이창현;신호식
    • 수산해양교육연구
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    • 제28권1호
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    • pp.34-46
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    • 2016
  • This study analyzes inspection results of ships by Port State Control. Particularly, this research focuses on a detention trend of vessels that registered to Korean Register of Shipping. In order to conduct this research, we have searched 170 ships that got a detention with a Code-30 within recent 46 months period. The deficiencies of the detentions are inspected by ship types, ship years, flags, ports inspected, and criteria. Moreover, we categorized the deficiencies for the detentions into 17 types for internal and external inspections. As the results of the comparison study, bulk and general cargo carriers dominate the portion of detentions by almost 66 percent. Self-induced detention due to a lack of preparation by crews and company support are the main reasons of repeated detentions from the same type ships. Ships between six and ten years old show the lowest detention rate by 4 percent whereas ships less than five years old generate the highest detention rate by 22 percent. The main categories of the detentions from ships less than 5 years old are a lack of documentation and certification, and the clues support our opinion that owners and crews may neglect to prepare the inspections because their strong confidence for the ship condition due to young ship age. As a result of a great effort of Korean government and shipping companies to reduce a detention rate, the detention rate has been recently reduced to 0.3 percent. The results also require companies with the flag of convenience ships to spend more effort to reduce the detention rate, too. We expect that using social networking service by Korea Register will lower the detention rate by sharing relevant information real-time to ships and owners.

공연서비스에 대한 관람객의 순차적 기대 및 성과와 만족 간 관계 분석 (Analysis on the Relation between Audience Expectation and Outcomes in Performing Arts)

  • 권혁인;주희엽;김만진;이현정;이지애
    • 한국콘텐츠학회논문지
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    • 제11권2호
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    • pp.287-302
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    • 2011
  • 본 논문에서는 공연분야 중에서 뮤지컬이란 경험재를 대상으로 사용자가 만족을 느끼는 과정을 기대불일치 관점에서 규명하고자 하였다. 기대와 성과를 시간의 흐름에 따라 분석하여, 주변적인 요소에 대한 기대와 성과를 1차적 기대와 성과로, 공연자체의 콘텐츠, 관람상황에 대한 기대와 성과를 2차적 기대와 성과로 구분하여 관람객들의 만족에 미치는 과정을 동적으로 분석하였다. 연구결과 공연을 보고나서 느끼는 만족에 최종적으로 영향을 미치는 요인이 2차적 성과 즉, 공연콘텐츠와 관람상황이라는 것을 밝혀냈다. 동시에 공연장이나 서비스 등의 주변적 요인들에 대한 기대는 2차적 기대에 영향을 미치고, 이는 곧 2차적 성과에 영향을 줌으로써 만족에까지 영향이 미쳤다. 그러나 실질적으로 1차적인 성과는 2차적 기대에 영향을 주지 않음으로 공연장이나 기타 공연을 보기 전의 서비스들은 크게 관람객의 만족에 영향을 주지 않는 것을 밝힘으로서 공연장 경영을 위한 단초를 제공 할 것으로 기대된다.

Brassica rapa Sec14-like protein gene BrPATL4 determines the genetic architecture of seed size and shape

  • Kim, Joonki;Lee, Hye-Jung;Nogoy, Franz Marielle;Yu, Dal-A;Kim, Me-Sun;Kang, Kwon-Kyoo;Nou, Illsup;Cho, Yong-Gu
    • Journal of Plant Biotechnology
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    • 제43권3호
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    • pp.332-340
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    • 2016
  • Seed size traits are controlled by multiple genes in crops and determine grain yield, quality and appearance. However, the molecular mechanisms controlling the size of plant seeds remain unclear. We performed functional analysis of BrPATL4 encoding Sec14-like protein to determine the genetic architecture of seed size, shape and their association analyses. We used 60 $T_3$ transgenic rice lines to evaluate seed length, seed width and seed height as seed size traits, and the ratios of these values as seed shape traits. Pleiotropic effects on general architecture included small seed size, erect panicles, decreased grain weight, reduced plant height and increased sterility, which are common to other mutants deficient in gibberellic acid (GA) biosynthesis. To test whether BrPATL4 overexpression is deleterious for GA signal transduction, we compared the relative expression of GA related gene and the growth rate of second leaf sheath supplied with exogenous $GA_3$. Overexpression of BrPATL4 did not affect GA biosynthesis or signaling pathway, with the same response shown under GA treatment compared to the wild type. However, the causal genes for the small seed phenotype (D1, SRS1, and SRS5) and the erection of panicles showed significantly decreased levels in mRNA accumulation compared to the wild type. These results suggest that the overexpression of BrPATL4 can control seed size through the suppression of those genes related to seed size regulation. Although the molecular function of BrPATL4 is not clear for small seed and erect panicles of BrPALT4 overexpression line, this study provides some clues about the genetic engineering of rice seed architecture.

IPA분석을 통한 재해구호물품 평가 및 개선 - 경기도 수해 이재민을 대상으로 - (A Study on the Evaluation and Improvement of Relief Goods by IPA analysis - Focus on the Flood Victims of Gyeonggi-Do -)

  • Yoon, Sanghoon;Lee, Seunghee;Lee, Eunae
    • 한국재난정보학회 논문집
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    • 제11권3호
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    • pp.346-355
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    • 2015
  • 본 연구는 재해이재민 지원서비스 중 재해구호물품을 중심으로 이재민의 Needs 파악과 효율성을 평가하고자 하였다. 분석결과, 응급구호세트와 취사구호세트의 경우 1차 필수품과 2차 필수품으로 새롭게 분류되었다. 1차 필수품의 경우 생활에 직접적으로 연결되는 물품, 2차 필수품의 경우 있으면 편리하긴 하나 생활에 꼭 필요하지 않은 물품으로 정의내릴 수 있었다.이는 향후 중점개선사항으로 도출된 1차 필수품들을 2차 필수품의 제외 및 대체를 통하여 개선할 수 있으며 추가적으로 고려할 수 있는 물품과의 교체가 필요할 것으로 판단된다. 본 연구의 분석결과는 향후 재해 구호물품과 관련된 계획 수립시 기초자료로 활용될 수 있을 것이다.

외부영상정보 입력 시 DICOM정보 충실성에 대한 평가 - DICOM Validation Tool 이용 - (The Evaluation about the Information Fidelity in the External Image Information Input - Using DICOM Validation Tool -)

  • 이송우;이호연;도지훈;장혜원
    • 대한디지털의료영상학회논문지
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    • 제13권1호
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    • pp.33-38
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    • 2011
  • Now a days, there's many change over for PACS among the most of hospital and it standard for DICOM 3.0. These kind of using of DICOM 3.0 improves increasing of medical imaging exchange and service for patient. However, there's some problems of compatibility caused during carry out CD and DVD from hospital. For this reason, this thesis analyzed patients image targeting those storages requested to hospitals in Seoul by using Validation Toolkit which is recommended from KFDA. The analyze type is like this. Make 100 data, total 500, each of MRI CT Plain x-ray Ultrasound PET-CT images and analyzed type of error occurred and loyalty of information. If express percentage of error occurred statistically, we can get a result as follows MRI 5%, Plain x-ray 11%, CT 18%, US 25%, PET-CT 30%. The reson why percentage of error occurred in PET-CT is because of imperfective support and we could notice that we weren't devoted to information. Even though, PET-CT showed highest percentage of error occurred, currently DICOM data improved a lot compare to past. Moreover, it should be devoted to rule of IHE TOOL or DICOM. In conclusion, we can help radiographer to analyze information of image by providing clues for solving primary problem and further more, each of PACS company or equipment company can enhance fidelity for following standard of image information through realizing the actual problem during transfer of image information.

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대학 도서관의 SDI 서비스 활성화를 위한 프로파일러(profiler) 체계 적용 연구 (A Study on the Implementation of an SDI Profiler System for Enhancing the SDI Services in University Libraries)

  • 배창섭;김현희
    • 한국문헌정보학회지
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    • 제43권3호
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    • pp.313-333
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    • 2009
  • 국내 대학 도서관의 정보 서비스를 개선시키기 위해서 해당 학문을 전공한 주제전문사서제도가 정착되는 것이 최선이겠지만 현행 사서 교육 제도, 인적 및 물적 자원의 부족 등으로 이를 실현하기가 어려운 것이 현실이다. 본 연구는 이에 대한 대안으로 주제전문사서의 핵심 역할 중 하나로 평가되는 대학 도서관의 SDI 서비스에 프로파일러 개념을 적용한 SDI 프로파일러 체계를 제안하고, 이를 도서관에 적용하는 절차와 방법에 대해서 기술하였다. 제안된 SDI 프로파일러 체계는 사서 역할을 단순 대응 방식이 아닌 이용자에게 직접 다가가는 적극적인 접근 방식으로 전환시키고, 사서들이 해당 조직의 핵심 구성원의 정보 활용 패턴을 분석한 후 맞춤형 정보서비스를 제공할 수 있어서 참고 서비스를 개선시키는 효과가 있을 것으로 기대된다.

LDA 알고리즘을 이용한 프랜차이즈 연구 동향에 대한 토픽모델링 분석 (Topic Modeling Analysis of Franchise Research Trends Using LDA Algorithm)

  • 양회창
    • 한국프랜차이즈경영연구
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    • 제12권4호
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    • pp.13-23
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    • 2021
  • Purpose: This study aimed to derive clues for the franchise industry to overcome difficulties such as various legal regulations and social responsibility demands and to continuously develop by analyzing the research trends related to franchises published in Korea. Research design, data and methodology: As a result of searching for 'franchise' in ScienceON, abstracts were collected from papers published in domestic academic journals from 1994 to June 2021. Keywords were extracted from the abstracts of 1,110 valid papers, and after preprocessing, keyword analysis, TF-IDF analysis, and topic modeling using LDA algorithm, along with trend analysis of the top 20 words in TF-IDF by year group was carried out using the R-package. Results: As a result of keyword analysis, it was found that businesses and brands were the subjects of research related to franchises, and interest in service and satisfaction was considerable, and food and coffee were prominently studied as industries. As a result of TF-IDF calculation, it was found that brand, satisfaction, franchisor, and coffee were ranked at the top. As a result of LDA-based topic modeling, a total of 12 topics including "growth strategy" were derived and visualized with LDAvis. On the other hand, the areas of Topic 1 (growth strategy) and Topic 9 (organizational culture), Topic 4 (consumption experience) and Topic 6 (contribution and loyalty), Topic 7 (brand image) and Topic 10 (commercial area) overlap significantly. Finally, the trend analysis results for the top 20 keywords with high TF-IDF showed that 10 keywords such as quality, brand, food, and trust would be more utilized overall. Conclusions: Through the results of this study, the direction of interest in the franchise industry was confirmed, and it was found that it was necessary to find a clue for continuous growth through research in more diverse fields. And it was also considered an important finding to suggest a technique that can supplement the problems of topic trend analysis. Therefore, the results of this study show that researchers will gain significant insights from the perspectives related to the selection of research topics, and practitioners from the perspectives related to future franchise changes.

A Case Study: Unsupervised Approach for Tourist Profile Analysis by K-means Clustering in Turkey

  • Yildirim, Mustafa Eren;Kaya, Murat;FurkanInce, Ibrahim
    • 인터넷정보학회논문지
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    • 제23권1호
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    • pp.11-17
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    • 2022
  • Data mining is the task of accessing useful information from a large capacity of data. It can also be referred to as searching for correlations that can provide clues about the future in large data warehouses by using computer algorithms. It has been used in the tourism field for marketing, analysis, and business improvement purposes. This study aims to analyze the tourist profile in Turkey through data mining methods. The reason relies behind the selection of Turkey is the fact that Turkey welcomes millions of tourist every year which can be a role model for other touristic countries. In this study, an anonymous and large-scale data set was used under the law on the protection of personal data. The dataset was taken from a leading tourism company that is still active in Turkey. By using the k-means clustering algorithm on this data, key parameters of profiles were obtained and people were clustered into groups according to their characteristics. According to the outcomes, distinguishing characteristics are gathered under three main titles. These are the age of the tourists, the frequency of their vacations and the period between the reservation and the vacation itself. The results obtained show that the frequency of tourist vacations, the time between bookings and vacations, and age are the most important and characteristic parameters for a tourist's profile. Finally, planning future investments, events and campaign packages can make tourism companies more competitive and improve quality of service. For both businesses and tourists, it is advantageous to prepare individual events and offers for the three major groups of tourists.