• 제목/요약/키워드: service channel

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은행서비스의 다채널 별 서비스 품질 평가가 고객 만족 및 충성도에 미치는 영향 (Assessing the Effects of Multi-Channel Service Quality on Customer Satisfaction and Loyalty in Retail Banking)

  • 김지영
    • 한국경영과학회지
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    • 제41권1호
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    • pp.71-85
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    • 2016
  • Service channel environments have changed dramatically with the advent of new, online digital channels. This article studies the effects of perceived multi-channel service quality on customer satisfaction and loyalty in the banking industry and the moderating role of age, which is a characteristic of customers. The objective is to identify the quality factors that affect the overall satisfaction and loyalty of a multi-channel customer. A quantitative study was conducted on 900 customers, with the main targets being users of the nine primary Korean retail banks. Results show that perceived service quality of the physical environment, human service, Internet banking, mobile banking, and ATM has a positive influence on overall satisfaction and loyalty. Age moderates the relationship among physical environment quality, human service, and customer loyalty.

옴니채널 환경에서 소비자의 자기결정 동기와 서비스품질이 옴니채널 서비스 구매의도에 미치는 영향 (Effects of Consumer Self-Determination Motivation and Service Quality on Purchase Intention of Omni-Channel Service in Omni-Channel Environment)

  • 박준용;김지수;김보영
    • 한국IT서비스학회지
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    • 제18권4호
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    • pp.23-38
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    • 2019
  • With the development of information and communication technology, logistics distribution systems and services have been improved, new types of services have been provided, and consumption patterns in consumer markets have also changed. In the domestic distribution market, the development of ICT technology, the spread of smart devices, and the growth of the e-commerce market have led to Omni-channel, a service that integrates offline channels and online channels. Omni-channel service aims to provide consumers with consistent and convenient service by integrating offline and online domain into one. Consumers can get integrated service on and offline. In this study, consumers' intention to use Omni-channel was examined by Self Determination Theory and SERVQUAL. The survey was conducted on Omni-channel user and the research model was composed of 2nd order factor model considering the characteristics of Omni-channel which provides integrated service based on the prior literature and PLS-SEM (partial least squares structural equation modeling).

Resource Efficient AI Service Framework Associated with a Real-Time Object Detector

  • Jun-Hyuk Choi;Jeonghun Lee;Kwang-il Hwang
    • Journal of Information Processing Systems
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    • 제19권4호
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    • pp.439-449
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    • 2023
  • This paper deals with a resource efficient artificial intelligence (AI) service architecture for multi-channel video streams. As an AI service, we consider the object detection model, which is the most representative for video applications. Since most object detection models are basically designed for a single channel video stream, the utilization of the additional resource for multi-channel video stream processing is inevitable. Therefore, we propose a resource efficient AI service framework, which can be associated with various AI service models. Our framework is designed based on the modular architecture, which consists of adaptive frame control (AFC) Manager, multiplexer (MUX), adaptive channel selector (ACS), and YOLO interface units. In order to run only a single YOLO process without regard to the number of channels, we propose a novel approach efficiently dealing with multi-channel input streams. Through the experiment, it is shown that the framework is capable of performing object detection service with minimum resource utilization even in the circumstance of multi-channel streams. In addition, each service can be guaranteed within a deadline.

온라인 의류쇼핑에서 서비스 실패 경험 후 쇼핑채널의 회복노력에 따른 채널만족도 (Service Failure, Service Recovery Activity and Satisfaction with Online Shopping Channel of Apparel Products)

  • 강은정;이규혜
    • 디지털융복합연구
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    • 제11권2호
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    • pp.115-125
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    • 2013
  • 본 연구에서는 의류제품 온라인쇼핑 후 실패를 경험한 소비자가 쇼핑채널에서 제공하는 다양한 서비스 회복노력을 경험한 후 느끼게 되는 만족도에 대하여 알아보고, 또한 의류 소비자가 평소에 온라인 쇼핑에 대하여 지각하는 혜택과 위험이 서비스회복노력 경험 후 채널에 대한 만족도 평가에 어떠한 영향을 미치는가를 알아보고자 하였다. 서울 시내 남녀 대학생을 대상으로 온라인 쇼핑을 통해 의류제품을 구매할 때에 예상되는 서비스 주요 실패 유형과 온라인 쇼핑채널 운영자가 제공하는 서비스 회복유형별 만족도 그리고 채널경향에 대한 전반적인 관계를 조사하여 분석한 결과 의류제품의 온라인 쇼핑에서 나타날 수 있는 주요 서비스 실패 유형은 맞음새, 잘못된 제품정보, 제품결함, 재고부족, 느린 배송으로 나타났다. 소비자가 서비스 실패 유형에 따라 소비자가 만족하는 회복 유형에 다른 영향을 주는 것을 확인 할 수 있었다. 소비자는 서비스 실패를 경험하게 되면 기본적으로 채널전환의 욕구를 가지며 이와 같은 채널전환 경향은 서비스 회복노력에 대한 만족도가 낮을 때 더 강한 것으로 나타났다. 반면, 지각된 위험에 따른 고저 집단의 만족도 차이는 미비하게 나타났다.

소비자의 기술 준비도에 따른 패션 옴니채널 서비스 수용태도 (Fashion Omni-Channel Service Acceptance Based on Consumer's Technology Readiness)

  • 이하경;권기용;최아라;추호정
    • 한국의류학회지
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    • 제40권6호
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    • pp.1045-1061
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    • 2016
  • This study clarifies differences in attitudes toward the Omni-Channel service (Pintech service, Beacon service, and Click and Collect service) and fashion consumption behavior among four clusters grouped by level of technology readiness. An online survey was conducted; 572 individuals between 20 and 30 years of age were collected, but only 539 were used. Factor analysis, cluster analysis, descriptive statistics, ANOVA, and frequency analysis were adopted to analyze data using SPSS 20.0. The results are as follows. Technology readiness was divided into four factors: optimism, innovativeness, discomfort, and insecurity. Participants were divided into four groups according to four sub-factors of technology readiness: brave adopters, optimistic laggards, indifferent adopters, and critical adopters. These groups showed significant differences in attitudes toward the Omni-Channel service and fashion consumption behavior. Critical adopters and brave adopters recognized the value of the Omni-Channel service and had more positive attitudes toward it than other groups. Critical adopters also better perceived the risk of service with new technology that showed higher fashion innovativeness and monthly consumption of fashion products than other groups. We inferred that the indifferent adopters did not use the Omni-Channel service or services offered by fashion retailers as much as other groups because indifferent adopters were less interested in both the Omni-Channel service and fashion consumption behavior than other groups. Optimistic laggards viewed the Omni-Channel service optimistically, despite perceptions of high risks to accompanying it and a low intent to use it. The results of this study assisted in the formation of a theoretical framework of consumer behavior associated with the Omni-Channel, which is an emerging issue in research related to distribution. The results can help fashion industries that operate consumer-oriented marketing based on Omni-Channel strategies.

CDMA 패킷 서비스 시스템에서 Common Channel Access 방법의 성능 평가 (Performance Evaluation of the Common Channel Access Method in CDMA Packet Service System)

  • 이강원
    • 산업공학
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    • 제17권3호
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    • pp.294-304
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    • 2004
  • In the IS-95 packet service system, the radio channels are generally classified into the dedicated and common traffic channels. In this paper, the performance of the common traffic channel access method is evaluated using simulation. The simulation results are compared with those of random access method. Simulation results show that the capacity can be increased up to 25% by applying the proposed common channel access method. The delay problem and variance of BER are also discussed.

광 버스트 교환망에서 Preemption 기반 서비스 차별화 기법 (Preemption-based Service Differentiation Scheme for Optical Burst Switching Networks)

  • 김병철;김준엽;조유제
    • 대한전자공학회논문지TC
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    • 제40권10호
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    • pp.24-34
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    • 2003
  • 본 논문에서는 광 버스트 교환망에서의 대표적인 서비스 차별화 방식인 옵셋 타임 기반 방식의 문제점을 분석하고, preemption 채널 선택 알고리즘과 채널 분할 알고리즘으로 구성된 preemption 기반 서비스 차별화 기법을 제안한다. 제안된 preemption 채널 선택 알고리즘은 채널 효율을 증가시키기 위해 preemption이 되는 버스트의 크기를 최소화하며, 제안된 채널 분할 알고리즘은 클래스간 서비스 차별화 정도를 조절할 수 있다. 시뮬레이션을 통한 성능 분석 결과 제안된 기법은 옵셋 타임 기반 서비스 차별화 기법에서 나타날 수 있는 다중 홉 환경에서의 서비스 차별화 성능 저하를 개선하며, 제안된 채널 스케쥴링 알고리즘을 이용하여 종단간 성능이 향상됨을 알 수 있었다.

Seamless Video Switching System for Service Compatible 3DTV Broadcasting

  • Kim, Sangjin;Jeon, Taehyun
    • ETRI Journal
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    • 제38권5호
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    • pp.847-857
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    • 2016
  • Broadcasting services such as multi/single channel HDTV and 3DTV/2DTV use a multi-channel encoder that changes the bitrate and composition of the video service depending on the time. However, this type of multi-channel encoder could cause a longer latency owing to the variable bitrate and relatively bigger size of the buffers, which results in the same delay as in 3DTV even for a conventional DTV service. On the other hand, systems built based on separate encoders, each of which is optimized for the target service, might not have such latency problems. Nevertheless, there might be a distortion problem in the image and sound at the time of a switchover between two encoders with different output bitrates and group of picture structures. This paper proposes a system that can realize a seamless video service conversion using two different video encoders optimized for each video service. An overall functional description of the video service change control server, which is a main control block for the proposed system, is also provided. The experiment results confirm the seamless switchover and reduced broadcasting latency of DTV services compared with a broadcasting system composed of a multi-channel encoder system.

옴니채널 소매업 환경에서 채널 통합 품질이 고객 참여에 미치는 영향: 소비자 권한 부여의 조절 효과 (Impact of Channel Integration Quality on Customer Engagement in Omni-channel Retailing: The Moderating Effect of Consumer Empowerment)

  • 양옌;류성민
    • 한국IT서비스학회지
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    • 제21권5호
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    • pp.29-49
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    • 2022
  • Consumers are now no longer satisfied with using a single channel to shop and then desire a smooth and consistent purchasing experience across channels. By integrating different channels and services, an omni-channel strategy allows consumers to choose their preferred channel to complete their shopping tasks. Therefore, large retailers in China have recently been transforming into omni-channel retail formats to secure their competitive advantage. To better implement this strategy and optimize its effectiveness, it is important to understand how consumers respond to the quality of channel integration. Based on social exchange theory (SET), the main purposes of this study are to explore the impact of channel integration quality on consumer engagement in the Chinese omni-channel retailing environment and to further examine whether there is a moderating effect of consumer empowerment on this relationship. To test this research model, we collected data from 330 respondents by conducting an online questionnaire in China. The results indicated that the two dimensions of channel integration (breadth of channel-service choice and transparency of channel-service configuration) positively affected two dimensions of customer engagement (conscious attention and enthusiastic participation), respectively. The findings also show that consumer empowerment only positively moderates the relationship between breadth of channel service choice and conscious attention, whereas it negatively moderates the relationship between transparency of channel-service configuration and conscious attention/enthusiastic participation. Given these results, this study deepens our understanding of the impact of the quality of channel integration on customer engagement in the context of omni-channel retailing in China and sheds light on how retailers can attract consumers with different levels of empowerment.

지상파 다채널 서비스 도입을 위한 정책방안 연구 (A Study on Policy for the Introduction of Terrestrial Multi-Channel Service)

  • 박원준
    • 한국전자통신학회논문지
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    • 제8권12호
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    • pp.1825-1832
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    • 2013
  • 현재 국내에서 DTV 전환 이후 지상파 다채널 서비스 도입에 대한 필요성이 제기되면서 다채널 서비스 도입을 위한 정책을 추진하고 있다. 이에 따라 지상파 방송사들은 지상파 다채널 서비스 실현을 위해서 공동대응책을 마련하고 있다. 아울러 규제기관인 방송통신위원회 역시 지상파 다채널 서비스 정책 수립에 적극적인 입장이며, 지상파 방송사들과 함께 실험방송을 준비하고 있다. 이에 본 글은 지상파 다채널 서비스에서 제기되는 기술적 문제와 서비스 구현을 위한 정책적 방안을 살펴봄으로써 향후 지상파 다채널 서비스가 추구해야 할 방향과 규제기관의 정책수립에 도움이 되고자 한다.