• Title/Summary/Keyword: service channel

Search Result 1,478, Processing Time 0.025 seconds

Assessing the Effects of Multi-Channel Service Quality on Customer Satisfaction and Loyalty in Retail Banking (은행서비스의 다채널 별 서비스 품질 평가가 고객 만족 및 충성도에 미치는 영향)

  • Kim, Jiyoung
    • Journal of the Korean Operations Research and Management Science Society
    • /
    • v.41 no.1
    • /
    • pp.71-85
    • /
    • 2016
  • Service channel environments have changed dramatically with the advent of new, online digital channels. This article studies the effects of perceived multi-channel service quality on customer satisfaction and loyalty in the banking industry and the moderating role of age, which is a characteristic of customers. The objective is to identify the quality factors that affect the overall satisfaction and loyalty of a multi-channel customer. A quantitative study was conducted on 900 customers, with the main targets being users of the nine primary Korean retail banks. Results show that perceived service quality of the physical environment, human service, Internet banking, mobile banking, and ATM has a positive influence on overall satisfaction and loyalty. Age moderates the relationship among physical environment quality, human service, and customer loyalty.

Effects of Consumer Self-Determination Motivation and Service Quality on Purchase Intention of Omni-Channel Service in Omni-Channel Environment (옴니채널 환경에서 소비자의 자기결정 동기와 서비스품질이 옴니채널 서비스 구매의도에 미치는 영향)

  • Park, Joonyong;Kim, Ji Su;Kim, Renee B.
    • Journal of Information Technology Services
    • /
    • v.18 no.4
    • /
    • pp.23-38
    • /
    • 2019
  • With the development of information and communication technology, logistics distribution systems and services have been improved, new types of services have been provided, and consumption patterns in consumer markets have also changed. In the domestic distribution market, the development of ICT technology, the spread of smart devices, and the growth of the e-commerce market have led to Omni-channel, a service that integrates offline channels and online channels. Omni-channel service aims to provide consumers with consistent and convenient service by integrating offline and online domain into one. Consumers can get integrated service on and offline. In this study, consumers' intention to use Omni-channel was examined by Self Determination Theory and SERVQUAL. The survey was conducted on Omni-channel user and the research model was composed of 2nd order factor model considering the characteristics of Omni-channel which provides integrated service based on the prior literature and PLS-SEM (partial least squares structural equation modeling).

Resource Efficient AI Service Framework Associated with a Real-Time Object Detector

  • Jun-Hyuk Choi;Jeonghun Lee;Kwang-il Hwang
    • Journal of Information Processing Systems
    • /
    • v.19 no.4
    • /
    • pp.439-449
    • /
    • 2023
  • This paper deals with a resource efficient artificial intelligence (AI) service architecture for multi-channel video streams. As an AI service, we consider the object detection model, which is the most representative for video applications. Since most object detection models are basically designed for a single channel video stream, the utilization of the additional resource for multi-channel video stream processing is inevitable. Therefore, we propose a resource efficient AI service framework, which can be associated with various AI service models. Our framework is designed based on the modular architecture, which consists of adaptive frame control (AFC) Manager, multiplexer (MUX), adaptive channel selector (ACS), and YOLO interface units. In order to run only a single YOLO process without regard to the number of channels, we propose a novel approach efficiently dealing with multi-channel input streams. Through the experiment, it is shown that the framework is capable of performing object detection service with minimum resource utilization even in the circumstance of multi-channel streams. In addition, each service can be guaranteed within a deadline.

Service Failure, Service Recovery Activity and Satisfaction with Online Shopping Channel of Apparel Products (온라인 의류쇼핑에서 서비스 실패 경험 후 쇼핑채널의 회복노력에 따른 채널만족도)

  • Kang, Eun Jung;Lee, Kyu-Hye
    • Journal of Digital Convergence
    • /
    • v.11 no.2
    • /
    • pp.115-125
    • /
    • 2013
  • Unexpected consumer dissatisfaction emerges through rapid growth and expansion of on-line shopping channel. This research focused on the fashion online retail channels' negative aspect caused by service failure which possibly disappointed consumers. We also tried to seek for appropriate service recovery types based on frequently offered recovery types on-line. Data from college students were analyzed. Results indicate that fitting problem, insufficient information, product defect, inventory problem and slow delivery were the main service failure types in apparel e-shopping. Regression analysis identified that among these types, insufficient information, product defect, and slow delivery had significant influence on channel satisfaction after post recovery effort. Results also confirmed significant relationships between channel satisfaction and channel switching. Consumers perceived benefit level causes overall channel satisfaction level to rise while perceived risk leads to lower level of channel satisfaction. Choosing desirable service recovery activities in each service failure situations is necessary in order to raise consumer's channel satisfaction in online apparel shopping.

Fashion Omni-Channel Service Acceptance Based on Consumer's Technology Readiness (소비자의 기술 준비도에 따른 패션 옴니채널 서비스 수용태도)

  • Lee, Ha Kyung;Kwon, Ki Yong;Choi, Ara;Choo, Ho Jung
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.40 no.6
    • /
    • pp.1045-1061
    • /
    • 2016
  • This study clarifies differences in attitudes toward the Omni-Channel service (Pintech service, Beacon service, and Click and Collect service) and fashion consumption behavior among four clusters grouped by level of technology readiness. An online survey was conducted; 572 individuals between 20 and 30 years of age were collected, but only 539 were used. Factor analysis, cluster analysis, descriptive statistics, ANOVA, and frequency analysis were adopted to analyze data using SPSS 20.0. The results are as follows. Technology readiness was divided into four factors: optimism, innovativeness, discomfort, and insecurity. Participants were divided into four groups according to four sub-factors of technology readiness: brave adopters, optimistic laggards, indifferent adopters, and critical adopters. These groups showed significant differences in attitudes toward the Omni-Channel service and fashion consumption behavior. Critical adopters and brave adopters recognized the value of the Omni-Channel service and had more positive attitudes toward it than other groups. Critical adopters also better perceived the risk of service with new technology that showed higher fashion innovativeness and monthly consumption of fashion products than other groups. We inferred that the indifferent adopters did not use the Omni-Channel service or services offered by fashion retailers as much as other groups because indifferent adopters were less interested in both the Omni-Channel service and fashion consumption behavior than other groups. Optimistic laggards viewed the Omni-Channel service optimistically, despite perceptions of high risks to accompanying it and a low intent to use it. The results of this study assisted in the formation of a theoretical framework of consumer behavior associated with the Omni-Channel, which is an emerging issue in research related to distribution. The results can help fashion industries that operate consumer-oriented marketing based on Omni-Channel strategies.

Performance Evaluation of the Common Channel Access Method in CDMA Packet Service System (CDMA 패킷 서비스 시스템에서 Common Channel Access 방법의 성능 평가)

  • Lee, Kang-Won
    • IE interfaces
    • /
    • v.17 no.3
    • /
    • pp.294-304
    • /
    • 2004
  • In the IS-95 packet service system, the radio channels are generally classified into the dedicated and common traffic channels. In this paper, the performance of the common traffic channel access method is evaluated using simulation. The simulation results are compared with those of random access method. Simulation results show that the capacity can be increased up to 25% by applying the proposed common channel access method. The delay problem and variance of BER are also discussed.

Preemption-based Service Differentiation Scheme for Optical Burst Switching Networks (광 버스트 교환망에서 Preemption 기반 서비스 차별화 기법)

  • 김병철;김준엽;조유제
    • Journal of the Institute of Electronics Engineers of Korea TC
    • /
    • v.40 no.10
    • /
    • pp.24-34
    • /
    • 2003
  • In this paper, we investigated the problems of the offset time based service differentiation scheme for optical burst switching (OBS) networks, and proposed the preemption-based service differentiation scheme which combines a preemption channel selection algorithm and channel partitioning algorithm. The proposed preemption channel selection algorithm minimizes the length of preempted bursts to improve the channel efficiency, while the proposed channel partitioning algorithm controls the degree of service differentiation between service classes. The simulation results showed that the proposed schemes could improve the end-to-end performance and effectively provide controllable service differentiation in the multiple hop network environments.

Seamless Video Switching System for Service Compatible 3DTV Broadcasting

  • Kim, Sangjin;Jeon, Taehyun
    • ETRI Journal
    • /
    • v.38 no.5
    • /
    • pp.847-857
    • /
    • 2016
  • Broadcasting services such as multi/single channel HDTV and 3DTV/2DTV use a multi-channel encoder that changes the bitrate and composition of the video service depending on the time. However, this type of multi-channel encoder could cause a longer latency owing to the variable bitrate and relatively bigger size of the buffers, which results in the same delay as in 3DTV even for a conventional DTV service. On the other hand, systems built based on separate encoders, each of which is optimized for the target service, might not have such latency problems. Nevertheless, there might be a distortion problem in the image and sound at the time of a switchover between two encoders with different output bitrates and group of picture structures. This paper proposes a system that can realize a seamless video service conversion using two different video encoders optimized for each video service. An overall functional description of the video service change control server, which is a main control block for the proposed system, is also provided. The experiment results confirm the seamless switchover and reduced broadcasting latency of DTV services compared with a broadcasting system composed of a multi-channel encoder system.

Impact of Channel Integration Quality on Customer Engagement in Omni-channel Retailing: The Moderating Effect of Consumer Empowerment (옴니채널 소매업 환경에서 채널 통합 품질이 고객 참여에 미치는 영향: 소비자 권한 부여의 조절 효과)

  • Yang, Yan;Ryu, Sungmin
    • Journal of Information Technology Services
    • /
    • v.21 no.5
    • /
    • pp.29-49
    • /
    • 2022
  • Consumers are now no longer satisfied with using a single channel to shop and then desire a smooth and consistent purchasing experience across channels. By integrating different channels and services, an omni-channel strategy allows consumers to choose their preferred channel to complete their shopping tasks. Therefore, large retailers in China have recently been transforming into omni-channel retail formats to secure their competitive advantage. To better implement this strategy and optimize its effectiveness, it is important to understand how consumers respond to the quality of channel integration. Based on social exchange theory (SET), the main purposes of this study are to explore the impact of channel integration quality on consumer engagement in the Chinese omni-channel retailing environment and to further examine whether there is a moderating effect of consumer empowerment on this relationship. To test this research model, we collected data from 330 respondents by conducting an online questionnaire in China. The results indicated that the two dimensions of channel integration (breadth of channel-service choice and transparency of channel-service configuration) positively affected two dimensions of customer engagement (conscious attention and enthusiastic participation), respectively. The findings also show that consumer empowerment only positively moderates the relationship between breadth of channel service choice and conscious attention, whereas it negatively moderates the relationship between transparency of channel-service configuration and conscious attention/enthusiastic participation. Given these results, this study deepens our understanding of the impact of the quality of channel integration on customer engagement in the context of omni-channel retailing in China and sheds light on how retailers can attract consumers with different levels of empowerment.

A Study on Policy for the Introduction of Terrestrial Multi-Channel Service (지상파 다채널 서비스 도입을 위한 정책방안 연구)

  • Park, Won-Jun
    • The Journal of the Korea institute of electronic communication sciences
    • /
    • v.8 no.12
    • /
    • pp.1825-1832
    • /
    • 2013
  • Since domestic terrestrial DTV transition introduces the need for a multi-channel service as raised again to multi-channel service is being promoted. Current terrestrial broadcasters to realize multi-channel services are provided jointly countermeasures. Multi-channel services also active in policy-making of Korea Communications Commission. Therefore, in this article, terrestrial technical issues that arise in multi-channel services and services for the implementation of policy measures were proposed. Therefore, in this article terrestrial technical issues that arise in multi-channel services and services for the implementation of policy measures by looking at the future terrestrial multi-channel service to pursue the direction and policies of regulatory agencies aims to help.