• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.130-135
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• 2007

기호공학(Semiotic Engineering)을 바탕으로 만들어진 커뮤니커빌리티 평가방법(Communicability Evaluation Method: CEM)은 사용자가 디자이너의 의도와 구현된 상호작용원리를 얼마나 잘 이해하고 있는가를 평가하기 위한 방법이다. 본 연구에서는 새로운 사용성 평가 방법인 커뮤니커빌리티 평가방법(CEM)을 국내에서 활용할 수 있도록 하기 위하여, DMB 폰의 사용성 테스트를 수행하여 로컬화를 추구하였으며 그 과정에서 기존 언어만을 이용하여 태그(Communicability Tag)를 추출하였던 방법이 아닌 행위를 바탕으로 태그(Communicability Tag)를 추출하고 결과에 새롭게 적용해 볼 수 있음을 알게 되었다. 이에 행위를 바탕으로 하는 커뮤니커빌리티 평가방법(CEM)을 사용성 평가에 활용할 수 있는 가능성을 모색해 보고자 하였다. 커뮤니커빌리티 평가방법(CEM)을 이용하면, 디자이너의 의도에 초점을 맞추어 문제점들을 발견하게 되고, 사용자는 향후 인지적 결점들이 개선된 디자인을 이용하게 되며, 그 과정에서 사용자는 긍정적인 경험을 하게 될 것이다. 따라서 커뮤니커빌리티 평가방법(CEM)을 발전시켜 새로운 종합적 평가 틀을 구축하는 것은 매우 의미 있을 것이다.

• Journal of Korea Game Society
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• v.11 no.3
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• pp.21-30
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• 2011

The form of web-based MMORTS game has changed the way users recognize games. This paper focuses fact that users' semiosis in MMORTS game shows different aspects from MMORPG game and to analyze it through theory of Charles Sanders Peirce. Users in MMORTS make a semiotic process in a wide range of ways including keeping avatars at a distance, reading index mark, and inferring through symbol marks. It leads to call a user in web-based MMORTS an administrator, symbol interpreter, and strategist.

• The Research Journal of the Costume Culture
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• v.14 no.2
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• pp.177-191
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• 2006

The purpose of this study was to analyze the signification system between logo and brand concept systematically in sportswear brands. For this purpose, 37 apparel brands focused on sportswear brand were selected and the results of the study were following : First, the sportswear brands that symbolize a specific sports used a related supplies such as a golf ball or tennis ball, etc to express sports or concept that pursuit each brand. Second, the sportswear brands used the brand logo that represent or symbolize a specific animal, plant and natural world to express a strong spirit of sports and active energy. Third, the sportswear brands used the word mark or symbol that design a brand name in dynamic or speedy typeface to represent a speed and progressive spirit of sports. Fourth, the sportswear brands used the symbols that represent a concrete object, person such as a mast, shield, etc to emphasize the brand concept. Fifth, the sportswear brands used the symbols of a graphic or geometric style to represent the special quality of brand in type.

• Journal of Korean Library and Information Science Society
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• v.43 no.2
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• pp.273-292
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• 2012

This study unpackes semiotic character of knowledge classification and wants to know how sign structure of classification effects on canon and banned book etc, and by this impact stems from the semoitic structure structurally, discusses coidentity between banned book and internet in social and cultural structure aspect. and proposes way for understanding and interpretation text like mass media using structuralism theory.

• The International Journal of Costume Culture
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• v.7 no.1
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• pp.17-27
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• 2004

Using semiotic analysis, visual images in selected postmodern fashion advertisements were analyzed. Semiotics is the study of the structure of the meanings of signs. Semiotic analysis involves deconstruction, and thus draws on the researcher’s value-mediated introspection and subjective interpretation of texts i.e., ads). Through deconstruction, culturally assigned meanings, which represent consumers and culture, were revealed. Postmodern characteristics including open interpretation, use of the human body as an object, multi page format, new mood, black and white scenes, use of real people, and new ideology were identified in the ads. The importance of analyzing visual images in fashion ads was stressed in the findings of the study, as was the importance of educating consumers on how to read the visual images.

• Journal of Korea Multimedia Society
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• v.24 no.9
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• pp.1285-1298
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• 2021

Among the diverse apartment brand TV Ads, KCC Switzen uses a unique advertising strategy. Unlike their competitors, KCC Switzen uses a strategy without fancy rhetoric such as luxury, premium or high-tech to enhance the value of their housing. In order to define the value of contemporary housing this paper analyses the socio-cultural messaging of KCC Switzen's television advertisements using Qualitative content analysis and Floch's Semiotic Square of Consumption Values method. As a result of this analysis, KCC Switzen's advertisements are shown to contain both intrinsic values of housing and cultural humanism by asking ablout the daily lives of real families and their relationships with neighbors. This directly contrasts with the standard advertisements that focus on the investment value of residential housing. The unique KCC Switzen advertising strategies are expected to change the paradigm of residential housing.

• Proceedings of the Costume Culture Conference
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• 1998.09a
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• pp.40-41
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• 1998

• Communications of the Korean Institute of Information Scientists and Engineers
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• v.24 no.2 s.201
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• pp.15-26
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• 2006

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.05a
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• pp.5-6
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• 1998

• Cartoon and Animation Studies
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• s.33
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• pp.79-97
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• 2013

Animation is the aggregate of signs based on narrative. Algirdas Julien Greimas made structuralist frame and analyzed the meaning with it. Greimas's semiotics among the animated characters appearing in the conflict structure is suitable for the analysis and figure out the structure and meaning of the conflict which is hidden. Because Greimas Semiotic Square is suitable for apprehending meaning structure, it help for us to identify between characters and meaning that from character. Actantial Model help to apprehend power relations in structure between characters by axis of desire. This study search Greimas's semiotics and based on this analyse animation, . Also this study analyse conflicts between protagonist and antagonist with Greimas Semiotic Square after analysing narrative of like Vladimir Proof's folktale analysis. Unlike the protagonist's internal conflict, the antagonist's internal conflict moves the audience's emotions. Finally, this study analyse animation in the synchronic structure with the Actantial Model.