• Journal of Communication Design
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• v.64
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• pp.64-75
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• 2018

Luxury fashion brands, which have dominated the market of high-priced apparel, bags and shoes, are recently showing changes of stepping into the cosmetics market. The purpose of this study is to examine how luxury fashion brand identity is transferred to cosmetic brand while expanding into luxury cosmetic brand, and to analyze the plastic signs of cosmetic package design and to analyze visual identity through a semi-symbolic system. Therefore, in this study, we tried to analyze the visual semiotic analysis of the package design such as the cushion compact, the lip tint and the brand logo which appeared in the popular product line of the fashion luxury brand such as Yves Saint Laurent and Armani. As a result of the analysis, this study has identified the semantic qualities expressed by each plastic element through the visual semiotic analysis process of the cosmetic package of Yves Saint Laurent and Giorgio Armani. These traits were found to be used as visual signs to reveal the 'Classicism' identity pursued by Yves Saint Laurent and the 'Baroque' identity pursued by Armani. Based on the results of this study, this study finds that the brand identity as a fashion brand is not transferring to the visual identity of cosmetic brands in the case of Yves Saint Laurent. On the other hand, this study found that Armani uses visual communication strategies to effectively transfer the brand identity as a fashion brand to the visual identity of cosmetic brands. On these two different results, it is necessary to examine whether luxury fashion brands and also Korean fashion brands are expanding into the cosmetics market and how they can better grasp the existing brand identity and apply it to the communication strategies of cosmetics brands.

• Korean Journal of Communication Studies
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• v.18 no.4
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• pp.31-50
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• 2010

This study is designed to decode the persuasion strategies in the advertising targeted for children from a semiotic perspective. Semiotic approach to "decoding advertising text" allows us to classify advertising signs and sign systems in relation to the way they are transmitted and communicated. In this strategic process of advertising production, the producers use various "expressive techniques" and "persuasive appeals, premises, and ideology" shared by the members of the society. This study investigates Korean print media advertising for children with the following research questions: ① What types of expression techniques are employed in the print media advertising for children? ② What types of persuasive appeals(consumption values) are used in the print media advertising for children? ③ What are the persuasive premises(cultural premises) underlying those persuasive appeals? ④ What is the structure of ideology that governs those persuasive appeals and premises in the advertising for children? The study result reveals seven most frequently employed expressive techniques, ten major types of persuasive appeals and premises, and the structure of ideology governing the signs and signification systems in the advertising targeted for children.

• Proceedings of the KAIS Fall Conference
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• 2010.11b
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• pp.528-530
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• 2010

본 논문에서는 음악의 분석, 특히 대중가요의 가사 분석에 있어서 사회학적 관점인 기호학을 기초로 분석을 하였으며, 특히 '강산에'의 노래가사를 중심으로 분석을 하였다. 2집은 1994년에 발매 되었는데, 당시의 사회적 분위기와 맞물린 '비판적'가사의 흐름이외에도 '정서적', '의식적'인 구조에 대해서도 분석하였다.

• Proceedings of the KAIS Fall Conference
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• 2011.05b
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• pp.868-870
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• 2011

본 논문에서는 음악의 정신과도 같은 노랫말의 분석, 특히 '강산에 3집'에서의 노래가사가 갖고 있는 저항의식을 중심으로 분석을 하였다. 3집은 1996년에 발매 되었는데, 당시의 사회적 분위기와 맞물린 '비판적'가사의 흐름을 중심으로 분석하였다.

• Proceedings of the KAIS Fall Conference
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• 2011.12a
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• pp.207-209
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• 2011

본 논문에서는 음악의 정신과도 같은 노랫말의 분석, 특히 '강산에 4집'에서의 노래가사가 갖고 있는 현실의식을 중심으로 분석을 하였다. 4집은 전작들에 비해 사회나 전쟁 혹은 어떤 불합리한 것에 대한 비판의식이 많이 없어지고 현실에 대한 이야기를 많이 담고 있는데 그의 가사분석을 통해 어떤 의식을 내포 하고 있는지 알아보기로 한다.

• Analyses & Alternatives
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• v.4 no.2
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• pp.133-162
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• 2020

This article examines China's political characteristics from a cultural perspective. First, it demonstrates the usefulness of the semiotic model through comparative analysis of various political and cultural research methods. Next, this model is used to analyze the representative religions of China, Confucianism and Taoism. Lastly, it analyzes the influence of the cultural codes derived through this on Chinese politics. In conclusion, China has a monolithic cultural code that seeks harmony with transcendental order centered on secular order. It is analyzed that the cultural code of this characteristic had an influence on the orientations of non-rationalization and realism.

• Cartoon and Animation Studies
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• s.37
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• pp.83-106
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• 2014

The trends of smart devices and interactive media are demanding expansion of the form of Animation and there were some challenges to create interactive animation as completed contents. However, most of interactive storytelling with the branch structure do not meet the audiences' expectation and the use of distracters has even audiences' immersion drop down. This paper proposes 4 conditions for the completed interactive animation content. To suggest the way how to complete a story by the roles and actions of the audiences' participation, which is the most important one among 4 conditions above, this study has analyzed the story of . This interactive animation is considered as a successful case of interactive animation as an interactive contents with a completed story. This paper analyze the story with 20 functional narrative structure, semiotic rectangle and 'Actantial model' by Greimas in semiotics. Finally, this paper concludes 'what the interactive elements will be' and 'where the interactions will take place' in a traditional narrative structure through finding the answers of what the audience's role is.

• The Research Journal of the Costume Culture
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• v.5 no.4
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• pp.68-79
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• 1997

In this thesis which takes fashion advertising that functions a marketing communication as an objective, I try to bear witness to the signifying system of garments though analyzing with semiotic methodology the signifying procedure on the base of the structural concept of Ferdinand de Saussure and the advertisement semiotic theory of Roland Barthes, to make clear their signifying structure and it meaning by understanding the characteristics of contemporary society and its cognitive system. Each sign of fashion advertising transfers the brand image through syntagmatic signification which contains the mythology of goods. Mannish style is encoded as tailored jacket, white shirt, H-silhouette and pants, non-color or being color, and it is presented as a clothing sign of casual wear for career women. Feminine style is encoded as X-silhouette, soutien collar suit style, various colors, and other details with womanly image, and it is presented as a clothing sign for maid or young wife 20\`s or 30\`s. Formal style is encoded as jacket vest, inner wear(blouse), two and three piece dress by pants or skirt and one-piece dress, and it is used in every age and class. Casual style is similar to formal style, but differs only in textile code. Clothing sign for housewives in middle age is encoded as H-silhouette of formal style, long jacket and pants and brown, being and grey colors. Contemporary popular phenomena in the signification of fashion advertising, and its temporal ideology reflected are as follows; According to the context of fashion advertising in the middle of 1990\`s, its fashion is that first, military look applied from the designs of various sort of military uniform and vest look and pant style applied from dandy-style imitated from man\`s wear are popuar. This mean that it reflects the change of point of view on woman\`s role in society today. That is, due to the equality between man and woman, it mirrors the ideology of feminism, and then, describes beautifully professional woman with carrer. Second, because that individualism is underlied for the change of consumer\`s consciousness, standardized popularity is disappeared, and in accordance with the mixture of various trends and personalities proposed every season, layered look that emphasizes individualism, easiness and naturalness is popular.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.3
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• pp.147-160
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• 2012

The costumes as an expression system in film are inserted intentionally for a particular purpose. Costumes in film, namely the cinematic dress code, and that in reality are dissimilar in meaning structure. The costumes in film perform a role of a complicated eye-catcher in correlation with the other filmic factors. But the previous studies on the costumes in film are focused on the keywords 'fashion style', 'fashion trend', or 'PPL (product placement)'. In film studies, however, the costumes should be observed from the point of view as semiosis, not as fashion, in other words, from the angle of symbol, icon and index. And the meaning and the process of the communication, which that produce, should be pointed out. It could expose, that costumes play one of the key roles for the developing of narratives and the creating of characters in film. Therefore, this study's aim is to examine the semiosis of costumes in film and to analyse the dress code, dress plot, and dress message in (1990) by Garry Marshall. But this work does not try to indicate the problems of the film-semiotics or to intensify the concept of the semiotic terminology. Thus, this study attempts to approach the theme of costumes in film from the perspective of the semiosis and its meaning process. With this, it has been proved, that semiotic systems are in hiding beyond the conventional forms of cinematic costumes and its natural harmony with characters.

• Journal of Educational Research in Mathematics
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• v.13 no.4
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• pp.463-483
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• 2003

In the learning of mathematics, students experience the semiotic activities of representing and interpreting mathematical signs. We called these activities as the representing and interpreting of mathematical signs. On the foundation of Peirce's three elements of the sign, we analysed that students constructed the representamen to interpret the concept of correlation as for the object, "as one is taller, one's size of foot is larger" 4 middle school students who participated the gifted center in Seoul, arranged the statistical data, constructed their own representamen, and then learned the conventional signs as a result of the whole class discussion. In the process, students performed the detailed representing and interpreting of signs, depended on the templates of the known signs, and interpreted the process voluntarily. As the semiotic activities were taken place in this way, it was needed that mathematics teacher guided the representing and interpreting of mathematical signs so that the representation and the meaning of the sign were constructed each other, and that students endeavored to get the negotiation of the interpretants and the representamens, and to reach the conventional representing.