• International Journal of Advanced Culture Technology
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• v.8 no.3
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• pp.300-306
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• 2020

This study analyzes the distributor's inventory model in a two-stage supply chain consisting of the supplier, the distributor and the end customer. The supplier will allow a credit period before the distributor settles the account with him in order to stimulate the demand for the product he produces. It is also assumed that the distributor pays the shipping cost for the order and hence, the distributor's ordering cost consists of a fixed ordering cost and the shipping cost that depend on the order quantity. The availability of the delay in payments from the supplier enables discount of the distributor's selling price from a wider range of the price option in anticipation of increased customer's demand. As a result, the availability of a credit transaction leads to an increase in inventory levels. On the other hand, in the case of deteriorating products in which the utility of the product perish over time, the deterioration rate with time plays a role in reducing inventory levels. In this regard, we analyze the effect of the length of the credit period and the degree of product deterioration on the distributor's inventory level. For the analysis, we formulate the distributor's annual net profit and analyze the effect of the length of credit period and deterioration rate of the product on inventory policy numerically.

• Korean Institute of Interior Design Journal
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• v.24 no.4
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• pp.61-69
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• 2015

The purpose of study is not only analyzes the space images expressed with mass-produced furniture of the time and economy throughout the cover pages of IKEA published catalogs since 1951 to 2015 but also is set to deduct the characteristics of spatial expression regarding the usage of digital media applied catalogs which is to be published along with the 2015 catalog. Thus, throughout research of basic literature such as domestic and foreign academic material, books, and websites, the theoretical consideration of the meaning of IKEA's pursuit of selling manufactured furnitures is foregone. Based on the above, Analyze and organize periodically applied interior space in accordance with context characteristic by understanding the attribute of catalogue from expansion of media space applied new digital media. The importance of research on IKEA is not only the quality of products designed by them, but emotional aspect that deeply penetrate customer's actual daily life. Implication of digital media message to advertisement is a important role in society that shares digitalized information. IKEA's innovative attempt of connection to new world using traditional method of marketing expression and smart device may help people better understand space.

• Journal of the Korean Geographical Society
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• v.36 no.3
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• pp.258-277
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• 2001

Agricultural Co-operation chain stores were highly the utility of distribution rationalization for commercial distribution by informatisation and by multi-polarizied of large physical distribution center of Inventory intensive type consisted of intensive physical distribution. and transportation of commodities from physical distribution center have act by outsourcing. Therefore, the methods of distribution of commodities of life and agricultural products are distinguished from route distribution and regular time collective distribution. the method of distribution is formated the distribution field b\ulcorner characteristic of commodity. On the other hand, spatial characteristics by sales activities of commodities was clarified by types of stole commodity according to level of paddy agriculture development and level of service industrial employment. But manufactured foodstuffs and miscellaneous goods. that is commodities of life clarified the fact selling that is not influenced by regional type.

• International Commerce and Information Review
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• v.7 no.4
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• pp.351-365
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• 2005

Korean auto mobile industry has been contributed to development on national economy for last 30 years. Especially, The fact is that latest increasement of Korean automobile selling is worthy of notice in U.S. market which is the biggest automobile market of the world. But development of automobile industry unattainable nothing of helping of auto parts industry. So, when we discuss about growth of automobile industry, we also have to consider role of auto parts industry at the same time. The purpose of this study was to analyze exporting competition of Korean auto parts in U.S. market by using Index of Export Bias and Market Comparative Advantage Index. For attaining the purpose of study, we classified the Korean auto parts which exported to U.S. market and the world by using the six units classification of the Harmonized System(HS). Also we measured Index of Export Bias and Market Comparative Advantage Index. Analyzing period was 1998-2004. The results of Index of Export Bias indicated that HS Code No. 8708.50, 8708.91 represented over 3 numerical value and 8708.92, 8708.60, 8708.39, 8708.29 represented over 2 numerical value. Additional results indicated that the Korean auto parts which gained exporting competition in the U.S. market were HS Code No. 8708.70, 8708.93, 8708.92. The products which will have exporting competition in the U.S. market would be HS Code No. 8708.99,

• The Korean Journal of Franchise Management
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• v.8 no.2
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• pp.5-16
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• 2017

Purpose - This study empirically analyzes the effects of social responsibility activities (legal, charitable, environmental, ethical) of franchised chain hotels on customer value and SNS citizenship behavior. Furthermore, this study examines mediating role of customer value on SNS citizenship behavior. Design, data, and methodology - A survey was conducted on customers residing in Korea who had visited the franchised chain hotels in Seoul, Gyeonggi, and other regions, over a period of three months (from October 1, 2016 to December 31, 2016). There were a total of 426 valid samples, and the hypotheses were tested through hierarchical analysis. Results - First, among the social responsibility activities of franchised chain hotels, all four factors of legal, charitable, environmental, and ethical responsibilities had a statistically significant positive effect on customer value. Second, among the social responsibility activities of franchised chain hotels, all four factors had a statistically significant positive effect on SNS citizenship behavior. Third, customer value had a statistically significant positive effect on SNS citizenship behavior. Conclusions - Since social responsibility activities are utilized as a means of direct marketing, for creating and selling images of products and services of franchised chain hotels, it is necessary to become a fixed form of corporate culture.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.7
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• pp.833-842
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• 1998

The purpose of this study is to (1) investigate on the impulse purchase tendency of women who buy women's character clothing brands and (2) to clarify the relationship between the women's impulse purchase tendency and the marketing factors, and the brand image. The subjects were 203 women in their twenties and thirties who had purchased the women's character clothing brands in last six months living in Seoul. The data were collected by self-administered questionnaire and were analyzed by frequency, percentage, t-test, clustering analysis and MDS(Multi-Dimensional Scale). The results of the study were as follows: (1)66.0% of the women were categorized as the group of high-degree of impulse purchase tendency and 34.0% of the women were identified as the group of low-degree of impulse purchase tendency. (2) In identifying the relationship between the marketing factors and the impulse purchase tendency, the group of the high-degree of impulse purchase tendency was affected by the marketing factors such as new and fashionable products, status of display, advertising and discout selling. (3) Brand image was not statistically significant according to the impulse purchase tendency. As a whole, 'Obzee' was recognized as unique-style and sexy brand, 'Time' and 'Mine' were thought as the reasonable-prince and basic-style brands, 'Deco' were clarified as the intellectual-image brand, and 'Ego' and 'Telegraph' were revealed as high-price-image brands.

• Journal of the Korean Society of Costume
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• v.63 no.4
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• pp.143-157
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• 2013

Fashion products are goods purchased based on cultural and psychological values derived from a brand image as well as on the physical value of the product itself. Management of brand image has been one of the most important marketing strategies in the fashion industry. In this research, three best-selling young casual brands were tested with 200 male and female subjects to compare brand image, logo image, and advertisement image. The objective of the research were as follows: 1) to explore the effect of advertisement on the purchase of young casual wear and brand image management status through advertisements of domestic brands, and 2) to investigate differences in consumer perception on brand logo image and advertisement image. The results showed that most of young casual brands are depending much on star marketing rather than developing differentiated brand image through advertisements as indicated in brand image management status. Failure in development of differentiated and consistent brand image is a barrier to the long-term and continuous advancement of young casual brands. Therefore, more efforts should be made for the reinforcement of brand image for the consistent growth of domestic young casual brands.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.1
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• pp.395-405
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• 2021

The sophistication of technology information has led to a series of innovative activities in the economy, particularly in buying and selling products and services both conventionally and online. Currently online activities provide opportunities for customers to get the desired needs. The purpose of this research is to examine the effect of website quality, hedonic shopping motivation, and impulse buying on customers' satisfaction of online shopping in Indonesia. Eight online marketplaces are the focus of this research. This study uses a quantitative approach. This is a structural equation research with data obtained from 177 students through an online questionnaire using a five-point Likert scale; the selection criteria is having shopped online from various universities in Indonesia. The statistical testing tool used is SPSS 26.0, with the effect between variables determined using Partial Least Square (SmartPLS 3.0). The findings of this study indicate that the nine proposed hypotheses are accepted, positively and significantly, directly or indirectly, which are supported by previous research to reinforce the findings that have been found. The interesting attributes associated with this study are hedonic shopping motivation and impulse buying that mediate the relationship between website quality and customer satisfaction of online shopping in Indonesia's marketplace.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.1
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• pp.131-150
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• 2012

The purpose of this study is to provide the characteristics of marketing strategy on the SPA(Specialty store retailor of Private label Apparel) brand. This research can be used as information for the domestic SPA brand to enhance its international competitiveness. The characteristics of marketing strategy on the SPA brand are as follows. 1. One company integrate vertically the process of planning, production, promotion and distribution. 2. As using the advanced information, productions, and logistics systems, they are carried out speedy management. 3. The production strategies are focused on providing new goods of fast cycle and very diverse styles in a season, developing products that accurately reflect the general market trend and consumer demands, extending the line of goods, outsourcing of the place to reduce production costs. For high-quality goods, they are collaborating with the famous designers and developing of new and green environment materials. 4. Generally, the SPA brand emphasizes the low price strategy against the quality. 5. The promotion strategies are focused on conducting various unique and high sensible VMDs, fashion shows, star marketing, campaigns, aggressive publicity, magazine & outdoor advertisement and various events through the internet website, etc. 6. The place (distribution) strategies of SPA brand are focused on launching into global, expanding number of stores, increasing large-sized stores and diversifying the forms of store and selling.

• Archives of design research
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• v.13 no.2
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• pp.7-13
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• 2000

On the design or development of auto-vehicle, customer's images are strongly related to buying vehicles. I is importantly considered to review detailed specific properties of them. Product design includes functional quality, and aesthetics factors. among these, such as color sense, material of sense, and shape sense, the image of design feeling aesthetics has largely effect on the selling of products. From this point of view, it is not too much to say that the successful development of product is how design of it. The purpose of this study is to evaluate the sensibility of human needs, and apply it to the design of MEVs (Mini Electronic Vehicles).