A Study on Brand Image Positioning for Ladies' Ready-to wear According to Fashion Involvement - As Object of working women (유행관여에 따른 여성기성복 상표이미지 포지셔닝 연구 -20대 직장여성을 중심으로-)
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- Journal of the Korean Society of Clothing and Textiles
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- v.16 no.4 s.44
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- pp.393-403
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- 1992