• Journal of Distribution Science
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• v.16 no.12
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• pp.69-80
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• 2018

Purpose - Our primary goal of this study is to investigate the positive relationship between female managers' self-determined motivations (i.e., RAI: relative autonomy index) and job performances with the mediation of their job creativity in service industries. This study also examines the moderating role of creative efficacy on the relationship between female managers' self-determined motivations and creativities. Finally, based on mediation and moderation hypotheses, we also tested moderating effect of creative efficacy on the mediation effect of job creativity. Research design, data, and methodology - Drawing on SDT(Self-determination theory) and COR(conservation of resources) theories, we developed three research hypotheses. Service female managers from a several service organizations(i.e. banking, retailing, and restaurant/hospitality service) in South Korea were surveyed using self-administered instrument for data collection. A total of 331 usable questionnaires were obtained after list-wise deletion. To test reliability and validity of measurement model, we employed the CFA(confirmatory factor analysis) using M-plus 8.1 Software. Also, internal consistency was tested by Cronbach's α. We, furthermore, used the SPSS PROCESS MACRO 2.16, which was suggested by Hayes (2013; 2015), to test mediation, moderation, and moderated mediation. Results - Our results revealed that self-determined motivation and job performance were positively and fully mediated by job creativity. Furthermore, the positive relationship between female managers' self-determined motivations and job creativities was stronger when their creative self-efficacies were high than when it was low. In addition, female managers' creative self-efficacies also amplified the positive relationship between their self-determined motivations and job performances with the mediation of job creativity. Conclusions - Our research empirically elaborated the previous model of self-determined motivation and manager/female creativity literature by presenting the findings that female managers' self-determined motivations significantly influence their job performances via job creativity and that creative self-efficacy effectively strengthen these positive impacts. Also, our research offered new insight for practitioners (i.e. top service managers) by suggesting that they may enhance female service managers' job performance if they pay more attention to employee creativity in service marketing.

• Journal of Distribution Science
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• v.14 no.9
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• pp.85-94
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• 2016

Purpose - Recently, Mobile technologies and devices including smart phones and tablets have increased the possibility of communicating with other people and sharing personal information without time and space restriction. In order to realize the market potential related to mobile technologies, a large number of internet services have been incorporated into mobile platforms. Especially, The number of MIM(Mobile Instant Messenger) users has been increasing dramatically and services using MIM platform also have diversified. In spite of drastic growth in markets related to MIM, there is little empirical research on MIM and users' behaviors. This study designed to examine the structural relationships among belongingness, loneliness, self-disclosure intention, system quality, and self-disclosure behavior in context of MIM. Research design, data, and methodology - Three hypotheses were about the relationship among belongingness, loneliness and self-disclosure intention. The other two hypotheses were about the moderating effect of system quality in the causal relationship between self-disclosure intention and self-disclosure behavior. The data was analyzed by structural equation modeling. Research data were obtained from 330 undergraduate students who were KakaoTalk users and total 314 valid questionnaires were used in the final analysis. Results - The results from this study are as follow. First, the belongingness and the loneliness had a significant impact on self-disclosure intention in MIM. Second, the self-disclosure intention in MIM also had a positive impact on the self-disclosure behavior. Lastly, there is a moderating effect of the system quality in the relationship between the self-disclosure intention and self-disclosure behavior in MIM. Specifically, the higher system quality level was perceived, the positive effect of the self-disclosure intention in MIM on the self-disclosure behavior was greater. Conclusions - Based on the results from this study, academic and practical implications can be drawn. First, the study extends the scope of research about SNS through focusing on MIM to be classified by closed type SNS and identifies the relationship between emotion, behavioral intention and behaviors in MIM. Second, this study provides strategic guidelines to increase the efficiency for promotion activity. Limitations for the study also should be discussed.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.259-269
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• 2019

This study analyzed convergent factors related to self-leadership of female freshmen in health majors studying TOEIC. The survey was conducted from April 29, 2019 to May 10, 2019 using unregistered self-administered questionnaire for 201 female freshmen in health majors and they were randomly selected from TOEIC class in college located in J city. The results of hierarchical multiple regression analysis show the following. The self-leadership of respondents turned out to be significantly higher in following groups: a group in which self-competence is higher, a group in which subdivision task self-efficacy and coping self-efficacy is higher, and a group in which subdivision chance of locus control from locus of control is lower. Their explanatory power was 49.7%. The results of the study indicate that the efforts to manage self-competence, self-efficacy, and locus of control are required to improve the self-leadership of female freshmen in health majors studying TOEIC. These results can be used for academic counseling guidance to enhance self-leadership of female freshmen in health majors studying TOEIC. In the future research, it is necessary to establish and analyze a structural equation model that affects self-leadership of male and female college students in health majors studying TOEIC.

• Journal of Technologic Dentistry
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• v.17 no.1
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• pp.58-71
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• 1995

This study was carried out in order to examine demographic variables and personal and working conditions affecting to self-esteem, self-efficacy and work autonomy and mental health of the dental technicians. For this study, questionnaires composed of 50 items for the measurement of psychiatric symptom, work autonomy, self-esteem and self-efficacy index and 14 items related with demographic variables and personal and working conditions were distributed to 400 dental technicians and the 304 of them were statistically analyzed the results were as the following ; 1. Self-esteem and self- efficacy in dental technicians appeared to be interacted. 2. Score of self-efficacy index was higher in dental technicians of young age, or high or professional education than in otherwise dental technicians. 3. Score of self-efficacy index was higher in dental technicians of young age or professional education than in otherwise dental technicians. 4. All of self-esteem, self-efficacy and work autonomy in dental technicians affected directly their psychiatric symptom. 5. Promotion, and communication with fellows and senior workers of dental technicians affected directly their psychiatric symptom. 6. Each of anxiety, anger, depression and cognitive disturbance appeared to be interacted.

• Journal of the Korea Society of Computer and Information
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• v.22 no.9
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• pp.179-185
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• 2017

The purpose of this study was to investigate the relationships between occupational identity, occupation satisfaction, and self-efficacy of care workers in care hospitals and to draw implications for improving the quality of care services. In order to accomplish the purpose of this study, the occupational identity of care workers in care hospitals as an independent variable, occupation satisfaction as a dependent variable of occupational identity, and self-efficacy as a moderating variable were selected. The causal relationships between occupational identity and occupation satisfaction and the moderating effect of self-efficacy were analyzed. As a result of the analysis, the occupational identity of care workers in care hospitals showed significant effects on occupation satisfaction and job commitment. Also, the effects of occupational identity on occupation satisfaction and job commitment differ depending on self-efficacy, which means that moderating effects of self-efficacy are significant. Based on this analytical results, the theoretical and policy implications of this study were suggested, and the directions and limitations of this study were suggested.

• Journal of the Korea Safety Management & Science
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• v.16 no.2
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• pp.175-184
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• 2014

This paper examines how learning orientation and self-efficacy contributed to explaining innovation behaviors. In order to verify the relationships and mediating effect, data were collected from 368 individuals in employees working in small and medium-sized firms at Gyeongnam region to test theoretical model and its hypotheses. All data collected from the survey were analyzed using with SPSS 18.0. This study reports findings as follows: first, the relationship between the learning orientation and the employee's self-efficacy is positively related. Second, there was also a positive correlation between the employee's self-efficacy and the innovation behaviors. Third, the relationship between the learning orientation and the innovation behaviors is positively related. Finally, the employee's self-efficacy played as a partial mediator on the relationship between learning orientation and innovation behaviors. Based on these findings, the implications and the limitations of the study were presented including some directions for future studies.

• Journal of Information Technology Applications and Management
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• v.30 no.4
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• pp.65-76
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• 2023

On social media, companies create brand experiences while customers actively seek, consume, and generate brand-related content. Customer engagement plays a vital role in the marketing performance of social media-driven brands. This study explores the positive relationship between brand authenticity, aligning brand identity with image, and self-brand connection, aligning brand identity with consumers' self-concepts, on customer engagement and its subsequent impact on brand loyalty. The study surveyed 243 consumers engaged with brand-related social media content, validating hypotheses using structural equation modeling. Results confirmed that brand authenticity and self-brand connection positively affect customer engagement, which, in turn, boosts brand loyalty. These findings highlight the importance of companies enhancing brand authenticity and self-brand connection to drive customer engagement, with theoretical and practical implications provided.

• Journal of Radiation Protection and Research
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• v.31 no.1
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• pp.47-52
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• 2006

A self-absorption correction is important issue for the exact radioactivity determination of gamma emitting radionuclides in environmental samples which have the range of apparent density from $0.3g/cm^3$ up to $1.5g/cm^3$. In this paper, a practical and simple method without radioactive standard solutions having various densities is proposed for the self-absorption correction of environmental samples by a developed outside beaker surrounding Marinelli beaker. For the densities of 0.8, 1.0, $1.3g/cm^3$, the corrected efficiencies by the new method and the measured those by radioactive standard solutions of the three densities showed good agreement within 4 %.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.5
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• pp.524-530
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• 2017

There has recently been increased recognition of the significance of internal marketing activity towards hospitals; however, few studies have investigated internal marketing towards hospitals. Therefore, this study was conducted to examine the impacts of internal marketing and service orientation on hospital image and to focus on the moderating effect of self-efficacy. The main results were as follows. First, empowerment, education training, and leadership of internal marketing positively affect service orientation, with leadership having the greatest influence. Conversely, internal communication and reward do not affect service orientation. Second, service orientation positively affects hospital image, indicating that an influencing relationship between the two factors is formed. Third, the moderating effects of self-efficacy towards the relationship between internal marketing and service orientation is not significant an alpha level of 0.05. However, overall internal marketing in the high group of self-efficacy has a greater effect on service orientation than that in the low group. Thus, the managers should enhance internal marketing and service orientation to increase hospital image, and motivate employees to have self-efficacy.

• Journal of Korean Academy of Nursing Administration
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• v.22 no.1
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• pp.1-10
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• 2016

Purpose: A descriptive survey was used in this study to identify the relationship between nurses' critical thinking disposition, self-directed learning readiness and professional nursing competency and to examine factors that influence professional nursing competency. Methods: The data were collected from 188 nurses and analyzed using t-test, ANOVA, $Scheff{\acute{e}}$' test, Pearson correlation, and stepwise multiple regression analysis with the SPSS/WIN 20.0 PC program. Results: Professional nursing competency was found to have significant pure correlations with critical thinking disposition (r=.59, p<.001), and self-directed learning readiness (r=.54, p<.001). The most influential factor influencing nurses' professional nursing competency was critical thinking disposition, followed by self-directed learning readiness (${\beta}=.25$, p=.003), work department (${\beta}=.19$, p=.001), total clinical career (${\beta}=.19$, p=.003), and position (${\beta}=.12$, p=.040), and these factors explained 43.8% of the variance in professional nursing competency. Conclusion: The findings indicate the necessity of developing and applying strategies and educational programs to enhance individual nurse's critical thinking disposition and self-directed learning readiness. Furthermore, exploration is needed on ways to enhance professional nursing competency.