• 제목/요약/키워드: selection behavior

검색결과 982건 처리시간 0.034초

A Study on Selection Attributes of Luxury Goods in Online Stores of MZ Generation: Focusing on the Moderating Effects of Consumer Value

  • Seong-Soo CHA;Kyung-Seop KIM
    • 유통과학연구
    • /
    • 제21권11호
    • /
    • pp.103-111
    • /
    • 2023
  • Purpose: This research aims to study the selection attributes influencing the purchasing decisions of the MZ generation in online luxury stores and explores the moderating effects of consumer value. The research aims to validate the impact of reasonable pricing, brand reliability, product variety, comprehensive product information, and user-friendly interfaces on customers' decision to purchase products from online luxury stores. Research design, data and methodology: A survey was conducted with 101 participants, and data analysis included exploratory and confirmatory factor analysis, as well as covariance structure model analysis. Results: The findings reveal that brand trust, product variety, and information sufficiency significantly influence brand affect, which in turn influences purchase intention. Additionally, the study identifies that consumers prioritizing hedonic value are more influenced by brand trust and information, while those prioritizing utilitarian value are more responsive to factors like reasonable price, product variety, and ease of use. Conclusions: The study provides insights into the preferences and behaviors of the MZ generation, highlighting their digital proficiency, mobile-centric lifestyle, desire for product variety, price-consciousness, social media influence, and the availability of personalized shopping experiences as factors contributing to their preference for online luxury stores. These findings contribute to understanding consumer behavior and decision-making processes in the context of online luxury shopping.

번식기 황조롱이(Falco tinnunculus)의 사냥 장소 선택에 관한 연구 (A study on select of common Kestrel(Falco tinnunculus) hunting areas in breeding session)

  • 원일재;박민철;박현두;조삼래
    • 한국습지학회지
    • /
    • 제18권4호
    • /
    • pp.350-356
    • /
    • 2016
  • 동물의 번식 성공에 가장 큰 요인은 먹이의 선택이고 먹이의 선택은 서식지의 질과 양에 의해 결정되어 지며, 생물량이 높은 습지의 경우 생태계 기능의 지표로서 황조롱이의 사냥 장소의 선택은 서식 장소의 질과 양을 알아보는 중요한 단서가 될 것으로 예상된다. 본 연구는 충남 공주시 유구읍의 황조롱이 사냥장소에 대해 4가지 유형(초지, 논, 밭, 하천변)으로 구분하여, 번식시기인 3월에서 6월까지 3년간 (2014년~2016년) 황조롱이의 행동을 기록하였다. 조사결과, 사냥의 장소는 하천변에서 높은 사냥행동을 보였고, 비행사냥은 5월과 6월에 많이 하는 것으로 조사되었다. 또한 비행사냥의 주요 획득 먹이는 포유류(쥐), 착지행동의 주요 획득 먹이는 곤충류로 조사되었다. 이에 따라, 하천변에서는 주로 비행사냥이 이루어졌으며, 초지나 논과 밭에서는 착지 행동이 비행행동에 비해 높게 조사되었다. 사냥이 이루어지는 지점의 식물이 땅을 덮는 피도는 사냥지역별 차이를 보였으나 식물의 높이는 차이를 보이지 않는 것으로 확인되었고, 사냥 방법에 따른 식물의 높이는 포유류(쥐)를 잡기 위한 비행사냥이 착지사냥보다 낮은 높이를 선호하는 것으로 분석되었다. 이러한 결과들을 바탕으로 황조롱이의 번식기 먹이 선택에서 하천변은 매우 중요한 환경 요소로 판단된다.

신체 부위별 크기 인식과 착의 행동과의 상관연구 (Relations between Body Cathexis and Clothing Selection by Body Types)

  • 박재경;남윤자
    • 한국의류학회지
    • /
    • 제23권8호
    • /
    • pp.1149-1160
    • /
    • 1999
  • In order to investigate the influence of being self-consciousness of one's body size on clothing behavior we measured body size of Korean female college students directly and examined by questionnaire the degree of being self-conciousness of their body size the aspired clothing behavior and the actual clothing behavior. In addition after classifying the subjects into groups according to the degree of obesity we also examined the difference in the actual clothing behavior among the groups./ The results are as follows: 1) On the item of girth of the body parts the subjects felt thicker in the proximal and lower part of the body than in the distal and upper part of the body. And with respect to the style which exposes body silhouette the disparity between the aspired and actual clothing behavior was greater in the parts that the subjects felt thick. 2) After investigating the relationship between the aspired and the actual clothing behavior we found out that the style which subjects wanted to put on but actually did not was the style that exposes body silhouette and the style which subjects didn't want to put on but actually did was the style covers the body silhouette. 3) There was significant correlation between the subjects' consciousness of their body size and their actual clothing behavior. The self-consciousness of body size on actual dressing tend to influence the clothing for lower body more than the other parts. 4) The subjects were classified into lean normal and obese groups. There were significant differences among the groups in the frequency of wearing the clothing that expose body silhouette. The obese group had a tendency to avoid this clothing style.

  • PDF

주관적 연령에 따른 의복구매행동에 관한 연구 (A Study of Clothing Purchase Behaviors According to Subjective Age)

  • 이은아;김미숙
    • 한국의류학회지
    • /
    • 제24권8호
    • /
    • pp.1254-1265
    • /
    • 2000
  • The purpose of this study was to examine the differences in clothing purchase behaviors among groups determined by subjective and chronological ages. The subjects of this study were teens and adults of up to 59 years of age residing in Seoul and the Metropolitan areas. Out of 700, 578 were used for final data analysis, Chi-square analysis, ANOVA, Duncans multiple range test and descriptive statistics were used for statistics analysis. The following results were found: the subjects were divided into 3 groups based on the subjective age. All age groups tended to perceive subjective age similar to chronological one. Regarding evaluative criteria for selecting clothes and stores, significant differences were found among all chronological and subjective age groups. By chronological age levels, significant differences were found among subjective age groups except the teens in the evaluative criteria used for purchasing clothing. Significant differences were found among subjective age group in all chronological age brackets in store selection criteria.

  • PDF

Molecular Markers and Their Application in Mulberry Breeding

  • Vijayan, Kunjupillai
    • International Journal of Industrial Entomology and Biomaterials
    • /
    • 제15권2호
    • /
    • pp.145-155
    • /
    • 2007
  • Mulberry (Morus spp.) is an economically important tree crop being cultivated in India, China and other sericulturally important countries for its foliage to feed the silk producing insect Bombyx mori L. Genetic improvements of mulberry lag behind to the same in many other economically less important crops due to the complexity of its genetics, the breeding behavior, and the lack of basic information on factors governing important agronomic traits. In this review, the general usage and advantages of different molecular markers including isoenzymes, RFLPs, RAPDs, ISSRs, SSRs, AFLPs and SNPs are described to enlighten their applicability in mulberry genetic improvement programs. Application of DNA markers in germplasm characterization, construction of genetic linkage maps, QTL identification and in marker-assisted selection was also described along with its present status and future prospects.

A Study of Cooperative Algorithm in Multi Robots by Reinforcement Learning

  • Hong, Seong-Woo;Park, Gyu-Jong;Bae, Jong-I1;Ahn, Doo-Sung
    • 제어로봇시스템학회:학술대회논문집
    • /
    • 제어로봇시스템학회 2001년도 ICCAS
    • /
    • pp.149.1-149
    • /
    • 2001
  • In multi robot environment, the action selection strategy is important for the cooperation and coordination of multi agents. However the overlap of actions selected individually by each robot makes the acquisition of cooperation behaviors less efficient. In addition to that, a complex and dynamic environment makes cooperation even more difficult. So in this paper, we propose a control algorithm which enables each robot to determine the action for the effective cooperation in multi-robot system. Here, we propose cooperative algorithm with reinforcement learning to determine the action selection In this paper, when the environment changes, each robot selects an appropriate behavior strategy intelligently. We employ ...

  • PDF

노년 여성(老年 女性)의 의복구매행동(衣服購買行動)에 관(關)한 연구(硏究) (A Study on the Clothes Purchasing Behavior of the Eldery Women)

  • 위혜정;손희순
    • 패션비즈니스
    • /
    • 제4권4호
    • /
    • pp.29-40
    • /
    • 2000
  • Eldery generation is a strategic purchasing consumer group in domestic fashion market for the future. The thesis of this study is that identifies needs and desires of eldery women by researching clothes purchasing behaviors and clothes selection standards. For the study, a questionnaire was used as a method of mearsurement and the eldery women in Seoul and Kyonggi were selected as a sample. Data was processed by SPSS $PC^+$ program and analyzed by using frequency, percentage, $x^2$-test and t-test. As a result of this study, clothes purchasing behaviors and clothes selection standards of eldery women can be recognized in related to age and others. A based on the results, this study is expected to assist that marketers can establish effective marketing strategy for the silver fashion business.

  • PDF

표준화된 방수기술 평가기법 개발 및 평가체계 구축 (Proposed Development and Evaluation System for Existing Standardized Waterproof Technology Assessment Methods)

  • 송제영;이선규;최은규;이정훈;김병일;오상근
    • 한국건축시공학회:학술대회논문집
    • /
    • 한국건축시공학회 2018년도 춘계 학술논문 발표대회
    • /
    • pp.341-342
    • /
    • 2018
  • Waterproofing materials and construction methods have been developed and applied to various construction sites since the past. However, there many cases where the waterproofing performance is not satisfactory, leading to continuous water leakage. It has been observed that a key reason for this is because waterproofing method and material selection is not optimized in terms of the appropriate application area and environmental degradation factors. This paper proposes that future selection of waterproofing methods should consider the following evaluation criteria; 1) waterproof performance evaluation according to site conditions, 2) evaluation of construction method, 3) manufacturing and maintenance of waterproofing systems.

  • PDF

생체 리듬과 음식 섭취 (Biological Rhythms and Food Intake)

  • 이영호
    • 수면정신생리
    • /
    • 제5권1호
    • /
    • pp.34-44
    • /
    • 1998
  • Living organisms are influenced by many external rhythms and they have adapted their physiology to periodically changing conditions. These adaptive strategies are controlled by endogenous innate programs of behavior and physiology which are determined by external signals ("Zeitgeber"). There are many biological rhythms, each with its own characteristic functional adaptation. Among them, the presence of endogenous time control of feeding and drinking becomes obvious. There are increasing evidences that the control of food intake, food selection, and drinking are regulated by the endogenous rhythms including a circadian rhythm. However, there have been many restrictions in understanding the endogenous control of food intake itself and its mechanism. To broaden our know ledges of the endogenous time control of feeding and drinking, the author reviwed the characteristics of the endogenous timing for food intake, the influence of circadian pacemakers and food-entrainable oscillators, the interaction between the circadian control and the external and internal conditions in the control of food intake, the conseqences of feeding, the circadian control of food selection, and the biological cycles in energy balance.

  • PDF

표준화된 방수기술 평가기법 개발 및 평가체계 구축 (생산기술, 유지관리 평가 중심) (Proposed Development and Evaluation System for Existing Standardized Waterproof Technology Assessment Methods(Production technology, maintenance evaluation))

  • 송제영;서현재;최은규;이정훈;김병일;오상근
    • 한국건축시공학회:학술대회논문집
    • /
    • 한국건축시공학회 2019년도 추계 학술논문 발표대회
    • /
    • pp.235-236
    • /
    • 2019
  • Waterproofing materials and construction methods have been developed and applied to various construction sites since the past. However, there many cases where the waterproofing performance is not satisfactory, leading to continuous water leakage. It has been observed that a key reason for this is because waterproofing method and material selection is not optimized in terms of the appropriate application area and environmental degradation factors. This paper proposes that future selection of waterproofing methods should consider the following evaluation criteria; 1) waterproof performance evaluation according to site conditions, 2) evaluation of construction method, 3) manufacturing and maintenance of waterproofing systems.

  • PDF