• East Asian Journal of Business Economics (EAJBE)
• /
• v.10 no.3
• /
• pp.93-104
• /
• 2022

Purpose - The green marketing practice improves consumers' environmental knowledge, consequently bolstering their environmental purchase intention. It also improves consumers' green brand knowledge, positively influences their attitude toward green brands. This research examines the role of green brand image between green marketing practice and consumers' green purchasing intention Research design, Data, and methodology - This research has conducted the 'Qualitative Content Analysis' in the current literature dataset. It is crucial to create the procedures and processes that is used to acquire the data needed to structure or solve problems. Finally, total 35 prior studies included for the analysis. Result - Based on prior studies, the current authors figured out that the green brand image plays an essential role in promoting companies' efforts in green marketing practices and green purchase intentions through its mediating ability by fostering trust, green perceived value, green brand loyalty, and social responsibility as a significant determiner of green practices Conclusion - This research concludes that green brand positioning helps companies secure a special place in a consumers' mind by facilitating the design of the desired green brand awareness image and strengthening consumers' desire to purchase a specific green product/service. Green brand positioning centers on the way marketing communications of green brand features green brand knowledge.

• The Journal of the Korea institute of electronic communication sciences
• /
• v.18 no.6
• /
• pp.1117-1124
• /
• 2023

The security of information, including image content, is an essential part of today's communications technology and is critical to secure transmission. In this paper, a new ROI-based image encryption algorithm is proposed that can quickly encrypt images with a security level suitable for environments that require real-time data transmission for images containing sensitive information such as ID cards. The proposed algorithm is based on one dimensional 5-neighbor cellular automata, which can be implemented in hardware and performed hardware-friendly operations. Various experiments and analyses are performed to verify whether the proposed encryption algorithm is safe from various brute-force attacks.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.18 no.3
• /
• pp.779-800
• /
• 2024

Unmanned Aerial Vehicle (UAV) networks, also known as drone networks, have gained significant attention for their potential in various applications, including communication. UAV networks for communication involve using a fleet of drones to establish wireless connectivity and provide communication services in areas where traditional infrastructure is lacking or disrupted. UAV communication networks need to be highly secured to ensure the technology's security and the users' safety. The proposed survey provides a comprehensive overview of the current state-of-the-art UAV network security solutions. In this paper, we analyze the existing literature on UAV security and identify the various types of attacks and the underlying vulnerabilities they exploit. Detailed mitigation techniques and countermeasures for the protection of UAVs are described in this paper. The survey focuses on the implementation of novel technologies like Q-learning, blockchain, IRS, and mmWave. This paper discusses network simulation tools that range in complexity, features, and programming capabilities. Finally, future research directions and challenges are highlighted.

• Journal of Distribution Science
• /
• v.22 no.7
• /
• pp.43-51
• /
• 2024

Purpose: The primary purpose of this study is to examine the influence of the Technology Acceptance Model (TAM) on the use of mobile money in Indonesia. The acceptance of technology has brought changes to society where the application of technology is aimed at identifying the best solution among the various existing alternatives. There are two types of electronic money: chip-based and server-based electronic money. Server-based electronic money is found on mobile phones. The Indonesian government has encouraged the use of electronic money and launched Less Cash Society to create a secure, efficient, and smooth payment system. Research design, data, and methodology: This study collected quantitative data from users of server-based electronic money through surveys conducted based on the sample size. The data were processed using SEM LISREL 8.70. Results: the results show that each of the TAM's fundamental elements has a significant impact. Perceived ease of use and perceived usefulness are able to encourage attitude toward using and behavioral intention to use towards actual use. Conclusions: The distribution of mobile money has a positive impact on society. Hence, mobile money providers must simplify access-recommendations made to strengthen the acceptance of mobile money via Perceived Ease of Use and Perceived Usefulness.

• Journal of the Institute of Electronics Engineers of Korea TC
• /
• v.43 no.10 s.352
• /
• pp.35-45
• /
• 2006

Coordinator is defining so that function as most trust center that is point in security in ZigBee Alliance. Because must do height connection with coordinator in device signing to PAN newly, coordinator has shortcoming that subordinate is revealed to danger directly to Centered and cattish device. When do height connection some device, do not become problem, but if network is huge, coordinator's subordinate shall increase as traffic quantity which happen in coordinator increases. Also, in ZigBee security to link network kina of transmission and mutually certification in ZigBee Alliance standard include, but I do not provide method to deliver master key in each node safely. Because process that transmit master key passes through channel that do not secure, master key has shortcoming that is revealed directly. In this paper, I suggested Parent-Child key establishment algorithm to solve these problem. Proposed algorithm consists of two structures. Master key establishment algorithm and device that sign to PAN newly that can use one-way Hash chain and transmit master key safety are consisted of Parent-Child network key establishment algorithm that do child node and parent node key establishment as can do key establishment efficiently. Method that device proposes in case method that propose in case have master key establishment time was shown better performance $200{\sim}1300ms$ than existing method, and device does not have master key than existing method height connect time about $400{\sim}500ms$ better performance see.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.38B no.5
• /
• pp.394-400
• /
• 2013

WoT (Web of Things) was proposed to realize intelligent thing to thing communications using WEB standard technology. It is difficult to adapt security protocols suited for existing Internet communications into WoT directly because WoT includes LLN(Low-power, Lossy Network) and resource constrained sensor devices. Recently, IETF standard group propose to use DTLS protocol for supporting security services in WoT environments. However, DTLS protocol is not an efficient solution for supporting end to end security in WoT since it introduces complex handshaking procedures and high communication overheads. We, therefore, divide WoT environment into two areas- one is DTLS enabled area and the other is an area using lightweight security scheme in order to improve them. Then we propose a mutual authentication scheme and a session key distribution scheme for the second area. The proposed system utilizes a smart device as a mobile gateway and WoT proxy. In the proposed authentication scheme, we modify the ISO 9798 standard to reduce both communication overhead and computing time of cryptographic primitives. In addition, our scheme is able to defend against replay attacks, spoofing attacks, select plaintext/ciphertext attacks, and DoS attacks, etc.

• The KIPS Transactions:PartC
• /
• v.13C no.5 s.108
• /
• pp.541-548
• /
• 2006

Sensor network is a network for realizing the ubiquitous computing circumstances, which aggregates data by means of observation or detection deployed at the inaccessible places with the capacities of sensing and communication. To realize this circumstance, data which sensor nodes gathered from sensor networks are delivered to users, in which it is required to encrypt the data for the guarantee of secure communications. Therefore, it is needed to design key management scheme for encoding appropriate to the sensor nodes which feature continual data transfer, limited capacity of computation and storage and battery usage. We propose a key management scheme which is appropriate to sensor networks organizing hierarchical architecture. Because sensor nodes send data to their parent node, we can reduce routing energy. We assume that sensor nodes have different security levels by their levels in hierarchy. Our key management scheme provides different key establishment protocols according to the security levels of the sensor nodes. We reduce the number of sensor nodes which share the same key for encryption so that we reduce the damage by key exposure. Also, we propose key update protocols which take different terms for each level to update established keys efficiently for secure data encoding.

• Journal of the Korea Society of Computer and Information
• /
• v.10 no.5 s.37
• /
• pp.161-170
• /
• 2005

The Certificate Revocation List(CRL) or the Online Certificate Status Protocol(OCSP)has been used to validate certificates. However, the CRL cannot validate certificates in realtime because of the Time-Gap problem and the OCSP server overloads in a large scale secure system. In addition, the client cannot access a wired LAN until the client has been authenticated by the authentication server on the IEEE 802. 1x framework. Therefore, the client cannot validate the authentication server's certificate using a certificate validation server. Thus, the client cannot authenticate the authentication server in realtime. To solve these problems this paper designed a secure system that can protect the content of communications and authenticate users in realtime on a wireless LAN The designed certificate validation protocol was proved that the stability and efficiency of the system was very high, the result of the validation had the presence, the speed of the validation was not affected by the system scale, the number of authorities user must trust was reduced to one, and the overload of the validation server was Protected. And the designed user authentication and key exchange protocols were Proved that the mutual authentication was possible in realtime and the fact of the authentication could be authorized by the CA because of using the authorized certificates.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.40 no.3
• /
• pp.497-505
• /
• 2015

Existing Wi-Fi networks require users to follow network settings of the AP (Access Point), resulting in inconveniences for users, and the password of the AP is shared by all users connected to the AP, causing security information leaks as time goes by. We propose, in this work, a personalized secure Wi-Fi network, in which each user is assigned her own virtual Wi-Fi network. One virtual Wi-Fi per user makes the user-centric network configuration possible. A user sets a pair of her own SSID and password on her device a priori, and the AP publishes its public key in a suitable way. The AP also maintains an open Wi-Fi channel, to which users can connect anytime. On user's request, the user device sends a connection request message containing a pair of SSID and password encrypted with the AP's public key. Receiving the connection request message, the AP instantiates a new virtual AP secured with the pair of SSID and password, which is dedicated to that single user device. This virtual network is securer because the password is not shared among users. It is more convenient because the network adapts itself to the user device. Experiments show that these advantages are obtained with negligible degradation in the throughput performance.

• Journal of KIISE:Information Networking
• /
• v.37 no.6
• /
• pp.420-430
• /
• 2010

Due to increasing demand for improving road safety and optimizing road traffic, Vehicular Ad-Hoc Networks (VANET) have been subject to extensive attentions from all aspects of commercial industry and academic community. Security and user privacy are fundamental issues for all possible promising applications in VANET. Most of the existing security proposals for secure VANET concentrate authentication with privacy preservation in vehicle-to-vehicle (V2V) and vehicle-to-roadside infrastructure (V2I) communications and require huge storage and network capacity for management of revocation list. Motivated by the fact, we propose a new scheme with security and privacy preservation which combines V2V and V2I communication. With our proposed scheme, the communication and computational delay for authentication and overhead for management of revocation list can be significantly reduced due to mutual authentication between a vehicle and a Roadside Unit (RSU) requires only two messages, and the RSU issues the anonymous certificate for the vehicle on behalf of the Trust Authority (TA). We demonstrate that the proposed protocol cannot only guarantee the requirements of security and privacy but can also provide efficiency of authentication and management of revocation list.