Recently, space branding has been used as a branding method for many companies because space communication is a way of utilizing space in a wide range of ways. However, generally speaking, communication only focuses on goods and information about brands and does not focus on consumer's stories. The purpose of this study is to present the communication of " Back to Harakenya " in concept of Harakeya as a solution to this problem and confirm its effectiveness through examples. We selected on the range of " cosmetics brand ", " food and beverage brand ", " brand brand " and " fashion brand " which can used as a direct experience as a marketing method, which is a good condition for communication. Based on that, Harakenya selected cases as spaces with the concept of "Back to Harakenya". Previously, Harakenya's concept of "Back to Harakenya" and his designs appears three features. First, it transforms into various being secondly, it generates active imagination and it contains at least as many things as possible. This resulted in the effect that people remember the image with a clear image. Based on this study, We investigated to draw a result of effects through how the design expression is made in the spaces of Space Branding and how the "Back to Harakenya" communication is taking place in the space. Through these studies, the design and communication method of Harakenya's "Back to Harakenya" concept helps us to remember the brand clearly and furthermore, we confirmed that the brand value can be improved.
This study aimed to provide an efficient time management scheme for farmers by analysing how they experience time constraints in spending their time and understand time management. Firstly, farmers found that they didn't have enough time for farm keeping as a result of house work obligations. It was caused by excessive time for agricultural work. Thus, 93.7% of respondents recognized that ‘they were pressed for time' because there is relatively less time to spend for socio-cultural and physiological matters. In addition, 83.0% responded that they felt the pressure of something. Respondents who were in forties reduced their sleeping hours due to lack of time. The majority of people who were in the farmhouse doing controlled horticulture cannot enjoy their own time for leisure owing to a lack of time. Secondly, respondents under thirty-nine years of age were solving the problems of time constraints as prioritizing matters, planning handling time and utilizing household instruments. On the other hand, respondents who were in forties found the solution by reflecting on their conduct toward a time consumption plan, self-evaluation and received help from their family and/or neighbors. A group of respondents who had already graduated from college or higher education often reflected on their conduct and self-evaluated. Respondants who participatied in farmhouse controlled horticulture, generally took turns in managing their house work. For reducing farmers' time constraints and managing their time efficiently, they should standardize matters done repeatedly and also manage time by dividing work among family members. Furthermore, if a long-term time scheme such as more than a month is established and practiced, time constraints may be somewhat solved.
The purpose of this study was to identify the effect of family support and participation in activities on the improvement in interpersonal relationships perceived by rural multicultural and non-multicultural household adolescents and compare the results with the perspective of Sullivan and Bowlby. For this purpose, the data of 403 persons from multicultural households and 348 persons from non-multicultural households were analyzed and several conclusions were drawn. Firstly, the family support variable had the greatest effect on the improvement in interpersonal relationships in both the rural multicultural and non-multicultural household adolescents. Secondly, the number of activities experienced at home significantly affected the improvement in interpersonal relationships in both types of adolescent. The effects of age, number of friends, and number of traditional activities on the improvement in interpersonal relationships differed for each type of household adolescent. And to conclude, the significant factors affecting the interpersonal relationships of the rural adolescents were their family and parents. Therefore, this study supports Bowlby's perspective on adolescents' interpersonal relationships. Based on the results, this study proposed plans to improve the interpersonal relationships of rural adolescents through family support and activity participation. Also, a plan for follow-up studies was suggested.
Our study measures the Digital Life Index (DLI) of baby boomers by considering the utilization of digital devices in their everyday life. The study was conducted by implementing the following three-step approach: (1) development of survey questions and data collection; (2) build Digital Life Index (DLI) model and lastly; (3) empirical analysis using the Digital Life Index (DLI). In the first stage in order to develop the survey questions to measure the digital index, two surveys were conducted. For the first preliminary survey, it was done based on the existing literatures which enabled this investigation through FGI analysis involving real professionals. The second survey was conducted by commissioning a specialized external firm. In this survey, a total of 400 data was collected to verify the validity and objectivity of the data sample. The data gathered through the survey questions was used to develop the digital index. Firstly, the appropriate factors were extracted by conducting factor analysis. This factor analysis validates and verifies the factors which are appropriate in measuring Digital Life Index (DLI). The derived factors are broadly divided into five main factors. The first factor describes the possession, purchase and use of digital device (x1). Meanwhile, the second factor describes the digital device's software (x2) and the third factor describes the participation in utilizing digital device (x3). The fourth factor describes the utilization of digital device in human personal relationship (x4) and lastly, the fifth factor describes the effect of digital device in everyday life and work environment (x5). Secondly, the digital index model was developed. The variables to represent the Digital Life Index (DLI) are ${\chi}1t,{\chi}2t,{\chi}3t,{\chi}4t$ and ${\chi}5t$. Furthermore, as experience in using the digital index grows overtime, the growth can be represented by the "S" shape. Based on the results, Digital Life Index(DLI) is distributed with the highest point at 90.3 and the lowest point at 25.9.
Journal of Korean Society of Industrial and Systems Engineering
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v.43
no.2
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pp.87-97
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2020
The purpose of this study is to suggest the characteristics of online shopping malls and find a way to establish a differentiated marketing Strategy for online shopping malls in China. This study investigated the effect on the loyalty by applying the perceived shopping value (Hedonic Value, Utilitarian Value) of consumers in online shopping malls. In addition, In order to grasp the factors affecting consumer loyalty in online shopping malls, the characteristics of online shopping malls are multidimensional, consisting of product characteristics, recommended quality, benefit services, and community services. In order to obtain the purpose of the study, a questionnaire was surveyed for chinese online shopping experience and the research model was verified through empirical analysis method. Statistical analysis program was used together with SPSS 24.0 and AMOSS 24.0. Looking at the results of the analysis, firstly, the recommended quality and benefit service of online shopping malls are positive for the perceived hedonic value of consumers. The product characteristics and community service were found to have no effect on the hedonic shopping value. Secondly, the product characteristics, recommended quality, benefit service, and community service of online shopping malls on the utilitrian value perceived by consumers were positively affected. Thirdly, the perceived hedonic value has a positive effect on loyalty. Finally, it was confirmed that perceived utilitrian value affects loyalty. Based on the results of this study, a differentiated marketing strategy was established for existing chinese online shopping mall operators and potential new operators as well.
Angle concepts have a multifaceted nature such as quantitative aspects as the amount of rotation, qualitative aspects as geometric shapes, and relationship aspects made with planes or lines. This study analysed angle concepts and introduction methods of angles in elementary mathematics textbooks which have been used from the Syllabus Period to the 2015 Revised Mathematics Curriculum. First, the concepts of angles in mathematics textbooks focus through the definitions, representations, and components of angles presented in mathematics textbooks are analyzed. Secondly, how various aspects of each angle are sequenced through the tasks or activties in the introduction of lesson is looked. As a result of analysis, the methods of introducing angles in the changes of mathematics textbooks have mainly focused on learning about geometric shapes and relations of components. In the mathematics classroom, students should experience various aspects of geometric shapes, rotations, relational aspects of points, lines and surfaces, and support and link them to form a wide range of concepts.
This study investigated consumer perception and purchase behavior regarding Han-gwa (traditional Korean confection) in housewives residing in the Seoul and Gyeonggi area. This study was conducted by self-administered questionnaires. Out of 839 questionnaires, 713 questionnaires (85.0%) were used for statistical analyses including frequency analysis, the Chisquare, and one-way ANOVA. Based on the data collected, independence variables were divided less than 40 years (<40), 40s, 50 years or higher (50) by age. The major findings were as follows; Firstly, 72.1% of the total respondents had the experience of purchasing Han-gwa. Gangjeong was the most popular item among purchased. As the purpose of purchasing, holiday gift and snack was on the highest rank. Hypermarkets / discount stores (48.9%) was the most common place for the place of purchase. Secondly, there was a significant difference in the perception of Han-gwa by age; respondents aged 50 years or older showed more positive perception in Han-gwa in 3 factors among total of 11 factors. Thirdly, for the popularization of Han-gwa, 'too sweet taste (44.2%)' and 'small portion size (22.9%)' were pointed to be improved by respondents. Results of this study indicate that 1) Yu-gwa and Yak-gwa require new product development based on age segmentation, and health and food safety are important variables considered when housewives purchase Han-gwa.
Now interior designers have to meet this challenge by rising to the occasion and taking advantage of opportunities while strengthening their skills which have not kept pace with the increasing emphasis on design. furthermore, they are hampered by the lack of a general working design methodology. Interior designers in Korea have been slow to recognize the need for developing a specification methodology manual which could be adapted to meet varying requirements and modified to reflect designers experiences. The design process in Korean interior design often involves utilizing drawing document methods based on architectural prototypes rather than upon drawing methods developed by design firms as a result of work experience s and unique needs. However, these unique nees are nearly always limited by traditional working drawing methods. This has led to confusion and inaccuracies due to the lack of a single starndardized and universally acceptable working drawing methodology which is capable of reflecting the needs of all parties involved , partiality those of interior designers. This thesis is an attmepted to establish the necessity for developing a better working drawing methodogoy or technical mans of satisfying the information sorting and processing need s of interior design professionals, a five step suggestion for developing such a methodology follows. First, arrange pertinent design research information by means of a process which can be employed throughout the design process, from inception through to working drawing stage. The end result should be an interior architectural design process culminating in a pattern skillfully blending architecture, vision and product with environment . The design process should be manifested into a series of definable steps and yet sufficiently flexible and variable in order to provide the most apropos design solution. Secondly , motify the design methodology systematically according to site conditions and prevailing construction technology and manifest the design process in a booklet form so that it reflects a desired pattern. Thirdly, this methodology should incorporate a stand-ardized and functional process capable of being utilized to impact clear design concepts and objectives with preci-sion and efficiency in a manual form.
Web service mashup bacomes one of the important web application development methods. This paper considers a client based mashup, where a page interfaces many service methods asynchronously. Browser systems execute callbacks when the corresponding reply arrives, possibly concurrent to user interface actions. In this case, callbacks and user interface actions share data memory and screen. Moreover, when the user is able to send another request before the previous ones have replied, the shared resource problem becomes more complicated. In order to solve the multiple requests problem, our contributions are as follows. First, we modeled a mashup page with user actions and callbacks, and we presented several types of callbacks. Secondly, concurrency condition is defined between callbacks and user actions in terms of shared resources, and the test method is presented. Also, we proposed the serialization approach to guarantee the safe execution of callbacks. Finally, we applied the proposed concurrency condition on XForms language and extended the XForms browser to implement the proposed approach. The prototype implementation showed that the proposed approach helps enhancing user experience on mashup pages.
Journal of the Korean Society of Clothing and Textiles
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v.25
no.8
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pp.1524-1535
/
2001
The purpose of this study was to establish a sizing system according to size and dimension whereby manufactured pants can be classified and develop men’s formal pants pattern based on the analysis of ready-made and educational pants pattern. The first, we surveyed the sizing and the basic pants patterns of the men’s ready-made wear companies, Secondly, through the survey data of the domestic men’ready-mad clothing industry, we proposed a new sizing system. Lastly, after compared three different types of ready-mad pants manufactured according to their patterns and an additional type of pants made after the educational pattern, the new men’s basic pants pattern were developed. The findings were as follows: 1. Survey of the domestic ready-mad garment industry showed that each company classified its own manufactured goods according to its own sizing system: moreover, they each used its own unique patterns which appeared to be resulted from a combination of two factors : the experience of a patterner and foreign know-how technology. 2. New sizing system was developed with 12 steps from size 74-88 to size 96-106 based on the high frequencies of the companies’3. New basic patterns for men’s formal pants were developed: Inseam length = 80cm, crotch line = H/4+4.6cm, pants ham = 23.5cm as basic lines and front waist girth =W/4+9.1cm as drafting line. 4. the superiority of the new basic patterns were been demonstrated by a high approval rate of the subjects who participated in testing.
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