• International Journal of Knowledge Content Development & Technology
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• 제6권2호
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• pp.29-42
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• 2016

Performing an online health search is a popular activity conducted on the Internet. Research studies from developed countries provide information on source used, type of search performed and devices used to perform the search. However, the same cannot be said about the online health information searching scene in South East Asia. Online health information searching is gaining popularity in South East Asia. Citizens in these countries are turning to the Internet to obtain health information quickly. Current research studies pertaining to online health information searching in South East Asian is limited, particularly relating to search experiences of South East Asian health searchers. Search experience is pertinent as it could deter or encourage the possibility of conducting future health searches. In this research study, a user study was conducted to describe the online search experience of South East Asian health searchers. A face to face interview with 50 participants was conducted. The interview was audio recorded and transcribed verbatim. Results indicate participants have positive and negative search experiences. In some cases, post search outcomes influenced the search experience. Results of this research study contribute to the growing domain of knowledge in relation to online health information searching. Results of this study also provide an understanding pertaining to the search experience of South East Asian online health searchers.

• 한국기록관리학회지
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• 제14권1호
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• pp.75-100
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• 2014

국가기록원 등 많은 기록관에서 온라인 검색도구를 적극 활용하고 있으나 여러 측면에서 개선이 필요한 상황이다. 이에 본 연구에서는 국가기록원을 중심으로, 호주, 영국, 미국의 국립기록관에서 제공하는 온라인 검색도구현황을 분석하였다. 또 호주, 영국, 미국 국립기록관의 검색도구를 직접 사용하여 각각의 장단점을 파악해 보도록 하기 위해, 실제 이용자들을 선정하여 포커스 그룹 인터뷰를 통한 평가를 실시하였다. 그 결과를 기반으로, 전반적 기능 및 계층별 검색, 검색옵션 및 주제어검색, 검색결과제시, 기록정보콘텐츠 서비스 등의 측면에서 온라인 검색도구의 개선 및 발전 방향을 제시하였다.

• 한국의사학회지
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• 제30권2호
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• pp.45-61
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• 2017

Objectives : This research aims to investigate the consumer's interest in the Korean Medicine (KM) industry by using Google-trends and Naver-Data lab. A quick and uncomplicated way for those who are already involved with KM industry but do not have expertise in utilizing Big-data searches, is introduced. Methods : 'Direct keyword' was set by FGI (Focus Group Interview) and 'Detailed keyword' was set by using relevant word search and autocomplete search functions in the search engine. By inquiring Naver-Data lab, keyword search volumes are compared by age and sex, date range, and originating region of the researcher. It is possible to determine whether the data is reliable or authentic through examining the associated query. Selected direct keywords used through FGI (Focus Group Interview) were 'Acupuncture', 'Herbal Medicine', 'Cupping', 'Musculoskeletal Disease', 'Diet', and 'Stemina'. Based on these keywords, the following results were derived from the keyword analysis. Results : From August 2016, there was a noticeable surge of interest in men's 'Cupping'. The search for 'Diet' increased in the second quarter of 2016 from all ages. The search volume of 'Stemna' for individuals in their 20s is higher than that of those in their 30s or 40s'. Researchers from the region of Chungcheongbuk-do had a higher level of interest in analgesics and less interest in Korean Medicine. There is a greater interest in the KM market from European countries and America, than from Korea, China, and other Asian countries. Discussion : Despite the limitations of the research, it is meaningful to introduce a quick and easy data search method to compare information by age, sex, and region. Conclusion : The future of research into Korea Medicine and this market is confirmed by our data results which indicate interest from Europe, the United States, and other western countries, but less interest from Korea, China and other Asian countries.

• 아태비즈니스연구
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• 제15권1호
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• pp.45-69
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• 2024

Purpose - To examine the influence of mobile visual search as a strategic technology service on consumer perceived economic value and customer commitments, which in turn affect consumer's usage intention of mobile visual search. This study also explores the moderating effect of different levels of consumer online shopping orientation. Design/methodology/approach - One-by-one open-ended in-depth interview was first undertaken to 15 Korean consumers to figure the features of mobile visual search. Then a conceptual model was built to verify the hypotheses that indicate the impact of mobile visual search on consumer perceived economic value and customer commitment, which further influence consumer's usage intention. Findings - The results show Convenience, Information quality, Personalization, Text-free search interface design and Visual communication of mobile visual search positively influence consumer perceived economic value and customer commitment and in turn positively affect consumer's usage intention. Moreover, the different levels of consumer online shopping orientation also found to have different effects on consumers' perception and behavior of using mobile visual search in online fashion shopping. Research implications or Originality - The present study verified that mobile visual search is a service tool that consumers want to use in the online fashion shopping journey since it provides economic benefits.

• 한국생활과학회지
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• 제24권4호
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• pp.571-586
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• 2015

This study examined the effect of ambivalent fashion consuming tendency on continuous information search and fashion store selection. Surveys period was from Jan. 8th to Jan. 20th in 2014. The subjects of this study were the young 218 women who had the shopping experiences with ambivalent fashion consuming tendency in their 20s of Pusan and Kyung-nam. These surveys referred to the relevant preceding researches and were completed by some pilot researches (focus group interview, paper-pencil test). The data was analyzed by frequency analysis, reliability analysis (Cronbach's ${\alpha}$), factor analysis and regression analysis. The main results of this study were summarized like following: First, this study was based on the definition and characteristics of the ambivalent fashion consuming tendency. The current ambivalent fashion consuming tendency consisted of price ambivalence, trend ambivalence and brand ambivalence. The consumer's demographic characteristics affected trend ambivalence, brand ambivalence. Second, continuous information search was composed of entertaining information search and rational information search. Third, ambivalence fashion consuming tendency had a strong influence on continuous information search (information search and share activity). Forth, the price ambivalence, trend ambivalence and brand ambivalence, which is the factors of ambivalent fashion consuming tendency, significantly impacted on selecting the fashion store. In conclusion, ambivalent fashion consuming tendency is main related factor impacting on continuous information search and fashion store selection.

• 산업경영시스템학회지
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• 제24권67호
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• pp.83-92
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• 2001

This paper is to measure and evaluate the degree of customer satisfaction for internet search engines. The service quality scale is developed after testing validity and reliability through the result of inquiring into the literature and the interview of university students. The stepwise regression analysis using MINITAB is used to analyze the survey results.

• 정보관리연구
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• 제26권1호
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• pp.80-98
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• 1995

검색전략(檢索戰略)은 효과적인 탐색을 수행하는 수단이다. 검색전략(檢索戰略)의 여러 연구 중에서 베이츠의 탐색전술은 자주 인용되고 소개되어 왔으나, 대부분의 연구는 피상적이었다. 본 논문에서는 베이츠의 탐색전술의 내용을 자세하게 조사하고 베이츠의 탐색전술에 기초하여 실제 온라인 탐색과정을 기술하려고 노력하였다. 사용된 전술(戰術)을 구분하기 위하여 다음의 3가지 유형의 조사가 이루어 졌다. (1) 다른 유형의 조직에 속하고, 다른 유형의 데이터베이스를 사용하는 7명의 탐색자와의 면담 (2) 온라인 탐색 레코드의 분석 (3) 1년간 신문 데이터베이스의 검색 신청서의 분석 결론적으로 베이츠 전술의 일부가 빠지고 자주 사용된 새로운 전술이 추가되었다. 다음의 5가지 요소가 온라인 검색행위(檢索行爲), 검색전략(檢索戰略), 검색전술(檢索戰術)에 영향을 미친다. (1) 탐색요구의 난이도 (2) 데이터베이스의 내용 (3) 온라인 탐색의 요금정책(검색비용의 부담자) (4) 탐색과정에서 이용자의 동석여부 (5) 탐색자의 온라인 경험 제한된 조건에서 전형적인 전술이 제안되었다. 그러나 전술의 사용유형을 일반화하기 위해서는 많은 조사연구가 필요하다.

• 한국도서관정보학회지
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• 제30권2호
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• pp.123-153
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• 1999

본 연구는 기존의 CD-ROM 데이터베이스 탐색형태에 관한 연구를 기초로 의학도서관에서 사용하고 있는 온라인 MEDLINE을 검색하는데 있어 연구자들이 정보이용을 보다 효율적으로 제공할 수 있는 방안을 모색하는데 그 목적이 있다. 의학도서관에서의 MEDLINE 탐색형태를 조사하기 위하여 정보이용 행태에 관한 문헌조사와 실태조사를 설문지 조사방법으로 60개 의학도서관을 대상으로 의학전문사서의 정보이용 행태를 추출하였다.

• 한국도서관정보학회지
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• 제22권
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• pp.139-169
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• 1995

The purpose of this study is to analyze the search pattern and search outcome of the National Central Library OPAC users by measuring their success rates and identifying the factors of failure and the personal background which bring about the differences of the search outcome. Various methods have been used for the study. Personal interview was used to find the pattern of the search, observation method was used to investigate the search process and the failure factors, and a questionnaire was used to survey personal background of searchers. The data were collected during the period of 7 days from April 17, 1995 through April 23, 1995. The search of 1, 217 cases, sampling systematically 25% out of the whole users, were collected and analyzed for the study. The findings of the study can be summarized as follows : First, in regard to the pattern, known-item search(72.6%) was preferred to the subject search(27.4%) and in case of known-item search the access point used were in the order of title, author, title and author. Second, the overall success rate of known-item search was 50.3% and the success rates were in order of author and date, title, and author. The failure factors of known-item search were divided into users factor of 67% and the database factor of 33%, respectively. Third, in case of subject search, its overall success rate was 44.1% and the keyword was the major access point, and the average of precision ratio was very low. Fourth, the analysis of the personal background related to the search outcome has shown significant differences by sex, the experience of using OPAC, education level, and the frequency of using other information retrieval systems. Based on the results the following suggestions can be made to improve the search outcome : First, the system should be su n.0, pplemented online help function to assist users to overcome the failure during search. Second, user instruction in group or individual should be implemented for the users to understand the system.

• 정보관리학회지
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• 제29권2호
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• pp.113-133
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• 2012

본 연구는 한국 통합 검색 환경에서의 이용자 적합성 판단 기준에 관한 탐색적 연구이다. 이를 위해 10명의 참가자들을 대상으로 반구조화(semi-structured) 인터뷰를 수행하여 데이터를 수집하였다. 참가자들은 네이버, 다음 등과 같은 통합 검색 환경에서 본인들이 관심 있거나 필요로 하는 다양한 검색을 수행하고, 그 과정에서 문서가 적합한지와 그 판단 기준에 대해 기술하였다. 연구 결과 8개의 적합성 판단 기준과 비적합성 판단 기준, 그리고 검색 환경이 변화하여도 이용자가 적합성을 판단하는 기준들이 크게 변화하지는 않지만 데이터 증가와 이용자 요구의 고도화로 특수성과 구체성이 중요한 적합성 판단 기준으로 부각되는 점을 발견하였다.