• International Journal of Knowledge Content Development & Technology
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• v.6 no.2
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• pp.29-42
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• 2016

Performing an online health search is a popular activity conducted on the Internet. Research studies from developed countries provide information on source used, type of search performed and devices used to perform the search. However, the same cannot be said about the online health information searching scene in South East Asia. Online health information searching is gaining popularity in South East Asia. Citizens in these countries are turning to the Internet to obtain health information quickly. Current research studies pertaining to online health information searching in South East Asian is limited, particularly relating to search experiences of South East Asian health searchers. Search experience is pertinent as it could deter or encourage the possibility of conducting future health searches. In this research study, a user study was conducted to describe the online search experience of South East Asian health searchers. A face to face interview with 50 participants was conducted. The interview was audio recorded and transcribed verbatim. Results indicate participants have positive and negative search experiences. In some cases, post search outcomes influenced the search experience. Results of this research study contribute to the growing domain of knowledge in relation to online health information searching. Results of this study also provide an understanding pertaining to the search experience of South East Asian online health searchers.

• Journal of Korean Society of Archives and Records Management
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• v.14 no.1
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• pp.75-100
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• 2014

Many archives, including the National Archives of Korea, use online finding aids. However, in many aspects, they need improvement. In this study, with focus on the National Archives of Korea, the online finding aids of the National Archives of Australia (NAA), The National Archives (TNA) of United Kingdom, and the National Archives and Records Administration (NARA) of the United States were analyzed. Focus group interview was administered to users of the archives, identifying the pros and cons of online finding aids of NAA, TNA, and NARA. Based on the results, various improvement and development directions are suggested, including aspects on overall functions and hierarchical search, search options and subject search, representing search results, and archival contents services.

• The Journal of Korean Medical History
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• v.30 no.2
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• pp.45-61
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• 2017

Objectives : This research aims to investigate the consumer's interest in the Korean Medicine (KM) industry by using Google-trends and Naver-Data lab. A quick and uncomplicated way for those who are already involved with KM industry but do not have expertise in utilizing Big-data searches, is introduced. Methods : 'Direct keyword' was set by FGI (Focus Group Interview) and 'Detailed keyword' was set by using relevant word search and autocomplete search functions in the search engine. By inquiring Naver-Data lab, keyword search volumes are compared by age and sex, date range, and originating region of the researcher. It is possible to determine whether the data is reliable or authentic through examining the associated query. Selected direct keywords used through FGI (Focus Group Interview) were 'Acupuncture', 'Herbal Medicine', 'Cupping', 'Musculoskeletal Disease', 'Diet', and 'Stemina'. Based on these keywords, the following results were derived from the keyword analysis. Results : From August 2016, there was a noticeable surge of interest in men's 'Cupping'. The search for 'Diet' increased in the second quarter of 2016 from all ages. The search volume of 'Stemna' for individuals in their 20s is higher than that of those in their 30s or 40s'. Researchers from the region of Chungcheongbuk-do had a higher level of interest in analgesics and less interest in Korean Medicine. There is a greater interest in the KM market from European countries and America, than from Korea, China, and other Asian countries. Discussion : Despite the limitations of the research, it is meaningful to introduce a quick and easy data search method to compare information by age, sex, and region. Conclusion : The future of research into Korea Medicine and this market is confirmed by our data results which indicate interest from Europe, the United States, and other western countries, but less interest from Korea, China and other Asian countries.

• Asia-Pacific Journal of Business
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• v.15 no.1
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• pp.45-69
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• 2024

Purpose - To examine the influence of mobile visual search as a strategic technology service on consumer perceived economic value and customer commitments, which in turn affect consumer's usage intention of mobile visual search. This study also explores the moderating effect of different levels of consumer online shopping orientation. Design/methodology/approach - One-by-one open-ended in-depth interview was first undertaken to 15 Korean consumers to figure the features of mobile visual search. Then a conceptual model was built to verify the hypotheses that indicate the impact of mobile visual search on consumer perceived economic value and customer commitment, which further influence consumer's usage intention. Findings - The results show Convenience, Information quality, Personalization, Text-free search interface design and Visual communication of mobile visual search positively influence consumer perceived economic value and customer commitment and in turn positively affect consumer's usage intention. Moreover, the different levels of consumer online shopping orientation also found to have different effects on consumers' perception and behavior of using mobile visual search in online fashion shopping. Research implications or Originality - The present study verified that mobile visual search is a service tool that consumers want to use in the online fashion shopping journey since it provides economic benefits.

• Korean Journal of Human Ecology
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• v.24 no.4
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• pp.571-586
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• 2015

This study examined the effect of ambivalent fashion consuming tendency on continuous information search and fashion store selection. Surveys period was from Jan. 8th to Jan. 20th in 2014. The subjects of this study were the young 218 women who had the shopping experiences with ambivalent fashion consuming tendency in their 20s of Pusan and Kyung-nam. These surveys referred to the relevant preceding researches and were completed by some pilot researches (focus group interview, paper-pencil test). The data was analyzed by frequency analysis, reliability analysis (Cronbach's ${\alpha}$), factor analysis and regression analysis. The main results of this study were summarized like following: First, this study was based on the definition and characteristics of the ambivalent fashion consuming tendency. The current ambivalent fashion consuming tendency consisted of price ambivalence, trend ambivalence and brand ambivalence. The consumer's demographic characteristics affected trend ambivalence, brand ambivalence. Second, continuous information search was composed of entertaining information search and rational information search. Third, ambivalence fashion consuming tendency had a strong influence on continuous information search (information search and share activity). Forth, the price ambivalence, trend ambivalence and brand ambivalence, which is the factors of ambivalent fashion consuming tendency, significantly impacted on selecting the fashion store. In conclusion, ambivalent fashion consuming tendency is main related factor impacting on continuous information search and fashion store selection.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.24 no.67
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• pp.83-92
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• 2001

This paper is to measure and evaluate the degree of customer satisfaction for internet search engines. The service quality scale is developed after testing validity and reliability through the result of inquiring into the literature and the interview of university students. The stepwise regression analysis using MINITAB is used to analyze the survey results.

• Journal of Information Management
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• v.26 no.1
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• pp.80-98
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• 1995

Search strategies is a means to make an efficient search. Among several studies of search strategy, Bates' $\ulcorner$Search Tactics$\lrcorner$ has been often cited and introduced, but their studies have been superficial. In this paper, the contents of Bates' $\ulcorner$Search Tactics$\lrcorner$ are examined in detail, and we try to represent the actual online search process based upon Bates' $\ulcorner$Search Tactics$\lrcorner$. The following three kinds of survey are made in order to clarify which and how tactics are used: (1) Interview with 7 searchers who belong to different types of organizations, and use different kinds of databases (2) Analysis of some online search records. (3) Analysis of written applications for a newspaper database during one year. In conclusion, Bates' tactics falls into categories and new several tactics which often used are added. The following five factors affect online search activities, search strategy, and search tactics. (1) the difficulty of search requests (2) the kinds of databases (3) the charging policy for each online search (4) the presence of the user during the search (5) the searcher' online experience In the limited condition, typical tactics are suggested, but in order to generalize the pattern of using tactics, further investigation is necessary.

• Journal of Korean Library and Information Science Society
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• v.30 no.2
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• pp.123-153
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• 1999

This article aims at finding the ways, on the basis of the studies about the behaviors to search the existing CD-ROM databases, so that the searchers who retrieve the on-line MEDLINE used in the medical libraries can use the data more efficiently than now. We gave the questionnaires to the librarians in 60 medical libraries and searched the literatures and realities on the behaviors of the data uses to examine the search behaviors of the MEDLINE in the medical libraries. The result is as follows: 1) The medical data system rate for single users was $53\%$ and the ons for multi users $43\%$. As for the time which users retrieve for a week, under two hours was $75\%$, between 3 and 8 hours $18.3\%$, and eve. 9 hours $6.7\%$. 2) The increasing factors of the search result are (1) an enough discussion and interview between librarians and users, and (2) the use of the correct indexing terms, Thesaurus, and Keyword. In principle users must search directly. However, the librarians searched instead in case that the retrieval result was under two hours a week$(75\%)$. 3) As for the search fee, $91\%$ was free and $9\%$ was charged. Also search effectiveness was enhanced by the means of Inter-Library Loan Service & Information Network. 4) The medical librarians answered the questionnaire that they need the application education of professional knowledge, medical terms(thesaurus) and electronic medium, and also they need the computer education, interview technique and reeducation to give a satisfactory service. 5) As for the satisfactory degree of MEDLINE application, they answered $44.6\%$ for economy, $38.2\%$ for the conveniency of the time required, and $58.9\%$ for the users' search satisfaction answered respectively. 6) The application of MEDLINE system enhanced the medical libraries' image and had an effect on the users' satisfaction of using the data and search, the data activities and the research achievement. 7) In the past MeSH was used but as the time passes CD-ROM MEDLINE search behavior was preferred to On-line one.

• Journal of Korean Library and Information Science Society
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• v.22
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• pp.139-169
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• 1995

The purpose of this study is to analyze the search pattern and search outcome of the National Central Library OPAC users by measuring their success rates and identifying the factors of failure and the personal background which bring about the differences of the search outcome. Various methods have been used for the study. Personal interview was used to find the pattern of the search, observation method was used to investigate the search process and the failure factors, and a questionnaire was used to survey personal background of searchers. The data were collected during the period of 7 days from April 17, 1995 through April 23, 1995. The search of 1, 217 cases, sampling systematically 25% out of the whole users, were collected and analyzed for the study. The findings of the study can be summarized as follows : First, in regard to the pattern, known-item search(72.6%) was preferred to the subject search(27.4%) and in case of known-item search the access point used were in the order of title, author, title and author. Second, the overall success rate of known-item search was 50.3% and the success rates were in order of author and date, title, and author. The failure factors of known-item search were divided into users factor of 67% and the database factor of 33%, respectively. Third, in case of subject search, its overall success rate was 44.1% and the keyword was the major access point, and the average of precision ratio was very low. Fourth, the analysis of the personal background related to the search outcome has shown significant differences by sex, the experience of using OPAC, education level, and the frequency of using other information retrieval systems. Based on the results the following suggestions can be made to improve the search outcome : First, the system should be su n.0, pplemented online help function to assist users to overcome the failure during search. Second, user instruction in group or individual should be implemented for the users to understand the system.

• Journal of the Korean Society for information Management
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• v.29 no.2
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• pp.113-133
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• 2012

This study is an exploratory research on the user relevance criteria in Korean search service environments that provide integrated search results. Data were collected from 10 participants using a semi-structured interview technique. The participants conducted a web search using integrated search services, such as Naver or Daum on a self-selected topic. They were asked to judge the relevance of retrieved documents and to report their relevance criteria. As a result, the research indicated 8 user-defined relevance and non-relevance criteria. The research shows that specificity and richness are the two most important criteria yet, the user's relevance criteria have not changed much despite the change in search environment.