• 제목/요약/키워드: science-technology related attitude

검색결과 90건 처리시간 0.023초

An Exploratory Study of the Utilitarian and Hedonic Values on Buying Intention in Mobile Service

  • Oh, Young-Sam;Lee, Young-Chul
    • 유통과학연구
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    • 제10권9호
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    • pp.23-29
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    • 2012
  • Purpose - The main purpose of this study is to find consumers' usage behavior in mobile services. To achieve these research goals, we empirically estimate the relationship between characteristics related to the use and provision of mobile services and factors influencing consumers' intentions. Research design / data / methodology - This study based on TAM, in which behavior is seen as a consequence of affect and intentions and used the theory of consumption values which is a means of explaining user decisions to employ a utilitarian and hedonic facet using by smart phone. Results - The result of the study verified that specific factors, such as expectations about pleasure and monetary value, had the biggest influence on the service usage pattern of mobile consumers. And typically, when consumers are expected to monetary damages, it will be avoided. However, in result of this study, it was found that mobile service users pay a high cost, but they are in pursuit of pleasure and fun. Conclusions - These results, a variety of applications in the mobile service are being provided to users. As information technology has developed, companies should have providing diverse application programs and good quality of services with advanced information technology.

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Optimal Design of Discrete Time Preview Controllers for Semi-Active and Active Suspension systems

  • Youn, Il-Joong
    • Journal of Mechanical Science and Technology
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    • 제14권8호
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    • pp.807-815
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    • 2000
  • In this paper, modified discrete time preview control algorithms for active and semi-active suspension systems are derived based on a simple mathematical 4 DOF half-car model. The discrete time preview control laws for ride comfort are employed in the simulation. The algorithms for MIMO system contain control strategies reacting against body forces that occur at cornering, accelerating, braking, or under payload, in addition to road disturbances. Matlab simulation results for the discrete time case are compared with those for the continuous time case and the appropriateness of the discrete time algorithms are verified by the of simulation results. Passive, active, and semi-active system responses to a sinusoidal input and an asphalt road input are analysed and evaluated. The simulation results show the extent of performance degradation due to numerical errors related to the length of the sampling time and time delay.

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Analysis of Factors Affecting Purchase Intentions for Fashion Cultural Products

  • Cho, Yunjin;Lee, Yuri
    • 한국의류학회지
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    • 제37권1호
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    • pp.101-112
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    • 2013
  • This study conducted an empirical study on fashion cultural products that targeted foreign visitors to identify variables related to foreigners' purchase intention towards fashion cultural products. A total of 424 surveys were returned (with 393 deemed usable). The collected data was analyzed using SPSS 12.0 and AMOS 5.0 to provide the following results. The purchase intention model for fashion cultural products was verified along with an identification of a causal relationship where personal factors and attitudes lead to purchase intention. In particular, the effect of universalism and the exposure degree to Korea was greater than global-mindedness. Two factors (attitudes toward authenticity and towards aesthetic elements) exerted a significant effect on purchase intention; comparatively, the attitude toward authenticity showed a greater influence on the purchase intention.

전문대학(專門大學)의 방사선과(放射線科) 교육(敎育)에 관(關)한 조사연구(調査硏究) (Investigation on Education of Radiological Technology in Junior College)

  • 최종학;김영일;전만진
    • 대한방사선기술학회지:방사선기술과학
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    • 제5권1호
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    • pp.77-95
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    • 1982
  • The result of this study from surveying and analyzing the present situation of educational institutes of radiologic technology, educational situation of radiologic technology, and students' attitude and recognition about the education of radiologic technology, the faculty's thought of it throughout the country from October, 1981 to April, 1982 is as follows: 1. The total number of educational institutes for radiologic technology is 11, but all of them are private colleges classified by foundation and 1,414 freshmen were admitted to enter the colleges by admission quotas of students at present in March, 1982. 2. The number of male(1965-1982) is 3,046(78.0%), that of female is 856(22.0%), and total of them is 3,904 that graduated from the departments of radiologic technology in 9 junior colleges in Korea. 3. The number of the instructional staffs in radiologic technology in Korea is 32, but among them 1 professor, 1 associate professor, 16 assistant professors and 14 full-time instructors. 4. The credits for graduation are 80-96 credits and students need required liberal arts and required major studies to get the qualification for graduation. 5. In the national examination for radio-technologist license, total 7,150 persons took the examination, but only 2,796 persons passed it, therefore, the average passed rate is 39.1% from the year 1965 to 1982. 6. 61.3% of students expressed dissatisfaction about their campus lives, the reason of which is mainly poor educational facilities(26.7%), insufficient number of faculty(21.2%) and negative Recognition on junior college from society, etc. 7. About the education of their major studies of colleges, 70.9% of students answered that they were short of laboratory works and clinical trainings rather than theoretical lessons. 8. The chief problem in practice works is about facilities and equipemtns for practice (students 39.1%, faculty 68.8%), and about the fact that too many students usually work at a time(students 17.1%, faculty 21.9%), etc. 9. 87.4% of students and 93.8% of faculty answered that clinical training in school is necessary. 10. Students' viewpoints on the radiologic technologist and the attitudes on the profession as a radiologic technologist are approximately affirmative. 11. Fields of employment to advance after graduation are mainly the fields related to their major studies(hospital, clinic, health clinic, industrial companies related and military officers of medical technology, etc.), which fields arc predominant to 74.5% rather than non-related fields(enrols into 4 year colleges, etc.). 12. 85.2% of students, 87.5% of the faculty expressed their opinions that the present academic years of 2 should be lengthened more. 13. 90.7% of the faculty expressed their opinions that the present students quotas should be reduced in whole or in part.

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Consumer Adoption of Self-Service Technologies: Integrating the Behavioral Perspective with the Technology Acceptance Model

  • ASHOUR, Mohammed L.;AL-QIREM, Raed M.
    • The Journal of Asian Finance, Economics and Business
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    • 제8권3호
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    • pp.1361-1369
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    • 2021
  • Recent technological advancements have had a substantial impact on consumer buying behavior. This research aims to determine the factors affecting consumer behavior related to the adoption of self-service technologies (SSTs). The intended findings of this study are expected to contribute to understanding consumer behavior towards the adoption of SSTs taking into account the logic of two main theories in this regard: the Technology Acceptance Model (TAM) and the assumptions of the Behavioral Perspective Model (BPM). This research follows a triangulation approach. Consequently, a number of semi structured interviews were conducted with experts and executive directors from selected SSTs providers in Jordan. In addition, the convenience sampling technique was employed focusing on current (or) previous users of SSTs in the public and private sectors in Jordan using a self-administrative questionnaire (66% response rate). The results confirmed the influence (direct and indirect) of previous experience and personal initiatives and characteristics on consumer intention to use SSTs. In addition, the results indicated the important role of the mediator variables namely: perceived ease of use (EOU), perceived risk (PR), and perceived usefulness (PU) on consumer attitude towards SSTs which in turn will positively affect consumer intention to use SSTs.

식용곤충 함유 반려동물 식품에 대한 국내거주 미국인 소비자 인식 및 태도 연구 (Perceptions and Attitudes of Americans in Korea toward Edible Insect-based Pet Food)

  • 김서영;배가은;양희
    • 한국응용곤충학회지
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    • 제60권4호
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    • pp.493-502
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    • 2021
  • 식용곤충 함유 반려동물 식품 시장의 성장 요인을 확인하기 위하여, 반려동물 식품시장 규모가 가장 큰 국가가 미국임을 고려하여 미국인 소비자를 대상으로 식용곤충 함유 반려동물 식품에 대한 인식과 태도를 분석하였다. 연구는 반려견을 키우는 재한 미국인 16명을 두 그룹으로 나누어 심층토론 방식으로 다음과 같은 세 가지 상황에서 진행하였다. 먼저 식용곤충 함유 반려동물 식품에 대한 자유 연상 인식을 관찰하였고, 이후 식용곤충 함유 반려동물 식품 관련 언론 정보를 제공한 후 이에 대한 태도를 분석하였으며, 마지막으로 실제 제품을 제시하여 구매 맥락에서의 소비자 태도를 확인하였다. 분석 결과, 참여자들은 식용곤충 원료에 대해 자유 연상 시 '친환경적인', '지속가능한'과 같은 환경적 가치에 대한 인식이 높고 이와 관련한 구체적 언론 정보에 대해서도 긍정적인 태도를 보였지만, 구매 맥락에서는 오히려 환경적 가치보다 '저 알레르기', '고단백질', '피부/모질 개선' 등과 같은 영양 및 건강기능적 가치를 중요하게 여기는 것으로 나타났다. 한편, '식용곤충 원료에 대한 거부감'은 일반 식품과 마찬가지로 반려동물 식품에서도 여전히 가장 중요한 부정적 요소로 나타났다. 본 연구 결과는 미국인 소비자들을 대상으로 세 가지 상황에서 식용곤충 함유 반려동물 식품의 환경적, 영양적, 건강기능적 가치에 대한 인식과 태도를 조사함으로써 식용곤충 원료 산업에서 시도하고 있는 반려동물 식품 시장 진출 전망에 대한 가능성을 확인한 것에 의의가 있다.

Influence of Word of Mouse and Consumers Attitudes on Consumers' Decision-Making in E-Commerce

  • GUO, Chen;KIM, Hyunsu;KIM, Woohyoung
    • 산경연구논집
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    • 제11권8호
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    • pp.7-19
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    • 2020
  • Purpose: Prior studies rarely investigated the effects of the Word of Mouse (WoM) information on consumers' motivation and willingness to purchase a product. Furthermore, few scholars have studied how word-of-mouth information works and they fail to find consistent results. Research design, data and methodology: This study uses a multivariate regression model to investigate the influence of WoM on consumer attitudes and consumer decision-making. It categorizes the quality of WoM into source level and acceptance level, to analyze its influence from a new perspective. A total of 400 surveys were completed, resulting in 336 usable questionnaires for analysis. It was collected in 14 cities from all regions in China. This study constructs a theoretical model of WoM influence on consumers' purchase willingness based on a systematic review of the related literature on WoM quality, perceived value, customer trust, and consumers' purchase willingness. Results: Empirical results reveal that the Internet WoM (consumer's source level and acceptance level) indirectly affects consumer behavior by influencing consumer attitudes. Conclusions: This study provides practical significance and value for merchants to develop better WoM marketing and to establish the reliability of WoM websites. Companies should consider online WoM from the perspective of consumers, thereby improving existing marketing strategies.

무대 위의 과학: 2004 배아줄기세포 논란을 중심으로 본 윤리 커뮤니케이션 (Science on the Stage: Ethical Communication in the 2004 'Hwang woo-suk' Case)

  • 김동광
    • 과학기술학연구
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    • 제5권2호
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    • pp.23-47
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    • 2005
  • 이 논문은 2004년에 있었던 황우석 박사의 배아줄기 세포 연구를 둘러싼 윤리 논쟁을 통해 우리 사회가 윤리를 처방하는 방식, 즉 윤리 커뮤니케이션 과정을 분석한다. 배아줄기세포 논쟁은 난자나 배아와 같은 생명과 직결된 민감한 주제를 포함하고 있으며, 특히 황우석의 연구가 <사이언스>에 발표된 직후 우리 사회가 일종의 집단 흥분사태에 빠져들면서 논쟁이 진행되었다는 점에서 많은 것을 시사해준다. 이 사건은 과학윤리가 우리 사회에서 다루어지는 방식을 매우 역동적으로 보여준다. 여기에는 숱한 집단들의 갈망, 이해관계, 갈등 등이 포함되며 배제와 포섭의 복합적인 역관계가 개입한다. 이 논문은 배아복제를 둘러싼 논쟁을 윤리의 정의의 주도권을 둘러싼 경합 과정으로 분석한다, 이 분석에는 애국주의적 담론과 수사(修辭)의 생산, 그리고 수사들 사이에서 벌어지는 기입의 경쟁 등이 포함된다. 그리고 황우석이라는 스타 과학자 만들기는 이러한 윤리 커뮤니케이션에서 중요한 역할을 했다. 결국 배아줄기세포 연구를 통해 이루어진 윤리 커뮤니케이션은 애국주의와 결합된 스타 과학자 만들기의 무대에서 주변화되었고 반과학이라는 낙인이 찍혔다. 그리고 과학윤리의 주도권은 시민사회가 아닌 연구자와 국가가 장악했다. 이 연구의 주된 주장은 윤리가 고정된 것이 아니며 그 처방 방식을 둘러싼 경합을 통해 구성되며, 그를 위해 다양한 수사가 동원된다는 것이다.

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기능성 유제품의 생산 현황 및 관리제도 - 미국.유럽을 중심으로 - (Current Status and Regulation Issues of the Functional Dairy Products in European Countries and the United States of America)

  • 윤성식;송태석;전상록;박다정;박정민;운재호;임경종;김진만
    • Journal of Dairy Science and Biotechnology
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    • 제26권2호
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    • pp.9-22
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    • 2008
  • This work has been conducted as a part to set up the regulations and the scientific evaluation systems for the functional dairy products with health claims in Korea. Toward this end, current regulations, requirements, and all kinds of provisions related to the functional dairy products overseas were taken into accounts and feasible recommendations of new initiatives on the current regulations as well. By doing so, not only protecting hopefully the innocent consumers from the false labeling statements and fake advertisements, but also eventually to revitalize the stagnated domestic dairy industries. Currently, functional daily products are simply regarded as "Dietary Supplements" in the United States, and subjected to the regulations under the Dietary Supplement Health and Education Act, established m 1994. Manufacturers and sales distributors should notify their products to the FDA, which is in charge of the dietary supplements on nutrition and labeling, in advance when they start marketing a new dietary ingredient or any foods containing it in the States. For EU countries, there exists keen interests about the functional food products between the member countries of the European Union even though the products are categorized into "Food Supplements" similar to those in the United States. Therefore, they maintain a cautious attitude in applying the health claims to the functional food products. On the other hand, under the Japanese health food system, functional foods are qualified to the functional health foods in terms of legal status as long as any traditional foods can meet the legal standards in its effectiveness, safety as well as quality, along with significant scientific evidences related to the products, thus categorized into "Foods for Specified Health Uses and "Foods with Nutrient Function Claims". Through this study, we may have some expectations and potential utilizations as follows: Legal regulations of dietary supplements especially for the dairy products will be implemented by the outcomes of this research and proposed a tentative amendment of functional ingredients for the sake of consumer protection from the false advertisements and overstatement labeling. Current regulations on the animal foods processing and advertisements will be amended and supplemented in order to revitalize the current downturn dairy sales and to harmonize the international Codex recommendations. The results obtained from this study will make the consumers a wise selection of the dairy products with health claims and be utilized for consumer education and advertisement of the functional products as well.

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Clean Label Meat Technology: Pre-Converted Nitrite as a Natural Curing

  • Yong, Hae In;Kim, Tae-Kyung;Choi, Hee-Don;Jang, Hae Won;Jung, Samooel;Choi, Yun-Sang
    • 한국축산식품학회지
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    • 제41권2호
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    • pp.173-184
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    • 2021
  • Clean labeling is emerging as an important issue in the food industry, particularly for meat products that contain many food additives. Among synthetic additives, nitrite is the most important additive in the meat processing industry and is related to the development of cured color and flavor, inhibition of oxidation, and control of microbial growth in processed meat products. As an alternative to synthetic nitrite, preconverted nitrite from natural microorganisms has been investigated, and the applications of pre-converted nitrite have been reported. Natural nitrate sources mainly include fruits and vegetables with high nitrate content. Celery juice or powder form have been used widely in various studies. Many types of commercial starter cultures have been developed. S. carnosus is used as a critical nitrate reducing microorganism and lactic acid bacteria or other Staphylococcus species also were used. Pre-converted nitrite has also been compared with synthetic nitrite and studies have been aimed at improving utilization by exploiting the strengths (positive consumer attitude and decreased residual nitrite content) and limiting the weaknesses (remained carcinogenic risk) of pre-converted nitrite. Moreover, as concerns regarding the use of synthetic nitrites increased, research was conducted to meet consumer demands for the use of natural nitrite from raw materials. In this report, we review and discuss various studies in which synthetic nitrite was replaced with natural materials and evaluate pre-converted nitrite technology as a natural curing approach from a clean label perspective in the manufacturing of processed meat products.