• Title/Summary/Keyword: science of cultural contents

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Comparative Analysis on the Service Quality and Satisfaction of the Cultural and Educational Programs in the Public Libraries and the Culture & Art Centers Using Structural Equation Model (구조방정식을 이용한 공공도서관과 문예회관의 문화교육프로그램의 품질과 만족도에 관한 비교분석)

  • Oh, Dong-Geun;Yeo, Ji-Suk;Choi, Sung-Yeol
    • Journal of Korean Library and Information Science Society
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    • v.41 no.3
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    • pp.291-307
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    • 2010
  • This study investigates the participants' perception and satisfaction score for culture and education programs operating in public libraries and culture & art centers in Daegu Metropolitan City. Attendees of the public libraries' programs have higher overall satisfaction, customer loyalty on the contents of the program and lecturers than those of the culture & art centers' programs. Attendees of the culture & art centers' programs rated staff supports and services, facilities and educational equipments higher than those in the public libraries' programs. This study calculates the LCSI score in public libraries(78.02) and culture & art centers(77.22).

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A System for Automatic Classification of Traditional Culture Texts (전통문화 콘텐츠 표준체계를 활용한 자동 텍스트 분류 시스템)

  • Hur, YunA;Lee, DongYub;Kim, Kuekyeng;Yu, Wonhee;Lim, HeuiSeok
    • Journal of the Korea Convergence Society
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    • v.8 no.12
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    • pp.39-47
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    • 2017
  • The Internet have increased the number of digital web documents related to the history and traditions of Korean Culture. However, users who search for creators or materials related to traditional cultures are not able to get the information they want and the results are not enough. Document classification is required to access this effective information. In the past, document classification has been difficult to manually and manually classify documents, but it has recently been difficult to spend a lot of time and money. Therefore, this paper develops an automatic text classification model of traditional cultural contents based on the data of the Korean information culture field composed of systematic classifications of traditional cultural contents. This study applied TF-IDF model, Bag-of-Words model, and TF-IDF/Bag-of-Words combined model to extract word frequencies for 'Korea Traditional Culture' data. And we developed the automatic text classification model of traditional cultural contents using Support Vector Machine classification algorithm.

The Prospects of Game Industries in Emerging Contents Economy System (게임산업의 위상과 전망에 대한 일고찰)

  • Sung, Jae-Whan
    • Journal of Korea Game Society
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    • v.1 no.1
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    • pp.5-16
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    • 2001
  • Recently, Transition to the epoch of world has put an emphasis on the contents that has been emerging as the value of world economy. Consequently the core of industry is moving from IT industry to culture contents industry. Especially Game Industry among the culture contents industry is estimated that it will be the biggest power of influence in size and social influence. Game Industry is one of the high value-added, knowledge-based industries whose market is increasing faster than any other cultural industries. And game industry includes the technology, culture, cultural science and industry. It effectively symbolizes the character of synthetic entertainment industry in comparison with another industry. Also Game Industry is embedding as the superpower industry that competent to draw the whole development of culture industry because game development is intensifying into One-Source Multi-Use. It is important finding of this paper that it is necessary to ensure the competitive power and understand value and character of contents and to project the policy of human power and technology of Game Industry.

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Impact of Lifestyles of Cultural Center Users in Discount Stores on the Store Usage Intention: Mediating Effect of Shopping Value (대형마트부설 문화센터 이용고객의 라이프스타일 유형이 대형마트 이용의도에 미치는 영향: 쇼핑가치의 매개효과)

  • Lee, Gi-Hwang;Kim, Sang-Cheol;Kim, Pan-Jin
    • Journal of Distribution Science
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    • v.13 no.10
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    • pp.83-91
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    • 2015
  • Purpose - The purpose of this study is to identify whether the operation of cultural centers in discount stores contributes to their profitability. Thus, this study is aimed at exploring how the lifestyles of customers who use the cultural centers influence their intention to use the discount stores. Specifically, the effect of shopping value on the correlation between the lifestyle types and usage intention of the customers were examined through a structured research model. To verify the effect, a survey on 139 customers of the Cultural Center of Nonghyup Hanaro Club's S branch was conducted and the valid questionnaires were used for analysis. Research design, data, and methodology - The findings are as follows. First, the lifestyles seeking self-realization had a positive effect on utilitarian value, and lifestyles seeking pop cultures had a positive effect on hedonic value. Second, the mediating effect of shopping value on the correlation between the lifestyle types and usage intention of the customers is as follows. Utilitarian value had a mediating effect only on the lifestyles seeking self-realization. In case of lifestyles seeking pop cultures, the use of Cultural Center had no effect on the intention to use the discount store. Third, an analysis of a revised research model revealed that the store usage intention of lifestyles seeking pop cultures can be enhanced by boosting the utilitarian value through hedonic value. Results - The findings suggest the following. Customers with lifestyles seeking self-realization, who value what is beneficial to them with little attention to the perceptions of others, are highly interested in the benefits they can gain from shopping. As for customers with lifestyles seeking pop cultures, they are highly likely to consume products popular in a particular culture such as new products and sports, based on financial stability they pursue. Thus, they prefer more subjective, personal experience, unlike consumers pursuing utilitarian value. Conclusions - As a result, the former pursues hedonic value gained in the process of shopping with fun and joy, rather than doing shopping with a particular purpose in mind. Therefore, Cultural Centers need to offer information that fits the lifestyles of the users so that they are more likely to use the discount stores. However, if the Cultural Centers offer unified, profit-driven products and information, just to increase their store sales, it can backfire, which occurred in the past. On the other hand, if they provide information that fits the lifestyles of the users, it can actually increase the sales. Also, the findings suggest that sophisticated marketing strategies that can boost the hedonic value of customers by linking the educational contents of Cultural Centers to actual shopping, which is beneficial to consumers, should be set and operated by discount stores. In particular, customers with lifestyles seeking self-realization can be encouraged to use the stores by making them recognize the utilitarian value. However, the use of Cultural Centers doesn't necessarily lead to higher sales among customers with lifestyles seeking pop cultures. As mentioned previously, unified marketing strategy is not as effective for Cultural Centers of large discount stores.

Digital Watermarking System for Copyright Protection of Web Image (웹 이미지의 저작권 보호를 위한 디지털 워터마킹 시스템)

  • Cho, Jung-Won;Jeong, Seung-Do;Rhee, Yoon-Jung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.12
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    • pp.3682-3687
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    • 2009
  • In this paper, we design and implement watermarking system which create, insert and detect watermark comprised of number or logo to protect copyright and to prevent illegal plagiarism through inserting copyrighting information of owner into the original image. In the proposed system, the number or logo as watermark is selectively inserted according to characteristics of the original contents or requirement of copyrighter. The system also has convenient user interface which general administrator who hasn't expert knowledge for the protection of copyright uses easily. Ownership and copyright protection using digital watermarking technology intensifies creating volition of clients who want to create contents such as cultural contents, Thus, we can expect increasing requests for creating contents such as cultural contents.

Study on the Cultural Marketing Factors of Tourism Destination in the Era of Convergence : Focusing on the Brand Attitude and Brand Equity Differences by segmented groups (융복합시대의 관광지 문화마케팅에 관한 연구 : 세분집단별 브랜드태도 및 자산 인식 차이를 중심으로)

  • Yoon, Yeong Hye;Kim, Mi Seong;Kang, Hwa;Yoon, Yoo Shik
    • Korea Science and Art Forum
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    • v.37 no.2
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    • pp.205-217
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    • 2019
  • This study began with the focusing the growth of importance of cultural marketing and its successes by applying to branding in a phase in which the cultural production era has arrived after the industrial production era. This study aimed to reveal the effect of cultural marketing, which are used as marketing strategy in the tourism field, on brand attitude and awareness. Therefore, this study tried to investigate the brand equity and attitude in accordance with the cultural marketing factors by survey Chinese tourists visiting Korea. The result and contents of the study are as follows. First, it was confirmed that the research question on the possibility of market segmentation in accordance with cultural marketing factors; the market segments were classified as Cluster 1 general involvement perceived group, Cluster 2 high involvement perceived group, Cluster3 middle involvement perceived group. Second, it revealed significant differences on brand attitude among the segments; Cluster 2 showed high brand attitude and Cluster 3 showed average level on brand attitude. Third, it found a statistically significant differences in the perception of brand equity including perceived quality, brand awareness and brand image of tourism destination. In conclusion, this study was able to identify market segments in accordance with cultural marketing factors of tourism destination and revealed significant differences in the segments by brand attitude and brand equity. This could provide practical implication that various cultural marketing activities to generate positive results on brand equity and brand attitude and cultural marketing strategies is also needed to increase foreign tourists' awareness of these cultural marketing activities.

Regional Cultural Resources & Content development Process (지역문화자원과 콘텐츠개발)

  • Park, Se-hee;Lee, Seung-gwon
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.6 no.9
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    • pp.221-234
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    • 2016
  • In order to revitalize the regional economy and culture, understanding what cultural resources are about is of prime importance. When considering cultural resources, one ought to appreciate that developing content industries can contribute to the development of the regional economy and the sustainability of the country. Recently, vast amounts of aid and financial resources have been earmarked for the development of the national cultural industries. Each region of our country has enhanced its autonomy in terms of decision-making, thus increasing the resort to cultural and natural resources. However, when industrializing and excavating hidden cultural resources, vitality should be breathed into regional and national economies. Moreover, as an issue of national importance, this could held resolving pressing matters such as the creation of added-value jobs, the merger of industries, basic architecture, societal problems and the revitalization of rural communities, to name but a few. Therefore, so as to develop regions through the revitalization of regional economies and the improvement of infrastructures, it is necessary to encourage cultural industries and the excavation of cultural resources. The present research suggests to upgrade the values of regional and cultural resources so as to revitalize cultural regional resources through concrete policies. This basically implies carrying out a program which aims at diffusing cultural values by resorting to cultural resources as tools of revitalization. Finally, the importance of cultural resources must be reflected in a diversified spectrum of policies aimed at bringing values out of cultural resources. Yet, thorough researches on proposals for a better use of regional resources are still much needed.

Effect of Planting Dates and Nitrogen Fertilization Rates on the Forage Yield and Feeding Value of Introduced Triticale (파종기 및 질소 시비량이 도입 트리티케일의 수량 및 사료가치에 미치는 영향)

  • Yun, Seung-Gil;Kazuo Ataku
    • Journal of The Korean Society of Grassland and Forage Science
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    • v.18 no.2
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    • pp.113-122
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    • 1998
  • This experiment was conducted to establish the cultural method of triticale(Triticum Secalotriticum Saratoviense Meister) as a whole crop silage by evaluating the effect of seeding date and nitrogen fertilization rate on forage yields and feeding value. Heading date, flowering date, and the dough stage of development came significantly earlier as triticale was seeded earlier. Soilage, dry matter yields and percent dry matter significantly varied with seeding dates and crude ash, NFE and TDN. However, TDN yield was significantly reduced by delayed seeding. Macromineral contents were not affected by seeding date. Soilage, dry matter yield, and percent dry matter significantly increased as nitrogen fertilization rate increased. The contents of crude protein, crude fat, crude ash, NFE, TDN and TDN yield also significantly increased. In contrast, crude fiber content of triticale decreased with increasing N fertilization rate.

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An Analysis of Content-related Issues of Curriculum for the Improvement of Contents in Science Education (과학과 교육 내용 개선을 위한 교육과정 내용 관련 쟁점 분석)

  • Lee, Jaebong;Kim, Yong-Jin;Paik, Seoung-Hey;Lee, Ki-Young
    • Journal of Science Education
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    • v.34 no.1
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    • pp.140-154
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    • 2010
  • The core of subject matter education is determined by the choice of subject matter taught to students and by the organization of content according to educational objectives. The purpose of this research is to suggest ways to improve the present content of science education so as to prepare students and schools for a radically different future. We deduced the main issues the solution of which could lead to significant improvements in the contents of science education by analyzing previous studies and investigating the changes in content that were effected during curriculum revisions in the past. The main issues thus revealed through this study are as follows: the essence of the contents of subject matters in science education, the social and cultural background of change in the science curriculum, the rational steps on the way to choosing contents as part of the science curriculum, the processes of choosing the main contents of each subject, the international comparative study of contents, the updating of contents for the benefit of future society, and the reorganization of subject contents. In order to find a concrete improvement on the issues deduced, we organized an expert group. Then, we proceeded to collect and analyze the experts' opinions. A survey was administered to 19 science education experts working with universities and colleges of education. We examined their degree of agreement on the issues and problems, and on the steps that may be taken to us the improvements on these issues. we suggested that: collecting opinion and reaching an agreement on the essence of the contents of the subject matters in science education, the necessity to choose core contents within the scientific domain, developing a structure map in order to integrate and connect various subject domains, presenting explicitly the objective of inquiry by grades, moving toward integrating science contents, diversifying the construction of science textbooks.

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Development of multimedia Contents for Paintings and Orignal Forms of Shaman Spirit in Korean shamanism (한국 무속신앙에 나타난 무신도(巫神圖)와 무신원형의 멀티미디어 컨텐츠 개발 방안 연구)

  • 한지애;류시천;김병욱;고광필;남병호
    • Archives of design research
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    • v.17 no.3
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    • pp.199-208
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    • 2004
  • From the aspect that design should respond to the necessity of various cultural bases, design is important to be grafted to Korean traditional culture. This circumstance leads this study to clarify the plan of multimedia contents development of 'paintings and original forms of shaman spirit' in Korean shamanism as one of realistic re-illumination works for Korean cultural original forms. The main study results are conduded as followings through literature reviews, internet searches and case studies. First, 'the planning process' necessary for the development of scenarios, characters and multimedia contents are suggested based on the establishment of hierarchy structure among shaman spirits which are classified into necromancer, human being, nature and life after death. Second, relating to execution of process above, it is suggested that 'the strategic. plan by business items and its genres' such as blessing fancy goods, characters for mobile or game, scenarios for game or animation, online digital exorcisms, e-cards, e-talismans and so on. Finally, as future industrialization concerns, 'the industrial development plan' is suggested which can be extended to scenario-based original businesses such as game scenarios for online or mobile and heroism fictions. The study results highlight the fact that multimedia design approach are considered for expanding the target and scope of creative material for Korean cultural original forms. Future researches, based on the results of the study, are expected to be expanded to the various designerly-thinking approaches into 'Shaman' themes and rather to be re-illuminated to the development of Korean cultural original forms as a nation's strategic standpoint.

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