• Journal of Distribution Science
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• v.17 no.2
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• pp.91-100
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• 2019

Purpose - The importance of customer experiences has been increasing in retail industry as wells as theme park industry. The purpose of this research is to investigate relationships among brand experience, customer perceived value and brand support behavior in theme park industry. Furthermore, we tried to examine the moderating effects of interaction with customers in the relationships between brand experience and customer perceived value. Besides, we provided some implications for not only the theme park industry but also other service industries such as retail industry. Research design, data, and methodology - The research model has nine hypotheses, and we examined them empirically in this study. Five hypotheses were about relationships among theme park brand experiences, customer perceived value, and brand support behavior. The other four hypotheses were about the moderating effects of customer interactions in the causal relationship between brand experiences and customer perceived value. A total of 167 samples who had visited the theme park were surveyed and the hypotheses were tested with the statistical package programs such as SPSS 21.0 and AMOS 21.0. Results - The results of this study are as follows. First, it was proved that theme park visitors' sensory experience, emotional experience, and cognitive experience have significant positive effects on perceived value, although the hypothesis about the causal relationship between behavioral experience and perceived value is not supported. Second, the customer perceived value has a positive effect on brand support behavior. Third, customer interaction has a positive moderating effect between brand experiences and perceived value, except for behavioral experience. Conclusions - Based on the results of this study, there can be following significances and implications from both theoretical and practical perspectives. First, we confirmed the importance of experiential marketing in other service industries such as retail industry as well as the theme park industry. The marketing managers in these industries need to design various experience programs considering the various characteristics of experiences such as sensory, emotional, and cognitive experiences. Second, it will be necessary for the theme park managers to encourage active participation of customers, and raise the level of interaction between employees and customers.

• Journal of Agricultural Extension & Community Development
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• v.23 no.1
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• pp.1-14
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• 2016

The purpose of this study was to examine the relationships among experience, perceived value, and satisfaction of rural tourists based on the experience economy(Pine, & Gilmore, 1998; 1999). In addition, this study included the moderating effect of length of stay on the proposed relationships. This study was attempt to develop measurement scales based on the theory of experience economy(Pine, & Gilmore, 1998). Data were collected from 481 visitors by field survey from the 10 rural tourism communities. SPSS 20.0 and Amos 18.0 statistical package were used for frequency, reliability, confirmatory factor, and structural equation modelling analysis. The results of a confirmatory factor analysis yielded four dimensions of experience(esthetics, education, escape, and entertainment). The results of structural equation modeling indicated that entertainment, esthetics, and education had positive effects on perceived value, which in turn had a positive effect on satisfaction. In addition, length of stay moderated the relationships among experience, perceived value, and satisfaction. The entertainment and esthetics among experience factor had an effects on perceived value in the group of day visit group, and the entertainment, education, and esthetics among experience factor had an effects on perceived value in the group of stay night group. And the perceived value had a positive effect on satisfaction in the all group. Therefore, in order to increase rural tourists' satisfaction effectively, practitioners needs to develop rural tourism products by considering area of experience economy including tourists' length of stay.

• Korean Management Science Review
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• v.11 no.3
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• pp.153-167
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• 1994

Credibility theory has provided with a useful tool the assignment of weighting factor that reflects the credibility of the observed individual and collective experience to secure fair experience rate-,making. We review credibility models which can effectively estimate risk premiums using credibility theory, and suggest an empirical Bayed model based on the collective statistics to estimate the structural parameters. To illustrate the use of evolutionary models, the models are applied to the actual data, such as loss ratio, claim frequencies and severity, in the Korean automobile insurance. Also the possibilities of generalizations and applications of empirical models are discussed.

• International Journal of Computer Science & Network Security
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• v.22 no.3
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• pp.389-395
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• 2022

This quantitative study explored the extent to which convenience enhances professional development (PD) online. The sample of the study consisted of 421 teachers and supervisors. Findings evinced that convenience stimulated online PD. Another salient finding is the absence of significant differences among participants' responses concerning position and gender. Nonetheless, a significant difference exists in the variable of teaching experience. Teachers with more than 26-year experience were motivated to use online PD, which evidently could be attributed to the convenience they had over teachers with fewer years of experience.

• Journal of Science Education
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• v.38 no.3
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• pp.471-489
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• 2014

This study was to investigate the changes of attitudes related to science of students in high school science club through modified the creative-experience activity model program. To begin with, using the creative-experience activity model program the programs adapted to the school practices have been developed through consultation of the teachers. The developed program was performed on students in the high school science club. Then we studied the changes of attitudes related to science of students through their outcomes of the activities and face-to-face talk. The change of attitudes related to science of students is positive, especially problem-solving, curiosity, a sense of responsibility, interests toward science, interests toward science related careers, and leisure interest in science. Interest for science as hobby were influenced by used tools like telescopes and experimental tools. Interest for science class were not effective to change to positive by creative experience activity. It seems to be due to creative experience activity were not connected with science class. The program to participate in the activities was more effective than to observe with visit for the change of the attitude related to science. Also, the programs with activities contained scientific knowledge were more effective.

• Journal of The Korean Association For Science Education
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• v.41 no.2
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• pp.133-144
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• 2021

The purpose of this study is to explore the teaching and learning experiences to improve the positive experiences about science (PES) of scientifically-gifted elementary school students. For this study, 36 students in grades 5~6 at a gifted science education institutes in Seoul were selected and conducted pre-test and post-test for 'Test for Indicators of Positive Experiences about Science (TIPES).' After the weekly science classes of the institutions were over, individual in-depth interviews were also conducted with some students to explore the teaching and learning experiences for improving their PES. The analysis of the results reveals that the science classes for scientifically-gifted students have been shown to improve PES of scientifically-gifted elementary school students. The teaching and learning experiences to improve their PES included eight teaching and learning experiences that appeared in general elementary school students of previous study such as 'practice-centered exploratory activities,' 'student-led class,' 'positive and professional feedback,' 'construction of knowledge through exploration,' 'class considering student's interest and aptitude,' 'use of materials related to real life,' 'smooth communication and collaboration in group activities,' and 'appropriate difficulty in learning content.' There were also six teaching and learning experiences that newly emerged from science-gifted students: 'Learning experience through the strategies for improving scientific creativity,' 'inquiry experience as a little scientist,' 'advanced or accelerated learning experience,' 'learning experience with excellent students,' 'experience helping other students,' and 'experience with high or low achievement'. Based on these results, the practical implications for improving the student's PES are suggested.

• Journal of Korean Elementary Science Education
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• v.26 no.3
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• pp.276-285
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• 2007

The purpose of this study was to observe five teachers' science classes and analyze the patterns of their analogies. To analyze the data, investigator triangulation was used, and the results were as follows: First, among the patterns of analogy used, expressions of similes and metaphors were utilized by all the teachers; teachers with over ten years' experience used adult's daily phrases, and teachers with under ten years' experience tended to use anthropomorphism. Regarding pictorial analogies, these manifested themselves in the sixth period, while teachers with over ten years' experience drew a simple picture about circulation of water, teachers with under one year's experience made additional materials for their analogy and they put an emphasis on the concept of the circulation itself. Teachers tended to use analogs according to their interests; teachers who majored in science education used pictorial analogies for further study. Second, the patterns emerging from the correspondence of the analogy manifested themselves in all the teachers equally, but they have no relation to the teacher's background. Third, routine analogy and artificial analogy appeared equally in consideration of degree of artificiality among the patterns of the analogies used. Regarding routine analogy, most teachers tended to look for analogs from things and experiences from themselves or their own backgrounds rather than those of the students. Regarding artificial analogies, teachers tended to purposely choose analogs to help students to understand; energetic teachers sometimes failed to choose appropriate analogs because they approached the topic with too much intensity. While a teacher who lacked experience and interest in science used many expressions of analogy, a teacher who felt some degree of constraint rarely used expressions of analogy. Fourth, most of the teachers used analogs familiar to their own experiences but students often found understanding these analogs difficult. Therefore, teachers need to make greater efforts to utilize analogs which are especially familiar to students when they attempt to explain science concepts.

• Journal of The Korean Association For Science Education
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• v.32 no.10
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• pp.1580-1598
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• 2012

The Study aimed to observe Science Experience's Type in parent school out of school institution and Meaning of Middle School- Science Gifted Students in Korea. Twelve middle school gifted education institution and science high school students participated in this study. Data source was retrospective and in-depth interviews with individuals. Results were as follows. First, science experience with parents influenced interest and inquiring mind in science, choice of career in field of science. Second, science experience in school curriculum recognized that gifted students have talents of themselves in science and changed in Attitude toward science from science teacher. Third, science experience with education institution for out of school curriculum changed interest in science from Experiment for identified scientific knowledge and obtained new product through creative inquiry process. Furthermore, It was gained self-confidence, feel a sense of accomplishment and a challenging, the spirit of team work including of taking lead the team.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.2
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• pp.229-242
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• 2022

Creating a new retailing environment to meet the seamless experience requirements of consumers is a challenge for Omnichannel-related businesses. Based on the "appraisal-emotion-response" chain, the purpose of this research is to explore the psychological mechanism of omnichannel integration influencing customer retention and the moderating effect of customer showrooming experience. This research uses a structural equation model in partial least square software to analyze a two-stage survey (Study 1: n = 210; Study 2: n = 342) conducted in China. The results show that channel control experience has three dimensions: perceived channel attribute familiarity, channel type matching, and cross-channel access convenience; consistent interactive experience has two dimensions: information cross-channel consistency and cross-channel service support. Furthermore, both channel control experience and consistent interactive experience are favorable for customer retention through increased customer satisfaction (transactional and retailer satisfaction). Finally, customer showrooming experience positively moderates the relationship between consistent interactive experience and customer satisfaction. This research proposes a self-regulation process model to explain how omnichannel integration enhances consumers' experience, finally leading to consumer retention. The findings contribute to the omnichannel retail business literature and provide management implications for Asian retailers to implement an omnichannel business strategy.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.05a
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• pp.182-186
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• 2005

The purpose of this research is to develop subject of up-to-date scientific technology, according with science museum, and to deviate from the old style, simply-seeing display, and the passive display which simply support narrative styles by one-way action. In addition, for motivating audience to take part in the display, this study is to analyze displaying technique, key marks of an exhibit and then to create the way which science museum should follow in order to plan interactive scenario and display technique. By analysis and consideration of museums, which I took for a sample, this study will work out display scenario, based on interactive concept, and experience display technique. Moreover, this study will suggest alternatives and basis in order to develop display technique of up-to-date science in science museum.