• Journal of the Korean Society of Fashion and Beauty
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• v.5 no.1 s.12
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• pp.34-50
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• 2007

This study was designed to measure customer awareness about their own scalp and hair treatment based on survey, through the theoretical background of scalp physiology field by considering scalp and hair treatment. This was to provide a principal data about scalp and hair treatment for the beauty industry. Also, the data about the awareness of customers will be used to search for a direction far basic beauty services in the scalp and hair treatment field. Four hundred customers in beauty parlors, dermatology clinics, skin care institutes, and scalp institutes, living in the North Cheolla Province were surveyed. They were 25 years old and over. The surveys were performed over a period of ten days from November 18th to 28th in 2005. The collected data was analyzed by SPSS. Frequency and percentage were used to draw typical feature of subjects. Chi-square test, frequencies, t-test and One-way ANOVA were performed to consider awareness of customers for hair treatment as well as hair character and scalp hair. This study was able to estimate the awareness of customers by putting together between the recognition of scalp based on the special quality of hair and the recognition of hair and scalp treatment. In conclusion, the scalp and hair did not act independently. In order to have healthy hair, one must posses a healthy, and physiologically sound scalp. In order for beauticians to properly serve their clientele who require hair and scalp treatment, one must be able to comprehend and understand the field of scalp and hair treatment.

• Journal of the Korea Convergence Society
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• v.9 no.10
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• pp.415-421
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• 2018

The purpose of this study is to analyze the difference of scalp and hair care behaviors according to DiSC behaviors of beauty consumer. For the study, 251 questionnaires were analyzed using the SPSS v.18.0 statistical package program. First, there was statistically significant difference in psychological stability, favorable image, and maintaining state of scalp and hair management according to DiSC behavior type. In case of Shin Jung - hyung (C), psychological stability, Positive images, and maintaining good condition. Second, DiSC and hair management behaviors according to DiSC behaviors showed statistically significant difference in state cognition management and product use management. In the case of cognition type (C) and social type (I) Product use management. The results of this study suggest that hair management awareness and behavior, which is dependent on DiSC behaviors of consumers, are provided as basic data for corporate marketing strategy.

• Korean Journal of Human Ecology
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• v.17 no.1
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• pp.105-114
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• 2008

This study aims on observing the social recognition and its aspects for men taking care of their outer appearances at current point where men are rapidly rising as the main consumer in the beauty industry while their interest for outer appearances are increasing. Therefore, we observed the overall trend and changes in social recognition for male looks by analyzing the contents of articles in fashion magazines that play the critical role of spreading the trend while suggesting and delivering the diverse trend changes to the public to correspond to the individual and concrete demands of certain class segmented into gender, age, hobby, and more. As a result, articles related to outer appearances were divided into fashion, cosmetic and skin, hair and scalp, body figure care, cosmetic surgery, and others, and among them, fashion category took up the highest ratio. Also, articles related to outer appearances increased even more according to the change in time, where articles related to fashion and hair increased while articles of other categories decreased.