• Journal of Global Scholars of Marketing Science
• /
• v.19 no.2
• /
• pp.17-26
• /
• 2009

As the lifestyle of consumers changes and the need for various products increases, new products are being developed in the market. Each household owns various home appliances which are purchased through the choice of a decision maker. These appliances include not only large-sized products such as TV, refrigerator, and washing machine, but also small-sized products such as microwave oven and air cleaner. There exists latent correlation among possession of home appliances, even though they are purchased independently. The purpose of this research is to analyze the effect of demographic factors on the purchase and possession of each home appliances, and to derive some relationships among various appliances. To achieve this purpose, the present status on the possession of each home appliances are investigated through consumer survey data on the electric and energy product. And a multivariate probit(MVP) model is applied for the empirical analysis. From the estimation results, some appliances show a substitutive or complementary pattern as expected, while others which look apparently unrelated have correlation by co-incidence. This research has several advantages compared to previous literatures on home appliances. First, this research focuses on the various products which are purchased by each household, while previous researches such as Matsukawa and Ito(1998) and Yoon(2007) focus just on a particular product. Second, the methodology of this research can consider a choice process of each product and correlation among products simultaneously. Lastly, this research can analyze not only a substitutive or complementary relationship in the same category, but also the correlation among products in the different categories. As the data on the possession of home appliances in each household has a characteristic of multiple choice, not a single choice, a MVP model are used for the empirical analysis. A MVP model is derived from a random utility model, and has an advantage compared to a multinomial logit model in that correlation among error terms can be derive(Manchanda et al., 1999; Edwards and Allenby, 2003). It is assumed that the error term has a normal distribution with zero mean and variance-covariance matrix ${\Omega}$. Hence, the sign and value of correlation coefficients means the relationship between two alternatives(Manchanda et al., 1999). This research uses the data of 'TEMEP Household ICT/Energy Survey (THIES) 2008' which is conducted by Technology Management, Economics and Policy Program in Seoul National University. The empirical analysis of this research is accomplished in two steps. First, a MVP model with demographic variables is estimated to analyze the effect of the characteristics of household on the purchase of each home appliances. In this research, some variables such as education level, region, size of family, average income, type of house are considered. Second, a MVP model excluding demographic variables is estimated to analyze the correlation among each home appliances. According to the estimation results of variance-covariance matrix, each households tend to own some appliances such as washing machine-refrigerator-cleaner-microwave oven, and air conditioner-dish washer-washing machine and so on. On the other hand, several products such as analog braun tube TV-digital braun tube TV and desktop PC-portable PC show a substitutive pattern. Lastly, the correlation map of home appliances are derived using multi-dimensional scaling(MDS) method based on the result of variance-covariance matrix. This research can provide significant implications for the firm's marketing strategies such as bundling, pricing, display and so on. In addition, this research can provide significant information for the development of convergence products and related technologies. A convergence product can decrease its market uncertainty, if two products which consumers tend to purchase together are integrated into it. The results of this research are more meaningful because it is based on the possession status of each household through the survey data.

• Journal of dental hygiene science
• /
• v.14 no.1
• /
• pp.59-66
• /
• 2014

The purpose of this study was to study of utilization of dental high school and according to the pain experienced dental fear and anxiety. This survey was conducted on 370 high school students in Suwon from November 21 to 23, 2011. A total of 352 questionnaires were collected and analyzed. The collected data was analyzed using the statistical package SPSS 15.0 using frequency, mean and standard deviation analysis, t-test, one-way ANOVA, Duncan's test correlation analysis and Stepwise multiple regression analysis. The results state that students feel fear and anxiety were feeling anesthetic needle ($3.19{\pm}1.43$), seeing anesthetic needle ($3.14{\pm}1.44$). We found that students feel more rear and anxiety from caries treatment than scaling. It influence that having dental fear with past dental pain experienced during dental treatment and also hearing dental treatment of pain from their family and friends. We found out that there are some influencing factors on dental fear and anxiety, gender, oral health condition, smoking, pain experienced during dental treatment. We need to care dental fear and anxiety continuously and have prevention program. We have to try understanding students have dental fear and anxiety. So it's better they have good experience visiting dental clinic. We should develop the system and specially treat well while they have dental treatment with anesthesia and some sharp instruments.

• Korean Journal of Cognitive Science
• /
• v.13 no.3
• /
• pp.1-10
• /
• 2002

This study was performed to analyze the physical attributes of the faces and affective words on the fares. For analyzing physical attributes inside of a face, 36 facial features were selected and almost of them were the lengths or distance values. For analyzing facial contour 14 points were selected and the lengths from nose-end to them were measured. The values of these features except ratio values normalized by facial vortical length or facial horizontal length because the face size of each person is different. The principal component analysis (PCA) was performed and four major factors were extracted: 'facial contour' component, 'vortical length of eye' component, 'facial width' component, 'eyebrow region' component. We supposed the five-dimensional imaginary space of faces using factor scores of PCA, and selected representative faces evenly in this space. On the other hand, the affective words on faces were collected from magazines and through surveys. The factor analysis and multidimensional scaling method were performed and two orthogonal dimensions for the affections on faces were suggested: babyish-mature and sharp-soft.

• Korean Journal of Environmental Biology
• /
• v.28 no.3
• /
• pp.133-142
• /
• 2010

This study was performed to investigate the community structure of the macrobenthic invertebrates around Ui Island, Sinan-gun, Jeollanam-do, Korea. Benthic invertebrates were collected during May and September 2008 at seven stations. A total of 63 macrobenthic species was collected. The overall average macrobenthos density and biomass were 268 inds. $m^{-2}$ and 11.54 gWWt $m^{-2}$, respectively. Based on abundance data, there were 5 dominant species accounting for approximately 72.00% of total individuals. The polychaetes Notomastus latericeus, Scolelepis sagittaria, Amaeana occidentalis, Glycera chirori and the amphipoda Mandibulophoxus mai were found in high densities. The conventional multi-variate statistics (cluster analysis and non-metric multidimensional scaling) applied to assess spatial variation in macrobenthic assemblages. As a result, three communities could be distinguished: a sand dominated, a mixed sediment and a third community in the mud dominated station. The community in the sand dominated station was characterized by high abundance of the polychaetes S. sagittaria and the amphipods M. mai, Monoculodes sp. and Grandifoxus malipoensis. However, the most common species within the mixed sediment station were the polychaetes N. latericeus, A. occidentalis and amphipoda Urothoe sp.. Finally the mud dominated station was numerically dominated by the polychaetes Scolelepis sp., Heteromastus filiformis and Sigambra tentaculata. In conclusion, the sediment composition may be important factors controlling of the macrobenthic community structure in the study area.

• The Sea:JOURNAL OF THE KOREAN SOCIETY OF OCEANOGRAPHY
• /
• v.12 no.3
• /
• pp.159-169
• /
• 2007

Excessive input of organic matters from fish cage farms to the coastal waters has been considered as one of the major factors disturbing their benthic ecosystem. Sediment samples were taken from around the two fish cage zones (A and B) in Tongyeong coast in June and August 2003, to evaluate the ecological impacts of fish cage farming activity on the macrobenthic polychaete communities. Polychaete accounted for $81{\sim}87%$ of the total macrofauna individuals from each of the sampling stations. The number of species, abundance, diversity and dominant species of polychaete were rapidly changed with the distance from the fish cages. Within 10 m from the fish cages, Capitella capitata, which is a bio-indicator for the highly enriched sediments, was a dominant species and the lowest diversity was recorded. In particular, the maximum density (${\sim}18,410\;ind.m^2$) of C. capitata was found at Farm A where fish cages were more densely established within a semi-enclosed bay system. The sampling zone between 10 m and 15 m showed a rapid decrease of C. capitata with a rapid increase of the numbers of species, implying that this zone may be an ecotone point from a highly to a slightly enriched area. In the sampling zone between 15 m and 60 m, a transitional zone, which represents slightly enriched condition before normal one, was observed with additional increase and maintenance of the number of species and density of polychaete. In addition, the potential bio-indicators of organic enrichment, such as Lumbrineris longifolia and Aphelochaeta monilaris were the predominant species in the sampling zone. Multidimensional scaling (MDS) ordination plots and k-dominance curves confirmed the above results on the gradual changes in the macrobenthic polychaete communities. Our findings suggest that the magnitude of impact of fish cage farming activity on polychaete communities is probably governed by a distance from fish cage, density of fish cage and geomorphological characteristics around fish cage farm.

• Journal of the Korean Recycled Construction Resources Institute
• /
• v.6 no.4
• /
• pp.297-303
• /
• 2018

With the changing trend of the building construction to high rising and large scaling, the underground structure has been increased, and its usage also increased and variety. Hence, to protect the underground structure against underground water, various water proofing methods has been developed. Among the many water proofing methods, the combined water proofing method using both asphalt seal and sheet has been widely used to secure the sufficient performance and decrease the construction failure. However, during the summer period of extremely high temperature conditions, the asphalt sealing materials were separated and leaked into the structure. Therefore, the aim of the research is to provide the quality standard of asphalt sealing material based on the various temperature changes depending on seasons. According to the experimental results, the temperature of the sealing materials applied on the slab was increased up to $54^{\circ}C$ which was $3^{\circ}C$ higher than the structure temperature of $51^{\circ}C$. Based on the melting test for asphalt sealing materials applied on the outside wall of the structure, in the case of water-dispersing typed materials showed significant melting down due to its slow evaporation and low viscosity. Furthermore, from the accelerated test conducted indoor conditions, a solvent-type and water-dispersing typed materials showed significant melting down due to their low viscosity and melting point in ambient conditions. Based on these results, viscosity and melting point are found as the important factors on asphalt sealing materials' quality, and it is necessary to designate the quantitative level of the viscosity and melting point for quality control.

• Korean Journal of Environmental Biology
• /
• v.36 no.3
• /
• pp.400-411
• /
• 2018

This study was a survey of the Wonju stream in Wonju city from May 2015 to September 2016. A total of three sites were selected from the upstream area Gwanseol-dong to the downstream area Hojeo-myeon. Physicochemical analysis, aquatic insect changes, cluster analysis, functional group analysis, rarefaction curve, and statistical analysis were compared between 2004 and 2016. A total of 19 species (38.78%) in 2004 and 22 species (36.67%) in 2016 were analyzed, with the largest number belonging to ephemeroptera. The individual ratio ranged from 27,759.2 (ind. $m^{-2}$, 84.30%) in 2004 to 4,573.2 (ind. $m^{-2}$, 41.64%) in 2016, with the highest number involving diptera. As a result of the community analysis, significant differences were detected in the indices of dominance, diversity, evenness, and richness in 2004 and 2016 (p<0.05). Burrowers of the habitat orientation groups showed the greatest variation with an average of -68.00% (${\pm}2.15$) and the collector-gatherers of the functional feeding groups showed the highest variation of -40.12% (${\pm}1.77$). The rarefaction curve analysis suggested that the species was the poorest in the midstream regions in 2004 and 2016. Physical factors and water quality showed a significant correlation with diversity index, evenness index, and the number of individuals. MDS analysis of the similarity of upstream and downstream regions was high in 2004, and low in 2016. The differences were attributed to physicochemical changes such as increase in flow velocity due to improvement of small dams and changes in bottom structure.