• Title/Summary/Keyword: satisfaction-dissatisfaction

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A Study on the Consumer satisfaction.Dissatisfaction (소비자 만족.불만족에 관한 연구 -의복에 대한 만족과 불만족을 중심으로-)

  • 문숙재
    • Journal of the Korean Home Economics Association
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    • v.26 no.3
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    • pp.189-208
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    • 1988
  • Consumer satisfaction.dissatisfaction is a important concept which composes the quality of life. By minimizing consumer dissatisfaction and maximizing consumer satisfaction, the standard of living can increase. Considering consumer satisfaction.dissatisfaction as an outcome of decision-making process, consumer satisfaction.dissatisfaction is measured and the forces of determinant are analysed. Major results are; 1. The housewives are dissaisfied with their clothes particularily with ordinary clothes. 2. There is significant difference in consumer dissatisfaction according to the situational variables such as demographics and value types. 3. There is significant difference in consumer dissatisfaction according to the process variable such as disconfirmation. 4. Consumer dissatisfaction is influenced by demographics, vale types, and disconfirmation.

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Application of Motivation-Hygiene Theory and Kano Model to Investigate Dimensionality of Consumers' Satisfaction and Dissatisfaction with Social Commerce (동기위생이론과 Kano 모델을 적용한 소셜커머스의 만족과 불만족 차원 연구)

  • Gao, Yan;Lee, Hyun-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.3
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    • pp.355-371
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    • 2014
  • The present study investigated the dimensionality of satisfaction and dissatisfaction as well as evaluated the effects of social commerce characteristics on satisfaction and dissatisfaction. The conceptual framework of the study was built on Herzberg's motivation-hygiene Theory and the Kano Model. We gathered 519 data by social commerce users through an online survey and used SPSS 20.0 for the analysis. The findings showed that satisfaction and dissatisfaction are two distinct constructs; in addition, nine characteristics of social commerce were derived from factor analysis. Among the nine factors of social commerce characteristics, diversity had a positive influence only on satisfaction and uncertainty had only a positive impact on dissatisfaction; however, price discount, product quality and transaction safety, influenced both satisfaction and dissatisfaction. There were several factors that had no significant influence on both satisfaction and dissatisfaction. The findings of the study support Herzberg's motivation-hygiene Theory and the Kano Model. The present study helps social commerce managers establish a plan to maximize factors that influence consumer satisfaction and minimize the factor influencing dissatisfaction.

Systematic improvement method depending on analysis of inductive contents on university volunteers'satisfaction & dissatisfaction on participating in stipulated PGA pro-golf competitions (대학생 자원봉사자의 PGA 정규 투어 프로골프대회 참여 만족·불만족 귀납적 내용분석에 따른 제도적 개선 방안)

  • Nam, Jae-Jun;Jung, Seong-Un
    • Journal of the Korean Applied Science and Technology
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    • v.37 no.3
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    • pp.526-542
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    • 2020
  • The purpose of this study was to examine contents through inductive analytic method and make systematic improvement method on satisfaction & dissatisfaction of university students participating in stipulated PGA pro-golf competitions as volunteers. The objects of this study were university students participating in 2019 The CJ Cup@Nine Bridges as volunteers. Excluding 76 copies judged to be disloyal out of 300 collected copies, the researcher analyzed the contents of 224 copies. To begin with, the contents were categorized in 10 detailed areas & 5 general areas by implementing the 2nd inductive categoric analysis mainly on the basis of 408 raw materials, the overall detailed areas of satisfaction on participation. Checking specifically, first, "satisfaction on experience in golf competition" was divided into golf competition, golf information, golf course. Second, "satisfaction on player" was divided into direct watching and famous player. Third, "satisfaction on environment" was divided into satisfaction on place & satisfaction on facilities. Fourth, "satisfaction on participation" was divided into satisfaction on service & satisfaction on competence. Finally, "satisfaction on interpersonal relation" was divided with application same to that of detailed area. In the case of dissatisfaction on participation, the contents were categorized in 10 detailed areas & 3 general areas by implementing the 2nd inductive categoric analysis mainly on the basis of 369 raw materials, the overall detailed areas. Checking specifically, first, dissatisfaction on competition operating system was detailedly divided into dissatisfaction on job system, dissatisfaction on operating system, dissatisfaction on delivery system. Second, dissatisfaction on treatment for volunteers was divided into dissatisfaction on treatment for volunteers & dissatisfaction on work hours. Third, dissatisfaction on welfare for volunteers was divided into dissatisfaction on food & beverage, dissatisfaction on costumes and dissatisfaction on incidental facilities.

A Study on Extraction of Factors and Evaluation of Satisfaction on the Visual Environment of an Urbanized Area in a Local City - Focused on Nohyung Area, Jeju-Do - (지방도시의 도심지역에 있어서 시환경 만족도 평가 및 요인추출에 관한 연구 - 제주도 노형 일대를 중심으로-)

  • Byun, Kyeong Hwa
    • Journal of the Korean Institute of Rural Architecture
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    • v.14 no.3
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    • pp.85-92
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    • 2012
  • This study aims to evaluate the residential exterior environment and ascertain the factors having an effect on the visual environment viewed through the living room window. This study is based on a questionnaire on the exterior environment targeting residents living in the area of Nohyunng in Jeju city, Jeju-do. The results are as follows. First, residents are satisfied with the exterior environment as a whole; however, the longer-term residents' level of satisfaction is found to be relatively low while dissatisfaction is high. Additionally, there is a difference in satisfaction and dissatisfaction levels between the residents in their own housing and those in rental housing. The residents living in rental housing were found to have a relatively low level of satisfaction and high dissatisfaction. Second, in the case where the living room window faces roads, low satisfaction and high dissatisfaction levels with the visual environment were found, where the living room is on the first or second floor. Third, satisfaction and dissatisfaction with the exterior environment have a close correlation to the impression or nature elements of 26 questions but they show low correlation in size, height, color, design, traffic, artifact elements. Finally, as a result of extracting the factors influencing satisfaction and dissatisfaction with the visual environment, four factors were extracted including "Impression & Nature factor", "Building factor", "Design factor", and "Traffic volume & Artifacts factor". "Impression & Nature factors" is the most influencing factor with satisfaction and dissatisfaction and "Traffic volume & Artifacts factor" was found to have an effect on satisfaction, but not as clearly on dissatisfaction.

A Study on the Size of the Alterated School Uniforms of High School Girls in Cheju and the Level of Their Satisfaction (제주지역 여고생의 교복 변형에 따른 치수 및 교복만족도에 관한 연구)

  • Kwon, Sook-Hee;Kim, Hye-Jung
    • Korean Journal of Human Ecology
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    • v.11 no.4
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    • pp.401-413
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    • 2002
  • The purpose of this study was to survey the high school girls' alteration of school uniforms concerned about both size satisfaction and dissatisfaction and to improve the size of school uniforms. The subjects were 1,007 girls attending high schools in Cheju. The questionnaire survey was done from July 8th to Sep. 21th, 2001. According to the survey, 67.3 percentile of the interviewed girls alterated their uniforms. It was appeared that they alterated skirts more than blouses as a way of shortening. The main reason of alteration is ill-fitting uniforms, most of girls had a positive idea to alterate uniforms. Dissatisfaction of uniforms is mainly caused by the large size not by the small size. It was appeared that dissatisfaction rate of skirt was higher than that of blouse. The large part of dissatisfaction was appeared on waist circumference of blouse and hem circumference of skirt. The girls who experienced alterating the part of uniforms such as waist circumference of skirt, skirt length and hem circumference had high satisfaction rate. And a result of analyzing the level of satisfaction with uniforms-size-satisfaction/dissatisfaction showed the significant differences in fashion, factors-aesthetics and factors-activity of skirt and blouse.

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Qualitative Study on the Satisfaction and Dissatisfaction of Water Leisure Tourism Participants in Busan Area (부산지역 해양레저관광 참여자의 만족 및 불만족에 관한 질적 연구)

  • KIM, Young-Jun;HONG, Sang-Min
    • Journal of Fisheries and Marine Sciences Education
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    • v.28 no.4
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    • pp.1171-1181
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    • 2016
  • The purpose of this study was to verify the formation of satisfaction and dissatisfaction of water leisure tourism participants in Busan area using qualitative study method approach. Research participants were selected 6 water leisure tourism participants by reputational sampling method. Six participants who usually participated in water leisure tourism were selected as research participants. The data for this study included participants' observation and in-depth interview. This study categorized the coding paradigm which was presented by using the findings derived from water leisure tourism background. The results based on in-depth interview were as follows. First, water leisure tourism participants recognized environmental satisfaction of environmentally safe pleasure. Second, water leisure tourism participants recognized social satisfaction of change for leisure recognition. Third, water leisure tourism participants recognized facilities and program satisfaction of clearness and systematic programs. Fourth, water leisure tourism participants recognized instructor satisfaction of kindness and professional. Fifth, water leisure tourism participants recognized safety dissatisfaction of safety ignorance. Sixth, water leisure tourism participants recognized amenities dissatisfaction of lacking convenience. Seventh, water leisure tourism participants recognized accessibility dissatisfaction of public transportations.

Consumer Satisfaction and Dissatisfaction in Return Process (반품과정에서의 소비자만족.불만경험)

  • Park Kyung-Ae
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.7 s.155
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    • pp.1116-1125
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    • 2006
  • This study investigated consumer satisfaction and dissatisfaction experiences in post-purchase product return process. As an exploratory research the study collected qualitative data of subjective consumer experiences using an open-ended questionnaire and identified and classified themes and patterns of satisfaction and dissatisfaction experiences. A total of 113 cases were categorized into satisfied experiences, unsatisfied experiences, and neutral experiences. Further, satisfied experiences were sub-categorized into kind sales associates, quick and easy return process, and services higher than expected based on sources of satisfaction in the return process while unsatisfied experiences were sub-classified into rejection of return, attitude of sales associates, and hassle of return process. In-store adaptive behaviors and intentions on future behaviors were also observed. The results indicated that service quality in the post-purchase service encounter and consumer expectation were important in determining satisfaction and dissatisfaction in the return process. Insights for research questions were proposed.

Inpatient Satisfaction and Dissatisfaction in Relation to Socio-demographics and Utilization Characteristics (입원환자의 사회인구학적 요인 및 의료이용 특성과 환자만족$\cdot$불만족간의 관련성)

  • Cho Sung-Hyun
    • Journal of Korean Academy of Nursing
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    • v.35 no.3
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    • pp.535-545
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    • 2005
  • Purpose: This paper reports a study exploring factors related to patient satisfaction and dissatisfaction with inpatient care. Method: A cross-sectional study design was used, employing data from the National Health and Nutrition Survey conducted in 2001. Socio-demographic factors, utilization, self-rated health status, and disease characteristics were assessed by employing univariate comparisons and multivariate logistic regression analyses. Result: Out of 37,769 respondents, 1,043 aged 20 years and over had been admitted to a hospital or clinic at least once during the past year. About a quarter of the respondents were discharged from tertiary hospitals and $21\%$ from clinics. The majority of patients ($58\%$) were satisfied with inpatient care received, whereas $11\%$ were dissatisfied. Greater satisfaction was found in patients aged 45-64 years and those having formal education, discharge from tertiary hospitals, national health insurance as a payer, medical expenses not being burdensome, good self-rated health status, and neoplasm. Living in non-metropolitan urban areas, shorter length of stay, and musculoskeletal diseases were associated with greater dissatisfaction. Conclusion: Different factors were related to patient satisfaction and dissatisfaction with care. Those factors need to be taken into account when evaluating and comparing satisfaction levels between health care institutions.

Market Mavenism and Post-Purchase Satisfaction/Dissatisfaction of Apparel Shoppers

  • Ju, Naan;Park, Jee-Sun;Lee, Kyu-Hye
    • International Journal of Costume and Fashion
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    • v.14 no.2
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    • pp.51-65
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    • 2014
  • With growing competition and increasing consumer demands, companies pay more attention than ever to market mavens who play a central role in diffusing marketplace information and influencing others' decisions. To enhance our understanding of the market maven, this paper examines the role of market mavenism in shaping consumers' shopping values (utilitarian value, hedonic value) and their post-purchase satisfaction or dissatisfaction. Regression analyses revealed that market mavenism had a positive impact on hedonic shopping values, and post-purchase satisfaction. The findings showed that hedonic shopping values had a significant impact on post-purchase satisfaction while utilitarian shopping value did not have any significant relationship. Findings of the study also suggest that market mavens pursue hedonic shopping values and exhibit greater post-purchase dissatisfaction than others. Practitioners are recommended to create entertaining retail environments for market mavens who seek hedonic values when they shop. The results also suggest that practitioners need to pay close attention to market mavens at the post-purchase stage since they can be extremely dissatisfied.

Research on the Customers' Dissatisfaction Behavior Types After Product Purchase from the Internet Shopping Mall : Case Study for Korea Post Office Shopping

  • Sun, Han-Gil;Jung, Hye-Eun
    • Journal of Information Management
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    • v.40 no.4
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    • pp.151-171
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    • 2009
  • This study is to investigate dissatisfaction behavior of customers who purchase products on the Internet shopping mall and to find customers' dissatisfaction behavior types for effectively responding to that. Managing dissatisfaction behaviors are related to the customer satisfaction. To conduct this study, Call Center data was collected and analysed by qualitative method. The results showed that dissatisfaction of product quality and disappointment have different effects on post--purchase behaviors. Customers who feel more dissatisfaction with product quality showed the aggressive response such as exchange, refund, while customers who feel disappointment are likely to switch the shopping mall or to cancel the order. These results of customers' dissatisfaction behaviors indicate that company has to manage both product quality and the customer's experience dimension.