• 한국컴퓨터정보학회논문지
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• 제24권3호
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• pp.113-122
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• 2019

In this study, I analyzed the measurement data of the early 20s male who are emphasizing the importance of good clothes in the fashion of body-contact clothes. Through this, I tried to provide basic data necessary for making clothing for early 20s male. Using data from Size Korea's 7th Human Body Survey, 588 people aged 20-25 years were analyzed and classified into four types. Type 1 have a thick and short body, narrow ankle and calf, thin legs. And the hip is not sagged, and height is a little short. So I named it 'short & thick body with bird legs'. Type 2 have a broad shoulder, slim and long body, and no sagging shoulders. So I named it 'slim inverted triangular figure'. Type 3 have a small height, thin and short body, and a thick ankle and calf. So I named it 'short & thin body with thick legs'. Type 4 have a tall height, narrow shoulder, and sagging hip and shoulders. So I named it 'Long triangle'. In order to improve fit of body-contact clothes reflecting the trend of men's wear in recent years, it is necessary to develop clothing prototypes by body type. 20s have the most ideal body shape after completion of growth, but differences in the length, thickness, and thickness of the trunk. This is reflected in the apparel pattern system, and it can be expected to increase consumers' satisfaction if they are used to make excellent ready-to-wear patterns.

• 한국의상디자인학회지
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• 제19권4호
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• pp.123-137
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• 2017

The purpose of this study is to suggest sleeve cap height with a satisfying wearing sensation and appearance on jackets for women in their twenties so that high-consumer demand jackets can be produced. Five experimental jackets with sleeve cap heights of [(AH/3)-1cm], [(AH/3)-0.5cm], [AH/3], [(AH/3)+0.5cm] and [(AH/3)+0.8cm] were made for 30 subjects to try on after which the subjects were then surveyed for their assessment of appearance, wearing sensation and preference. On the basis of the results, the optimum height of the sleeve cap has been proposed along with the following contents and results of this research. 1. [AH/3] [(AH/3)+0.8cm] of sleeve cap height was assessed to beof desirable appearance. 2. [AH/3] of sleeve cap height garnered a high opinion in terms of intuitive wearing sensation, while [(AH/3)-1cm] [AH/3] were the heights with overall satisfaction of intuitive and movement wearing sensations. If discomfort in the upper sleeve at 'straight arm' posture can be tolerated, the sleeve cap height can be set to [(AH/3)-1cm]~[(AH/3)+0.5cm]. 3. [AH/3] and [(AH/3)+0.5cm] were found to have a high preference among wearers, which indicated that the women in their twenties prefer a slim type of sleeve, putting appearance above wearing sensation. Consequently, [AH/3] is desirable when appearance, wearing sensation and preference are considered, [(AH/3)+0.5cm] is fit for business uniform for static duties or formal dress focused on aesthetic impression and [(AH/3)-1cm]~[AH/3] are desirable for work clothes when considering active duties.

• 한국유통학회지:유통연구
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• 제17권3호
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• pp.25-57
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• 2012

본 연구에서는 인터넷 점포에서 의류상품 구매후기를 작성하는 동기의 유형을 규명하는 한편 작성 동기 유형에 따라 인터넷 점포 고객들을 범주화하고, 각 집단의 작성행동, 인터넷 구매 행동, 인구사회적 특성의 차이를 규명하였다. 초점집단 면접과 온라인 서베이를 통해 연구되었으며, 정량적 연구에서는 의류상품 구매후기를 읽은 경험과 작성한 경험이 많은 국내 인터넷 점포 여성 고객 252명을 대상으로 자료가 수집되었다. 연구결과, 인터넷 점포에서 구매후기를 작성하는 동기 유형은 이타적 정보 공유, 불만해소 및 보복, 경제적 보상 추구, 상품 개발 지원, 감동 표현으로 나타났다. 특히, 작성행동에 대한 영향력이 큰 동기는 이타적 정보 공유 동기와 경제적 보상 추구 동기였다. 인터넷 점포 고객은 작성동기 유형에 따라 소비자 옹호 집단, 이익 추구 집단, 중도적 집단으로 범주화되었으며, 세 집단은 구매후기 작성행동, 인터넷 구매빈도, 인구사회적 요인들에서 차별적 특성을 보였다. 소비자 옹호 집단과 이익 추구 집단을 대상으로 인터넷 점포 구전 채널 관리 방안이 제시되었다.