• 제목/요약/키워드: satisfaction of personal image

검색결과 76건 처리시간 0.035초

소셜네트워크 서비스(SNS)에서의 자아노출 행위탐색 : 개인적 속성과 사회적 영향효과를 중심으로 (Exploring Self-Presentation Behaviors in SNS : Focusing on Personal Characteristics and Social Influences)

  • 문윤지;엄혜미
    • Journal of Information Technology Applications and Management
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    • 제25권2호
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    • pp.1-21
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    • 2018
  • This study aims to investigate the usage patterns of users in Social Network Services (SNS) where is an upsurge. Specifically, the paper considers the reason why young people more and more prefer online (or mobile) SNS activities rather than offline face-to-face social relationship. Furthermore, the drivers which affect SNS usages are considered from users' personal characteristics and social influences. User's personal characteristics include their personalities (extraversion and introversion), narcissism, and life satisfaction. Social influences involve subjective norm, visibility, and image. Affected by personal and social factors in SNS, users intend to show positive self-presentation, which refers to a behavior to selectively expose his/her goodness to others. As one of the most influential drivers affecting SNS usage, the positive self-representation has an effect on the level of SNS usage. Thus, this paper suggests the hypothesized research model focusing on positive self-representation in the relationship among personal characteristics, social influence, and user's behavior in SNS. Empirical data analysis with 100 questionnaires suggests that all hypotheses were adopted except for the effect of visibility among social influence factors on positive self-representation.

학제에 따른 졸업학년 간호학생들의 간호전문직관 영향 요인 비교 (Comparison of Factors Affecting Nursing Professionalism Perceived by Nursing Students Anticipating Graduation According to Nursing Educational System)

  • 함연숙;김화순
    • 기본간호학회지
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    • 제19권3호
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    • pp.363-373
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    • 2012
  • Purpose: The purpose of this study was to compare nursing professionalism between diploma students and bachelor students and to identify differences in factors affecting nursing professionalism according to nursing educational system. Methods: The participants were 462 nursing students who had completed all clinical practicum courses. Of these students, 255 were from one of 2 diploma degree colleges and 207 were from one of 3 bachelor degree universities. Collected data included general characteristics, professionalism, nursing image, self-efficacy, satisfaction with nursing as a major, and satisfaction with clinical practice. Results: Age, religion, grade point average, motivation for admission, nursing professionalism and satisfaction with clinical practice were significantly different between diploma and bachelor students. Image of nurse, satisfaction with nursing as a major and satisfaction with clinical practice were common factors influencing nursing professionalism in both groups. Self-efficacy was a significant factor only for diploma degree students and religion was a significant factor only for bachelor degree students. Conclusion: For more positive nursing professionalism by students, more attention should be paid to enhancing positive nurse images, satisfaction with nursing as a major and satisfaction with clinical practice during the students' period of study.

첫 임상실습이 간호학생이 지각하는 간호사의 이미지에 미치는 영향 (Changes in the Image of the Nurse for Student Nurses before and after their First Clinical Experience)

  • 강현숙;김원옥
    • 기본간호학회지
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    • 제9권3호
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    • pp.379-387
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    • 2002
  • Purpose: This study was done to identify changes in the image of the nurse for student nurses before and after their first clinical experience. Method: The participants were 108 nursing students who had not had any clinical experience. All participants had their first clinical experience for 1 week. and the image of the nurse was measured before and after the clinical experience. Result : 1) Before the first clinical experience, the scores on the image of the nurse that was the highest for the student nurses was in the professional dimension, followed by traditional, personal, and social in that order. After the clinical experience, the score on the image of the nurse was still the highest in the professional dimension, but this time, it was followed by personal, traditional and social dimension in that order. 2) Difference in the image of the nurse before and after the clinical experience showed statistical significance. The factors influencing this change were the degree of satisfaction with their major, whether the students had ever been hospitalized, and the type of wards where they had their clinical experience. Conclusion: In summary, the first clinical experience should be ideal in order to promote the image of the nurse. Therefore an improvement in the environment for clinical experience is important.

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간호대학생의 외모만족도, 대인관계 성향이 우울에 미치는 영향 (Effects of Body Image Satisfaction and Interpersonal Relationship on Depression Among Nursing Students in Korea)

  • 김윤경;차남현
    • 한국산학기술학회논문지
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    • 제17권2호
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    • pp.489-500
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    • 2016
  • 본 논문은 한국 간호대학생의 외모 만족도와 대인관계 성향 및 우울간의 관계를 확인하고 우울에 미치는 영향요인을 확인하고자 한다. 연구 대상자의 연령은 17세-27세 범위이며 총 247명이 편의 추출에 의해 선정되었다. 연구는 2012년 11월 1일부터 2013년 3월 30일까지 시행하였다. 우울에 유의한 변수는 형제서열순위, 종교, 학교성적, 경제적 상태, 거주상태, 스트레스 해소방법이었다. 우울과 외모만족도, 대인관계 경향은 양의 상관관계를 가지는 것으로 나타났다. 우울에 가장 큰 영향을 미치는 것은 외형, 경제적 수준이었고, 다음으로 동정-수용적, 반항-불신적, 체형과 거주상태 순으로 모형의 수정된 결정계수(R2)는 .268 이었다. 본 연구결과는 한국 간호대학생의 우울을 이해하고 개인간 상호관계와 우울 프로그램을 개발하는데 유용한 연구가 될 것이다.

Factors Influencing Body Image in the Aging Process

  • Oh, Keun-Young;Damhorst, Mary Lynn
    • International Journal of Human Ecology
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    • 제9권2호
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    • pp.55-65
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    • 2008
  • This study examined the personal and relational factors influencing the formation of body image among older persons. Aging-rel£lted physical changes, health, marital relationship, cognitive age, and moods were personal and relationship factors explained for influence on the body image of older persons. Data were collected via a mail survey of older married couples residing in three US. metropolitan areas of Florida. A total of 94 married couples who were 60 years older participated in this study. Results indicated that aging-related physical changes, effect of physical changes on the self, self-assessed health, and evaluation of spouse's attractiveness, and perceived attractiveness (one's perception of the other spouse's appraisals of his or her attractiveness) were found to be significantly related to the body image of older men and women. For men, self-assessed health, evaluation of spouse's attractiveness, and perceived attractiveness were significantly related to body image while physical changes, effect of physical changes, and perceived attractiveness were found significant for women. The feelings of older persons about and satisfaction with their bodies and appearance were estimated by aging-related and relationship-related variables.

골프웨어 브랜드의 스폰서십에 대한 소비자 인식이 고객충성도에 미치는 영향 (The Effect of Consumer Cognition about Golf Wear Brand Sponsorship on Customer Loyalty)

  • 권유진
    • 한국의류학회지
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    • 제40권3호
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    • pp.480-494
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    • 2016
  • This study focuses on influential relationships for consumer's cognition about sponsorship, consumer-brand relationship, brand equity, customer satisfaction and customer loyalty. To accomplish it, a questionnaire survey (answered by 600 males and females over the age of 20) was conducted by an Internet Research Company from October $5^{th}$ to $20^{th}$ in 2011. The results of the analysis were: First, consumer's cognition about sponsorship consisted of sponsorship interest, sponsorship importance, sponsor-sponsorship suitability, and sponsorship expectation. Consumer-brand relation consisted of personal attachment, trustful relationships and commitment relationships. Brand equity for golf wear consisted of three factors (brand awareness, brand image, perceived quality). Customer satisfaction and customer loyalty consisted of one factor. Second, the commitment relationship was influenced by sponsor-sponsorship suitability, sponsorship interest, sponsorship importance and sponsorship expectation. However, personal attachment was influenced by only sponsorship interest and sponsorship expectations. The trustful relationship was influenced by all factors of consumer cognition, except sponsorship interest. Customer loyalty was influenced by consumer's cognition about sponsorship, consumer-brand relationship, brand equity and customer satisfaction. The leverage of consumer-brand relationship and consumer's cognition for sponsorship was notably larger than others.

20대 여성의 화장품 구매행동에 관한 연구 - 화장품 관여도에 따른 차이를 중심으로 - (The cosmetic buying behavior of women in their 20s - Focused on differences by cosmetic involvement -)

  • 박광희;최미화
    • 복식문화연구
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    • 제27권6호
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    • pp.569-581
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    • 2019
  • This study investigated differences in cosmetic buying behavior and personal characteristics between cosmetic involvement groups. Cosmetics buying behavior refers to reason for using cosmetics, use of information sources, selection criteria, place of purchase, use/non-use of cosmetics, purchase propensity, purchase frequency, purchase amount, and satisfaction with cosmetics. Personal characteristic contains pursuing image, age, residence area, job, and average household monthly income. Data was collected from 5-10 December 2016, from 308 females in their 20s using an internet survey. The analysis included descriptive statistics, t-tests, Mann-Whitney U tests, and chi-square tests. The respondents were divided into two groups (a high cosmetic involvement group and a low cosmetic involvement group) according to the degree of cosmetic involvement. The results of t-tests revealed significant differences between groups in terms of reasons for using cosmetics, use of information sources, selection criteria, purchase frequency, place of purchase, use/non-use of cosmetics, and satisfaction with cosmetics. The results of Mann-Whitney U tests highlighted a significant difference in purchase frequency between both groups. The results of chi-square tests indicated significant differences in purchase frequency, purchase amount, pursuing image, and average household monthly income. However, no significant differences were evident in terms of purchase propensity, age, job, and area of residence between groups.

소셜미디어에 나타난 상상적 자아이미지와 패션스타일 - 여성의 퍼스널 패션블로그를 중심으로 - (Imaginary Ego-image and Fashion Styles represented in the Social Media - Focusing on women's personal fashion blogs -)

  • 서성은;김민자
    • 복식
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    • 제64권7호
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    • pp.128-142
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    • 2014
  • In the new media age, the importance of personal style is highlighted, as the fashion recipients independently create their own images by transforming and recombining the fashion information gathered from the fashion blogs - the most representative form of social networks. The study aims to identify the types and styles of imaginary ego-images represented on the personal fashion blogs as a new space of self-expression, based on Lacan's gaze; the imaginary of the unconscious world and the ego-concept. According to literature search, the imaginary ego-image is classified as narcissism, regression, identification, and virtuality. In the case study, Narcissism is represented mostly as bloggers' satisfaction and beliefs about their fashion styles. The degeneration represents childhood images including a mother, as well as retro and vintage images that recreate the fashions of bygone eras - such as medieval, $19^{th}$ or 20th century fashion. Identification is the connection with the various areas of culture and art, especially movies and music. Virtuality represents hypothetical situations of mythical, fairy tale-like, surreal, or dreamlike atmospheres and hypothetical bodies that appear removed, disassembled, or crooked. The imaginary ego-images emerged on the personal fashion blogs are also classified into specific style depending on the attributes of the ego images-such as kidult style, retro style, ethnic style, and surreal style.

헤어 미용실 점포 이미지, 가격, 인적 서비스, 신뢰가 고객만족도에 미치는 영향에 관한 융합연구 (Convergence Study on the Effect of Hair Beauty Salon Store Image, Price, Human Service, and Trust on Customer Satisfaction)

  • 최은주
    • 한국융합학회논문지
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    • 제11권6호
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    • pp.375-381
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    • 2020
  • 본 연구의 목적은 헤어 미용실을 이용하는 고객의 샵 선택 속성 중에서 점포이미지, 가격, 인적 서비스, 신뢰가 고객 만족에 미치는 영향 관계를 알아보기 위한 융합연구이다. 본 연구는 최근 6개월 이내에 헤어 미용실을 이용한 여성들을 대상으로 한 설문지 500부의 자료를 SPSS v.22 통계 패키지 프로그램을 활용하여 분석하였다. 그 결과, 점포 이미지(B= 1.321, p= .004), 가격(B= 1.189, p= .032), 인적 서비스(B=1.013, p= .000), 신뢰(B= .782, p= .000)는 고객 만족에. 유의미한 정(+)의 영향을 주는 것으로 나타났으며, 영향력의 순위는 점포 이미지(β= .445), 인적 서비스(β=.377), 가격(β= .252), 신뢰(β= .167)의 순서로 나타났다. 따라서, 본 연구를 통해 고객의 헤어 미용실에 대한 점포 이미지, 인적 서비스, 가격, 신뢰가 높아질수록 고객만족도가 높아짐을 알 수 있었다. 고객의 샵 선택 속성들이 고객만족에 미치는 세부적인 영향력을 확인하였다. 그중에서도 점포 이미지와 인적 서비스 요인이 고객 만족요인에 보다 큰 영향을 미치는 요인으로 나타났다. 따라서 점포 이미지의 향상을 위한 경제적이고 효율적인 방안을 모색하여야 하며, 인적 서비스 강화를 위하여 직무능력을 배양해야 한다. 본 연구의 결과는 미용 서비스 산업의 차별화된 마케팅전략을 확립에 기초 자료로 활용될 것으로 기대된다.

정량적 공간분석 모델에 관한 연구 - 시각 분석과 영상처리에 의한 이미지 분석 모델을 중심으로 - (A Study on Quantitative Space Analysis Model - Focused on a Visual Analysis and Image Analysis by Digital Image Processing -)

  • 이혁준;이종석
    • 한국실내디자인학회논문집
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    • 제37호
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    • pp.136-143
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    • 2003
  • Users' demands on the space are changing in variety. These demands include reasonable space and form, harmonious composition with surroundings and esthetic satisfaction that could be brought by personal tastes and preferences. In addition, models that are introduced from designing process and from various forms tend to lack objective decision making standard. Accordingly it is difficult to find a clear alternative plan and process. In an effort to solve these problems, the objects of this study are; to propose an analysis model of image and space by using image process techniques that are on study in the field of artificial intelligence based on acquisition of digital image and to verify the application possibilities of such analysis model, 'Isovist' on quantitative analysis. The model can be applied with variable analysis model, as digital image process and other analysis model such as 'Isovist' It is possible that further study can complement problems from this study.