• The Journal of Asian Finance, Economics and Business
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• 제7권3호
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• pp.177-190
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• 2020

This study aims to present explicit findings from an internal perspective, namely the interaction patterns of marketing communication between pentahelix elements and testing the expectations of tourists towards tourism activities through a simulation model between variables. This study is divided into two methods of analysis, namely qualitative explorative, where the study aims to invest in communication patterns and patterns of interaction between pentahelix stakeholders in Sitiwinangun Tourism Village, West Java, Indonesia with involve 17 informants who came from pentahelix elements (Government, academics, community, business and media). Second, quantitative method to measure the extent of effectiveness rather than collaboration activities and the role of marketing communication to tourist satisfaction is done by an analytical approach involving 30 tourists through customer satisfaction surveys. The results of this study illustrate that the involvement of each pentahelix element has not been maximized. The pattern of interaction and communication between elements also shows the gap between interests, expectations, and reality. This study provides a real picture that to realize a tourism program that is profitable, holistic, and sustainable requires collaboration that is wrapped with transparent and interactive communication patterns. The marketing communication concept approach combined with collaboration theory between stakeholders can be useful for sustainable tourism.

• 한국치위생학회지
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• 제12권4호
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• pp.771-780
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• 2012

Objectives : The purpose of the study was to explorer the extent to which the dental hygienist demand for higher education. Methods : This study was done using the statistical package for social sciences 12.0 (SPSS 12.0) for windows. The results was as followed. Results : Participation continuing education 42.3%, do not attend the continuing education 57.7%. General characteristics of respondents according to education after graduation, in recognition of the existence, winning less than five years if is the most was higher with 42.9%, to 50.5% in the current academic year graduated colleges is the most highly(p<0.05). Through continuing education, improve 'self-regard and identity' $3.12{\pm}.49$ was the highest. General characteristics of subjects with continuing education in accordance with the highest satisfaction of the relevant item 'future work areas hope' has been investigated(p<0.05). Conclusions : Dental hygienists as one of professionals taking responsibility and duties on oral health need to make effort to satisfy. While they show infinite ability, possible as they can and overcome given environment and situation.

• 가정과삶의질연구
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• 제1권2호
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• pp.127-138
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• 1983

The purpose of this study is to investigate the family values and the factors of satisfying family life. Throughout the study the changes of family values and marital satisfaction were examined. The results of the study are as follows; 1) Whereas the family values of people living in urban community were modernized to a great extent- in position of wife, role of husband and wife, preference between son and daughter, view on filial piety- the family values of people living in rural community were remained its traditional form. Form both areas modernization of family values was found in support of old parent. 2) Both Seoul and Andong showed the significant difference on family values according to subjects' education and age. In Seoul, the socio-economic level was influential factor in determining subjects' family values. 3) Marital satisfaction was found higher among people living in rural community than in people living in urban community. Since its very important not only to the individual but also to the society for a human being to be content in his surrounding , the reestablishment of the housewives family values should be followed so that other family members may approach the modernized family values.

• 간호행정학회지
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• 제12권2호
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• pp.213-224
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• 2006

Purpose: This study examined Korean nurses' job attitude (i.e., satisfaction and burnout) regarding the extent to which organization's emotion display rule influences on job attitudes through emotion-related variables (i.e., negative emotion suppress behavior and inauthenticity), thereby examining mediation effects of negative emotion suppress behavior and inauthenticity. Method: Using a survey to nurses working in various general hospitals in Korea, structural equation modeling was adopted. Result: Emotion display rule affected outcome variables but these effects were mostly observed via the two mediators, negative emotion suppress and inauthenticity, which largely supports the research model. Conclusion: Individuals who perceived stronger emotional display rule suppressed more their negative emotion, and also perceived more inauthenticity. In turn, negative emotion suppress behavior only affected job burnout positively. Inauthenticity showed a negative effect on job satisfaction while it had a positive effect on burnout. The study provided directions for future research and practical implications to help nurses' effective job performance.

• 대한지역사회영양학회지
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• 제14권1호
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• pp.100-113
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• 2009

This research aims to examine the experiences of hospital dietitians' burnout and the factors of their burnout, such as demographic factors, unique characteristics of hospitals, their self-respect, and organizational factors. In order for this, a questionnaire survey was conducted with hospital dietitians working in general hospitals of over 400 beds in the Seoul Metropolitan area. The average point of self-respect of dietitians is 3.67 out of 5.00. Their experience of burnout turned out to be 3.17 out of 7, the extent of job satisfaction is high, that is 3.35 out of 5.00. The decrease of personal accomplishment is shown to be closely related to the burnout of dietitians. The emotional exhaustion in burnout at the significant level 0.001 is increasing as the annual gross salary is low, their age is young, extra-working hours are long, and is high to the dietitians serving meals and working at entrusted companies. The factors affected by burnout experience vary with individual circumstances. So, to prevent the emotional exhaustion, depersonalization, and reduced personal accomplishment, hospital dietitians' spiritual and physical health needs to be kept up by their self-development and investment.

• 한국태양에너지학회 논문집
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• 제37권5호
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• pp.85-99
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• 2017

New and Renewable Energy Equipment Certification program has been integrated into the KS(Korean Industrial Standards) certification system as of July 29, 2015. This study is to determine whether the KS certification requirement has had a positive effect on corporate performance (e.g. quality improvement, financial result, customer satisfaction) within those that had already acquired the New and Renewable Energy Equipment KS certification. As a result, among the requirements for the KS certification, quality management, product management, and product testing have a positive impact on product quality improvement, and product testing has shown a positive influence on customer satisfaction. Although requisite for the KS certification did not have a significant effect on financial outcome such as increase in revenue, it has shown to have positive consequence to some extent on those firms that newly obtained the certification.

• 산업융합연구
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• 제7권1호
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• pp.45-61
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• 2009

This research is aimed at grouping for the extent to which the workers' job satisfaction influences productivity with a view to improving theirs, shedding light on the difference between the workers' concepts of job satisfaction and those of the executives of the matter in terms of the statistic characteristics of individuals and coming up with efficient measures to put the Korean tax accounting offices into smooth operation. The paper is suggesting a total of eight hypotheses, and the researcher tested those with the help of difference analyses and a regression analysis. The findings reveal that there was a difference in productivity in accordance with academic background, positions and total number years of work, etc. but tat there was no difference in gender. And superiors and pay among the factors of job satisfaction influenced productivity, whereas promotion and coworkers didn't. The worker subjects and the executive subjects turned out to differ in terms of pay levels, the welfare of the works, and the level of their ability to carry out their business in regard to the actual situation of tax accounting offices in Korea.

• 한국의류산업학회지
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• 제10권1호
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• pp.76-82
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• 2008

Most of the students in middle and high schools today wear school uniforms. The school uniform is the most important and intimate clothes in adolescences and makes students feel a sense of group identity and belonging, and lessen the difference of economical capabilities. However levels of satisfaction is low because school uniforms do not express their individualities and do not keep up with the fashion. In this paper, we studied the partial liberalization of schools uniforms to raise the levels of satisfaction. The subjects were 378 male and female students from middle schools and high school in Ulsan, and a questionnaire was sent out. The survey was conducted in February 2007, and frequency analysis, ${\chi}^2$-analysis, and t-test were used for the analysis of the data. The results are as follows: The students recognized the partial liberalization of the dress code as loosening of the regulation As the result of analysis on attitudes toward the partial liberalization of the dress code, most of the students support the introduction of the plan. They chose a shirt as the most appropriate item and length as the best extent in liberalization. Among the elements of school uniform required to be unified, they selected a jacket and design as the item and extent, respectively. Through this study, we came to know the demands of students for school uniform and confirmed the possibility of the partial liberalization of the dress code as an improvement of consumer-oriented school uniform. In the future, it seems that their desires would be accepted and reflected in the design and school uniforms would be manufactured from the view point of consumer.

• 한국산학기술학회논문지
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• 제15권1호
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• pp.144-156
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• 2014

본 연구는 고객의 감성에 의한 개성이 중요시되고 브랜드와 제품에 다양한 컬러를 반영한 지속가능한 경쟁 우위차원에서 컬러마케팅과 브랜드 카리스마 그리고 마케팅 성과 간의 영향관계를 분석하였다. 정제된 266개의 설문을 분석한 결과 첫째, 컬러마케팅의 상징성과 연상성은 브랜드 카리스마에 유의한 영향을 미치는 것으로 나타났으며, 둘째, 컬러마케팅의 상징성은 마케팅성과의 브랜드충성도와 브랜드만족에, 연상성은 마케팅성과의 브랜드충성도에, 식별성은 마케팅성과의 브랜드만족에 유의적인 관계로 분석되었다. 셋째, 브랜드 카리스마는 전환장벽을 제외한 마케팅성과의 브랜드충성도와 브랜드만족에 긍정적인 관계인 것으로 확인되었다. 본 연구의 유용성은 첫째, 기업들이 소비자의 라이프스타일 분석에 의한 개성있는 표적고객들에게 컬러마케팅으로 고객유인전략에 활용할 수 있는 동시에 브랜드 카리스마가 고객과의 지속적 경쟁우위 관계강화의 접착제 역할을 담당할 수 있음을 시사하며, 둘째, 브랜드컬러는 고객들에게 기업의 이미지를 인지 및 연상시키고 브랜드 카리스마를 낳아 충성도로 연결되는 소위 고객관계관리의 무기로 활용할 수 있다.

• 여성건강간호학회지
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• 제14권4호
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• pp.270-277
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• 2008

Purpose: Although Hemophilia is a relatively rare hereditary disease, and is treatable with blood products, the parenting stress and guilt of hemophilic patients and their mothers are always high. This study was done to assess the extent of parenting stress, guilt, parenting attitude and parenting satisfaction of mothers with a hemophilic child. Method: The participants in this study were 119 mothers with a hemophilic child who were registered members of the Korea Hemophilia Foundation, and 287 mothers with a healthy child. In order to measure the dimensions related to parenting stress, guilt, parenting attitude and parenting satisfaction, the Questionnaire on Parenting Stress Index, Maternal Guilt Scale, Parenting Attitude Scale & Parenting Satisfaction Scale were administered. We analysed the differences between mothers with a hemophilic child and a healthy child in the questionnaire scores using the SPSS program. Result: Parenting stress and guilt of mothers with a hemophilic child were higher than with a healthy child. Parenting attitude and parenting satisfaction of mothers with a hemophilic child were lower than with a healthy child. Conclusion: The results may help medical professionals understand mothers with a hemophilic child and give basic assistance to develop a nursing intervention by exploring possible ways to alleviate such parenting stress and guilt.