• The Research Journal of the Costume Culture
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• v.22 no.5
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• pp.655-669
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• 2014

This study was to examine the service and the product evaluation factors of Korean internet fashion shopping malls and to suggest marketing implications for Korean internet fashion shopping malls wanting to expand into the Chinese market. This study conducted a questionnaire survey for college female students in Qingdao, China, who have shopped at Korean internet shopping malls, and 310 surveys were used in the final analysis, frequency analysis, factorial analysis, and regression analysis. The results of the study were as follows. First, Most of the respondents answered that they found the Korean internet fashion shopping malls through the internet, and the most purchased item was outer clothing. Second, the system stability and web site structure excellence factors had a positive influence on the service satisfaction for the shopping mall 'S', while the system satisfaction, service efficiency, interactivity and web site structure excellence factors had positive influences on service satisfaction for the shopping mall 'P', and the system satisfaction, service efficiency, interactivity factors had positive influences on service satisfaction for the shopping mall 'N'. Third, examining the correlation between product satisfaction for the shopping mall 'S', 'P', and 'N' with fashion product evaluation factors showed that, design factors and quality excellence factors of the three shopping malls had positive influences on product satisfaction. The results of this research provide useful information in forming an efficient operating system and improving marketing strategies for internet fashion shopping malls planning to enter or having already entered the Chinese market.

• Journal of Environmental Science International
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• v.28 no.12
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• pp.1101-1110
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• 2019

This study investigated Post-Occupancy Evaluation (POE) of cherry blossom trails 'Cherry Road' in Daegu Catholic Univ. campus, at Gyeonsan-city, Korea. The evaluation focused on image preference and satisfaction of users i.e., students, using questionnaire surveys. A total 201 questionnaire samples were analyzed and most of the respondents were in the age group of 20. Frequency analysis was conducted on demographics, use behavior, reliability, and means. Factor analysis and multiple regression analysis were conducted for user satisfaction and image preference. Over 80% of visitors came with companions during daytime. The most common motives for use were strolling and walking, event and meeting, passing. For user satisfaction the mean scores were highest for landscape beauty (4.22), image improvement (4.14), campus image (4.08). Night lighting facility received the lowest score (3.32). Factor analysis concerning user satisfaction was categorized into environment-human behavior and physical factors. Multiple regression analysis showed that the overall satisfaction of user was significantly influenced by five independent variables: 'harmonious' (β=.214), 'night lighting facility' (β=.173), 'landscape beauty' (β=.208), 'lawn care' (β=.154), and 'walking trails' (β=.123). The mean scores of image variables were highest for 'beautiful' (5.81), 'bright' (5.67), and 'open' (5.64). The lowest scores was for 'quiet' (4.47). Exploratory factor analysis led to three factors being categorized: aesthetics, comforts, and simplicity. Result of multiple regression analysis indicated that the preference of space image was significantly influenced by five variables: 'bright' (β=.397), 'refreshing' (β=.211), 'cool' (β=.219), 'clean' (β=.182), and 'natural' (β=.-142). Hence, Cherry Road has a high level of user satisfaction and image evaluation, which is interpreted as having various cultural events and value for students on campus. To improve the satisfaction of Cherry Road in the future, it is necessary to secure night lighting, to manage trash cans, and to secure rest space.

• Journal of Distribution Science
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• v.17 no.11
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• pp.5-15
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• 2019

Purpose: This study aimed to empirically demonstrate how self-esteem, self-efficacy, locus of control, and neuroticism, which is core self-evaluation factors of door-to-door salespersons within food and cosmetic retail industry, affected the sales performance of female salespersons via job satisfaction and organizational commitment. Research design, data and methodology: Using a 23-item questionnaire constructed based on previous studies, this study selected six domestic door-to-door sales companies and conducted a 1:1 face-to-face survey with female door-to-door salespersons belonging to branches and agencies in Seoul and the capital region. The data of 208 respondents were analyzed. The results of path analysis based on structural equation modeling and mediation analysis through the Sobel test were presented. Results: Self-efficacy and locus of control had the largest effect on job satisfaction and organizational commitment, respectively. Neuroticism, however, did not significantly influence job satisfaction and organizational commitment. Overall, core self-evaluation factors positively affected sales performance via job satisfaction but not via organizational commitment. Conclusions: This study found that factors which were oriented to female salespersons' ability and sales goals, such as self-efficacy and job satisfaction, were considered important in managing them in the door-to-door sales-distribution channels. In the future, policies should be developed for managing female door-to-door salespersons to help them achieve job satisfaction.

• Journal of the Korean Institute of Landscape Architecture
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• v.33 no.6 s.113
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• pp.12-21
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• 2006

This study aims to examine what factors park users value in urban natural parte and to find ways to elevate user satisfaction for the creation and usage of an urban natural park To achieve this, the study relied on two methods: the descriptive method of researching publications and related scholastic writings, and the empirical study method including a survey of present condition and interviews with users. 'Breathing fresh air' and 'cleanliness' were the most important items and play facilities, cultural facilities, and landscape facilities were of lower orders of importance. This suggests that the 'sense of nature' is more important than functional facilities in urban natural parte. The importance of urban natural parks and the satisfaction visitors felt in them were measured, with mean results of 5.86 and 3.88, respectively, in terms of living surroundings. The impotance rating is higher than the satisfaction rating. Factor analysis resulted in six factors: benefits sought facilities for use, pleasant use, safety, accessibility, and management. Correlation and regression analysis showed only one positively correlated factor: benefits sought, suggesting that people recognize the importance of urban natural Parte through the benefits they gain in them and the satisfaction they find in urban parte depends on utilizing facilities. Therefore, in urban natural parks, people will find greater satisfaction through pursuit of the benefits they are seeking; improvements to park facilities should address the benefits that park users are seeking.

• Journal of The Korean Association of Information Education
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• v.13 no.1
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• pp.31-40
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• 2009

In the Cyber Home Learning Service (CHLS) for primary and secondary level students, Cyber Teachers are in charge of providing learning assistance and guidance to students through various activities. Thus, improving the Cyber Teachers' satisfaction level could contribute to increased effectiveness of the CHLS. In this study, we developed the evaluation criteria to assess the satisfaction level of teachers participating in the CHLS, and analyzed factors influencing the satisfaction level. We verified the content validity of the evaluation criteria. We also analyzed the evaluation criteria model by conducting an item characteristic analysis and a goodness of fit test using the SPSS and AMOS. Finally, we developed 20 items from five factors based on the analysis results.

• Journal of Korean Society for Quality Management
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• v.32 no.4
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• pp.113-124
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• 2004

Customer satisfaction is becoming an increasingly salient topic in many firms and in academic research. One main rationale behind this interest is that customer satisfaction is believed to be associated with fruitful customer re-visit from the firm's point of view. Some country already had index models which can measure the degree of customer satisfaction. But, such models are ordinary models which used generally the scope of nation-wide /industry. Therefore, we needs some modifications to measure customer satisfaction for specific product & service and to provide the valuable feedback to specific firms. In this Perspectives, this study will evaluate the customer satisfaction index about automobile company and analyze it's result for valuable feedback. This study will present a model for an integrated customer satisfaction evaluation system which used structural equation modeling. Through this study, we anticipate that it will offer the measuring method about customer satisfaction and some guideline for product design process.

• Asia pacific journal of information systems
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• v.11 no.3
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• pp.43-62
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• 2001

The purpose of this research is to develop a webcasting site evaluation model, to estimate the relative importance of factors affecting the performance of webcasting sites, and to derive the CSFs of the sites. Evaluation model consists of 6 first-level evaluation factors and 23 second-level evaluation factors. This study compares the evaluation scores of website with those of the customer satisfaction. We inspect seven hypotheses. Hypothesis)(H1) tests correlation of the evaluation scores of website and those of the customer satisfaction. Hypothesis2(H2)$\sim$Hypothesis7(H7) tests if 6 first-level factors(planning, program & form, design, technology, interface, content) have an impact on customer satisfaction. In order to test the hypotheses, correlation analysis and regression analysis are performed. As a result of empirical tests, all Hypotheses$(H1){\sim}H7)$ are accepted and its implications are discussed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.3
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• pp.109-116
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• 2016

This study presents a unique way to improve consumer-oriented service for assistive orthosis products. Satisfaction and important factors were analyzed based on responses from disabled people who have used the orthoses. We surveyed 185 disabled people with QUEST (Quebec User Evaluation of Satisfaction with assistive Technology), and we conducted in-depth interviews with 25 individuals. The average satisfaction score was 3.68 (orthoses satisfaction: 3.78; service satisfaction: 3.52). For each item, the highest score was effectiveness, and the lowest one was cost. As important factors for each item, the participants selected cost, comfort, repair, and service. The fee system for orthoses needs rational revision, and a delivery system should be constructed for follow-up services such as repair.

• Korea Journal of Hospital Management
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• v.10 no.2
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• pp.26-44
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• 2005

The purpose of this study was to investigate these major factors on patient satisfaction, and to examine the affecting level of major factors in. The subjects in this study was 70 hospitals that were surveyed the hospital evaluation program containing the survey of patient satisfaction by KHIDI(Korea Health Industry Development Institute) from 1997 to 1999. The collected data was analysed SPSS for Windows(Ver 10.0). On basically, frequency analysis, t-test, and ANOVA was performed and, for more analysis, correlation analysis, factor analysis, multiple regression analysis, logistic regression analysis was utilized. According to this study, the major factors of inpatient satisfaction are divided 3 types facility factor, manpower factor, and service factor. And the major factors of outpatient satisfaction are analyzed 5 types; facility factor related direct medical service, facility factor related indirect medical services, manpower factor, pharmacy factor, and facility factor related utilization convenience. The importance of this study lies in the identification of major factors on hospital patient satisfaction.

• Journal of the Korean Society of Food Culture
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• v.25 no.2
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• pp.189-197
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• 2010

This study, which took place in an Italian restaurant in Seoul, investigated the impact of meal duration on the evaluation of satisfaction and service quality, according to the service stages (order, cook, check) of a restaurant. Research procedures included two phases: during the first phase, data on expected-perceived meal duration, and service quality and satisfaction were collected by surveys, which were distributed at the restaurant. The second phase investigated the relationships among meal duration, customers' satisfaction, and service quality. T-tests and regression analyses were used to examine relationships between these variables. Results indicate that both failing to meet customers' expected meal duration, as well as the perceived meal duration could negatively impact the satisfaction and evaluation of service quality. The study confirmed that meal duration is indeed related to the responsiveness aspect of service quality. The important aspect of meal duration management is to improve service quality and satisfaction, which can lead to a restaurant's success. Therefore, understanding the relationships among meal duration, satisfaction, and service quality is a part of a good foundation for effective meal duration management.