• 복식문화연구
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• 제24권2호
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• pp.166-179
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• 2016

The purpose of this study was to identify images of saleswomen by uniform and body type and to determine if the images have an effect on customer satisfaction and revisiting intention. This study was conducted between February 10th and February 23rd 2015, using a questionnaire to collect data from 608 adults from Seoul, Deajeon, and Chungnam Province. A $2{\times}2$ (body $type{\times}clothes$) factorial experimental design was used. Frequency, factor, and reliability analysis, analysis of variance, one-way ANOVA, Tukey test, and multiple regression analysis methods were used to analyze data. The study results were as follows: First, images of saleswomen with different uniform and body types were classified based on the following three factors: professionalism, kindness and attractiveness. Second, the saleswomen's uniforms had significant impact on perceived attractiveness, with women who wore skirt suits being identified as more attractive than women with pant suits. The saleswomen's body types had significant effect on professionalism, kindness and attractiveness. Women with average body types were perceived positively in terms of professionalism and attractiveness, whilst women with large body types were perceived positively in terms of kindness. Third, the combination of uniform and body type had a significant effect on perceived professionalism. Women with average body types wearing pant suits were perceived to have high degree of professionalism and women with large body types wearing skirt suits were evaluated to have high professionalism. Fourth, the images described as attractive and kind for both uniform and body type had a positive influences on customer satisfaction and revisiting intention.

• 한국식생활문화학회지
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• 제29권4호
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• pp.326-335
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• 2014

The purpose of this study was to investigate factors influencing sales of health functional foods by door-to-door saleswomen. A total of 450 women who worked as door-to-door salespersons in Seoul were enrolled. The survey questionnaire was composed of five parts as follows: general characteristics, factors related with door-to-door sales process, task education, competency required for door-to-door salespersons, and customer relationship beliefs. The survey was conducted in October 2011. Finally, data on 302 subjects were statistically analyzed using the SPSS 17.0 package program. Reason for sales of health functional foods (p<0.01), time required for sales promotion (p<0.001), difficulties during sales of health functional foods (p<0.05), satisfaction of task education (p<0.01), and failure of salesperson's memory as problems of task education (p<0.01) were significantly associated with sales of health functional foods. However, means of sales promotion, frequency and time of task education, and competency required for door-to-door salespersons were not significantly related with sales of health functional foods. Customer relationship beliefs did not show significant association with sales of health functional foods either. In conclusion, certain factors were associated with sales of health functional foods by door-to-door saleswomen. These results provide an understanding for sales of door-to-door health functional foods and provide basic information for preparation of task education for health functional food saleswomen and marketing.

• 한국의류학회지
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• 제23권1호
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• pp.54-65
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• 1999

The purpose of this study is to examine the tendency of the fashion coordination of working women to explain it's trend according to occupation and to present the fundamental data for the new fashion coordination This study selected as objects 500 working women who are working around Seoul and Kyenggi Province and collected statistics of 471 pieces of data by questionnaire examination methods. The data are analysed by the factor analysis, the method of quantification the {{{{ chi _2 }} analysis the correspondence analysis in SAS system and the cronbach's-$\alpha$ are produced for measurig confidence. The result is following as ; 1)According to the factor analysis the factors in the fashion coordination is classified into by 4 kinds this is the self-confidence corrdination the accessary coordination the trend coordination and the individuality coordination. The fashion coordination is affected by occupation and marriage. By occupation saleswomen show high interests in the fashion coordination By marriage Single women have more interest in the fashion coordination than the married ones. 2) Accordint to the correspondence analysis nurses and selling women purchase clothing by pieces for the piece coordination while saleswomen teachers and office women purchase clothing with accessaries. Specially teachers and saleswomen choose accessaries of similar color to clothing for coordination considering their occupation (job) 3) There were singnificant effects color accessory coordination by their cocupation . 4) Most have interests in the fashion coordination but have low confidence in their own.

• 가정과삶의질연구
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• 제22권5호
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• pp.1-16
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• 2004

The purpose of this study is to identify the expectation of vocational abilities and the level of the existing abilities of the door-to-door saleswomen in the cosmetic industry, in order to provide baseline information that can be used to improve sales ability. The data were collected from 1,168 respondents to a questionnaire. Major findings were as follows: 1. The most commonly expected aptitude for the door-to-door salesperson was the ability 'to gain the confidence from customers'. The other important aptitudes were 'good attitudes', 'product information' and 'pleasant personality and patience'. 2. The overall level of the abilities according to their self-evaluation when compared with the level of expected abilities was 64.9 %. The item that received the lowest self-evaluation was 'ability in developing new market and audience'. 3. Vocational ability expectation was affected most strongly by education level. The variables that affected self-evaluation were career paths, education level, income, sales volume and position.

• Safety and Health at Work
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• 제1권2호
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• pp.149-157
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• 2010

Objectives: To quantify disability level in salespeople with concurrent low back pain (LBP) and to determine the relative associations between demographic, occupational, psychosocial and clinical factors and back disability. LBP is the most common cause of work-related disability in people under 45 years of age and the most expensive cause of work-related disability, in terms of workers' compensation and medical expenses. Evidence suggests high prevalence of LBP in salespeople. Methods: A cross-sectional survey was conducted in which 184 saleswomen with a current episode of self-reported LBP working in a large up-scale department store filled out a battery of 6 self-administered questionnaires and received a standardised physical examination. Results: Saleswomen with concurrent LBP had low disability levels. Factors significantly associated with disability were pain intensity, measured by a visual analogue scale, in the past week (p < 0.001), physical and mental health status (p < 0.001, p = 0.003, respectively), fear avoidance scores for both work and physical activities (p = 0.031, p = 0.014, respectively), past history of LBP (p = 0.019), and self-reported frequency of pushing or pulling objects placed in high positions during work (p = 0.047). A significant level (45%) of the variance in disability status was explained by these variables. Conclusion: In clinical management of LBP workers who required prolonged standing, such as salespeople, clinicians should look for modifiable risk factors associated with disability. Specific measures need to be taken to prevent disability due to LBP among salespeople.

• 한국의류학회지
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• 제36권6호
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• pp.601-615
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• 2012

In this study, two representative measures in the job-focused approach and the employee-focused approach of emotional labor are explored to examine dimensionality and the predictability of each emotional labor measure on key consequences that include job stress, customer orientation, and job satisfaction. Data obtained from 193 department store apparel saleswomen were submitted for analysis. The results show that the emotional dissonance and emotional effort of the Kruml and Geddes measure are good predictors for job stress, customer orientation, and job satisfaction. In a test of the Davies measure, job stress is predicted by emotional dissonance and frequency while customer orientation is predicted by duration, variety, and the frequency of emotional expression in jobs. Duration is also a key predictor for job satisfaction. The result confirm the dimensionality and predictability of two emotional labor measures as well as suggests the need for the careful selection and refinement of appropriate measures according to consequences.

• 감성과학
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• 제6권2호
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• pp.17-20
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• 2003

판매직에 종사하는 여성을 대상으로 100%의 Basil oil, Lavender oil, Lemon oil, Jasmin oil, Ylang-ylang oil (KIMEX co. Ltd), Skatole의 총 6가지 종류의 천연향을 사용하여 자극하였을 때의 상호 정보량을 분석, 비교하였다. 그 결과, 선호도가 낮은 Basil과 Skatole을 자극할 때 무향에 비해 상호 정보량이 많고, 향간의 비교에서도 선호도가 낮은 향에 대한 상호 정보량이 선호도가 높은 향에 비해 더 많음을 보여주었다. 이는 뇌에서 상호 정보량이 향에 대한 선호도와 관련이 있고, 특히 선호도가 낮은 향의 경우, 정보량의 증가 경향이 확인되었다.

• 대한가정학회지
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• 제19권3호
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• pp.11-19
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• 1981

The purpose of this study were: (1) to ascertain the labels, (2) to investigate the designs and materials of blouses, and (3) to analyze the prices. The period of observation was from April 1st to May 10th, 1981. The interviews with related producers and saleswomen and a questionnaire were used for this study. The questionaire was made with items after finishing the pretest. The observation of six observers was made in markets(group D). B), commercial agents manufactures (group C), and bontiques group D). For the statistical analysis, 120 blouses were used among 154 blouses which were examined. The results of this study indicated that: (1) Blouses with labels were 56.7% by group A and 100.0% by group BC and D. (2) In the styles of blouses, box style was popular I four groups. (3) Among various types of sleeves, set-in sleeve was popular in four groups. The most sleeves were finished with cuffs. (4) The shirtwaist collars were popular in group AQ and B, rippled collars and chinese collars I group C, and rippled collars I group D.(5) In thee materials of blouses, polyester was poplar I group A and B, polyester/cotton in group C, and cotton in group d. (6) The prices of blouses were from 4,500 to 15,000 won in group A, from 5,000 to 37,300 won in group B, from 12,500 to 52,000 won in group C, and from 30,000 to 90,000 won in group D.

• 동아시아식생활학회지
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• 제20권1호
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• pp.1-10
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• 2010

This was conducted to investigate the dietary assessment, food preferences, snack intake, priority order in food purchase, and knowledge of diet of full-time housewives and working housewives through the use of a questionnaire. The participants (127 working housewives and 86 housewives) were selected at random from Seoul and its vicinity. The predominant job reported by working housewives was saleswomen and specialized job (20.7%). The average monthly income of both housewives and working housewives ranged from 3,000,000 to 5,000,000 won. Forty percent of housewives consumed more meat, fish, eggs, beans, and tofu, while 50.0% of housewives ate vegetables other than kimchi at every meal, 51.2% of housewives consumed one serving of fruit and one cup of fruit juice, 45.3% of housewives consumed three regular meals, and 60.5% of housewives consumed a balanced diet when compared with working housewives (p<0.05). Working housewives consumed beverages, ice cream, milk, and dairy products, while housewives consumed breads, sweet potato, potato, and fruit as snacks. The preference that most often led to food selection was flavor among working housewives (67.7%) and housewives (64.0%). Both working housewives and housewives always confirmed the day of food production. Generally, housewives were more interested in learning about food, creating a dietary plan, nutrient loss during cooking and reducing waste food when compared with working housewives. Housewives appeared to have better dietary assessment and knowledge than working housewives. Accordingly, it is advisable to prepare more systemic education programs for working housewives.