• 산경연구논집
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• 제9권2호
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• pp.73-80
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• 2018

Purpose - The purpose of this study is to clarify the difference of store attributes of Korean consumers and to analyze it's influence on consumer satisfaction in duty free stores which gain ground inch by inch in the distribution chanel. And it is to find discriminative result as compared with foreign consumer. Research design, data, and methodology - Subjects for the quantitative study, quota sampling was adopted in the Lotte, Shilla downtown and airport duty free stores from the first to 15^th December 2016 and 177 questionnaires from Koreans who had purchasing experience in off line duty free store were analyzed. The data was analyzed by using factor and reliability analysis, descriptive statistics analysis, the independent sample t-test and multiple regression analysis. To test consistency, Cronbach's alpha was used. Results - The result were as follows; 1. Korean consumers consider the importance of store attributes in duty free stores in order Product, Economic Feasibility, Convenience, Promotion, and Accessibility. 2. The meaningful impactive factors of duty free store attributes on consumer satisfaction turned out Product and Promotion. 3. These results show meaningful distinction between Koreans and foreigners in terms of consumer satisfaction in duty free stores. Conclusions - A marketer who is working for duty free store consider now that price benefit can not give strong impact to Korean consumers more and should concentrate on various brand assortment even including private brand. In terms of promotion, most duty free shops put special stress on foreign consumer's wants now as highly increasing of Chinese travelers but Korean consumer's sales portion and number of visitor also are steadily increasing. Therefore, a duty free marketer should prepare the Korean-oriented services with more enhanced promotion strategies for individual and group travellers, for example, a mileage service, VIP room and social network system to satisfy Korean consumers. In order to get satisfaction from Korean consumers, it makes effort on product and promotion than accessibility, price and convenience. Due to high level influence, further study is needed to enlarge to on-line market and to develop private brands for duty free stores.

• 한국산학기술학회논문지
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• 제11권8호
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• pp.2888-2898
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• 2010

기업 경영이 점차 글로벌화 되어가는 환경 하에서 중소기업의 경쟁력강화대책의 일환으로 경영컨설팅 지원 사업이 시작된 지 10년이 되었다. 그동안 실증적인 사후자료에 의한 평가는 전무한 실정으로 본 연구에서는 중소기업 쿠폰제 경영컨설팅 사업을 통한 사업참여 중소기업의 재무적 상황을 중심으로 사업참여 전 후를 비교 분석함으로 써 본 사업의 시행성과를 분석하는 데 그 목적이 있다. 검증결과 경영컨설팅 전 후 대부분의 대립가설은 기각되고, 성장성지표의 매출액증가율 및 활동성지표의 경영컨설팅후 2년 총자산회전율은 기각되지 않아 차이가 있다고 할 수 있으나 역의 영향력(설명력)을 가진 것으로 나타나, 쿠폰제 경영컨설팅사업의 실질적인 효율성 제고가 필요하다.

• 한국정보시스템학회지:정보시스템연구
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• 제18권1호
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• pp.77-95
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• 2009

In customer-oriented make-to-order manufacturing environments, the works of BOM changes due to the changes of product specification and engineering are closely connected with almost all departments such as sales, engineering, production, procurement, cost, after service, etc within an enterprise. So, the contents of BOM changes must be instantly reflected on the related works among the departments. To effectively process these complex works of BOM changes, types of changes on product specification and engineering and types of BOM changes linked with those must be systematically defined, classified and managed by information systems. Thus, it is necessary to introduce solutions such as BPM and SOA in order to efficiently deal with complex business processes like BOM change management. This paper proposes a methodology of constructing information systems based on BPM and SOA. The proposed methodology defines the relationship between processes of BPM for definition, execution, monitoring, etc of business processes and services of SOA for connection among information systems within an enterprise, and presents a scheme of practically applying BPM and SOA solutions to actual business works. To show an utilization of the proposed methodology, the prototype system for product BOM management is implemented in order to efficiently deal with the works of BOM changes due to the changes of product specification and engineering.

• 한국정보시스템학회지:정보시스템연구
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• 제20권3호
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• pp.257-277
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• 2011

The current study categorizes factors of smartphone into three, using KANO model: attractive factors which cause only product satisfaction, must-be factors for dissatisfaction, and one-dimensional factors for both. Based on it, it presents a new model for the effects that smartphone factors have on satisfaction or dissatisfaction. The purpose is to theoretically explain that smartphone factors on which companies and users place a high value can actually affect satisfaction or dissatisfaction. After choosing 15 factors out of 25 which had been selected through literature study, these were divided into attractive, must-be, and one-dimensional ones. 93 out of 109 questionnaires returned were used for analysis. After frequency analysis using SPSS were conducted on the surveys, the factors were grouped, based on KANO table. The grouping results are as follows. Attractive factors include 'expansion slots for external memory, battery desorption, brand awareness, mobile banking and internet telephony'. Must-be ones include 'multi-touch, information security, entertainment, information retrieval, location based service and SNS. Finally, 'screen visibility, size of internal memory, the amount of internal memory, battery life, and response to after-sales service' are classified as one-dimensional factors. A critical finding of this paper is that since the results are different depending on the operating system of smartphones, it must be taken into consideration in studies on smartphones. The wide and rapid spread of smartphones has changed people's lifestyle as well as business environment, which forces companies to compete with each other to adapt to the changed circumstances. In this competitive system, studies on smartphone factors of satisfaction and dissatisfaction are essential for firms to establish a new strategy. From this point of view, the present paper is expected to be a basic material for enterprises not only to develop goods and services that maximize customer satisfaction and minimize dissatisfaction, but also to establish the future business strategy.

• 한국항만경제학회지
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• 제28권4호
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• pp.79-98
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• 2012

해운업의 효율성과 관련된 연구접근은 해상운송과 컨테이너 항만에 치우쳐 있어 선박관리업과 관련된 연구는 찾아보기 힘든 실정이다. 이러한 측면에서 본 연구에서는 국내주요 선박관리업 회사의 효율성을 비교 분석하여 효율성방안을 제시하는 것을 연구목적으로 하였다. 이를 위해 DEA를 통해 효율성 분석을 실시했다. 분석대상은 2011년 외국적선, 국적선으로 분류한 뒤 상위 매출액 10개 기업을 선정했다. 효율성 분석을 위해 관리선박 척수를 투입변수로 선정했으며, 선원 수, 매출액을 산출변수로 선정했다. 분석 결과, 외국적선의 해영선박 국적선의 범진상운, 대한해운, 에스티엑스마린서비스, 우림선박이 효율성 1.00으로 높게 분석되었으며 또한 BDI지수와 How Robinson Container Index의 3년간 연평균(2009~2011년)과 동기간 효율성과 매출액의 상관관계를 분석한 결과, 효율성 보다는 매출액이 해상운임지수에 탄력적인 것으로 나타났다.

• 벤처창업연구
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• 제4권1호
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• pp.67-88
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• 2009

본 연구에서는 기술창업 활성화를 효율적으로 추진하기 위해 기술창업자를 대상으로 기술창업 장애요인에 대한 실태를 조사하고 기술창업 활성화 방안을 수립하는데 그 목적이 있다. 본 연구를 위한 조사대상은 기창업자 327개사였으며, 이들을 대상으로 창업에 관한 일반적인 사항과 창업정책에 대한 전반적인 사항에 대하여 설문조사를 실시하였다. 기술창업에 대한 실패원인은 기술에 대한 과신, 코스트 관리 부재, 영업 수익 확보를 위한 집중력 미흡, 무계획적인 도전, 전략판단의 미흡, CEO 부적임으로 능력부족과 사유화하는 것으로 대별될 수 있었으며, 기술창업을 위한 성공요인으로는 1) CEO의 리더쉽과 명확한 사업 컨셉, 2) 독창적인 상품 서비스의 개발, 3) 플랫(flat)한 조직과 유연한 조직 운영, 4) 외부의 경영 자원 및 네트워크의 활용, 5) 하이브리드(hybrid) 요원 구성에 의한 인재 보강 등이 파악되었다.

• 한국축산시설환경학회지
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• 제8권2호
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• pp.63-72
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• 2002

In Korea, a need of automatic dairy farm management system has been increased to lower production cost and to strengthen international competition. However, the present management system was mostly relied on foreign technologies and caused some problems in post management and after-sales services. Therefore, though there is a problem of price and quality at present, domestic technologies of the management system should be developed for the long run. This study was conducted to develop an electronic identification unit for an automatic dairy farm management system. The developed system was consisted of a tag, a reader, a switching circuit, and a personal computer. The tag attachable to each individual cow was developed to transmit individual radio frequency(RF) code into the air with modulation of ASK(amplitude shift keying). And the switching circuit was added to avoid confusion on reception and transmittance. The reader attached to a feeding device was developed to transmit activating signal periodically and to identify code of the individual tag when the tag was approached to the device. The reader was consisted of an active filter, a detecter, a comparator and a microcontroller. The test result was feasible enough to apply it for the automatic farm management system and the identified maximum distance was about 37cm.

• 한국산업정보학회논문지
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• 제17권5호
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• pp.9-17
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• 2012

현재 전자상거래를 통한 상품추천 서비스가 많이 연구 되고 서비스되어지고 있다. 정보기술의 발달로 소규모 상점에서도 POS가 많이 보급되어 있지만 전자상거래에 비해 상품추천 서비스가 많이 이뤄지고 있지 않는 실정이다. 이러한 맥락에서 본 연구에서는 데이터마이닝 알고리즘을 POS 판매데이터에 접목하여 연관분석을 이용한 상품추천서비스 시스템을 구현하였다. 또한, 본 연구에서는 기존에 없는 서비스인 소멸규칙 및 새로운규칙, 상승 및 하향규칙을 제안하였다. 상품판매데이터를 이용하여 연관 분석한 결과는 고객에게 적용하여 상품추천서비스를 가능하게 하고 이와 더불어 소멸규칙 및 새로운규칙, 상승 및 하향규칙을 파악하여 경영자에게 경영 의사결정 정보로 제공해 주어 고객의 요구 변화에 신속한 대응이 가능하도록 하였다.

• 한국의류학회지
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• 제30권2호
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• pp.221-232
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• 2006

The purposes of this paper were to identity the present condition of the imported fashion luxury brands' market arid to analyze the differences of marketing strategies according to the types of retailers. We selected 3 department stores, 5 luxury brands, 5 stores in Dongdeamun Market, and 5 internet luxury shopping malls, and conducted key informant survey to 20 experts. The brands in department stores consisted the goods according to VIPs' pre-orders, sales of the previous year, and fashion trends, and offered the differentiated customer services to VIPs. The stores in Dongdaemun Market bought the products from the parallel importers or imported the goods from the original nations of the brands by themselves. The goods in stock and steady sellers were comprised of the main portion of all products, and leather goods were dominated. The price of goods in stock was about $30\∼50\%$ lower than the normal price of department stores, but the new products' price was only about 10$\%$ lower than that of department stores. Luxury shopping malls could be classified into two types; one conducted both product buying and commission sale, and the other conducted commission sale only. In former case, however, the product buying portion was under 30$\%$. Product assortments and the price strategy were similar to the stores of Dongdeamun Market, and CRM was conducted partially.

• 디자인학연구
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• 제13권2호
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• pp.15-24
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• 2000

점차 대중화의 추세로 나아가는 골프인구의 증가와 함께 골프카의 수요가 증대되고 있다. 그러나 국내의 골프카 산업은 이러한 시장의 니즈에 적절하게 대응할 만큼 성숙되어 있지못한 상태에 있다. 국내시장의 수요는 대부분 고가의 수입 골프카가 담당하고 있으며 애프터 서비스의 불리함과 부품가격에 있어서도 역시 고가임에도 불구하고 점점 그 수요의 폭이 상승하는 추세이다. 우리나라는 자동차 산업의 기반여건이 제대로 갖추어져 있으므로 골프카 부문에 있어서도 경쟁력 있는 한국형 고유모델을 개발하기에 적절한 시기에 도달하였다고 판단된다. 이에 본 연구를 통하여 국내외 골프카 산업의 현황과 경쟁이 예상되는 골프카를 분석하고 국내여건에 적합하며 향후 해외시장에서도 경쟁력을 갖출 수 있는 고유모델의 디자인개발을 위한 전제조건들을 도출하고자 한다.