• Title/Summary/Keyword: sales policy

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Assessing the Economic Impact of Covid-19 through a Counterfactual Analysis

  • Hongjai Rhee
    • East Asian Economic Review
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    • v.28 no.1
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    • pp.69-94
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    • 2024
  • The Covid-19 pandemic has caused unprecedented disruptions across industries worldwide. This paper aims to analyze the economic impact of the pandemic on the sales performance of basic commercial areas in Seoul, Korea. Using a regression analysis with credit card transaction data, the study underscores the critical nature of determining the reference point for comparison. Firstly, in comparison to the revenue in the same quarter before the onset of the pandemic, a significant decrease in revenue was observed across most categories during the pandemic periods. Secondly, when compared to the counterfactual revenue in the same period, extrapolated by an exponential smoothing forecasting, the overall revenue decrease during the periods was less pronounced, except in a few categories. Interestingly, certain categories appeared to witness marginal increases in sales after the pandemic. The paper discusses some policy implications of these findings.

Development of a Simulation Model for Housing Market Policy Considering Demand-Supply Shift between Sales and Rental Market

  • Yoon, In-Seok;Lee, Hyun-Soo;Park, Moonseo;Lee, Seulbi;Kwon, Byung-Ki
    • International conference on construction engineering and project management
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    • 2017.10a
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    • pp.176-182
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    • 2017
  • The housing market is divided into several sub-markets that operate independently. One of them is the distinction between rental and sales markets. Simultaneously, since the housing is a commodity as well as an asset, it has a close relationship between the rental market and the sales market. Due to the unique structure of Korea, it is difficult to apply the general method to analyze the housing market. This means there is a great deal of concern about side effects from the policy. Actually, the government's subsequent regulation of speculative demand in the future may be necessary to prevent market overheating, but at the same time, there is a fear that the rent will rise. Although changes in policy direction may be inevitable due to changes in market conditions, frequent and sudden changes in policy cause confusion in market participants, causing unrest in the housing market. This study aims to derive main factors and correlation with other housing market factor. These factors will be a base of qualitative housing market model to analyze the market effect of the demand-supply shift. Modeling is based on the system dynamics methodology, which is useful for identifying interactions between variables reflecting various variables in the housing market. The model discussed in this study is expected to provide integrated insight into the key variables of the housing market, away from the monopolistic thinking. It can also be useful as a means of assessing the effectiveness of policies.

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A Study on the Effect and Improvement Direction of the Credit Rating of Large Construction Firms by the Reinforced Real Estate Regulations and the Raising of the Base Rate (정부 부동산규제 강화와 기준금리 인상이 대형건설사 신용등급에 미치는 영향과 개선방향에 관한 연구)

  • Lee, YunHong
    • Korean Journal of Construction Engineering and Management
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    • v.19 no.1
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    • pp.90-102
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    • 2018
  • In preparation of the increase in the domestic debts and the rise in the US interest rate, the Korean government has started to strengthen the regulation on the property market since 2017. So, it is likely that the sales in the domestic construction market would be decreased. Even in the overseas plant projects market, as there has been the continuous increase in the cost and the resulting increase in the losses, it looks hard for the large construction companies to keep their credit ratings as they are now. This study is designed to check Korean government's property policy and any possible problems caused by the overseas and domestic economic environment, which include the property market policy, interest rate, rise in the property price and lackluster sales in housing market. It showed the change in the credit ratings by finding out the sales, work capability, sales in non-governmental projects, operating profits and PF contingency liabilities. For this study, the questionnaires were sent to 30 practical experts to analyze the effect of the risk factor on the outside credit rating of large construction companies.

Locally Made Liquor(LML) Industry Status and Development Plan Using a Scale Efficiency Analysis

  • Lee, Dongso;Choi, Jong-Woo;Huh, Duk
    • The Journal of Industrial Distribution & Business
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    • v.8 no.5
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    • pp.43-52
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    • 2017
  • Purpose - The domestic liquor market is steadily increasing, but locally made liquor markets remain stagnant. The market opening due to the FTA and westernized eating habits are expanding the consumption of imported liquor by Koreans and the demand for beer and soju is still high. Therefore, we analyzed the scale efficiency of Korean locally made liquor companies. Research design, data, and methodology - Based on a translog-cost function, a scale efficiency analysis was conducted using the government's information survey on the liquor industry. Data from 541 liquor companies analyzed from 2013 to 2014 were used for analysis. Results - As a result of the scale efficiency analysis, the average sales of the mid-sized locally made liquor companies is 171 million won, but the appropriate sales amount is 1 million won. It is estimated that there is a need to increase sales. Conclusions - The gap between the actual sales and the appropriate sales of mid-sized locally made liquor companies with 3~10 employees is larger, so it is necessary to reduce the average cost by increasing the sales of locally made liquor companies. In order to do so, it is necessary to acquire customer strategies such as product differentiation, advertising and publicity.

Qualitative Study for Development of Job Stress Questionnaire for Married Working Women (판매직 취업기혼여성의 직무스트레스 측정 도구 개발을 위한 질적 연구)

  • Yi, Yunjeong
    • Korean Journal of Occupational Health Nursing
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    • v.13 no.2
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    • pp.89-103
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    • 2004
  • One of the major health problems of working women is job stress according to many studies. However, existing job stress questionnaires are suitable for men and men's job environments only, and do not reflect emotional labor for sales people. The aim of this research is to find women's job stress factors. The subjects of this investigation are married working women in sales since they experience emotional labor in addition to physical and psychological labor and the work-family conflict is very important job stressor for them. The job stressor of married sales women was analyzed through qualitative research. After I had in-depth interviews with 20 married sales women, I identified 49 new concepts, 3 main categories and 17 sub categories. The results are like the following. 1. 3 main categories are job factor, aggravate factor, and compensate factor. 2. Job factor has 5 sub-categories including 'increasing of selling', 'emotional labor' and 'physical burden'. 3. Aggrabate factor has 6 sub-categories including 'work/family conflict', 'relationship with higher office' and 'relationship with a fellow worker' 4. Compensate factor has 6 sub-categories including 'opportunity of employment', 'discrimination', and 'prestige' Consequently this study newly found some major job stressors for married working women in sales department.

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Export Performance and Firm Characteristics: Special Reference to Innovation Factors (수출성과와 기업특성: 기술혁신요인을 중심으로)

  • Seong, Tae-Gyeong;Lee, Jong-Min
    • Journal of Korea Technology Innovation Society
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    • v.8 no.1
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    • pp.116-134
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    • 2005
  • This paper investigates the relationships between export and firm characteristics, focusing on technology factors. It is based on a longitudinal data covering listed firms in the Korean manufacturing industry. A regression model for the determinant of export/sales ratio including dynamic adjustment process is tested on a cross-section sample of the year 2001. Empirical findings suggest that there is no significant relationship between export/sales ratio and firm's technological level. The hypotheses concerning human capital intensity and physical capital intensity are also rejected. But we found a positive and inversely U-shaped relationship between firm size and export/sales for basic material and capital good industry. As a dynamic aspect, we found that the pattern of export/sales ratio changed unstably over the last decade. Finally, some policy implications are presented.

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Exports, Firm Size, and Firm Dynamics : An Empirical Study on the Korean Manufacturing Industry (기업규모, 기업성장, 그리고 수출성과 : 우리나라 제조업에 대한 실증적 연구)

  • Sung, Tae-Kyung;Park, Kwang-Seo
    • Management & Information Systems Review
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    • v.22
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    • pp.1-23
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    • 2007
  • This paper investigates the relationships between exports, firm size, and firm dynamics. It is based on a longitudinal data covering listed firms in the Korean manufacturing industry. We found the stylized fact that the probability that a firm is exporter increases with firm size. A regression model for the determinant of export/sales ratio including dynamic adjustment process is tested on a cross-section sample for the year 2001. Empirical findings suggest that there is a positive and inversely U-shaped relationship between firm size and export/sales ratio, just for basic material and capital good industry. Except for firm size, the hypotheses concerning human capital intensity, physical capital intensity, R&D intensity, and patent are rejected. Using Granger causality test, we found that the rate of growth of total sales influences the change of the export/sales ratio with time lag for medium-sized firms. Finally, some policy implications are presented.

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Effect of Customer-acquisition Orientation on Salespeople's Performance in Distribution of Pharmaceuticals

  • CHO, Yeonjin;JEON, Jin-A
    • Journal of Distribution Science
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    • v.20 no.10
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    • pp.119-129
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    • 2022
  • Purpose: The purpose of this study was to investigate sales managers' strategic focus on customer acquisition, specifically its effect on salespeople's performance. In addition, this study aimed to determine how salespeople's interpersonal skills, salesmanship skills, and technical knowledge affect the relationship between customer-acquisition management and salespeople's performance. Research design, data, and methodology: This study conducted a survey of 310 salespeople working at pharmaceutical companies. A structural equation modeling approach was applied to test the main effects and interaction effects using AMOS. Results: The results indicated that both managers' customer-acquisition orientation and salespeople's salesmanship skills and technical knowledge positively affected the latter's performance. Further, it was found that the higher the technical knowledge of the salesperson, the greater the effect of the customer-acquisition orientation on sales performance. Conclusions: Sales managers should enable salespeople to quickly acquire technical knowledge with respect to the market, products, competitors, and company policy so that they can bring greater synergy to the customer-acquisition orientation.

The Impact of COVID-19 Regional Cash Subsidies on the Sales of Local Businesses in South Korea

  • KIM, MEEROO;OH, YOON HAE
    • KDI Journal of Economic Policy
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    • v.43 no.2
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    • pp.103-123
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    • 2021
  • This paper examines the impact of the regional cash subsidies which were granted in some districts in addition to the national universal stimulus payment in South Korea related to the COVID-19 pandemic. We evaluate the effects of the cash distribution per resident on aggregate credit and debit card sales and sales by industry using the difference-in-difference method. The increment in card spending due to the cash subsidy is about 1.58%p in total, and this effect is concentrated within a single month. The consumption stimulating effect is prominent among (semi)-durable goods that do not require close interactions between customers and sellers. In contrast, the effect is relatively small in the high-contact face-to-face service sectors and restaurants, areas the COVID-19 pandemic hit directly. On the other hand, some service sectors where customers could wear face masks, such as education and fitness, experienced a substantial sales boost due to the cash subsidy.

Simulation of One-way Carsharing Systems : Operating Parameters and Relocation Policy Analysis (시뮬레이션을 활용한 편도 카쉐어링 시스템의 최적 운영 조건 및 차량 재배치 알고리즘에 대한 연구)

  • Park, SeJoon;Yu, Wooyeon;Park, Yunsun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.42 no.3
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    • pp.61-69
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    • 2019
  • The concept of carsharing involves sharing a small number of reserved cars to be used individually by a larger number of people as required. This study examines the operating parameters of one-way carsharing systems in order to determine the appropriate operating conditions that minimizes the lost sales rate. Five operating parameters are tested in this study: the number of stations, the average number of vehicles per station, the rate of one-way trip, the average number of staffs per station, and the relocation policy. The performance of round-trip carsharing systems is also compared to that of one-way carsharing systems. A simulation model is developed and simulations are performed to determine the appropriate combination of operating parameter and levels. The simulation results show that the average number of vehicles per station is the most critical parameter. Other key findings obtained from this research are as follows. First, applying the appropriate relocation policy to one-way carsharing systems can allow more customers to rent vehicles than the traditional round-trip carsharing systems. Second, the appropriate relocation policy should be selected based on the average number of vehicles per station in order to minimize the lost sales rate. Third, the number of stations does not affect the lost sales rate. This study findings will provide tools to understand impact of the carsharing system parameters on the efficiency of the carsharing operations.