• Title/Summary/Keyword: sales plan

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A Study on Visual Merchandising strategy of fashion store -Focused on the plan for the Multiple brand shop- (패션전문점의 비쥬얼 머천다이징 (Visual merchandising) 전략에 관한 연구 -멀티브랜드 매장을 중심으로-)

  • 장규순
    • Korean Institute of Interior Design Journal
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    • no.21
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    • pp.54-61
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    • 1999
  • The Fashion Distribution Business (FDB) is thriving to such an extent that the current period is called "The Era of Fashion." This FDB shows tendencies towards specialzation, globalization and expansion. The domestic FDB has been rapidly globalizing, and thus it is time for us to recognize that the fashion business has grown beyond its former role as a production-oriented retail business to include multiple new roles. This strategy to plant Store Identity on customers is just a Visual Merchandising (VMD) Strategy. That is, a strategy to visualize the Product Planning, which can be called a Complex Visual Expressing Technical System that classifies and arranges products in order to be easily seen, chosen, and bought through exhibition and arrangement. My aim is to break away from the conept that has been focused only on display division and to present product scheme correctly and to establish a VMD Plan which can also contribute to sales promotion by providing infirmation and arranging Store Display efficiently for customers. Additionally, this is aimed to present an efficient and sensitive design process.esign process.

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A Study on the planning of the Sub-kitchen Module Meeting Consumer Needs for the Apartment Unit Plan (소비자 요구를 반영한 아파트 보조주방 모듈 개발에 고한 연구)

  • Bang, Hee-Jo
    • Korean Institute of Interior Design Journal
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    • v.21 no.1
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    • pp.170-176
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    • 2012
  • Korean living culture raised the users' needs for sub-kitchen. In the traditional Korean house, there was large space related to kitchen area for preparing food and stock big and bulky housing stuffs. As apartment housing became dominant as Korean dwelling, sub-kitchen has been planed in the balcony that is not included in the sales area. In this study, the case of the apartment housing in Esiapolis, Daegu was analyzed. To plan the user-oriented sub-kitchen, the consumer research was carried out. Consumers needed a pantry, more storage near the kitchen, and wanted to place washing machine and washing stand in a sub-kitchen. Sub-kitchens were planed to meet those consumers' needs. Through this case study and former studies analysis, sub-kitchen's function unit was derived: wash, storage, auxiliary work. By combining each function unit, sub-kitchen was classified into 3 types, wash & auxiliary work, wash & storage, and wash & storage & auxiliary work. For each sub-kitchen type, components of function units, available layouts, and minimum size were recommended.

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A Study on Unit Plan of the New Trend Apartment Housing (공동주거유형의 다양화에 관한 사례조사 연구)

  • 권철범;김용성
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2000.11b
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    • pp.85-89
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    • 2000
  • After 1980's, the progress in quantities of apartments were made by the housing construction expediting policies. But, the qualities of apartments were neglected and the plan of apartments were uniformed by the economical aspects. Apartment unit plans were designed standardized by the reasons of economical efficiency, structural methods and sales. Therefore apartments could not deal effectively with increasing demands for qualities of the residents. Absence of aesthetical values and fixed unit plans on regardless of the residents family compositions and the size of the apartments were occurred. So the new types of the apartment plans are needed to suit the changes and diversities of living. The purpose of this study is to extract the design factors for future apartment by analyzing the unit plans of apartment housings today.

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A Study on the social necessity of marriage culture center and its interial environmental design -Focus on the plan for the special departmentstore of necessary articles for marriage (결혼문화센터의 사회적 필요성과 그 실내환경디자인에 관한 연구 -혼수 전문백화점을 중심으로-)

  • 장규순
    • Korean Institute of Interior Design Journal
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    • no.1
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    • pp.56-66
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    • 1992
  • A study on the social necessity of marriage culture center and its interial environmental design. -Focus on the plan for the special department store of necessary articles for marriage. The purposes of this study are to play a role as a guide of marriage for the age-group people who want to marry soon, and to devise a special departmentstore which harmonizes two systems of sales promotion and cultural role, which reflect features of marriage culture. This department store will settle all the procedure of marriage easily, and will improve the commercial state that hampers the essential value of marriage and that arose at department store of necessary articles for marriage and facilities for ceremony during preparation of it. Followings are also included in this study ; to study about how can the special department store offers a cultural space which is coincindent to consumer's needs, to devise a purchaser's concenience obtaining affirmative act and mental satisfaction , and to originate a design following the result.

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A Study of effect POP system in ERP system (전사적 자원계획에서 POP시스템에 역할에 관한 고찰)

  • 김동관
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 1999.05a
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    • pp.30-35
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    • 1999
  • Recently, many companies want to accept and operate ERP(Enterprise Resource Planning) system in their fields ERP does not only include business, but also include finance, account, trade, personnel and BPR(Business Process Reengineering). Especially, it is necessary to have ERP system for companies which have lots of external businesses such as trade and communication sector. In modern society, the manufacture field faces on variable chances of Environment. For this situation, the application of Information technique is one of the main point maintain competitive power. The company should chose a proper method for their future and build Unified Information System on its suitable situation. Nowadays, Adjustment and application of technical method for Internet/Intranet and raised and more advanced Extranet gains its force at the moment. The Unification of ERP and POP system under the distributed environment like this will have a huge influence to us. In this subject, I will think about POP system for operating EPR system and improve its defects that can operate more effective sales, circulation, demand plan. Also, I suggest a proper POP system can handle seperated resources in each part of factory for a plan of shot period, order operating, factory inventory, process control.

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Case Study of Precast Concrete Erection Work of the Heavy-Loaded Long Span Structure (초대형 건축물의 PC부재 양중작업 사례연구)

  • Cho, Wonhyun;Na, Youngju;Kim, Sunkuk
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2016.05a
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    • pp.58-59
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    • 2016
  • Along with the logistics development, heavy-loaded warehouses and sales facilities tend to be bigger and designed as a PC structures. PC erection work of heavy-loaded structures is influenced by various factors, including the required construction duration, site and surrounding situations, safety, PC member procurement, equipment rental cost, which ultimately impact the construction cost. It requires creative efforts and a lot of time when preparing an erection plan in consideration of these factors, and the plan prepared has a great influence on safety as well as the construction duration and cost. However, many engineers do not have enough experiences on PC erection work of heavy-loaded, long span structures, making it difficult for them to set erection plans and establish simulations. The study's results will provide a knowledge to obtain a solution for engineers to establish PC erection plans of heavy-loaded, long span structures.

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A Plan for Improving Long-Distance Telephone Market on IP Environment (IP환경에 적합한 시외전화시장의 활성화 방안)

  • 이청림;원동유;김태호;조용환
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.26 no.11C
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    • pp.157-166
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    • 2001
  • The sales of long-distance telephone market decreased every year according to increased mobile phone and Internet users. This paper researches trend of domestic long-distance telephone market, and suggests marketing and improving plan for long-distance telephone network providers. And we investigate the effects of the Internet phone on IP era for long-distance telephone service market. The results of this paper can be used for strategies for improving long-distance telephone market and service development on IP era.

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Smart Factory Activation Plan through Analysis of Smart Factory Promotion Status and Introduction Plan Data

  • Seong-Hoon Lee
    • International journal of advanced smart convergence
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    • v.13 no.2
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    • pp.229-234
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    • 2024
  • A smart factory is defined as a cutting-edge, intelligent factory that integrates all production processes from product planning to sales with information and communication technology. Through these factories, each company produces customized products with minimal cost and time. The smart factory promotion project in Korea has produced positive results even in difficult environments such as the COVID-19 situation. Through the transition to a smart manufacturing production system, the competitiveness of small and medium-sized businesses has been greatly strengthened, including increased productivity and reduced costs. This study was based on surveyed data conducted by organizations related to smart factory promotion in 2020. Significant contents and major characteristics that emerged from the surveyed data were inferred and described. Since the meaningful contents reflect the reality of the company, more efficient promotion of smart factories will be possible in the future.

An Empirical Study on the Importance of Sales Agency in Apartment Sale by AHP and Fuzzy Analysis (AHP 및 Fuzzy 분석을 통한 분양대행사의 분양성 결정요인 중요도 분석)

  • Park, Hyung Nam;Eum, Soo Won
    • Journal of Digital Contents Society
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    • v.19 no.7
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    • pp.1365-1372
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    • 2018
  • The purpose of this study is to analyze the importance of the determinants of housing sales agency's role in the sale of apartment housing. For this purpose, a hierarchical decision model was constructed to understand the role and importance of the sales agency. The analytical variable items structured by the research model were set up through literature review, precedent research, and expert brainstorming. The questionnaire consisted of two comparisons for AHP analysis and the importance of absolute importance for fuzzy analysis. Afterwards, the work of correcting the importance was carried out. As a result of the analysis, it was found that the contractor prioritized the sale conditions and the sales agency had priority over the planning for the sale. As a result of analysis, planning of customer pre-sale counseling data, planning of client subscription and contract maximization plan, planning method of advertisement public media method were found to be the most important factors. The results of measurement of absolute importance(fuzzy) & relative importance(,AHP) showed similar tendency. Therefore, it can be seen that the timing of the model house operation is an important period in which the subscription rate depends on the role of the sales agency and the marketing strategy.

Case Studies on Preparing a Business Plan for the Foundation of Food Service Business and Analysis of Investing Economy. (외식사업 신규창업을 위한 사업계획서 작성방법 사례와 투자경제성 분석에 관한 연구)

  • 홍기운
    • Culinary science and hospitality research
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    • v.3
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    • pp.385-421
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    • 1997
  • This study was performed as placing stress on business plan preparation and investing economy analysis centered to cases upon presenting the premises of study for new foundation of food service business. The summarized results are as follows: 1. In the aspect of carrying out process of practical project, establishing the promotion strategy, the facility project program, the menu program, the facility and furniture program, organization & manning schedule, the business operation schedule, review of all laws & provisions and the allout promotion schedule in order were deployed. 2. Analysis of investing economy for review of profitability 1) In case of investment, excluding 600million for the real setate lease among the total investment of 1billion, it was required by 161, 235, 000 for interior project, 161, 110, 000 for facility & equipment, 19, 235, 000 for fittings, 27, 600, 000 for menu plate & uniform, 27, 600, 000 for furniture, 13, 800, 000 for sign article. 2) In case of loss & profit presumed the annual turnover is to be 1, 115, 856, 000 the contigent profit(before tax) is to be 148, 966, 000 which is 13.3% in comparson to the sales amount and the net profit(after tax) for this term s to be 104, 276, 000 which is 9.3% against the sales and the profitable ratio to the equity investment( 500 million) is 20.9% and it satisfies 20% of the premises of study. 3) In case of the payback period will be approximately two(2) years which indicated within three(3) years that is standard of new project evaluation term of ordinary enterprise. 4) In case of internal rate of return it will be 21.5% which is favorable profitability as taking into account of 15% that is standard of new project evaluation by ordinary enterprise based on general downtown money interest. That the investing value of Happy Day profitability is hinted as it is sufficient enough as the case under this study based upon such results and considered that securing supremacy is competitive power in case of commitment will be possible.

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