• Title/Summary/Keyword: sales automation

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Development of a Sales Support Application Based on E-Business Cards (전자명함 기반의 영업지원 앱 개발)

  • Byun, Dae-Ho
    • The Journal of the Korea Contents Association
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    • v.18 no.5
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    • pp.464-471
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    • 2018
  • The business card is regarded as the simplest means as well as a tool the most likely to use as a means of sales. Every day, we are exchanging business cards with many customers, but the paper based business card is easy to discard and difficult for searching information on the business card. As a solution, if we take a photographed business card with a smart phone and make it into a database, we can easily obtain customer information we wanted for sales at any time. In this study, we develop an application solution based on electronic business card database that supports sales management. The system operates in a cloud environment and has various decision support functions such as customer's human network management, customer classification, and finding prospective customers.

Exploring Factors and Elements of Coordination between Key Account Management Units and Non-key Account Management Units: Case Study in an IT-related Machinery and System Vendor

  • Tonai, Shoko
    • Asia Marketing Journal
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    • v.18 no.1
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    • pp.1-22
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    • 2016
  • Studies in key account management (KAM) have identified the importance of cross-functional coordination in firms to effectively implement KAM. However, these studies have ignored how companies integrate KAM and other customer management (non-KAM). This paper explores coordination design between KAM units and non-KAM units by analyzing a case study through three dimensions: front-end coordination, back-end-coordination, and organizational translation at the beginning of research. The case study shows that non-KAM conditions can require a modification of the coordination design. This research performs an in-depth analysis of changes in the implementation of sales reforms for an IT-related machinery and system vendor in Japan. Data sources include interviews with KAM units and non-KAM sales units and an analysis of secondary data. This paper suggests that studying the coordination between KAM units and non-KAM units will further our understanding of internal coordination in KAM research.

Empirical Analysis of SFA (Sales Force Automation) System Utilization Level and Performance in Pharmaceutical Companies in Korea (국내 제약기업에서의 SFA(sales Force Automation) 시스템 활용수준과 기업성과의 실증분석)

  • Jang, Kyoung won;Ko, Gunhyuk;Ha, Dongmun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.11
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    • pp.182-190
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    • 2018
  • Many pharmaceutical companies operate the SFA system to support salespeople. The SFA system is used for various behaviors of salespeople. However, there is a lack of empirical analysis on the performance of SFA in Korea. The purpose of this study is to investigate the utilization of SFA system and the non - financial performance of SFA system. The subjects of the survey were 347 pharmaceutical community members who consisted of pharmaceutical salespeople and surveyed online for 18 days from March 13, 2018 to April 30, 2018. and the effective response rate was 23.1% (80/347). The analysis shows that the higher the level of SFA system utilization, the higher the non - financial performance. By type of company, the utilization level of multinational companies was higher than that of domestic companies. Among the SFA utilization level items, 1.47 points (3.65, 2.18) were higher than the domestic companies in terms of the support service items. Among the SFA performance items, foreign companies were 1.47 points (3.16, 1.69) Respectively. This suggests that the SFA development and operation method of the domestic company focuses on the management service rather than the support service for the salesperson and the customer satisfaction. Through this study, it is considered that domestic companies should strengthen sales person support and customer satisfaction information providing function when operating SFA system.

Multi-Agent based Negotiation Support Systems for Order based Manufacturers

  • Choi Hyung Rim;Kim Hyun Soo;Park Young Jae;Park Byung Joo;Park Yong Sung
    • Proceedings of the Korea Association of Information Systems Conference
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    • 2003.05a
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    • pp.1-20
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    • 2003
  • In this research, we developed a Multi-Agent based Negotiation Support System to be able to increase the competitive power of a company in dynamic environment and correspond to various orders of customers by diffusion of electronic commerce. The system uses the agent technology that is being embossed as new paradigm in dynamic environment and flexible system framework. The multi-agent technology is used to solve these problem through cooperation of agent. The system consists of six sub agents: mediator, manufacturability analysis agent, process planning agent, scheduling agent, selection agent, negotiation-strategy building agent. In this paper, the proposed Multi-Agent based Negotiation Support System takes aim at the automation of transaction process from ordering to manufacturing plan through the automation of negotiation that is the most important in order-taking transaction.

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From JIT to the introduction of a CIM supported by human based systems

  • Nezu, Kazuo
    • 제어로봇시스템학회:학술대회논문집
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    • 1990.10b
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    • pp.1246-1249
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    • 1990
  • Japanese manufacturers have seen the market swing from a sellers' market to a buyers' market by dint of changes in the economic environment. Therefore, they have found the need to establish a production system in which products can be manufactured at the speed at which they are being sold and which achieve a competitive advantage. FA activity in Japan today has begun to change from local automation to totally integrated automation. This paper introduces a bottom to top based JIT-FA system and describes how to approach and introduce a CIM supported by human based systems. A fully automated CIM system is not only flexible but also rigid. However we can realize a flexible production line system by partially introducing human based systems including a decision support system.

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EIC integrated DCS with single console

  • Kawahara, Hiroshi;Hwa, Hong-Tae
    • 제어로봇시스템학회:학술대회논문집
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    • 1988.10b
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    • pp.928-933
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    • 1988
  • Control technology has been making remarkable progress in electrical control (E), instrumentation & control (I) and computer control (C) field respectively. In order to rationalize system engineering and simplify system configuration and operation work, so called, EIC are now to be integrated into one system. FUJI has developed it's own E, I&C integrated system, to meet above mentioned market requirements of variety. This paper describes basic concept of FUJI's Integrated Man-Machine Interface, hereinafter called SINGLE CONSOLE, from some view points of E, I, C integration technology.

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Supervisory Control of Multi-Echelon Production-Distribution Systems with Limited Decision Policy (I)-Control Algorithm-

  • Jeong, Sang-Hwa;Kim, Jong-Kwan;Oh, Yong-Hun;Ryu, Sin-Ho
    • Journal of Mechanical Science and Technology
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    • v.14 no.4
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    • pp.369-379
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    • 2000
  • In industrial production-distribution systems, production and purchasing rates, associated inventories, and sales are very critical for the profits of each component in the system. The objective of this study is to investigate an effective information control scheme for a production -distribution system by automatic feedback control techniques. In this work, a dynamic control scheme that has an integrated -error with state-feedback and filtering (ISFF) is proposed as a new algorithm for a dynamic controller. Generalized formulations of the dynamic control are proposed in the continuous-time and discrete-time cases. A methodology for an evaluation of ISFF controller gains using the eigen structure property is presented. When an upper-limit is imposed on the production capability by available factory space and capital equipment, supervisory control is provided to avoid integrator-windup and deterioration of system performance.

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Map-based Mobile Sales Force Automation System (지도기반의 모바일 영업 자동화 시스템)

  • Lim, Mun-Seop;Hong, Sung-Bum;Kim, Young-Kuk
    • Proceedings of the Korean Information Science Society Conference
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    • 2008.06d
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    • pp.466-469
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    • 2008
  • 본 논문에서는 지도기반의 모바일 영업 자동화 시스템(MMSFA)에 관해서 기술한다. 지도기반의 모바일 영업 자동화 시스템(MMSFA)은 영업사원들에게 이동 중에도 업무처리를 할 수 있는 유비쿼터스 업무 환경을 제공해준다. MMSFA는 사무실의 PC나 이동 중 개인무선단말기(PDA)를 통해 사용할 수 있으며, 고객과 영업활동의 입체적인 관리를 위하여 사용자의 요구와 상황에 맞춰 지도정보를 제공한다. 유비쿼터스 환경을 위해 가장 보편적이고 접근성이 뛰어난 모바일 웹을 기반으로 개발하였으며, 개발의 효율성을 위하여 웹2.0 기반 기술인 Ajax와 Naver Map OpenAPI 서비스를 활용하였다.

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패턴 매칭법에 의한 키보드 라벨 검사 시스템

  • 이병호;이영춘;이성철
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2004.05a
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    • pp.283-283
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    • 2004
  • 공장자동화는 국제사회 속에서 살아 남기 위한 필수 요건이 되었다. 값싼 인건비를 무기로 제품 경쟁에 뛰어 들고 있는 주변국가와 경쟁하기 위해서는 인건비 절감과 품질 향상이 필수적이다. 본 논문은 POS용 키보드의 생산공정 중에서 조립된 키보드 칼라 라벨을 자동 검사하는 시스템 개발을 최종목표로 하였다. 현재, 산업용으로 폭 넓게 사용되고 있는 머신 비전 측정시스템은 흑백의 영상과 비교적 간단한 물체에 초점을 맞추고 있다. 그러나, Fig.1의 POS용 키보드는 일반 컴퓨터용 키보드와는 달리 각각의 키가 칼라 라벨로 되어있기 때문에 기존의 흑백 머신 비전 시스템으로 자동화를 구축하기는 힘들다.(중략)

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A Study on the Adoption Factors and Performance Effects of Mobile Sales Force Automation Systems (모바일 SFA(mSFA) 시스템의 수용 요인 및 도입 성과에 관한 연구)

  • Kim, Dong-Hyun;Lee, Sun-Ro
    • Korean Management Science Review
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    • v.24 no.1
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    • pp.127-145
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    • 2007
  • This study attempts to examine the acceptance factors of mSFA systems based on the innovation diffusion and technology acceptance model, and to measure the performance effects of mSFA systems using BSC metrics. Results show that (1) the characteristics of mobility and interactivity have positive impacts on perceived usefulness, ease of use, and professional fit. But the characteristics of personal identity were not perceived as useful due to users' negative feelings about privacy infringement and surveillance. (2) Job fit has positive impacts on perceived usefulness and professional fit. (3) Perceived usefulness, ease of use, and professional fit positively influence the degree of users' dependence on mSFA systems, which have positive impacts on users' performance measured by the personal BSC metrics including perspectives of finance, customer, internal process, and learning and growth.